We help stagnant professionals fast track their careers for more impact, influence and income. DM me for a complementary strategy call.

I fast-track the careers of professionals who want to make more impact, influence, & income with a focus on authentic leadership with integrity.

✏️𝐓𝐫𝐲 𝐦𝐲 𝐟𝐫𝐞𝐞 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫- The Career Coffee Ledger. Kick off your week with essential tips, clever hacks, and lessons from my own missteps to fuel your journey to career success- minus delay. (It gets better with a hot chocolate or coffee ☕ https://tinyurl.com/careerfast

🔎 𝐒𝐞𝐞 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 & 𝐚𝐩𝐩𝐥𝐲 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐡𝐞𝐫𝐞: https://tinyurl.com/5n7hvy88

A certified RAPID Results coach with over 20 years of corporate experience who 𝐡𝐢𝐫𝐞𝐝, 𝐛𝐮𝐢𝐥𝐭 & 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐡𝐢𝐠𝐡 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐭𝐞𝐚𝐦𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 15 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, I graduated with a Doctorate in Science before entering the corporate world. 

𝐈 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐬𝐞𝐜𝐮𝐫𝐞𝐝 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐫𝐨𝐥𝐞 𝐛𝐮𝐭 𝐬𝐜𝐨𝐫𝐞𝐝 𝐚 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐝𝐚𝐲 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞! Using the same techniques, my career moved fast, managing international teams within 2 years, and eventually served on the Board of Directors in an international organisation. During this time, I discovered my passion in helping people achieve their career goals through mentoring and championing their aspirations. 

Today, I consult for the corporate world and founded Align and Accelerate, a coaching business that helps many to achieve their goals at their own pace through a successful ‘rinse and repeat formula’ that helps secure and retain the role you have been coveting.

💬 𝐃𝐌 𝐦𝐞 𝐢𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐮𝐧𝐬𝐮𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫𝐞𝐞𝐫 𝐮𝐧𝐬𝐭𝐮𝐜𝐤- 𝐧𝐨 𝐡𝐚𝐫𝐝 𝐬𝐞𝐥𝐥.

Ei-Ling Tan, Ph.D.

Fractional CFO | Helping Founders Scale Beyond $2M ARR with Strategic Finance & OKRs | Founder @ FounderFirst

There's a point where you just can't wing it anymore.

Usually around $2M ARR.

When growth is real, but messy. When the business works (but the numbers don't fully add up). When pricing gets risky, hiring gets heavy, and suddenly every "quick decision" starts showing up in your burn.

That's where I come in.

I step in as your Fractional CFO to help turn momentum into structure.

We build pricing, capital allocation, operating constraints, and targets the team actually runs on.

Over the last decade, I've worked with 20+ early and growth-stage companies, both VC-backed and bootstrapped, across SaaS, fintech, edtech, and agencies. I've helped scale revenue from $500K to $20M, grow teams from 10 to 200+, and build finance and ops foundations from scratch.

I've been in the room for pivots, layoffs, down rounds, near-bankruptcies, and exits - not as an observer, but owning the financial logic behind what happened next.

In 2024, I founded FounderFirst to go deeper with this work, helping teams build finance that actually supports growth, long before they're ready for a full-time CFO. Since then, we've partnered with 70+ founder-led startups and SMBs, including leading accelerators and venture studios.

That's the professional story. Here's the real one.

I grew up in Dimitrovgrad, Bulgaria - no English, no tech exposure, no obvious path.

At 17, I taught myself English.
At 19, I earned a scholarship to study in the U.S.

I arrived with a suitcase, less than $300, and no backup plan, and did whatever scrappy thing it took to stay afloat.

Eventually, I found my way into startups. The chaos, the ownership, the pressure, for the first time, I felt like I fit.

What started as survival became a decade of building behind the scenes.

Now I bring all of it - the scrappiness, the strategy, and the systems - to founders who are ready for real financial leadership.

When I'm not deep in spreadsheets or board decks, you'll find me hiking a national park or nose-deep in a book. (Always open to recommendations.)

If the next set of decisions actually matters, let's talk: https://bit.ly/3NEYTqT

Mariya Valeva

He was born in one of the poorest countries in the world.
And he built a $9.5 billion company…
and made his product free.

Luis von Ahn grew up in Guatemala, a country where most kids drop out of school by age 12.
Where learning English could change your life,
if you could afford it.
His mother was a single parent. A doctor.
She spent everything she had on him.
When he was 8, she bought him a computer instead of a vacation.
He started coding. And dreaming.
But dreaming wasn’t enough.

To get into college in the U.S., he needed to take the TOEFL exam,
but it wasn’t even offered in Guatemala.
So he crossed the border. Paid in foreign currency.
Took a test that said, “prove you're good enough… if you can afford it.”

He never forgot that moment.
He made it. Barely.

Graduated summa cum laude. 
Got a PhD. 
Invented CAPTCHA. 
Sold reCAPTCHA to Google.

He could’ve stayed in Silicon Valley forever.
Instead, he built Duolingo.
Not as a product.
As revenge on a system that made kids feel small for being poor.

He poured years into it. The early versions flopped.
Gamification was a desperate pivot. Investors pulled out.
People laughed at the idea of making it free.
But he didn’t stop.
He hired people smarter than him.
He fought for funding.
He spent sleepless nights tweaking tiny things - the streak, the owl, the sound a notification makes.
Because every time he wanted to give up, he remembered 16-year-old Luis.
On a bus to another country.
Trying to take a test he could barely afford… just to be seen.

Today, that same boy runs one of the most powerful education companies in the world:
📱 500M+ users
🌍 Courses in 40+ languages
📈 $9.5B valuation
💸 Still free
But the numbers aren’t the win.
The win is this:
A kid in rural India is learning English - for free.
A refugee in Germany is learning the local language - for free.
A girl in Guatemala doesn’t have to leave her country to chase her dreams.
Because Luis already did that for her.

This isn’t just a story about a startup.
It’s a story about a man who turned every closed door into an open platform.
An empire, built not on profit,
but on principle.

Fractional CFO for B2B SaaS ($2M+ ARR) | Founder @FounderFirst

Ever had a “brilliant idea”…
that never turned into anything?

Ideas are exciting.
They come with clarity, momentum, and that rush of this could really work.

But turning an idea into something real?
That’s the part no one prepares you for.
Because between idea and execution lives a messy middle:
• Trade-offs you didn’t expect
• Constraints that aren’t in the slide deck
• Systems that don’t talk to each other
• Models that work beautifully… until they meet real customers
• People problems, tech problems, money problems, all at once

Execution is rarely a straight line.
It’s craftsmanship.
And that means rethinking, rewriting, rebuilding - again and again.

The idea is just the spark.
But building? That’s the fire you have to keep feeding.
So if you’re in the weeds right now, keep going.
This is the part where the real product - and the real company - gets made.

*video credits: growasentrepreneurs insta

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The Battle

Ei-Ling Tan, Ph.D.

Mariya Valeva

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The Battle

Ei-Ling Tan, Ph.D.

Mariya Valeva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mariya Valeva's LinkedIn Performance

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