Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Rochan Kakar

I write content that helps people build, launch and scale their dream business | Bootstrapping Granimals from $600 to $1B

Hi, I’m Rochan Kakar, a Strategist and Pre-Seed / Seed Investor. 

I am currently a Senior Manager in the Strategy& (formerly Booz & Co.) practice of PwC with 11+ years of experience advising Boards, CEOs, and senior executives across Financial Services, including Asset & Wealth Management, Insurance, and Capital Markets. 

I have deep expertise in designing and delivering enterprise strategies, new business models, and digital transformations that drive growth, efficiency, and measurable business impact.

Before joining Strategy&, I was the Co-Founder and Chief Strategy Officer at a Health-Tech startup, as well as the Chief of Staff and Engagement Manager at Deloitte Consulting in the Strategy Consulting practice. 

Some of my key career highlights are:

-> Architected PwC Canada’s AI GTM Strategy

-> Delivered $250M+ in Technology and Operations cost savings at BMO Capital Markets

-> Grew Deloitte Canada’s Financial Services Consulting business from $400M to $620M (42%)

-> Co-Founded and scaled a healthcare startup from $600K to $3M ARR

-> Built and scaled KakarX, a bootstrapped family office with 6+ commercial real-estate properties
and 16+ hyper-growth startups across EMEA, NA, and the UAE in its portfolio.

Co-Founder

Granimals is a mindset led company that architects custom online Sports Injury Rehabilitation, and Sports S&C training modules. 

Founded and Led by 3 childhood friends and ex-athletes - Aameen, Sidharth, & Rochan - who suffered 8 ACL surgeries, received poor to none rehabilitation guidance leading to failed professional careers, Granimals is the story of underdogs fueled by Grit, Perseverance, Passion and Dreams!

Till date Granimals has served over 1200 customers globally and is focused on becoming the largest online mindset led injury rehabilitation platform in the world.

taplio

The Battle

Elena Tsemirava

Rochan Kakar

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?