Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Up/Done

Founder

UP&Done/  Dyverge DWC LLC / Virvain Devs

A Generalist Entrepreneur | Podcast Host | Golf Enthusiast

🎙️ Host of "The Paris OG Podcast" | 🏌️ Avid Golfer | 🚀 Building Several Things at a Time

**About Me:**
Passionate about turning dreams into reality and empowering entrepreneurs to achieve their goals. I host the "The Paris OG Podcast," where I dive into the stories of dreamers, entrepreneurs, and growth enthusiasts who've overcome challenges and turned their visions into successful ventures.

**Experience:**

- **Founder Virvain Developments and Real Estate(West Africa) June 2017** *- Present*
Managing a diverse property development portfolio in Western Africa through land acquisition and Joint Ventures.
- Successfully transformed properties into lucrative ventures, contributing to an annual revenue of over $1 million.
- **Founder Dyverge DWC LLC** - 2019 - *Present* Assisted numerous enterprises and clients in establishing secure communication channels and constructing resilient technological frameworks.
- **Founder Up/Done** - *Under Construction,* I firmly believe everyone should have access to nourishing yet practical and functional fuel for their bodies.
- **Entrepreneur With a Bird’s Eye View -** *Infinito*
As an entrepreneur, I've launched and managed several businesses.  I'm dedicated to helping businesses and people thrive and achieve sustainable success.

**Passion for Golf:** 
You'll find me on the golf course when I'm not immersed in entrepreneurship. Golf is a relaxing hobby for me and a valuable source of networking and relationship-building. I believe the lessons learned on the golf course often mirror the challenges and strategies entrepreneurs face in business.

**Let's Connect:**
I'm always eager to connect with fellow dreamers, entrepreneurs, and growth enthusiasts. Whether you want to collaborate, share insights, or explore new business opportunities, I'm just a message away.

One idea every week!

taplio

The Battle

Elena Tsemirava

Paris OG

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