Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

Stop running LinkedIn ads from your company page.

I know that's a bold statement coming from someone who runs a LinkedIn ads agency.

But after managing millions in ad spend across 30+ B2B accounts, I can tell you - your company page ads are invisible.

Here are the real numbers:
Traditional sponsored content from company pages → 0.5-1% engagement rate, $8-15 per engagement.

Thought Leader Ads from actual people → 10-18% engagement rate, under $1 per engagement.

Same budget. Same audience. Completely different results.

We had one client go from a $4,270 CPSQL to $923 in a single month. The only change? We shifted budget from company page ads to promoted posts from their leadership team.

The reason is simple - people trust people more than they trust logos. 

A genuine take from your VP of Marketing on a problem your buyer actually faces will always outperform a polished banner with your product name on it.

But most teams try TLAs and get mediocre results because they miss the details that matter:
→ The hook has to stop the scroll in 2 seconds or you've lost them 
→ After a freq. of 2 your ad is starting to die — you need fresh content weekly 
→ If the post doesn't match where you send people, the click is wasted 
→ You can't just boost a company update and call it a Thought Leader Ad

I broke down exactly how this works and what we're seeing across our clients in the video below.

And if you're spending $10K+ a month on LinkedIn without seeing real pipeline - DM me. 

We'll look at your numbers and tell you exactly what the shift would look like. 

No deck. No fluff.

Gabriel Ehrlich 

Calling all LI Ads experts in EMEA! 

We need you! 
We're looking for a few good men and/or women to help us run cutting edge LI Ads campaigns for our clients - who are some of the most interesting and fastest growing startups in the B2B space. 

- You MUST have at least 1 year experience HANDS-ON running LI Ads for B2B tech, (preferably 3+ years). 
- You must have experience working with clients, and be service-oriented (great comms skills, conscientious, attention to detail) 
- You ought to know your way around Hubspot, and understand the fundamentals of attribution 
- Be comfortable both in analysis of performance and writing ad copy and creative briefs. 

You'll learn a LOT by working with us and our clients.

We're looking primarily for support in the EMEA region so you should be based in/around GMT to GMT+2. 

Does this sound interesting? 
Fill out the form and we'll get back to you: https://lnkd.in/dXZ7kgkE

We're looking for more Fractional Campaign managers! 
(*LinkedIn Ads experience only*)

That's right - Remotion keeps growing!

I need 1-2 great fractional campaigns managers to handle 2-3 clients each, in the EMEA region. 

You MUST have several years of LinkedIn Ads experience - managing at least 5 clients with budgets of over $10K/m in B2B (SaaS/AI/Cyber). 

You also must be great with clients and account management.

Interested? Fill this form out: https://lnkd.in/dXTB68Fj

Every weekend I shut everything off and spend time with my family. 
That's non-negotiable.

This Saturday, we drove south to see the red anemones blooming in the Negev - fields of red stretching out as far as you could see, the kids running through them without a care in the world.

There's something about standing in the middle of that which puts things in perspective. I spend my weeks thinking about click-through rates, campaign performance, pipeline numbers. 

All of it matters. 
But none of it is this.

The anemones bloom for a few weeks, then they're gone. 
You either make the drive or you miss it.

I think the reason I'm able to show up sharp on Sunday is because I actually leave it all behind on Friday and Saturday. 

Not as a luxury - as a discipline.

Want to know something funny?
The way most of my clients find me is the exact same strategy I run for them.

A Head of Marketing at an AI company in Berlin booked a call with me last month. 

First thing she said: "That's how I found out about you - your content popped up on my feed."

She didn't click a banner ad. 
She didn't download a whitepaper. 
She didn't get a cold email from an SDR.

She read a post. It resonated. 
She went to our site. She booked a call.
That's a hand raiser.

And it took maybe 3-4 weeks from first impression to that call. 

Not 6 months. Not 12 months. Not a 14-step nurture sequence.

This is what I mean when I say the playbook has changed.

I could have spent $150 per lead getting 500 people to download a PDF about LinkedIn ads best practices. Sent them a 5-email drip. Had someone call them. 

Maybe 2% would have taken a meeting. 
Maybe.

Instead, I wrote posts about what I actually see on calls every day. 

I promoted them to the right people. 
And the right people came to me.

I eat my own dog food.

And if you want your marketing to work the same way → just shoot me a DM.

This is a story all about how, the way we manage LinkedIn Ads flipped upside down...

Thought Leader Ads are probably the most interesting thing that happened to LinkedIn Ads since the advent of the Leadgen Form - probably even more so - and they push all of us in the right direction of actually telling our brand narrative over trying to capture no-intent leads. 

It took us a little while to figure out exactly how this ought to be used - but once we cracked it, it's become the most powerful tool in our toolbox.

Here's the story 👇

View newsletter: B2B in the Age of LinkedIn

A couple of years ago, LinkedIn launched Thought Leader Ads - a format that lets brands promote individual people's posts with paid media, instead of 

Open article: How We Cracked Thought Leader Ads by Gabriel Ehrlich • 4 min read

Is that a new ad format I see on the right-hand side? Or will just be for LinkedIn?

When 1-to-1 ABM goes wrong... 
Hey Iterable marketing team, I don't work at DuckDuckGo - but if you want LinkedIn Ads that reach the right companies, that's what we do at Remotion: LinkedIn Ads Agency.

It's not that gated content never works. 
It can, it does.

But if those leads don't receive a proper outreach from BDRs - you're burning cash.

"1,000 leads. 1 meeting."

That was the reality for one of our enterprise clients running LinkedIn lead gen with gated content.

Over a thousand people downloaded their ebook. 
Sounds like a win, right?

But when sales followed up, almost nobody wanted to talk. 
The one meeting they did get? Went nowhere.

Here's what we've learned:
Gated content attracts people who want the content - not people who want your product.

When we shifted this client to Thought Leader Ads - real people sharing real insights - the goal changed from "capture a lead" to "earn their attention."

Because the buyers you actually want? 

They're probably not filling out forms for your ebook. 
They're scrolling past it. 

But they will stop for a post from someone they find credible.

Stop measuring downloads. 
Start measuring influence.

Read this. 
Then send it to your CEO.
Then ask them again if they'd like to invest in thought leadership.

Head of Marketing @ Peridio ⚡ Demand × Content × AI x Grit

$970,000 in pipeline this quarter from executive content. 🤯 

I'm going to be honest. I didn't expect that number. Not yet. Not this fast.

so, let me back up.

When I joined Peridio, one of the first things I brought up in quarterly planning was executive content. Not as a "nice to have." As a real growth lever.

Our CEO talks to customers, investors, and partners every day. He has insights no one else on the team has. If we could turn even a fraction of those conversations into content, the compound effect would be massive.

Simple logic. Waaaay harder to execute. (IYKYK 🙃)

You can't just hand an exec a content calendar and say "go." They're busy. They have 47 other priorities. If content feels like homework, it dies on the vine (i know this from experience .. lol)

What worked for us:
→ We built the workflow around his rhythm, not mine. Voice memos, quick riffs, things he was already saying in meetings and calls. Low friction = everything.
→ I stopped ghostwriting (absolutely futile) and started guiding (pestering?). Exec content has to sound like them. My job was to shape it, not replace his voice. 
→ We got the messaging right first. We spent the better part of two quarters soul-searching on positioning in 2025.
→ We made it formulaic, not robotic. A repeatable process so it wasn't a creative exercise every single time. Idea → rough shape → refine → post.

The result? Our CEO now manages this entirely on his own. He's posting nearly 5x a week. I mean, damn.

If you're trying to build an exec content engine, here's where I'd start:
1//  Record your CEO for 15 minutes a week. Just have them talk about what they're seeing. 
2//  Find the 2-3 topics they light up about. That's your content territory. 
3//  Build a process that takes less than 30 minutes of their time per week, total. 
4//  Be patient. Month one feels slow. The compounding kicks in around month three. 

Is anyone else building an exec content program right now? I'd love to hear what's working (or not) for you.

Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a Call below to fix and scale your ads

Helping B2B SaaS marketers turn Google Ads into a predictable source of high-intent demo requests and pipeline opportunities with a 90-day Google Ads Growth Sprint.

We build and execute Google Ads strategies designed to drive measurable pipeline impact for B2B SaaS companies. 

Results for our clients:
- Generated $1,65 in pipeline from Paid Search campaigns in 12 months
- Scaled Google Ads from 0 to 30+ demo requests a month in 6 months
- Generated $100k in the Pipeline in 2 months with 5k/month in Paid Search
- Improved conversion rate from 0.3% to 2.25% and reduced CPA by 83%
- Scaled Paid Search from 10k to 20k/month and generated 200k in pipeline in first month

If you’re a B2B SaaS founder or marketing lead spending $20K+/month and want to cut wasted spend and scale pipeline in 90 days, book a call or send me a DM.

Roman Krs

CRM changes are more dangerous for Google Ads than you think.

When you’re spending $30K+ per month and using offline import, optimizing for MQL, SQL, or Opportunities, and you tweak something in the funnel.

You can break the momentum and campaign results for weeks if you are not prepared.

Any changes that cause differences in quality or volume will impact the campaigns.

- lifecycle stages
- qualification logic
- definitions 


The more you spend, the greater the impact. 

Suddenly: 
- Performance looks “off” 
- Conversion signals shift 
- Algorithms starve data

The campaign targeting and bidding stop working, and it starts wasting money on different segments, overbidding on keywords, etc.


Tracking stability matters more than most teams realize.

If you rely on smart bidding and offline conversions, CRM changes are not small admin updates.

They’re structural events to the campaigns that you have to take into account ahead.

Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a call to cut wasted spend & scale pipeline → best for $20K+/mo budgets

One client hit a ceiling.

Not because Google Ads “stopped working.”

But because budgets were capped.


Performance felt flat, and volume wasn’t growing.

CPL looked high, so the instinct was to optimize down.


Maintain budgets, search terms, keywords, and bidding strategies. 

Focus on Lower CPL before we start scaling.


But that wasn’t the constraint.

We stepped back, mapped the actual unit economics, and confirmed a reasonable CPL based on historical data.

So we started scaling budgets on converting campaigns.

- Volume increased.
- Pipeline increased.
- Efficiency held within expected range.

Suddenly, scaling wasn’t guessing, and we had a clear benchmark. 


We still focused on efficiency, pausing keywords and working on landing pages. 

But the growth gave confidence to scale further and to prioritize fixing bottlenecks in optimization.

The problem with low volume isn't always the budget or keywords.


Sometimes the problem isn’t reach.

It’s the offer and how it resonates with users at different stages of the funnel. 


In one account, search volume was there.

Traffic was qualified, attracting ICP accounts.


But the conversions were inconsistent.

Some people converted 1-3 months after first visit. 

Silence in between.


So instead of expanding keywords, we: 
- Tailor LP messaging for mid-funnel traffic.
- Stopped pushing only demo request
- Added “Build Your Business Case” CTA

We kept both because we don't want to disqualify users ready to convert.

But we also want to capture and start conversations with prospects in the research stage.

Because it’s better to capture intent early and help the prospects. Rather than waiting for them to do their own research and convert with competitors.


When volume stalls, don’t always expand.

Sometimes you need to reposition the offer with lower friction to start a conversation.

I didn’t close a single new client for months, and I felt stuck.

I kept telling myself I needed:

- Start outreach to build a pipeline
- Better LinkedIn posts to improve reach
- Have more sales calls to grow

But that wasn’t the real issue.

The truth?

I was drowning in service delivery.

Ad hoc fixes, cleaning tracking, improving structures, and reporting.


Important work.

But time consuming or reactive.


There was no time left for:
- Improving processes
- Designing scalable delivery
- Focusing on sales & marketing

I was fragmented.

My business still relied too much on me.

And every new client added weight instead of leverage.

That’s why this year isn’t about growth first.

It’s about foundations.

1/ Fewer priorities
2/ Standardizing delivery
3/ Locking 2-week ops sprints
4/ Removing steps from processes
5/ Protecting focus (the actual mental focus)


Because growth before structure feels exciting. But it's stressful.

And growth with structure feels more effortless.


And I burned myself doing both and haven't made real progress.

Demo volume is inconsistent, and the pipeline isn’t converting?


Campaigns delivering. Competitive spend. Relevant keywords. 

Everything looks right from a high level.


But the performance feels off.


The issue usually isn’t the keywords.

It’s the lack of B2B SaaS structure.

Most accounts I audit show the same structural gaps:

1/ No clear intent segmentation
2/ Generic and low-intent absorbing most of the spend
3/ Wrong match types and bidding strategies wasting budgets
4/ Generic ads and landing pages not aligned with intent

Traffic comes. Demos don’t convert. Pipeline build slowly.


Search isn’t just about targeting keywords.

It’s about separating high-intent, category, competitor, and brand properly.


Without structure, scaling just increases inefficiency.


Predictable pipeline doesn’t come from more campaigns.

It comes from the right structure.


Fix structure. Then scale.

I don’t struggle with discipline.

I wake up early.
I work weekends.
I workout 4x a week

Discipline isn’t the issue.

Focus is.


What I’ve realized recently is this:

You can be disciplined and still not move forward fast enough.

Because discipline gets you to the desk.

Focus decides whether you execute fast & well.


Most of my days are packed with service delivery.

Campaign launches.
Landing page fixes.
Ad copy updates.
Negative keyword cleanups.
Reporting tweaks.

And other important work to drive results for clients.

On top of that, I’m trying to push growth work forward.

Systemizing delivery.
Implementing AI.
Driving sales.
Creating content.

And doing all of that requires deep focus.


But when you work on a computer all day, distraction is constant.

One tab becomes five.
One idea becomes a rabbit hole.
One “quick check” becomes 20 minutes.

You lose focus and momentum. 


Now, it isn’t only about better discipline.

It’s about designing a system that minimizes ad hoc interruptions.

I’ve tried a lot:

- Website blockers/time schedule
- Planning the day ahead
- Calendar blocks

It helps.


But it’s still difficult to get into real flow, and very easy to drift.

It's hard to build the habit of focus, and easy to break it.


What techniques or tools help you avoid drifting during the day?

Brand Search used to way to protect the brand from the competition.

And it was efficient.

It had a low CPC and didn't require high spend. 

And it generated data for the account.


Now?


Competition is aggressive.

Impression share battles push CPCs and spend.

And losing position means fewer high-intent and high-quality leads that would otherwise come to you.


We tested pushing IS toward 80%. (not even absolute TOP)

Costs became unreasonable. CPA skyrocketed.

We pulled back budgets, adjusted bidding, or shifted to smart bidding.

And it helped to balance protection vs efficiency. (for now)


In some segments, protecting the brand became a fight for high-intent leads, where more players win, and you score less.

And it requires a different approach.

But also isn’t worth all your budget. 


How much are you willing to pay to defend demand?

For months, we were tightening structure, cleaning terms, and improving CPL.

Progress was steady. But volume was flat and inconsistent.


Then we did something simple:

We had a clear unit economics goal, and we decided to keep increasing budgets weekly.


Same structure. Same signals. Same landing pages.

Volume jumped. Efficiency stayed. The pipeline grew.


The lesson?

At a certain point, you’re not limited by optimization.

You’re limited by spending and low positions.


Micro-tweaks feel productive.

But if the math works, the budget is the lever.


Sometimes growth isn’t complicated.


PS: But don't get complacent and keep working on conversion rates.

You’re quietly wasting six figures in ad spend.


On paper, everything looks right.

Performance on dashboards looks normal. Meaningful spend. Relevant keywords. 

Yet demo volume and quality are inconsistent and not growing.


The issue isn’t always the keywords or lack of budget.

What’s often missing are clean, reliable conversion signals.

Most accounts I audit show the same patterns:

- Messy primary conversions not tied to demo intent
- No reporting connecting the pipeline back to the ad spend
- Offline conversions are missing or unreliable


And Google optimizes exactly what it sees.

If it sees mixed or no signals, it creates volatility.

And when you scale budgets, it breaks.


Predictable pipeline doesn’t come only from spending more.

It comes from feeding Google the right outcomes first.

Fix the tracking before you scale or even before you spend the first $.


That gives you more stable performance from the get-go, and CAC starts trending down over time.

CAC goes up, and scaling never feels safe.

The issue usually isn’t budget or bidding.

It’s how the account is managed.

Most audits reveal the same process gaps: 
1/ No structured optimization, 
2/ Budgets spread thin across too many campaigns, 
3/ Structural changes made reactively to fix the problem, 
4/ Changes and experiments not logged or measured. 

Nothing compounds, and every tweak resets learning.

Scaling doesn’t fail because of Google. It fails because discipline is missing.

Predictable pipeline doesn’t come from activity. It comes from structured iteration.


When Google Ads stops resetting every 3 months, it starts behaving like a predictable system and channel.

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The Battle

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