Building startups

You are not short on effort.

You are short on signal.

The usual cycle is dashboards, debates, and interviews that start at zero.

Roadmaps wobble. Messaging stalls. Confidence dips.

There is a calmer way. Start with what your market already says in public.

Turn open-web signals into patterns you can brief the team with.

Pair that with a simple monthly view of how competitors and language shift so decisions stop feeling like a guess.

That’s where I come in.

I run TrendLoom’s Market Radar, a high-touch insight system that gives Seed–Series A teams a continuous, structured read on customers, category, and competitors.

It uses only ethical, public data and an academically grounded framework that combines statistics, ML, and LLMs.

Interviews are not replaced. They are sharpened so you walk in with better hypotheses and leave with decisions you can defend.

I have advised 100+ founders on GTM, messaging, and discovery, and built Zaqlick from my Kellogg-WHU EMBA research into AI-assisted personas. I treat AI as an engine inside a method, not a magic trick.

I help with

• Open-web signals turned into clear patterns
• Competitive intelligence that tracks what changed vs last month
• Product discovery that starts deeper, not from zero
• Messaging that uses real customer language
• Decision protection for roadmap and GTM

Results

• Teams align faster because debates shift from opinions to signals
• Interviews get sharper, messaging tightens, and weak bets are dropped
• Leaders report a steadier sense of “what’s happening now” month to month

There are a few ways to work together:

Start with a 15-minute Signal Check. Bring one question. I will tell you if strong signals exist, what they suggest, and the next best move. If you want deeper support, we roll into Market Radar.

DM me the word “SIGNAL” to see if you are a fit and which path makes sense.

Elena Tsemirava

Growth Marketing @Sendcloud 🚀 | Ex-Founder | CXL & Reforge | B2B SaaS

Passionate about startups, scaleups, and growth. Fascinated by behavioral psychology, digital marketing trends, and technology.

With a diverse background, ranging from programming and data analysis to product development, and digital marketing, I deliver my best work in projects that enable me to exercise multiple areas.

Andrei I.

We published a new listicle on Friday.

By Tuesday it was already cited 76 times in AI engines.

This pushed our AI visibility for some BOFU prompts from 0 to 57%, and increased our Share of Voice from 0% to more than 6%.

Some context:
· Listicle is comprehensive and well optimized for SEO.
· Was written 100% by humans.
· Different results per market (e.g. more impact in US than UK).
· Article got cited most by Google AI Overviews, Perplexity, and AI mode. Least by ChatGPT.

Funny is how this was primarily an SEO effort that also impacted AI visibility. 

Seems like AEO is SEO, even though SEO died a long time ago.

More experiments coming up—next one on how AI-assisted content impacts AI visibility. Stay tuned.

taplio

The Battle

Elena Tsemirava

Andrei I.

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taplio

The Battle

Elena Tsemirava

Andrei I.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrei I.'s LinkedIn Performance

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Performance ScoreAndrei I.'s LinkedIn Performance