Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

When your marketing is so good it literally stabs people in the heart.

Gabriel Ehrlich 

Stop letting them gatekeep your LinkedIn Ads results.
Do this instead (it takes 5 minutes):

1. Export the SQLs from your CRM from a reasonable timeframe (enough for some data) 
2. Find your top 3-5 job titles (combined should make up >50% of SQLs)
3. Go to your LinkedIn Ads account.
4. Select all the campaigns in the last 180 days.
5. Click "Professional Demographics"
6. How much of your top job titles show up here? 
7. Combine them. What's the %? 

Now repeat this for company size and industry. 

The gaps might explain at least some of the reasons why your LinkedIn Ads aren't working.

Save this for later.

In 2025, we made some major changes to the strategies we deploy to our clients on LinkedIn Ads.

If you think you can just drift casually into 2026 with the same stuff you were doing in 2024 - think again. 

Unfortunately, things are going to get a lot tougher. 

Fortunately for you, someone talked me into sharing some of my hard-won insights on LinkedIn Ads (in general, and ABM in particular) as part of the LinkedIn ABM Bootcamp 2026 for ZenABM.

You've got me and 10 other experts going deep on all things ABM, so you won't want to miss it. 

I don't agree to do a lot of these, so this is a good chance for you to hear me speaking off the cuff about everything LinkedIn Ads.

You can check out the full line-up and register at the link in the comments.

LinkedIn Ads aren’t a vending machine for leads.

One of the first questions I ask prospects is: “So, what are you looking to get out of LinkedIn Ads? Brand awareness, or leads?”

The answer usually starts with “brand,” but it doesn’t take long before the conversation circles back to leads.

And I get it - we all want leads. 

But LinkedIn Ads don’t always work the way you expect or deliver results exactly how you want them to.

Here’s the thing: LinkedIn Ads are as much a long-term investment in your brand as they are a tool for short-term lead generation.

Now, I’m not the guy who will tell you, “If you build it, they will come.” Some long-term plays never pay off. Not every startup can afford to think a year - or even six months down the line.

But if you are in a position to think long-term, here’s my advice: start today.

Why?

Long-term brand investment leads to easier sales down the line.

Customers who trust your brand are more likely to convert and stay.

And, frankly, lead generation campaigns perform better when they’re supported by strong brand awareness.

Of course, this mindset shift isn’t easy.

Communicate this to the top. 

Your CEO, CFO, or leadership team needs to understand that not everything that matters can be tracked in a neat Excel sheet.

Go to “attribution rehab.” Start opening your mind to ways of measuring success beyond immediate results. 

Yes, track what you can - but don’t ignore the value of building trust and recognition over time.

When you balance the short-term need for leads with the long-term commitment to building your brand, you’re setting yourself up for real, sustainable growth.

Dear VP Marketing,
Did you know that 90% of LinkedIn Advertisers are unqualified to do so?

That's right. 
How do I know this? Because I've seen your work. 

I've audited your campaigns, time and time again. 

About half are just dogs**t (sorry), with all sorts of misconfigurations. 
The next 40% are just poorly thought out, uninspired, or just lazy. 

I've interviewed hundreds for this role.
You'd be shocked at how many get disqualified for not knowing basic technical things about LinkedIn Ads. 

So, when you hire somebody to do this in-house, think for a moment about the fact that literally no one in your company has any idea if this person really knows their stuff on LI Ads, or if this person just bluffed their way into their job. 

At the very least, ping your favorite neighborhood LinkedIn Ads expert (moi) to audit their work - to see if it the reason it's not working is that you hired the wrong person. 

Patiently awaiting your ping,
Gabriel

A very good thought leader ad manages to do several things at once: 
1. Builds your person brand
2. Builds demand for your product/service (engaging with the 95%) 
3. Captures demand from the 5%.

I have theories about why this works like this so well, but in the end it's indistinguishable from magic.

Don’t run LinkedIn Ads. Pause your campaigns.
Just stop right now. 

Why? 
Because you (you know who you are), are literally throwing money away.
Your company has spent tens, maybe hundreds of thousands of dollars on LinkedIn Ads - and what exactly do you have to show for it? 

At best - a decent collection of MQLs that atrophy in your CRM. 
A painful reminder that this, too, has failed.

At worst? 
At worst, it’s nothing. 
Some engagement. 
Some clicks. 
But really, nada. 
Zero.

So why not just stop everything…
At least until someone that understands LinkedIn Ads has a look at your account and tells you EXACTLY what you’re doing wrong. 

Good thing for you, you’re reading this post, and you just found someone that can do that for you. It really must be your lucky day, because this guy happens to be one of the best that ever played the LinkedIn Ads game. 

_____

Hi, I’m Gabriel 👋
I’ve been running LinkedIn Ads for B2B SaaS for over 10 years now. 
My agency, Remotion, only does LI Ads - and helps companies like your finally get them to work.

If you’d like me to take a look at your ads, and see how you can turn things around, schedule a strategy session with me here: https://lnkd.in/duN-7n29

Rampiq

I founded Rampiq with a very clear vision: help B2B SaaS & IT companies grow online. We are a team of 20+ uber-talented digital marketing professionals passioned about our clients' success. 

We provide expert online growth strategy planning and execution services, covering analytics, SEO, Paid ads, and content marketing services. We have proven frameworks and rigorously tested delivery processes under our belt. This lets us be efficient with tight budgets and deadlines. 

Founders: we will help you audit your online strategy and come up with solid game plan to kick-off your online visibility and growth. 

CEOs: we will help you align your sales and marketing decisions using your CRM data (no bias, just your numbers). 

CMOs and Marketers: we are your extra heads and hands when it comes to winning your brain fuel and time back. Outsource your campaigns' execution to us and focus on strategy and growth.

Rampiq is a women-owned and operated business. We love hard work and promote respect, choice, and professional development for all our colleagues, clients, and friends.

Founder / CEO

QRate

QRate is an ML-driven recommendation engine that finds a restaurant for your specific occasion in under 5 seconds. Fuelled by millions of reviews, our proprietary data model discovers venues that are a perfect fit for a specific occasion, not just 4+ stars on average.

We are building QRate to help approx 157 million people (just in the US!) who regularly dine out to solve the problem of finding a great place for their occasion in seconds, saving time and brain fuel for reading reviews, or relying on “stars” to make up their mind.

CEO, Co-founder

IM Action

Promoting a professional online marketing team to the new levels. And getting E letter in my job title to stand more for ethics and efficiency.

Owner, CEO

IMCREDO

Leveraging new projects, partnerships and markets for the company with a highly talented and results-driven team.

Business Development Director, Co-founder

Implementing 9+ years of experience in Internet marketing to the benefit of IMCREDO clients and partners. 

The clients' portfolio varies from mid to large-scale projects challenging the team with high-level strategic and execution tasks in SEO, Paid Search, Display, Remarketing, Web Analytics. Over the past few years we served clients from more than 15 countries and now expanding top online marketing trends to the Russian market, serving larger-scale projects which need higher ROI via advanced web marketing techniques.

Apart from CEO's role responsibilities, strategic project management and planning, am still in love with business analysis and web analytics.

London School of Business & Finance (LSBF)

Digital projects management across the business, from planning & execution to results measurement & reporting. Extensive expertise in successful management of large scale PPC accounts across all business branches and products including online degrees; UK and international companies offices web marketing activities support and project management; new company websites setup coordination; CRM ROI tracking system for online marketing activities architecture and setup, global CMS solution architecture and development coordination; in-house SEO team management; internal online marketing processes setup and optimisation; robust ROI measurement and reporting practices development and implementation; coordination of all online activities across the business. Integrated marketing campaigns planning and execution; global online marketing strategies planning and implementation.

Digital Projects Coordinator

Internal web development projects management, Internet marketing, SEO, PPC, web initiatives development, integrated e-marketing campaigns management, social networking strategic management, e-metrics system development

Web Marketer

Itransition Software

Managed a team of 7 SEO and PPC specialists focusing on providing online marketing services for the company clients. Developed a full online marketing services delivery business process from initial quotes and proposals to projects management and reporting. Successfully ran IM projects for European and US clients, services including: SEO (full range of activities), PPC, SMO, copywriting, consulting. Received Employee of the Year award in 2007 and brought the department to the steadily growing positive ROI levels in 3 months from the department setup.

Head of Internet Marketing and SEO Dept

Designed IT Marketing Challenge 2005, 2006 and 2007 contests for young online marketing professionals (tasks creation, contest promotion). Worked on company brand promotion on the web, including online marketing components of integrated marketing strategy, utilising self-obtained knowledge of SEO and internet marketing techniques. Switched to IM activities completely in 2005 and progressed to Head of SEO Department role in 2006.

Marketing Manager

CEO @ Rampiq | On a mission to help B2B IT & SaaS Founders skyrocket leads and revenue | B2B Tech Founders Lounge Podcast Host

Dynamic online marketing professional with over 15 years of experience, hungry for knowledge & challenge in online marketing in B2B SaaS and IT niches. Digital marketing agency CEO and Founder, serial femalepreneur. Restless growth driver leading a team of 20+ people.

Specialties: Online Marketing, Lead Generation, SaaS Marketing Consulting, B2B Marketing. Very hands-on with SEO, paid ads, and content marketing planning and execution management.

Internet marketing conferences speaker, Web analytics courses author, Fractional CMO for growing businesses.

Liudmila Kiseleva

I’m beyond excited to announce that I’ve joined Dmitry Chistov and Amadora.ai team as a Co-founder and CMO!

In the world of AI businesses and agencies need the new generation of growth toolkit: agile, super-smart, and driven by real business goals. 

I’m fully committed to Amadora.ai’s mission: help businesses and agencies win more clients and revenue with AI search.

Here’s to the journey - we’re just getting started! 🚀

Alexander Chekan thank you for connecting us 😊!

CEO @ Rampiq | Building B2B pipelines that convert - with AI Search, SEO and Paid Ads | B2B Tech Leaders Lounge Podcast Host

Founder & CEO at Amadora.ai | AI search optimization for SEO and marketing teams | 15+ years in B2B SaaS with 3 exits

It usually takes months to find a co-founder. It took me 15 minutes.

That’s exactly how long it took to realize Liudmila Kiseleva needed to be a part of Amdora.

I’m beyond excited to announce that she is joining our team as Co-founder and CMO.

An old mentor once told me: "The speed of your growth depends entirely on your ability to attract elite talent."

And Liuda isn't a "traditional" CMO.

She’s spent 17+ years in the B2B SEO and Growth trenches. She’s built and scaled her own marketing agency. She even "vibecoded" her own AI search optimization tool.

She doesn't just talk about the future of AI Search—she builds for it.
In the age of AI, the lines between marketing and product are blurring. Luda sits right at that intersection.

Her mission with us is simple: Helping B2B IT and SaaS brands turn marketing into a predictable revenue engine through expert AI Search and Lead Gen.

I’m lucky to have found a partner who matches the pace and shares the vision.

And of course, many thanks to Alexander Chekan  for bringing us together.

We’re just getting started. 🚀

Most B2B marketers are unknowingly talking to a goldfish. 🐠

Not literally. But close.

See, LLMs (like ChatGPT) have two brains:

🧠 Brain 1: Pre-trained memory (frozen in time)
🧠 Brain 2: Live web access (but only when you beg nicely)

Unless you specifically ask it to search the web, it’s working off yesterday’s news.

Translation?

It doesn’t know your company raised funding, launched a product, or rebranded.
It doesn’t see your killer campaign, podcast tour, or spicy CEO quote.

To AI, your brand is a ghost.

👻 No updates.
 👻 No presence.
 👻 No chance of showing up in AI Overviews.

Here’s the kicker:

❌ You can’t re-train the model
 ✅ But you can influence what shows up next time it learns

And yes, there’s a strategy for that.

We used it to get 850+ mentions for a B2B SaaS brand — in AI Overviews, AI summaries, AI everything. 

In just a few weeks.

Want to know how it works?

🧠 Comment “AI” and I’ll share the AI Visibility Framework - the one your CMO probably doesn’t know exists.

(You’re 1 comment away from becoming AI-famous.)

Comment “AI” 👇 

Let’s make your brand unmissable.

#AISearch #AIVisibility #AIO #GEO

📸 A small moment that stuck with me this week.

I had a call with one of my long-term clients.

They’re advanced.
They pioneered our AI search program.
They’re getting genuinely strong results.

And yet, halfway through the conversation, they paused and said something like:

“I know this is working.
I can see that we’re showing up more often in AI answers.
But I still struggle to explain this internally — how our growing AI visibility connects to everything else we’re doing, and how leadership can actually use this data.”

That landed.

Because this isn’t a strategy problem.
And it’s definitely not an execution problem.

It’s a translation problem.

AI visibility doesn’t live in a neat box yet.

Citations change.
Sources rotate.
Signals don’t map cleanly to the dashboards CMOs are used to.


So internally, the questions start piling up:
- Is this momentum or just fluctuation?
- How does AI visibility connect to SEO, brand, and demand?
- What should leadership watch — and what should they ignore?


This is exactly where our AI visibility reporting framework and toolkit step in.

Not to add more noise.

But to turn AI presence into something you can:
 → track over time
 → explain with confidence
 → connect to broader marketing performance

If you’re already investing in AI search or content and still feel friction when explaining the impact internally — you’re not behind. 

You’re early.

And if you want help making this legible for your leadership team, I’m happy to talk.

📩 DM me — even if it’s just to pressure-test how you’re thinking about it.
Sometimes the hardest part isn’t proving something works.

It’s helping others see why it matters.

Happy Friday.

🚨 AI citations are no longer stable — and your brand’s visibility is at risk.

Until recently, if your content ranked well on Google or Bing, it had a decent shot at being cited by LLMs like ChatGPT or Perplexity.

Not anymore.

LLMs are now pulling sources more dynamically. 

That means:

🔄 Citations change more frequently
🔄 Some sources vanish without warning
🔄 New players appear overnight

That blog post you invested time and budget into?
It might already be gone from AI answers.

The criteria LLMs use?
Not just traditional search rankings anymore.

It’s a mix of memory info, trust signals, authority, freshness, link structure…
 …and maybe your neighbor’s dog’s opinion (we’re all still figuring it out!).

Here’s why this matters:

✅ AI Overviews are now the first impression
✅ Branded summaries influence buying decisions
✅ Being invisible here? A silent brand risk most CMOs are missing


That’s why we at Rampiq are helping B2B brands track and improve their AI visibility — before they lose ground they didn’t even know they had.


If you’re a CMO and want to:

→ Understand where your brand shows up in AI-generated content
→ Diagnose drops in AI citations
→ Build a framework to influence LLMs visibility  at scale

📩 DM me “AI Visibility” — I’ll walk you through how we’re solving this for other B2B brands right now.


Let’s make sure the next generation of AI models can’t ignore your brand.


DM me "AI Visibility". 

====
I'm Liudmila Kiseleva, CEO at Rampiq. We help B2B tech brands get more revenue from AI search and Paid ads.

Recent win: 850+ AI Overviews mentions for a B2B SaaS platform (Compliance software niche)

taplio

The Battle

Gabriel Ehrlich

Liudmila Kiseleva

Followers

Posts

Engagements

Likes

Performance ScoreGabriel Ehrlich's LinkedIn Performance

Performance ScoreLiudmila Kiseleva's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabriel Ehrlich

Liudmila Kiseleva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich's LinkedIn Performance

Performance ScoreLiudmila Kiseleva's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabriel Ehrlich's LinkedIn Performance