Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Dext Technology Limited

Writer

B2B Conversion Copywriter For SaaS and Tech

The Brand Managers Limited

Copywriter

DevSquad

Freelance Copywriter

The Content Studio 

The Cutting Room

1616 MEDIA LIMITED

I wrote articles for their app, Momentful. Momentful is an app that helps users send digital cards to their loved ones.

Ashesi University

Made permutations for the various courses and helped to map out the changes in the paths of students with regards to the courses.

Coached freshmen on balancing their personal and academic life at Ashesi

Counselling, Coaching and Academics Peer Support Staff

•	Coached students in leadership, design and engineering

AIX Engineering Coach

GetRooms

Wrote SEO optimised articles about student activities in different Ghanaian universities on the GetRooms blog.

Marketing Intern (Content Creator)

Yielding Accomplished African Women

Yaa W. University chapters serve as the first professional sorority for women in West Africa, we develop principled leaders within STEM. We intersect these women at a key point in their life where we can build them up to be world-class developers or financial analysts. With the help of Google DSC, IBM and Bank of America we train members in front-end/back-end languages, Excel, investment principles, professional skills, leadership, and service in a peer-to-peer learning environment. Most importantly, we recognize the power in having a tight knit group of like minded women. Thus, we are forging connections amongst the next generation of female leaders together in an effort to create lifelong friendships and support structures

 Campus Co-Director

Developer Student Clubs 

•	Manage the backend of programs that help new developers to harness their skills

Logistics Lead

Stick Figure Copywriter | Website messaging for early-stage startups| Lover of dad-jokes and stick figures

You’re Busy. You’re Searching. You’re Looking for results.

Why? 

Because you’ve hit a roadblock and need a funnel that will bring you more leads, like yesterday. 

Ever since sales and marketing told you about the decline in customers, you’ve been frantically trying to find a way.

You audit your business and realise that your copy is broken - because you DIYed at the last minute. 

Or worse, your copy is non-existent because you’ve never had the time to write the website or emails you need to sell your solution. 

It’s not your fault. Building a business keeps you running off your feet. Plus, it’s too hard to write sales copy for your own product. 

The many thoughts in your head aren’t helping.

💬“My landing page doesn’t convert no matter how hard I try to funnel traffic there. It’s pretty much ghost town at this point.”

💬“My newsletter has subscribers but any time I roll out a sales campaign, the response I get is always *crickets*”

💬“I’ve written a sales page following all the 3,500+ rules of grammar yet I haven’t sold a thing!

💬“I need copy that moves clients closer to the checkout! I’m too busy or don’t have the skills to do it!”
 
DOES THIS SOUND LIKE YOU?

No worries. Leave the heavy weight-lifting to me.

My name is Esther and I’m a BSc. Mechanical Engineer. Meanwhile, I write copy for SaaS and Tech companies.

WHAT THIS MEANS FOR YOU
You get my techie brain which I’ve spent 4+ years polishing and fine-tuning.

MY PROCESS
💥 We’ll start with a discovery call to learn deeply about your business. 

💥 I will research the heck out of your target customer, diving into the recesses of their soul to dig out their deepest desires, pain points and frustrations.  I’m talking surveys, review mining, demo videos – any and all sources of data that give us insight into your target audience 

Why do I go to such lengths? Because I want your customers to think like this when they read my copy,
 “How did- How did you kno-- How did you know you know what I was thinking? Erm. Subconscious brain, is that you?”

💥 Tighten your brand’s messaging and USP, so your target customer can identify you in a sea of noise.

💥 Perform competitor analysis to identify where you can stand out and dominate in your market space

💥 Write tried and tested copy backed by data and proven sales psychology techniques. 

DELIVERABLES
Website copy, Email copy,
 
If you’re ready to optimise your copy and increase your conversions, by working with a copywriter with actual technical experience, send me a DM.

taplio

The Battle

Elena Tsemirava

Esther Kumi

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?