Business Development || Communication for Growth || GTM || 🔮 Chief Storytelling Officer 💬 || Web3, DeFI, TradFi || Entrepreneur || Angel Investor

Most positioning advice for founders follows the same playbook: dominate your category, crush competition, aggressive outbound, close harder, scale faster.

But here's what I've learned across 10+ years in finance as a fund analyst, investor, tech sales and startup operator, launching business during Ukraine's wartime economy — sitting on every side of the business table:

Complex B2B buying happens through trust and attraction, not aggressive pursuit.

THE PROBLEM I SOLVE

You've tried repositioning 2-3 times. Sales cycles are longer than you expected given your product quality. CAC keeps rising despite optimisation. Prospects say "interesting" but don't commit. Something is off, but you can't pinpoint what.

The issue isn't the tactics. It's the architecture of your positioning and communication.

MY BACKGROUND

For over a decade, I've built relationships in the most competitive, high-stakes environments—hedge funds, startups, and venture capital—where the right words can open billion-dollar doors. I've sat across from hedge fund managers, HNW investors, and tech founders, raising capital, closing deals, and building partnerships.

And through all of it, one thing has been clear: positioning and communication determine whether you win or get forgotten.

If you're a founder or operator and this resonates, let's talk.

Elena Kirova

Wrench Attack - Data Breaches Have Physical Consequences. 

Ledger confirmed this week that customer names, addresses, emails, phone numbers and order details were exposed in a third-party breach at payment processor Global-e.

No seed phrases were compromised.

But that's not the point anymore.

The breach links real-world identities to proof of crypto-related purchases in a single dataset. Your home address. Your full name. Evidence you own a hardware wallet.

This is the fourth major breach in five years affecting crypto holders.

Ledger 2020. LastPass 2022. Trezor 2024. Coinbase 2025. Now Ledger again.

2025 became a record year for wrench attacks - physical assaults on crypto holders using coercion instead of hacking. At least 65 documented cases. The true number is likely far higher.

In January, Ledger co-founder David Balland was kidnapped from his home in France. Criminals demanded ransom.

In British Columbia, court documents revealed in November detailed a family held hostage overnight. The victim was tortured. His family assaulted. Two million dollars in Bitcoin was drained from their accounts.

In late 2025, a San Francisco tech investor was tied up at g*npoint in his home by an assailant posing as a delivery driver and forced over roughly an hour to transfer about $11 million in Bitcoin and Ethereum from his wallets.

Criminals aren't hacking wallets. They're using leaked data to find where you live, confirm you hold crypto, and apply physical force.

These datasets don't expire. The 2020 Ledger and 2022 LastPass dumps still circulate. Attackers combine old breaches with new ones to build complete profiles.

You need professionals who understand both digital forensics and executive protection. Firms that can assess your exposure, design multi-party custody models, and implement physical security protocols.

This is not hypothetical. It is happening now.

You need to take specific steps to address physical security alongside your digital controls. Are you aware?

Repost this to you network 👥 This requires maximum awareness ‼️

Positioning & Communication Strategy | Attract vs Chase the Right-Fit | Business Psychology & Strategic Clarity

Systematic quant trading strategies - crypto / global macro / equities

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐚𝐧𝐝 𝐂𝐄𝐎 – 𝐀𝐭𝐥𝐚𝐬 𝐐𝐮𝐚𝐧𝐭
Building the missing layer in allocator infrastructure.
Currently fundraising – SEIS/EIS-approved
For investments inquiries: investors at atlasquant dot io
For media inquiries: media at atlasquant dot io

Capital markets professional globally recognised for expertise in financial markets and quantitative finance and as an industry leader.
Engineer, senior quantitative researcher, portfolio manager, and data scientist with more than a decade of cross-asset trading experience at top-tier institutions and a multi-year record of positive performance in challenging markets.

Selim Adyel

𝐇𝐅𝐓 𝐯𝐬 𝐌𝐢𝐝-𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 𝐐𝐮𝐚𝐧𝐭 𝐓𝐫𝐚𝐝𝐢𝐧𝐠

High-frequency trading dominates conversations — not because it’s the most useful, but because it’s hyper-technical, secretive, and extreme. It’s the Formula 1 of trading: high drama, high spend, low accessibility.

But most funds and quant researchers aren’t building racecars. They’re looking for robust, repeatable alpha — and that’s where mid-frequency trading quietly shines.

Some advantages of mid-frequency over HFT:

• 𝐋𝐨𝐰𝐞𝐫 𝐛𝐚𝐫𝐫𝐢𝐞𝐫 𝐭𝐨 𝐞𝐧𝐭𝐫𝐲 – No need for colocation, microwaves, or nanosecond infrastructure
• 𝐌𝐨𝐫𝐞 𝐢𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭𝐚𝐛𝐥𝐞 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 – Models rely on persistent statistical edges, not noise
• 𝐁𝐞𝐭𝐭𝐞𝐫 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 – Easier to scale across venues, assets, and geographies
• 𝐇𝐢𝐠𝐡𝐞𝐫 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 𝐜𝐚𝐩𝐚𝐜𝐢𝐭𝐲 – Less likely to suffer from self-impact or market frictions
• 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐛𝐫𝐞𝐚𝐭𝐡𝐢𝐧𝐠 𝐫𝐨𝐨𝐦 – Fewer real-time constraints, lower compliance risk
• 𝐂𝐫𝐨𝐬𝐬-𝐚𝐬𝐬𝐞𝐭 𝐩𝐨𝐫𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 – Frameworks often adapt well across macro, crypto, and equities

The spotlight might be on HFT, but most long-term edge sits a few gears slower.

#alphubel
#trading
#quants
#excellence
#quality
#hedgefunds
#quantitativefinance
#ai
#globalmacro
#digitalassets

Founder & CEO – Atlas Quant | Alphubel | Centrale / EPFL / MS / Caxton

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Selim Adyel

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The Battle

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Selim Adyel

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elena Kirova's LinkedIn Performance

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