Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

⚙️ I help engineering teams solve complex performance, scalability, and security challenges — from backend architecture to build pipelines.

I specialize in optimizing systems and infrastructure to handle scale, improve reliability, and accelerate delivery. Whether you're dealing with application slowdowns, CI/CD inefficiencies, or compliance bottlenecks, I bring practical, hands-on expertise to fix them.

My work spans:

    🔧 Performance tuning (applications, databases, infrastructure)

    🚀 Build process optimization (CI/CD pipelines, automation, release flow)

    ☁️ Cloud infrastructure (AWS-focused, IaC, monitoring, auto-scaling)

    🔒 Security & compliance (ISO 27001, SOC 2 readiness, secure design)

I work closely with teams to identify root causes, design scalable solutions, and implement improvements that last — both technically and operationally.

📈 If your systems are slowing you down, your compliance goals feel overwhelming, or your delivery pipeline needs streamlining, I can help you move faster without breaking things.

🔗 Let’s connect if you need help scaling securely and efficiently — or if you just want to swap notes on building better systems.

Viktar Patotski

I went quiet on LinkedIn for a while.

Not because I stopped building — but because I spent more time doing than sharing.

2026 feels like the right moment to restart. Over the last period, I’ve been deep in:
 - backend systems that actually need to scale
 - infrastructure decisions with real consequences (mainly cloud but not limited to)
 - strict healthcare-related systems, where security, reliability, and compliance are non-negotiable
 - security, ISO 27001, SOC 2 — not as checklists, but as business constraints

This year, I want to share more practical insights:
 - things that worked
 - things that didn’t
 - trade-offs we don’t talk about enough

No hype. Mostly real-world lessons.

If you’re working at the intersection of backend, cloud, and security — welcome to 2026.

Let me know what lessons you want to hear about most, drop a comment, or follow for more real-world insights. If this resonated, give it a like or share with your network.

Backend & Infrastructure Architect |Cloud | Scalability & Performance Expert | ISO 27001 & SOC 2 Compliance | Secure Systems at Scale

taplio

The Battle

Elena Tsemirava

Viktar Patotski

Followers

Posts

Engagements

Likes

Performance ScoreViktar Patotski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Elena Tsemirava

Viktar Patotski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viktar Patotski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreViktar Patotski's LinkedIn Performance