Elena Verna

Growth, Dropbox

You can find more about me here: https://elenaverna.lovable.app/

Interim, Head of Growth

Lovable is turning 1🥳 and we just crossed $200m ARR 🤯. It’s wild. And not because the number is big, but because of how it happened. No giant sales org. Not a huge team (we are still under 100 peeps total). Not based in the heart of Silicon Valley. No endless paid marketing campaigns burning cash. Just product doing the heavy lifting like it always should.

Turns out when you focus on shipping fast, surprising people, and making software feel human again, the market pulls you forward. Builders talk, show/share what they make, and spread the word. The only other things that reliably worked for us were influencer marketing and giving the product away through freemium and every hackathon running on Lovable. It’s messy, nonlinear, and way more fun than the old playbook.

What I’m most proud of: this isn’t a growth theater. This is actual usage compounding. Real people building real things and telling their friends because they wanted to.

If you’re still treating growth like a channel optimization problem, you’re already behind. The most reliable engine is product that creates stories worth retelling. That’s what got us to 200m. And honestly, it feels like we’re just getting started.

#growth #lovable

Annual planning be like:
1. december: we start acting like psychics who specialize in ARR
2. we are given a number to hit
3. we build the plan
4. we rebuild the plan. and again. and again. and again. and again.
5. pre-reads, meetings, alignment about alignment. daily standups. 
6. we lose track of which version is “the plan”
(Its mid-Jan already) 
7. 40 slides. 6 pillars. 12 bets.
8. v27_final_final_FINAL.pptx becomes scripture
9. internal comms enters, now we need a comms plan for the plan
10. board hears the plan, no turning back
11. targets assigned like a chore wheel
12. Q1: always foundational work. Q2/Q3: the big stuff is coming. growth!
(last year? deleted from memory)
13. Q1 is running behind. 
14. big bets pushed to q3/q4 (q2 = still “foundations”)
15. we feverishly watch for “green shoots”
16. tech debt appears, migrations “almost done”
17. “need more time”
18. hockey stick expected to begin in Q4
19. “we can still hit the budget!”
20. there’s no way we can hit the budget. 
21. some executive exits
22. we promise to be realistic next year
23. someone proposes a new planning framework to fix everything
24. it’s December again. we become ARR psychics. 
#planning

I’m about six months into Lovable, but it honestly feels like six years. In a good way. I haven’t felt a learning curve like this since I was still climbing early-career rungs.

(I joined when we were just under $45m in ARR. We just announced hitting $200M - just 4 months after hitting $100M 😅)

My previous growth playbook carried me through roles where most of my job was tuning funnels and scaling established loops. Not here. Maybe 30-40% of what I knew still applies. The rest I’ve had to unlearn.  

Here’s what I’m seeing:

- Growth is now about launching new “features” and product surfaces, not just fine-tuning what exists.  

- Traditional marketing is still useful, but it’s no longer the main lever - product, virality, creator economies and community matter more.  

- The growth surface has collapsed: fewer knobs on the UI, more focus on model quality, embedded growth in product itself.  

- We’re racing on a moving treadmill: product-market fit isn’t a one-time milestone, it’s a continuous state in this AI era.  

- Roles are blending; structures are messy; you *must* author your role and navigate the ambiguity.  

Bottom-line: The current environment rewards people who can create clarity instead of waiting for it. 

⚡️Want to learn more about landing a job in AI company? Join a FREE webinar Sidebar is hosting with me this upcoming Monday!  Details on my blog post. 

Read more on my blog: https://lnkd.in/eXYVn5j3

Webinar sign-up: https://luma.com/l4575cls

#growth

No alternative text description for this image

SheBuilds on Lovable buildathon applications are open again!!! A buildathon created for women, by women. Will you be there!!?

SheBuilds on Lovable is for every woman who’s had a product idea strike while feeding the kids, between meetings, on a run, during school pickup, and thought, “if only I had the skills, time, or help.”

Good news: The time is *now*. And no coding skills are required!

You will join hundreds of other women, get 48 hours, build your idea, and we give you unlimited credits to make it happen. Together. We will support you. We will lift you up. YOU. WILL. SHIP!

I want women shipping apps that solve real problems they care about. Tools that help your community, your household, your kids, your parents, you business (and yea, make money). 

🔥 Because when women build, world gets better. 

Ladies, let's go build something nobody saw coming 💃 

Important deets:
1. 48 hour buildathon is Dec 15-17
2. applications close in 48 hours, on Nov 26th.

3. APPLY HERE: ➡️ https://lnkd.in/gpzsUR-R ⬅️ 
(if you've applied before, apply again!) 
-> you must have a Lovable account to apply

4. we’re selecting ~200 participants across 3 categories: business app, consumer app, and social impact 

5.  prizes: 5K lovable credits, mentorship from me, memories to last a lifetime, and a community that will absolutely change your trajectory

Season 1 was a blast. Season 2 is going to be even better. Don’t miss it!

P.S. Who runs the world???

#lovable #womenintech

Introducing… Lovable Missions - the easiest way to learn how to vibe code an app from scratch! Because if you’ve ever opened Lovable, saw the prompt box, and immediately wondered where the adult supervision went… this is your moment.

-> https://lnkd.in/eVinJDdS

We basically turned app building into GPS for builders: copy prompt, turn left, add a feature, arrive at app greatness.

Just pick your route: 
-> Landing page to catch that sweet sweet traffic before it runs away
-> Kanban board for the type A folks who color code their color coding
-> Lead capture for harvesting them MQLs 
-> AI chat bot that won’t gaslight you
aaaand more!

How it works: Grab an example app, follow the step by step prompts or watch the video, tweak it however you want, and prepare to shock yourself.

Warning: vibe coding is dangerously addicting. Side effects may include zero sleep, unsolicited app demos to friends, and the sudden belief that you possess superpowers.

Go build something. Now. 

P.S. This app is 100% vibe coded on Lovable. #EverythingIsPossible
#lovableway

behold… your 2026 annual planning bingo card.
I'm sorry to say, but... our business problems aren’t unique. neither are the solutions we keep pitching every december (just more AI this year than ever before). 
how many bingos can you hit? 
#corporatelife #tech

I make writing cold emails easy for entrepreneurs and sales teams 🚀 Growth @ Woodpecker | Consultant

Everyone wants to land clients consistently, and I figured out how.

With $15.2M+ in pipeline generated, 110+ clients scaled, and sales systems that generate revenue, I can show you how to build one yourself (without the trial-and-error BS).

In 2020: Scaled a SaaS to its first 1,000 customers via outbound cold emails
In 2023: Became the #1 cold email creator on LinkedIn by building my personal brand
In 2025: Teaching B2B teams the exact Cold Email + LinkedIn + Content playbook to land clients

Helped 100+ founders master the new outbound: LinkedIn intent signals, demand generation 
through content, social selling, and cold emails that actually convert.

Ready to generate leads? → yurii@yuriiveremchuk.io

Off the clock: 🏂 Slopes | 🏎 F1 Couch Driver | FLEX alum

Yurii Veremchuk

Spotify Wrapped, but make it Outbound Sales

Outbound isn’t dead. Your system is. I fix that.

Outbound Sales Wrapped 2025

Don’t use AI to write your cold email scripts.

It makes you look bad. Here’s why: 

AI does a lot. 

Deep research? (AiSDR)
Enrichment? (Clay)
Drafts? (Twain).

But AI can’t originate. 

It relies heavily on templates and patterns it's seen before.

Also, AI often misses crucial context:

• If they already have a solution like yours
• How your solution fits into the prospect's ecosystem
• Whether your timing makes sense for their business cycle

The most effective cold emails I've seen share these things:

- Clear reason why act now
- micro-stories with social proof
- Relevant, well timed and good offer

Here’s how to use AI + Cold Emails best: 

Use AiSDR (agent) or Clay's agent to: 

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

Then, it’s time for you to step in: 

1/ Adapt the cold email draft for you (use Twain)
2/ Add authentic voice and personality
3/ Ensure contextual relevance

AI can help. 

But it won’t replace someone who “gets it.”

What would you add?

AI SDR vs Human SDR - who sells more?

Human. Here's why: 

Buyers aren't ready for 100% AI reps in 2025.

- 98% of execs still prefer real conversations
- 96% trust brands more after human interaction
- 72% engage only with messages that resonate

But ditching AI? That’s just as bad.

Top teams don’t choose. They combine both

- AI = speed.
research, data, and grunt work

- Humans = strategy.
nuance, tactics, and relationships

The results speak:
 +30% ROI with AI tools
 + 25% cost savings and more output
 +202% reply rates with AI enriched cold emails

Use tools like AiSDR to:

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

So you have more time to close and build genuine relationships

So, stop chasing the magic button.
Start building a hybrid Human + AI sales machine

What would you add? 

♻️ Repost if you agree with this. 

PS. I`m Yurii and I`m building an outbound sales system that actually works. For those DONE with wasted effort or think "outbound is not for us". Want to hear more about it: DM me "SYSTEM"

Cold email isn’t dead - people just stopped replying to generic ones.
 
See how I turned cold email from “meh” to “let’s talk”:
 
1. Relevant hook
→ Lead with THEIR problem, not your pitch.
 
2. Clear value
→ Show why staying with their current solution costs them more.
 
3. Strong close
→ One direct CTA (no begging for calls).

What would you add?
 
PS. I help founders book 25+ meetings/month. DM “System" to find out more.

Cold Email Rewrite

Today’s not the time to send...

“I hope this email finds you well” 

It’s like asking for weather during hurricanes.

Here's what I do in days like today:

Cut pleasantries. 

Everyone in tech world feels stressed.

Be relatable:

→ Trigger: “Cloudflare outage reminds how critical vendor diversity is” 
→ News: "It's quite hard to launch new landing when 20% of internet is down"
→ Empathy: "Sorry that your website was down for 3 hours, but I may help you"
→ Humor: “Your website was the only one working today! So, instead of YouTube session I hanged out there a bit and found something interesting..."

Be human. Be relevant. Be real.

Outreach fails otherwise

What’s your go-to opener for cold emails? 

PS. Black Tuesday ain't as fun as Black Friday...

Your cold email should be like a burger.

The first bite has to be so good, prospects want more.

Unfortunately, most emails are gas station sandwiches.

Here's the 8-ingredient recipe to cook up a Michelin Star +15% reply rate:

1. Subject Line (The Bun Top)
- Think boring, think internal. 
- Keep it simple, under 3 words.

2. Opener (The First Bacon Bite)
- Your 1st line should scream "I did my homework."
- Use enrichment tools to find info for a "punchy start" 

3. Relevance (The Cheese)
- Focus on WHY NOW, instead of WHY US
- Work-related reasons always win.

4 Pain Point (The Healthy Stuff)
- Mirror their biggest challenge and reveal the cost of inaction.
- This is the only way to create real urgency.

5. Value (The Pickled Onion)
- Nobody cares about your product/service. 
- Everyone's looking for "what's in it for me”. not “what we do”

6 Social Proof (The Lettuce)  
- Show how you helped similar companies. 
- One specific win beats ten vague claims.

7. Clear CTA (The Meat)
- Make saying "no" easy. 1 yes/no question.
- Reduce friction, build trust.

8. P.S. Section (The Secret Sauce)
- Save personal interests for PS. 
- Let your main email focus on business value.

*Bonus Burger + Fries combo

Just like burgers need fries, cold emails need deliverability.
The best copy means nothing in spam folders.

I use Maildoso to ensure +98% deliverability

→ Pick my outbound domains there
→ It monitors my deliverability daily so I catch issues early.
→ Safely send image, videos, links in cold emails (game changer)

Follow these rules.

They get replies.

What would you add?

PS. Struggling to win new clients via Cold Email & LinkedIn DMs? DM me “COLD” and let’s see if I can help you do it.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. 5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone yes/no Call-to-Action at the end

An example of such an email: 

Subject: DACH outreach plan 

Margaret - in Woodpecker’s quarterly report expansion to DACH seems to be a top priority for Q2.

Cold emails that work in DACH differ from those you used to grow in the US.

Hubspot’s DACH sales team started booking 27% more meetings after just 2 months of working with us. 

Would insights on how they did ot be interesting to you?

PS. Your LinkedIn posts on email deliverability are really insightful

*Pro tip.
These tips mean nothing if your emails land in SPAM (happened a lot in 2025)

- That's why I send my emails using Maildoso's infrastructure.
- It gets me +97% primary inbox placement - even to Outlook emails.
- Plus, it's cheaper to buy mailboxes that way (only $1.80) compared to Google.

What would you add?

taplio

The Battle

Elena Verna

Yurii Veremchuk

Followers

Posts

Engagements

Likes

Performance ScoreElena Verna's LinkedIn Performance

Performance ScoreYurii Veremchuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Elena Verna

Yurii Veremchuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elena Verna's LinkedIn Performance

Performance ScoreYurii Veremchuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElena Verna's LinkedIn Performance