Zaqlick

Chief Executive Officer

Adlega

Contractor

Salesforce Consultant

TRADEBYTE

Operational Excellence and Efficiency Team Leader

Knauf IT 

Salesforce Project Manager

Deloitte Digital

Senior Consultant

EPAM Systems GmbH

Salesforce.com Consultant/Product Owner

Project Manager

Building startups

I’ve started three companies, survived two pivots, and bailed countless founders out of spreadsheet purgatory.

Today, I’m the CEO of Adlega, a SaaS runway‑planning platform trusted by 1,200+ founders to model cash burn in under 90 minutes. Nights and weekends, I’m building Zaqlick, a “first‑mile” discovery layer that lets early‑stage teams chat with AI personas trained on real market data (think Reddit rants, competitor reviews, and support tickets). You ask, they answer, and your next customer interview starts miles deeper.

Why build both? I’ve wasted months guessing what users really cared about. The result: half‑built features, burned runway, and an inbox full of polite maybes. Adlega keeps the money math honest; Zaqlick flips the discovery script so you ship with confidence, or kill the idea early and save the coffee budget.

What lights me up:
- Digging through messy, unstructured data and surfacing non‑obvious opportunities.
- Translating growth metrics into plain‑English roadmaps.
- Swapping war stories with builders who still have more questions than answers.

Track record:
- Bootstrapped Adlega, now powering runway models for 1,200+ founders worldwide.
- Former CMO who turned a flat‑lining freemium app into a $2.4 M ARR engine in 18 months.
- Kellogg‑WHU EMBA (because numbers + narrative > numbers alone).

Let’s talk!
If you’re an indie hacker, accelerator grad, or curious VC who thinks discovery and finance should be equally data‑driven - DM me or join the Zaqlick waitlist 👉 zaqlick.com.

Elena Tsemirava

Startup lingo 101: 
 
-> Bootstrapped? Profit-making for the win.
-> Serial founder? More like, 'I can't hold a job'.
-> Big data: Brow furrows when it crosses 10GB.
-> AI? Basically, some good ol' linear regression.
-> Crushing it: The classy way to say 'barely making it'.
-> Automated? Just folks working their magic on Fiverr.
-> Visionary? Sounds like someone's feeling high and mighty.
-> Organic growth? Fancy talk for 'Google ads are draining my budget'.

Elena Tsemirava, MBA

Founder @ Zaqlick - AI-Enhanced User Research | 15+ yrs insight & marketing | I help PMs and Agencies run realistic AI focus groups to pressure-test concepts, journeys & messaging

𝗗𝗼𝗻’𝘁 𝗴𝗲𝘁 𝗳𝗼𝗼𝗹𝗲𝗱! 𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿 𝗮𝗯𝗼𝘂𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗶𝘀 𝘁𝗿𝘂𝗲.

Everyone keeps repeating the same advice about how many interviews you “need”… but it’s outdated, slow, and usually wrong.

Watch this video before you schedule another interview. 

It breaks down the hidden mistake almost every team makes, and how to avoid wasting weeks talking to the wrong people.

🎥 𝗩𝗶𝗱𝗲𝗼 𝗯𝗲𝗹𝗼𝘄.

Rejections sting, but they're also your most honest feedback from the real world.

It is a critical topic about adequately assessing one's own competence in almost all areas of life!  

Life, work, business, and personal have one common element: constant judgment. 

Thumbs up or down, it's inevitable. 

The fear of a negative response is natural! 

This judgment is the only thing that can be called honest feedback from the real world. 

That's why there should be multiple attempts to get a verdict!

In startups, rejections are an integral part of all processes: any kind of outreach or, for example, applying to accelerators. Applying to a hundred accelerators is the best way to test yourself in the role of a founder. 

And rejections in personal life? Everyone here has plenty of their own examples!

Let's talk probabilities because understanding probabilities helps to accept rejections adequately:

 🎯  Getting into @Y-Combinator after Stanford is 1-2%. 

🤷‍♀️ And for us, international female founders - much less than 1%. 

At the same time, I often see messages like "We applied. We think they will admit us!"

Some only face reality from time to time, like job interviews. 

Dwell in an illusionary world, lose touch with competency. 

The more reality checks, the better the resilience and probability of success.

What to do? 

Enter competitions, write stellar posts, apply for jobs, launch small projects and try to sell (painful but worthy), and write innumerable emails seeking meaningful interactions. It's monitoring your competency outside the illusionary bubble.

My approach: rejection or ignorance is the default state. That is, this is the expected result of my contact with reality. Then, there are no worries about rejections. And if someone becomes interested - here is a reason to rejoice!  

Remember: Most life actions, particularly the ones that matter, have conversion rates lesser than 3%. 

Especially those that are particularly important to us! 

Let's call them "steps to the dream". 

Therefore, the most important thing is not to stop pouring your attempts into the funnel. 

Even with 1% odds, dreams do come true! 🤞

Most people think AI focus groups replace human research.

Wrong.

They amplify it.

I've run 200+ sessions now, and here's what I've learned:

• AI crushes it at scale and speed. You can test 50 variations in the time it takes to schedule one human interview.

But human intuition? That's where the magic happens.

Algorithms miss the pauses. The hesitations. The "wait, actually..." moments that completely flip your understanding.

They can't read the room when someone's being polite vs. genuinely excited.

The best insights don't come from choosing one or the other.

They come from layering both.

Here's my process:

1. Use AI to pressure-test ideas fast
2. Identify patterns and outliers
3. Validate with real users on the edges

AI tells you what. Humans tell you why.

AI finds the signal. Humans add the context.

Stop treating them as competitors. Start treating them as collaborators.

The companies winning right now aren't picking sides.

They're using AI to move faster and humans to move smarter.

I got my second resignation email before 9 am yesterday.

Saturday morning at 6:37, I was deep in spreadsheets while everyone else slept in.

By 3pm, I'd made 17 decisions. Big ones. Small ones. All on me.

The angry customer email? That's mine to handle.

Payroll's due Thursday. The bank balance isn't quite there yet.

Sunday afternoon and I can't switch off. My brain's still running scenarios.

This is the part they don't show you in the "entrepreneur lifestyle" posts.

No applause. No celebration. Just you and the weight of it all.

The highlight reels make it look easy.

They skip the sleepless nights and the constant pressure.

They forget to mention you're the first one blamed and the last one paid.

I love what I do. I wouldn't trade it.

But let's be real about what it actually takes.

Starting a business isn't for everyone.

And that's perfectly okay.

If you're in it, you already know.

If you're thinking about it, make sure you know what you're signing up for.

Because the reality hits different than the dream.

What 47 SaaS founders told us about their biggest pricing mistake:

𝟲𝟴% 𝗮𝗱𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗵𝗲𝘆 𝘂𝗻𝗱𝗲𝗿𝗽𝗿𝗶𝗰𝗲𝗱 𝗶𝗻 𝘆𝗲𝗮𝗿 𝗼𝗻𝗲.

Why? They were "scared to ask for more."

The average time to first price increase? 𝟭𝟴 𝗺𝗼𝗻𝘁𝗵𝘀.

They all agreed: 12 months too late.

Most painful lesson learned:

"Free trials without qualification attracted tire-kickers, not buyers".

One B2B founder told us:

"I thought $49/mo was safe. Turns out, cheap pricing attracted cheap customers who churned fast".

Another shared:

"We doubled our price and lost 20% of signups, but revenue went up 60%. Should've done it sooner".

The pattern is clear.

𝗨𝗻𝗱𝗲𝗿𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂.

It attracts the wrong customers. Creates churn. And leaves money on the table.

Your pricing signals your value.

Price too low and you're telling the market you're not worth much.

Price confidently, and you attract buyers who see the value.

The founders who raised their prices early? They're the ones who scaled faster.

If you want help auditing your investor narrative, DM me.

We tore up our own customer personas.

Best decision we ever made.

We thought we knew our customer: "Young founder. Likes tech. Wants to build ideas."

But that was too broad.

So we decided to test our own medicine. We ran our "ideal customer" through our own tool, Zaqlick.

We analyzed 1,522 public conversations from across the web.

We didn't look at age or job titles. We looked for 𝗽𝗮𝗶𝗻.

We found something surprising.

Our "one customer" was actually four different people:
𝟭. 𝗧𝗵𝗲 𝗪𝗮𝗻𝗱𝗲𝗿𝗲𝗿𝘀 (𝗣𝗮𝗶𝗻: 𝟳.𝟭/𝟭𝟬) They can't find their first user. They feel stuck. They will pay anything for help.
𝟮. 𝗧𝗵𝗲 𝗖𝘆𝗰𝗹𝗲-𝗕𝗿𝗲𝗮𝗸𝗲𝗿𝘀 (𝗣𝗮𝗶𝗻: 𝟲.𝟱/𝟭𝟬) They change their mind every few weeks. They are scared of running out of money.
𝟯. 𝗧𝗵𝗲 𝗡𝗶𝗰𝗵𝗲-𝗦𝗲𝗲𝗸𝗲𝗿𝘀 (𝗣𝗮𝗶𝗻: 𝟮.𝟵/𝟭𝟬) They are exploring 3 ideas at once. They want quick answers. They won't pay much.
𝟰. 𝗧𝗵𝗲 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝘀 (𝗣𝗮𝗶𝗻: 𝟯.𝟱/𝟭𝟬) They just need help picking an idea.

See the gap?

There is a huge difference between a pain score of 7 and a pain score of 2.

Here is the hard truth we learned:
-> Only 5% of the people had real, "bleeding" pain.
-> But that 5% is willing to pay 5x more than everyone else.

We were planning to build features for everyone. Which meant we were pleasing no one.

So we made a scary choice.

We killed half our planned features.

We rebuilt the roadmap just for 𝗧𝗵𝗲 𝗪𝗮𝗻𝗱𝗲𝗿𝗲𝗿𝘀 and 𝗧𝗵𝗲 𝗖𝘆𝗰𝗹𝗲-𝗕𝗿𝗲𝗮𝗸𝗲𝗿𝘀.
The results?

• We cut our roadmap in half.
• We saved 3 months of wasted dev time.
• We finally knew exactly what to build first.

The lesson is simple.

Don't group people by age or company size.

Group them by: "How badly does this hurt?"

A customer with low pain won't buy. A customer with high pain will.

Build only for the people who need you the most.

𝗣.𝗦. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗶𝗰𝗵 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗹𝗲𝗲𝗱𝗶𝗻𝗴? 𝗪𝗲 𝗼𝗽𝗲𝗻 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿𝘀 𝗶𝗻 𝟮 𝘄𝗲𝗲𝗸𝘀. 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝗵𝗲𝗿𝗲: 𝗵𝘁𝘁𝗽𝘀://𝘇𝗮𝗾𝗹𝗶𝗰𝗸.𝗰𝗼𝗺

CB Insights says "no market demand" kills more startups than anything else.

I wanted to know why.

So I spent 3 months analyzing 5,000+ Reddit posts from founders who failed.

Here's what I found:

Most founders can build. They just can't validate.

-> They're Googling competitors at 2am.
-> Scrolling Twitter for customer pain points.
-> Asking friends if their idea "sounds good."

Meanwhile, their enterprise competitors are using $15k tools like Klue and Crayon.

The gap isn't skill. It's access.

I kept seeing the same pattern in those Reddit posts:

"Spent 6 months building. No one wanted it."
"Thought there was demand. I was wrong."
"Wish I'd validated before I quit my job."

These founders didn't lack talent or work ethic.

They lacked the tools to answer one question: Does anyone actually want this?

That's the problem I'm solving.

Market intelligence shouldn't cost $15k.

It shouldn't be locked behind enterprise sales calls.

Every founder deserves to validate their ideas before betting everything on them.

What's your validation process? I'd love to hear what's working for you.

We're watching the largest boom in micro-companies in history.

• 1-10 person businesses generating real cash.
• Serving tiny, passionate communities.
• Operating with leverage that used to need massive teams.

Organic social. AI. Tools that actually work.

The shift isn't just economic.

It's psychological.

Once people realize they can earn a meaningful living building something tiny and strange for a community they actually understand, everything changes.

Ambition looks different.
Lifestyle choices shift.
Career arcs stop being linear.

Even "success" gets redefined.

Some people will build two or three of these.
Some will build twenty.
Some will build one that accidentally scales big.

You can feel it happening right now.

An increasing number of people quietly opting out of traditional paths.

Choosing to build a life around small companies that actually work.

The infrastructure finally exists.
The playbook is getting clearer.
The barriers are gone.

What used to require venture capital and huge teams now requires clarity, leverage, and understanding your people.

The companies winning tomorrow won't be the biggest.

They'll be the ones that fit perfectly into spaces no one else bothered to look.

If your user interviews take 6 weeks, it's usually not because "research is slow".

It's because your process is broken.

Here's what actually eats your time:

Recruiting participants

✅ Finding 8-12 qualified users takes weeks. Screening, scheduling, no-shows.

✅ Synthetic interviews let you test assumptions in hours. Then recruit real users only for validation.

Calendar Tetris

✅ Coordinating schedules across time zones kills momentum. By the time you talk to user #8, insights from user #1 are cold.

✅ Run synthetic sessions back-to-back. Book real interviews only when patterns emerge.

Legal limbo

✅ NDAs, consent forms, compliance reviews. Each approval adds days.

✅ Synthetic research needs zero paperwork. Save legal for the final validation round.

Analysis paralysis

✅ Transcribing, coding, and synthesizing 10+ hours of recordings. You're drowning in notes while your team waits.

✅ AI handles the grunt work. You focus on what matters: finding patterns and making decisions.

The 48-hour plan:

Day 1: Run synthetic interviews, spot patterns

Day 2: Validate with 3-5 real users, ship insights


Would you trust a 48-hour run more than a 6-week zombie process? 

-- 👋 Hey, I’m Elena (Mira) Tesmirava.

I’m building Zaqlick, your AI-powered cofounder for customer discovery.

If you're tired of guessing what users want, I share teardown threads, battle-tested frameworks, and behind-the-scenes from building Adlega (1,200+ founders) and now Zaqlick.

Follow me for smart, scrappy ways to validate faster.

And join the waitlist to chat with your future customers before you build. (Link in bio)

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What is the best price for my SaaS?

The best SaaS price is the one your customer complains about but still pays.

I've been analyzing hundreds of founder pain points.

And one pattern keeps showing up.

"Incorrect pricing" gets flagged constantly.

But here's what's really happening:

Founders aren't struggling with execution.

They're paralyzed by fear.

Two fears, specifically:

1. Charging too much and losing customers
2. Leaving money on the table

So they procrastinate.

They launch with "placeholder pricing."
They copy competitors without thinking.
They avoid the conversation entirely.

Until revenue forces them to care.

But by then?

They've already left thousands on the table.

Or worse, trained customers to expect low prices.

Here's what I discovered:

Most pricing tools give you qualitative data.

Surveys. Interviews. Competitor analysis.

All helpful.

But founders don't just need opinions.

They need numbers.

Quantitative modeling is the missing link.

What if you could see:

• Exact price points that maximize revenue
• How small changes impact your bottom line
• Which pricing tier drives the most growth

Not guesses.

Not best practices from another industry.

Actual data for your business.

The gap between qualitative insights and quantitative decisions?

That's where founders get stuck.

And that's where the real opportunity is.

Have you struggled with pricing your product?

I'd love to hear what made it click for you.

𝗔𝗜-𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝘄𝗶𝗹𝗹 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵.

People keep repeating this.

Then you open Reddit and see a researcher who “tested all the tools” - 
𝗯𝘂𝘁 𝗼𝗻𝗹𝘆 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝘁𝗶𝗲𝗿𝘀 𝗮𝗻𝗱 𝗱𝗲𝗺𝗼𝘀 - 
and walks away, declaring the entire category useless.

Let’s be honest: free AI tiers are 𝘯𝘰𝘵 the product.

Free versions use:
• throttled context
• cheaper models
• minimal logic
• no memory
• no guardrails
• watered-down prompting
• laggy avatars slapped on top of a chat window
  
Of course, it feels like a toy. It 𝘪𝘴 a toy.

But here’s the twist:
Even the paid versions - the real thing - are aiming at the wrong target.

They’re trying to 𝗶𝗺𝗶𝘁𝗮𝘁𝗲 𝗹𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀, when the true leverage of AI isn’t in 𝘮𝘰𝘥𝘦𝘳𝘢𝘵𝘪𝘰𝘯.

It’s in the 𝗳𝗶𝗿𝘀𝘁 𝗺𝗶𝗹𝗲 - the part of research where teams are blind, unprepared, and guessing.

Real researchers know this:
You don’t get insight from the 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯. You get insight from the 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻, the context, the assumptions, the weak signals, and the patterns you notice before the conversation even starts.

AI is insanely good at that. Better than humans, even:

• surfacing hidden pains
• analyzing thousands of posts
• clustering signals
• stress-testing a value prop
• pointing to blind spots
• preparing a team for the real interview
• turning chaos into shape
  
This is where AI should live. Not pretending to be a moderator with a synthetic face and a 2-second latency.

And yes, the Reddit post is right about one thing:

𝗔𝗜 𝘄𝗼𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗿𝗲𝗮𝗹 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗮𝗻𝘆𝘁𝗶𝗺𝗲 𝘀𝗼𝗼𝗻. 

But it 𝘸𝘪𝘭𝘭 replace bad surveys and blind discovery.

The future of research isn’t “AI acting like a human.” 

The future is 𝗵𝘂𝗺𝗮𝗻𝘀 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝟴𝟬% 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 — 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗔𝗜 𝗿𝗲𝘃𝗲𝗮𝗹𝗲𝗱 𝘁𝗵𝗲 𝘁𝗲𝗿𝗿𝗮𝗶𝗻.

That’s the shift. That’s the leverage. That’s the part nobody is building for yet.

𝗠𝗼𝘀𝘁 𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗠𝗩𝗣 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 

They have a 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

I saw a Reddit thread where a dev studio asked:

"SaaS founders, what's your biggest bottleneck in getting to MVP? Co-founder? Features? Budget? Validation?"

The answers were brutal.

The real bottleneck? 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗽𝗮𝗿𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗳𝗶𝗿𝘀𝘁.

Founders are building from imagination, not from 10 real conversations.

𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗶𝘀 𝗲𝗮𝘀𝘆. 
𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗰𝗮𝗿𝗲 𝗶𝘀 𝗵𝗮𝗿𝗱.

One founder nailed it:
"Once I stopped guessing and started listening, the path to MVP became obvious. The rest (co-founders, budget, features) were excuses, not blockers."

Most MVPs aren't "too small." 

They're 𝘁𝗼𝗼 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗳𝗿𝗼𝗺 𝗿𝗲𝗮𝗹𝗶𝘁𝘆.

So founders compensate:

➡️ Add features because they're scared of looking stupid
➡️ Polish UI to avoid honest feedback
➡️ Obsess over tech stack because it's safer than talking to users

Then wonder why a "finished" MVP can't hold 10 users.

Your bottleneck isn't code. 

‼️ It's 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁.

Talk to 10–20 real people before you obsess over your backlog. 

And if that feels impossible, overwhelming, or slow - 𝘂𝘀𝗲 𝗔𝗜 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝘁𝗼 𝗯𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽.

Not to 𝘳𝘦𝘱𝘭𝘢𝘤𝘦 real interviews. But to:

🌟 surface real pains from real data
🌟 test your assumptions fast
🌟 stress-test your landing page or pitch
🌟 clarify your direction before you talk to anyone

AI personas won’t give you product-market fit. 

But they will kill the fog that keeps you stuck.

If you can’t get clarity from conversations, whether human or AI-augmented, no amount of tickets in Jira will save you.

MVP isn't "the first version of your product."

It's 𝗽𝗿𝗼𝗼𝗳 that someone actually wants what you're building.

And today, you can get to that proof a lot faster.

-- 👋 Hey, I’m Elena (Mira) Tesmirava.
I’m building Zaqlick, your AI-powered cofounder for customer discovery.

If you're tired of guessing what users want, I share teardown threads, battle-tested frameworks, and behind-the-scenes from building Zaqlick.

Follow me for smart, scrappy ways to validate faster.

And join the waitlist to chat with your future customers before you build. (Link in bio)

Nobody tells you the truth in a focus group.

Not because they're lying.

But because they're being watched.

• The pauses before answering.
• The contradictions in their stories.
• The shift in tone when something hits close to home.

Traditional focus groups miss this.

Because the moment someone knows they're being watched, they edit themselves.

• They give you the "right" answer.
• The polite version.
• The one that makes them look good.

AI focus groups changed this.

• No moderator staring at them.
• No group pressure to conform.
• No fear of judgment.

Just honest reactions captured in real time.

You see the hesitation before they admit what they really think.

You catch the contradiction between what they say they want and what they actually choose.

You notice the emotional shift when a question touches something real.

This is where the learning happens.

Not in the rehearsed responses.
Not in the surface-level feedback.

But in the unfiltered moments people don't even realize they're revealing.

The observer effect disappears.

And suddenly, you're not just hearing what people think you want to hear.

You're seeing what they actually feel.

That's the difference between data and insight.

Between asking questions and understanding people.

The best research doesn't just collect answers.

It captures the truth people don't know how to say.

Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

This is the face of a happy marketer with a clear design system. But it wasn't always like this.

For years, my visuals were all over the place. My templates didn't really say anything about me or what I stood for. I wasn't confident in the design, so I'd spend way too much time tinkering, losing time I should've been spending on the actual message.

The worst part from a marketing strategy perspective? My audience got something completely different every time they saw my content. That made it really hard for me to stay top of mind. 

Now, this is my story as a personal brand. 
But I've seen the exact same pattern with businesses I work with.

And if you're in the same boat, you should join our live session on visual branding tomorrow: https://luma.com/lq458x2h

It features the expert who solved that issue for me, once and for all: Sarah Hart ✤.

She didn't give elaborate, attention-grabbing visual fluff. She gave me a simple, consistent visual system that support my messages and make them work harder.

Now people connect with the content faster. They remember it longer. And they take action.

Tomorrow, Sarah and I are doing a live session on exactly this—her Visual Sales Funnel framework and how visuals guide your audience from awareness all the way to purchase.

If you've ever felt that disconnect between your strategy and your design, join us (even if you can't make it live, you'll get the recording): https://luma.com/lq458x2h

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

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Vassilena Valchanova

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taplio

The Battle

Elena Tsemirava

Vassilena Valchanova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elena Tsemirava's LinkedIn Performance

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