Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

When your marketing is so good it literally stabs people in the heart.

Gabriel Ehrlich 

Stop letting them gatekeep your LinkedIn Ads results.
Do this instead (it takes 5 minutes):

1. Export the SQLs from your CRM from a reasonable timeframe (enough for some data) 
2. Find your top 3-5 job titles (combined should make up >50% of SQLs)
3. Go to your LinkedIn Ads account.
4. Select all the campaigns in the last 180 days.
5. Click "Professional Demographics"
6. How much of your top job titles show up here? 
7. Combine them. What's the %? 

Now repeat this for company size and industry. 

The gaps might explain at least some of the reasons why your LinkedIn Ads aren't working.

Save this for later.

In 2025, we made some major changes to the strategies we deploy to our clients on LinkedIn Ads.

If you think you can just drift casually into 2026 with the same stuff you were doing in 2024 - think again. 

Unfortunately, things are going to get a lot tougher. 

Fortunately for you, someone talked me into sharing some of my hard-won insights on LinkedIn Ads (in general, and ABM in particular) as part of the LinkedIn ABM Bootcamp 2026 for ZenABM.

You've got me and 10 other experts going deep on all things ABM, so you won't want to miss it. 

I don't agree to do a lot of these, so this is a good chance for you to hear me speaking off the cuff about everything LinkedIn Ads.

You can check out the full line-up and register at the link in the comments.

LinkedIn Ads aren’t a vending machine for leads.

One of the first questions I ask prospects is: “So, what are you looking to get out of LinkedIn Ads? Brand awareness, or leads?”

The answer usually starts with “brand,” but it doesn’t take long before the conversation circles back to leads.

And I get it - we all want leads. 

But LinkedIn Ads don’t always work the way you expect or deliver results exactly how you want them to.

Here’s the thing: LinkedIn Ads are as much a long-term investment in your brand as they are a tool for short-term lead generation.

Now, I’m not the guy who will tell you, “If you build it, they will come.” Some long-term plays never pay off. Not every startup can afford to think a year - or even six months down the line.

But if you are in a position to think long-term, here’s my advice: start today.

Why?

Long-term brand investment leads to easier sales down the line.

Customers who trust your brand are more likely to convert and stay.

And, frankly, lead generation campaigns perform better when they’re supported by strong brand awareness.

Of course, this mindset shift isn’t easy.

Communicate this to the top. 

Your CEO, CFO, or leadership team needs to understand that not everything that matters can be tracked in a neat Excel sheet.

Go to “attribution rehab.” Start opening your mind to ways of measuring success beyond immediate results. 

Yes, track what you can - but don’t ignore the value of building trust and recognition over time.

When you balance the short-term need for leads with the long-term commitment to building your brand, you’re setting yourself up for real, sustainable growth.

Dear VP Marketing,
Did you know that 90% of LinkedIn Advertisers are unqualified to do so?

That's right. 
How do I know this? Because I've seen your work. 

I've audited your campaigns, time and time again. 

About half are just dogs**t (sorry), with all sorts of misconfigurations. 
The next 40% are just poorly thought out, uninspired, or just lazy. 

I've interviewed hundreds for this role.
You'd be shocked at how many get disqualified for not knowing basic technical things about LinkedIn Ads. 

So, when you hire somebody to do this in-house, think for a moment about the fact that literally no one in your company has any idea if this person really knows their stuff on LI Ads, or if this person just bluffed their way into their job. 

At the very least, ping your favorite neighborhood LinkedIn Ads expert (moi) to audit their work - to see if it the reason it's not working is that you hired the wrong person. 

Patiently awaiting your ping,
Gabriel

A very good thought leader ad manages to do several things at once: 
1. Builds your person brand
2. Builds demand for your product/service (engaging with the 95%) 
3. Captures demand from the 5%.

I have theories about why this works like this so well, but in the end it's indistinguishable from magic.

Don’t run LinkedIn Ads. Pause your campaigns.
Just stop right now. 

Why? 
Because you (you know who you are), are literally throwing money away.
Your company has spent tens, maybe hundreds of thousands of dollars on LinkedIn Ads - and what exactly do you have to show for it? 

At best - a decent collection of MQLs that atrophy in your CRM. 
A painful reminder that this, too, has failed.

At worst? 
At worst, it’s nothing. 
Some engagement. 
Some clicks. 
But really, nada. 
Zero.

So why not just stop everything…
At least until someone that understands LinkedIn Ads has a look at your account and tells you EXACTLY what you’re doing wrong. 

Good thing for you, you’re reading this post, and you just found someone that can do that for you. It really must be your lucky day, because this guy happens to be one of the best that ever played the LinkedIn Ads game. 

_____

Hi, I’m Gabriel 👋
I’ve been running LinkedIn Ads for B2B SaaS for over 10 years now. 
My agency, Remotion, only does LI Ads - and helps companies like your finally get them to work.

If you’d like me to take a look at your ads, and see how you can turn things around, schedule a strategy session with me here: https://lnkd.in/duN-7n29

MediaSync

MediaSync is the only CRM native platform that gives you detailed company level insight into your LinkedIn campaigns directly into your CRM.

- Developed end‑to‑end prototype and conducted user tests with 5 paid pilot clients, validating core value proposition
- lead product roadmap - collecting features and determining the rollout of those features for the product growth

- product market research - interviewing customers and and prospects, getting feedback and refining messaging
- sales & biz dev - reached out to prospects that led to partnerships and new business for MediaSync
- marketing - manage social media and content

- marketing automation - defined workflows and built the CRM
- Established early partnerships for content integration pilots

Founder & CEO

GrowthMentor

Mentor

MazeBolt 

A pre-product market fit DDoS testing Cybersecurity SaaS solution.

I lead MazeBolt’s global demand generation, managing paid and organic media strategies. My role involves hands-on direction of internal and external marketing teams, with a focus on efficiency and measurable outcomes - building brand and sustainable pipeline.

Highlights:

- Directed organic and paid demand generation team, overseeing $300k annual paid media budget 

- Increased the SQL-to-Opportunity Rate by 62% and MQL-to-Opportunities by 54% by focusing on meaningful brand engagement, demand generation and re-engagement

- Doubled organic search and increased the CTR by 2.5x, becoming the top pipeline source

- increased onsite demo requests by 9% MoM using CRO techniques and a/b testing

- Built a full timeline and funnel analysis of the opportunities for channel contribution insights and budget adjustment

- Pioneered video-based marketing, automated with AI and conducted conversion rate testing to streamline funnel

Senior Demand Generation Manager

Geffen Resources

Consulting in the B2B SaaS, IT and Manufacturing Sector

I provided strategic marketing and RevOps consulting, implementing demand generation strategies for my B2B clients. My role focused on streamlining user journeys, driving sustainable pipeline, and enhancing lead quality and conversion efficiency.

Highlights:
- Improved demo booking rates by 40% through funnel optimisation.
- Reduced unqualified leads by 27% via targeted campaign improvements.
- Delivered full-funnel Demand Gen and RevOps strategy for B2B SaaS, It and manufacturing clients
- Managed and optimised client ad budgets totalling $300k monthly (Google Ads, YouTube, LinkedIn, Bing, Meta).
- Managed MarTech stack for clients (HubSpot, Salesforce, GA4, ZoomInfo, etc)

Fractional Marketing Director

floLIVE

An IoT B2B Telecommunications Infrastructure & SaaS Company

I directed global marketing operations and full funnel demand generation, creating and executing multi-channel ABM campaigns. I fostered collaboration between sales, marketing, and product teams to enhance overall pipeline performance.

Highlights:

- Triple marketing-sourced meeting rate and increased win rate to 37% by implementing an ABM plan
- Led a full-funnel content engine, boosting engagement from 3% to 19% and increased return rates.
- Directed $100k global media budget across Google, LinkedIn and X with in-house and external talent
- Onboarded and led internal and external teams across Paid Media, SEO, CRO, Content and Marketing Ops
- Built lead engagement tracking processes and a partner program
- restructured Salesforce to Account/Contact structure that better reflected the companies sales processes
- Built and governed a unified MarTech stack (HubSpot, Salesforce, etc) for integrated lead and pipeline tracking

I ran market research before entering into new verticals, using that information as the basis for the full GTM strategy. This led to the first major customers in those verticals.

Demand Generation and Revenue Operations Lead

RevGenius

RevGenius is an amazing network of different types of marketers and salespeople with a dedication to growth. It's a great place to find amazing people and advice.

Member

Penguin Strategies

A full-service HubSpot B2B Inbound marketing agency serving SaaS, Semiconductors, Additive Manufacturing, Cloud Computing, Cybersecurity and more industries.

I coordinated integrated marketing strategies, leading diverse teams to execute tailored campaigns for technology-focused clients. I emphasised detailed research and client alignment to achieve ambitious marketing goals.

Highlights:

 - Successfully rebranded 2 clients which led to a 15% increase in demo requests	
 - Developed a content strategy for clients that increased their engagement rates by 35% and increased demo request rates by 25%
 - Set market research backed marketing strategies, mapping out customer journeys, for my B2B Tech clients
 - Led several 5 member matrix style project teams including paid media, SEO, content, social media and RevOps along side contractors
 - Ran ongoing analysis and tests on messaging and audiences

My hands-on analytical leadership ensured marketing efforts directly aligned with client objectives, consistently delivering strong results.

Growth Lead and Account Manager

Group 8A

An ecommerce agency.

I managed substantial client budgets on Google, LinkedIn, YouTube and Meta for performance marketing initiatives, focusing on funnel optimisation and retention. My role required rigorous analysis and strategic implementation of automation processes.

Highlights:

- Doubled ROAS from 2x to 4x on major client accounts.
- Enhanced customer retention through funnel automation.
- Optimised multi-channel marketing budgets exceeding $100k monthly
- Migrated the company to a CRM and marketing automation platform
- Helped the sales team with an outreach strategy using content, marketing automation, & ads
- Upgraded the company to a BI reporting system and managed & maintained the business intelligence
- ran company wide training on different processes and tracking systems like Google Tag Manager

My approach delivered measurable profitability and growth for clients through continuous optimisation and performance analysis.

Director of Search & Analytics

Digital Marketing Specialist

One Egg: Digital Marketing Agency

One Egg Digital is a data-driven marketing agency, providing SEM, SEO, and CRO services. Both of the founders have over 10 years of experience in the industry and they pride themselves on trickling down that experience by providing active mentoring to all of their account managers across different accounts. One Egg also engages with all of its clients to be more integrated and aligned. The CEO of LegalVision said it best with "they are not just an agency that sits in their offices managing an AdWords budget. We really think of them, frankly, as part of our team".

SEM and Marketing Automation Specialist

Telaway USA SIMS

A B2C and B2B telecommunications company focusing on the travel industry.

As Marketing Director, I oversaw strategic planning and execution across demand generation, product launches, and customer lifecycle management. I built and led cross-functional teams, aligning marketing strategies closely with organisational goals.

Highlights:

- Grew monthly recurring revenue (MRR) by 20% month-over-month.
- Improved customer lifetime value (LTV) by 15% through targeted lifecycle marketing.
- Directed successful product launches alongside R&D and customer success teams.
- Built the companies CRM and automation from scratch and managed the BI, learning SQL to do so

Marketing Director

Hi, I’m Yisrael Segall. I’m a deep generalist and growth strategist who thrives at the intersection of marketing, data, and complex B2B technology.

With over a decade of experience across demand generation, ABM, product marketing, content, SEO, and ops, I’ve helped global B2B SaaS companies grow by deeply understanding how technical buyers make decisions—and designing marketing strategies that mirror that journey. Whether I’m scaling start-ups or optimizing mature GTM engines, I specialise in simplifying complexity, aligning teams, building holistic and measurable inbound marketing engines and turning insights into action.

I'm the founder of MediaSync, a tool that brings full-funnel, company-level LinkedIn Ads data and timeline analysis into HubSpot. It’s built to give marketers true visibility into what drives enterprise demand, not just lead form conversions.

Some of my proudest growth wins include:

Driving SQL-to-opportunity growth by 62% and CTR gains from 3% to 7% at a pre-PMF cybersecurity SaaS.

Lifting inbound meeting rates from 4% to 11% and sustaining a 37%+ win rate at an IoT telecom scaleup.

Leading $300k+ monthly budgets across paid and organic, while decreasing unqualified lead volume by 27%.

I’ve worked across industries like compliance, industrial management, manufacturing tech, edutech, and telecom infrastructure. But my favorite challenges are always the most complex ones - where the buyer is smart, the product is technical, and the growth path isn’t obvious. One that requires conducting market research to understand the audience, prepare the positioning and craft the messaging.

I’m also a mentor at GrowthMentor, helping founders and marketers think through growth problems holistically.

Let’s connect if you’re trying to scale a high-consideration B2B product—and want a strategy that actually reflects how your buyers buy.

taplio

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Gabriel Ehrlich

Yisrael Segall

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taplio

The Battle

Gabriel Ehrlich

Yisrael Segall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich's LinkedIn Performance

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Performance ScoreGabriel Ehrlich's LinkedIn Performance