Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

When your marketing is so good it literally stabs people in the heart.

Gabriel Ehrlich 

Stop letting them gatekeep your LinkedIn Ads results.
Do this instead (it takes 5 minutes):

1. Export the SQLs from your CRM from a reasonable timeframe (enough for some data) 
2. Find your top 3-5 job titles (combined should make up >50% of SQLs)
3. Go to your LinkedIn Ads account.
4. Select all the campaigns in the last 180 days.
5. Click "Professional Demographics"
6. How much of your top job titles show up here? 
7. Combine them. What's the %? 

Now repeat this for company size and industry. 

The gaps might explain at least some of the reasons why your LinkedIn Ads aren't working.

Save this for later.

In 2025, we made some major changes to the strategies we deploy to our clients on LinkedIn Ads.

If you think you can just drift casually into 2026 with the same stuff you were doing in 2024 - think again. 

Unfortunately, things are going to get a lot tougher. 

Fortunately for you, someone talked me into sharing some of my hard-won insights on LinkedIn Ads (in general, and ABM in particular) as part of the LinkedIn ABM Bootcamp 2026 for ZenABM.

You've got me and 10 other experts going deep on all things ABM, so you won't want to miss it. 

I don't agree to do a lot of these, so this is a good chance for you to hear me speaking off the cuff about everything LinkedIn Ads.

You can check out the full line-up and register at the link in the comments.

LinkedIn Ads aren’t a vending machine for leads.

One of the first questions I ask prospects is: “So, what are you looking to get out of LinkedIn Ads? Brand awareness, or leads?”

The answer usually starts with “brand,” but it doesn’t take long before the conversation circles back to leads.

And I get it - we all want leads. 

But LinkedIn Ads don’t always work the way you expect or deliver results exactly how you want them to.

Here’s the thing: LinkedIn Ads are as much a long-term investment in your brand as they are a tool for short-term lead generation.

Now, I’m not the guy who will tell you, “If you build it, they will come.” Some long-term plays never pay off. Not every startup can afford to think a year - or even six months down the line.

But if you are in a position to think long-term, here’s my advice: start today.

Why?

Long-term brand investment leads to easier sales down the line.

Customers who trust your brand are more likely to convert and stay.

And, frankly, lead generation campaigns perform better when they’re supported by strong brand awareness.

Of course, this mindset shift isn’t easy.

Communicate this to the top. 

Your CEO, CFO, or leadership team needs to understand that not everything that matters can be tracked in a neat Excel sheet.

Go to “attribution rehab.” Start opening your mind to ways of measuring success beyond immediate results. 

Yes, track what you can - but don’t ignore the value of building trust and recognition over time.

When you balance the short-term need for leads with the long-term commitment to building your brand, you’re setting yourself up for real, sustainable growth.

Dear VP Marketing,
Did you know that 90% of LinkedIn Advertisers are unqualified to do so?

That's right. 
How do I know this? Because I've seen your work. 

I've audited your campaigns, time and time again. 

About half are just dogs**t (sorry), with all sorts of misconfigurations. 
The next 40% are just poorly thought out, uninspired, or just lazy. 

I've interviewed hundreds for this role.
You'd be shocked at how many get disqualified for not knowing basic technical things about LinkedIn Ads. 

So, when you hire somebody to do this in-house, think for a moment about the fact that literally no one in your company has any idea if this person really knows their stuff on LI Ads, or if this person just bluffed their way into their job. 

At the very least, ping your favorite neighborhood LinkedIn Ads expert (moi) to audit their work - to see if it the reason it's not working is that you hired the wrong person. 

Patiently awaiting your ping,
Gabriel

A very good thought leader ad manages to do several things at once: 
1. Builds your person brand
2. Builds demand for your product/service (engaging with the 95%) 
3. Captures demand from the 5%.

I have theories about why this works like this so well, but in the end it's indistinguishable from magic.

Don’t run LinkedIn Ads. Pause your campaigns.
Just stop right now. 

Why? 
Because you (you know who you are), are literally throwing money away.
Your company has spent tens, maybe hundreds of thousands of dollars on LinkedIn Ads - and what exactly do you have to show for it? 

At best - a decent collection of MQLs that atrophy in your CRM. 
A painful reminder that this, too, has failed.

At worst? 
At worst, it’s nothing. 
Some engagement. 
Some clicks. 
But really, nada. 
Zero.

So why not just stop everything…
At least until someone that understands LinkedIn Ads has a look at your account and tells you EXACTLY what you’re doing wrong. 

Good thing for you, you’re reading this post, and you just found someone that can do that for you. It really must be your lucky day, because this guy happens to be one of the best that ever played the LinkedIn Ads game. 

_____

Hi, I’m Gabriel 👋
I’ve been running LinkedIn Ads for B2B SaaS for over 10 years now. 
My agency, Remotion, only does LI Ads - and helps companies like your finally get them to work.

If you’d like me to take a look at your ads, and see how you can turn things around, schedule a strategy session with me here: https://lnkd.in/duN-7n29

Tim Davidson 🍉🍍

ABM with Linkedin ads for B2B SaaS | Founder @ B2B Rizz | B2B Doesn’t Have to Be Boring

B2B marketer trying to live to 147 years old (Science will get there)📈 First 50 years as a marketer🦖 Second 50 digging for fossils🪐 Last 50 exploring spaceI’m the founder, VP of marketing, head of customer success, all of it at B2B Rizz. An ABM and LinkedIn ads consulting firm for B2B software companies.I help B2B software companies drive more revenue and pipeline from LinkedIn ads It’s a one person consulting company (me) so you work with me directly 😁After 10+years of digital marketing experience working with SaaS orgs driving revenue and pipeline through ABM and LinkedIn ads, I went out on my own.I am also semi-funny B2B marketing &amp; sales content creator. Mostly for LinkedIn, TikTok and YouTube, if you wanted to check it out 😁Expertise include:-LinkedIn ads-ABM (6Sense, Demandbase, Terminus, Metadata.io)-Google Ads-CRM Automation (Mostly Hubspot and Salesforce)

Strategic Advisor

Leading the Customer-Led Buying revolution. Hands-on product testing that gives buyers confidence, while sellers close more deals faster than ever before.

Tim Davidson

One thing you definitely should not do in 2026 is sign up for a Linkedin & ABM masterclass by ZenABM

Yes, it's bootcamp of the best of the best in ABM & Linkedin, and you'll learn more actionable things you can do now that could turn into more pipeline and revenue but who wants to do that?

We're talking

🟢 Tas Bober - Why Your ABM Campaigns Deserve Better Landing Pages (EWWW)

🟢 Patrick Spychalski - ABM with Clay

🟢 Gabriel Ehrlich - Live Q&A: LinkedIn Ads for ABM

🟢 Ali Yildirim🌲 - Multi-Channel ABM: How to Combine Paid Media + GTM Engineering

🟢 Philip Ilic - LinkedIn Ads + Signal-Based Outbound Strategy

🟢 Maximilian Herczeg - Campaign Setup & Avoiding Mistakes That Kill ABM Performance

🟢 Kamil Rextin - Enterprise GTM Systems

🟢 Casper Emil Sciuto Rouchmann - ABM in 2026: The Ups and Downs of the Old Dog

🟢 Katya Tarapovskaia - From Segmentation to Signal: AI + ABM Workflows to Win Target Accounts Faster

🟢 Emilia Korczynska - Building your first ABM Strategy - lessons from 7-figure B2B SaaS ABM program

🟢 Myself - Linkedin thought leader ads for ABM

It's a hands-on core program of classes & workshops, supplemented with guest lectures on adjacent ABM topics.

Core sessions go through:

1️⃣ Target Account List Building Workshop
2️⃣ Campaign Strategy & Plan (LinkedIn Ads) - Building your first LinkedIn ABM Strategy without overthinking
3️⃣ Automatic Follow-Up Sequences for Most-Engaged Accounts
4️⃣ LinkedIn Ad Campaign Setup Review & Launch
5️⃣ Live Workshop: Your ABM Ads Teardown

📆 Starts: Jan. 26th, 2026

Seats are limited and booking up fast but you shouldn't sign up becuase why would you want to learn how to hit your never ending growth goals with Linkedin ads?

That sounds terrible

Don't sign up for it here --> https://lnkd.in/gEU8YJmw

Tim Davidson 

Imagine if buyers were honest on sales calls 🤔

They’d probably be a lot shorter.

Salespeople, please don’t hate me too much for this. It’s just a skit.

Butttt buyers really are thinking these things 😬

Maybe I’m wrong though.

Recently spoke to a $600M B2B SaaS CMO that blew my mind 🤯

She’d been there for 6 years, which is an eternity in B2B so already, big kudos. 

More importantly, in 5 years they went from $100M to $600M ARR. 

WAIT WHATTT

At this moment, I’m in shock so I started digging in. I needed to know how she did it.

At first it was nothing fancy, they do all the classic stuff.

PPC, SEO, GEO, BO, organic and paid social, ABM, ABX, talk to your customers, test, learn, media company side of the biz, qualitative and quantitative attribution.

All the classics

I hated that answer so much 😬 but then it got juicy.

They were also early on some things. ABM well before it was cool, integrated with AI super early.

But what blew my mind, was that they were the original people posting on LinkedIn about meeting with billionaires, VPs of sales that exited 3X, etc, a CEO of a $350M SaaS.

Those posts that are on LinkedIn now but they started them

The OGs

And at first they we’re all real, but to scale them they had to start making it up and now most of them are just made up

Including this one

Blew my mind 🤯

Marketing is the toughest role in B2B and it’s not even close

Just think about it 

👉 At the end the day, marketing is measured on revenue 

BUT marketing doesn’t have much control over revenue once someone becomes a lead.

Your buying process can be garbage, your free trial stinks and sales can drop the ball, marketing is still gonna be measured on revenue.

👉 Most of what you do needs to be attributed to some sort of dollar amount. 

Yet all the best marketing campaigns are hard to attribute.

And if you don’t see enough early indicators, it gets shut off quick, even though great marketing takes time

👉 Your messaging and positioning matter so much which is usually on marketing.

I don’t care what your budget is or what your marketing looks like.

Your messaging and positioning will make or break everything.

At many orgs it’s the non-marketing executives who dictate what that messaging looks like.

BUT when things are down and you say it’s bc of your messaging and positioning that you tried to change.

You get blamed for it 🥹

👉 Growth goals are also usually 2X to 3X higher with less budget and people

👉 You’re also expected to do everything despite your resources bc marketing has so many different things you can do and everyone thinks you need to do them all

Don’t get me wrong sales is hard, being a founder, CEO, extremely hard.

And a lot of the tough parts of marketing can also be said for sales, in different ways

The difference being, sales people and founders typical get much more of a reward than marketers do.

There’s a bigger payout and notoriety 

No one likes getting ghosted and cold calling and following up but but you can also make a sheet ton more money bc of commissions.

I’m clearly bias, but prove me wrong 😁

taplio

The Battle

Gabriel Ehrlich

Tim Davidson

Followers

Posts

Engagements

Likes

Performance ScoreGabriel Ehrlich's LinkedIn Performance

Performance ScoreTim Davidson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabriel Ehrlich

Tim Davidson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich's LinkedIn Performance

Performance ScoreTim Davidson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabriel Ehrlich's LinkedIn Performance