Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Communities have always been at the forefront of many advancements not just in the modern days. But for a very long time.With the rise of the internet and so many other things, came a new way to connect with fellow people and reach different goals - online communities.And we’re building Wylo - the most comprehensive and customizable community platform for brands, coaches, and creators to build powerful whitelabeled online communities in own branding.So what makes Wylo stand out?Comprehensive: Wylo is an end-to-end community solution with extensive features.Powerful: Wylo addresses all the nuances of a community platform, offering a wide range of sub-features and functionalities.Customizable: Wylo allows users to run communities with select features, paying only for what they choose. Features can be added or removed at any time.Our vision is to build a world-class customizable community solution that would let brands, coaches, and creators run an impactful community-led business and thereby, experience the power of a true community and make a difference for themselves.With Wylo, you can run forums, host events, create memberships, build courses, sell digital products, chat with members, organize resources, and do more.If you want to start a community or just like to have a casual chat on startups or marketing or community building, just leave me a message or feel free to book a slot here - https://calendly.com/senthil99nathan/lets-chatAnd when I’m not into work, I go crazy over good films, shows, investments, and a few other little things.

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Elena Tsemirava

Senthilnathan RM

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