Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Climate Karen

Owning voice, vibe, and visibility at Climate Karen to make climate action impossible to scroll past. We turn your debilitating IRL outrage into legit action, putting CO2 six feet under with storytelling that spreads — but not like wildfire, obviously.

Head of Brand

The Lou Lab ™

Branding that shimmers and shines to the people who matter.

Tell and show your story better so you can grow with purpose, earn more, and work less.

Principal & Founder

Executive-level brand identity and marketing leadership for organizations seeking to sharpen positioning, strengthen customer relationships, and drive responsible growth.

Fractional Head of Brand

High-impact operations management and flexible frameworks that empower agencies and consultancies to streamline resources, scale effectively, and sustain profitability.

Fractional Head of Operations & Client Services

Matterlab

Matterlab exists to unlock greater impact and transform life outcomes for young people. 

We are a team of educators, school leaders, and communications experts who came together out of a shared passion for impact-driven work and a desire to help nonprofits reach their potential.

I bring brand and marketing expertise from The Lou Lab to education and social impact clients at Matterlab — elevating those who are making real change happen for future generations.

Brand Strategy Lead

Founding Women

A supportive network that champions women as they open small businesses, launch startups, become full-time freelancers, and work as solo entrepreneurs. 

Join us to transform your business and shape a brighter future for all women.

Founding Member

the old girls club

A virtual gathering space for women and non-binary people working in male-dominated industries.

Member

Recruited to lead Microsoft North America business, North American Central Marketing Organization (CMO). 

Team affected by layoffs.

VP, Business Leadership

Metia

US operational excellence. Portfolio P&L.
Amazon global lead. Partner and Seller related accounts. SMB fintech. New business.

Client Partner / Strategist

Amazon global lead. Partner and Seller related accounts. New business.

Account Director / Strategist

Senior Account Manager / Producer

Publicis Groupe

Kraft Heinz (Devour, Ore-Ida). Hulu. Microsoft.

Senior Account Manager / Marketing Analyst

Graphiti Associates

Amazon. Getty Images. Colliers. Impinj. Windstar Cruises. Verity Solutions. 18Birdies. Fire Corn Popcorn. Keyport Foods. Schwartz Brothers Bakery. San Juan Preservation Trust. And more.

Account Manager / Project Manager / Producer

Publicis Seattle

Account Supervisor

Account Executive / Marketing Analyst

Brand identity, positioning, and growth marketing for impact-driven tech companies.

From boutique creative shops to global enterprises, I bring 15 years of progressive agency experience in brand building, integrated marketing, client service leadership, account management, and business operations. I work with brands in tech, entertainment, CPG, nonprofit, and more — giants like Amazon, T-Mobile, and Hulu, plus smaller gems like Windstar Cruises, 18Birdies, and San Juan Preservation Trust.

🔥 FOR AGENCIES
I grow key accounts by 45% YOY, win multimillion-dollar new business, and manage client portfolios of $5M+ ARR. I show you how to build relationships based in mutual opportunity, to keep happy clients coming back. Finance leaders love my meticulous budget tracking and eye for profitability.

🌟 FOR BRANDS
I lead successful branding, rebranding, and marketing initiatives to boost awareness, engagement, and conversion. I support radical brand transformations, achieve 2,300% campaign ROI, increase MQL by 300%, beat CPM benchmarks by over 50%, and deliver thousands of unique assets across 35+ countries. Clients say, “Allie is a wizard!!”

💖 FOR TEAMS
I mentor diverse, distributed teams of 4 to 45+ members, retaining top talent to develop well-rounded competencies. I prioritize empathetic leadership and continuous professional development, while maintaining operational excellence and alignment with business goals.

How can I help you? What will we achieve together?

Let’s chat: calendly.com/theloulab/chat30

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The Battle

Elena Tsemirava

Allie Page

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