Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Startappio.com

Online Marketer

OJSC Home Credit Bank

01.2011 – 08.2015 
OJSC Home Credit Bank, Belarus, Minsk (Home Credit and PPF Group)
Head of Legal Department

Main activities:
* Management, planning, organization, control, reporting for the legal department
* Membership in the bank's committees (steering, personnel, sales and marketing, procurement)
* Representing the interests of the bank in state authorities and institutions

01.2009 – 12.2010
OJSC Home Credit Bank, Belarus, Minsk
Senior Legal Advisor

Main activities:
* Project management for legal issues
* Legal support for projects for the development and modification of banking products and processes
* The following products and accompanying processes were developed and successfully implemented with my active contribution:
** For private individuals: POS credit, cash credit, overdraft, current account, deposit, internet banking, leasing, insurance
** For companies: bank account, deposit, internet banking
* Development and legal expertise of local normative acts
* Preparation and implementation of meetings of the supervisory board (organization of meetings, preparation of minutes, bringing decisions into implementation, monitoring the execution of decisions)

03.2008 – 12.2008
OJSC Home Credit Bank, Belarus, Minsk
Legal Advisor

Main activities:
* Development of legal documents
* Legal expertise for draft documents
* Negotiations as a part of pre-trial settlement of disputes
* Preparation and implementation of the management board meetings

taplio

The Battle

Elena Tsemirava

Dzmitry Tsemirau

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?