Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

Stop running LinkedIn ads from your company page.

I know that's a bold statement coming from someone who runs a LinkedIn ads agency.

But after managing millions in ad spend across 30+ B2B accounts, I can tell you - your company page ads are invisible.

Here are the real numbers:
Traditional sponsored content from company pages → 0.5-1% engagement rate, $8-15 per engagement.

Thought Leader Ads from actual people → 10-18% engagement rate, under $1 per engagement.

Same budget. Same audience. Completely different results.

We had one client go from a $4,270 CPSQL to $923 in a single month. The only change? We shifted budget from company page ads to promoted posts from their leadership team.

The reason is simple - people trust people more than they trust logos. 

A genuine take from your VP of Marketing on a problem your buyer actually faces will always outperform a polished banner with your product name on it.

But most teams try TLAs and get mediocre results because they miss the details that matter:
→ The hook has to stop the scroll in 2 seconds or you've lost them 
→ After a freq. of 2 your ad is starting to die — you need fresh content weekly 
→ If the post doesn't match where you send people, the click is wasted 
→ You can't just boost a company update and call it a Thought Leader Ad

I broke down exactly how this works and what we're seeing across our clients in the video below.

And if you're spending $10K+ a month on LinkedIn without seeing real pipeline - DM me. 

We'll look at your numbers and tell you exactly what the shift would look like. 

No deck. No fluff.

Gabriel Ehrlich 

Calling all LI Ads experts in EMEA! 

We need you! 
We're looking for a few good men and/or women to help us run cutting edge LI Ads campaigns for our clients - who are some of the most interesting and fastest growing startups in the B2B space. 

- You MUST have at least 1 year experience HANDS-ON running LI Ads for B2B tech, (preferably 3+ years). 
- You must have experience working with clients, and be service-oriented (great comms skills, conscientious, attention to detail) 
- You ought to know your way around Hubspot, and understand the fundamentals of attribution 
- Be comfortable both in analysis of performance and writing ad copy and creative briefs. 

You'll learn a LOT by working with us and our clients.

We're looking primarily for support in the EMEA region so you should be based in/around GMT to GMT+2. 

Does this sound interesting? 
Fill out the form and we'll get back to you: https://lnkd.in/dXZ7kgkE

We're looking for more Fractional Campaign managers! 
(*LinkedIn Ads experience only*)

That's right - Remotion keeps growing!

I need 1-2 great fractional campaigns managers to handle 2-3 clients each, in the EMEA region. 

You MUST have several years of LinkedIn Ads experience - managing at least 5 clients with budgets of over $10K/m in B2B (SaaS/AI/Cyber). 

You also must be great with clients and account management.

Interested? Fill this form out: https://lnkd.in/dXTB68Fj

Every weekend I shut everything off and spend time with my family. 
That's non-negotiable.

This Saturday, we drove south to see the red anemones blooming in the Negev - fields of red stretching out as far as you could see, the kids running through them without a care in the world.

There's something about standing in the middle of that which puts things in perspective. I spend my weeks thinking about click-through rates, campaign performance, pipeline numbers. 

All of it matters. 
But none of it is this.

The anemones bloom for a few weeks, then they're gone. 
You either make the drive or you miss it.

I think the reason I'm able to show up sharp on Sunday is because I actually leave it all behind on Friday and Saturday. 

Not as a luxury - as a discipline.

Want to know something funny?
The way most of my clients find me is the exact same strategy I run for them.

A Head of Marketing at an AI company in Berlin booked a call with me last month. 

First thing she said: "That's how I found out about you - your content popped up on my feed."

She didn't click a banner ad. 
She didn't download a whitepaper. 
She didn't get a cold email from an SDR.

She read a post. It resonated. 
She went to our site. She booked a call.
That's a hand raiser.

And it took maybe 3-4 weeks from first impression to that call. 

Not 6 months. Not 12 months. Not a 14-step nurture sequence.

This is what I mean when I say the playbook has changed.

I could have spent $150 per lead getting 500 people to download a PDF about LinkedIn ads best practices. Sent them a 5-email drip. Had someone call them. 

Maybe 2% would have taken a meeting. 
Maybe.

Instead, I wrote posts about what I actually see on calls every day. 

I promoted them to the right people. 
And the right people came to me.

I eat my own dog food.

And if you want your marketing to work the same way → just shoot me a DM.

This is a story all about how, the way we manage LinkedIn Ads flipped upside down...

Thought Leader Ads are probably the most interesting thing that happened to LinkedIn Ads since the advent of the Leadgen Form - probably even more so - and they push all of us in the right direction of actually telling our brand narrative over trying to capture no-intent leads. 

It took us a little while to figure out exactly how this ought to be used - but once we cracked it, it's become the most powerful tool in our toolbox.

Here's the story 👇

View newsletter: B2B in the Age of LinkedIn

A couple of years ago, LinkedIn launched Thought Leader Ads - a format that lets brands promote individual people's posts with paid media, instead of 

Open article: How We Cracked Thought Leader Ads by Gabriel Ehrlich • 4 min read

Is that a new ad format I see on the right-hand side? Or will just be for LinkedIn?

When 1-to-1 ABM goes wrong... 
Hey Iterable marketing team, I don't work at DuckDuckGo - but if you want LinkedIn Ads that reach the right companies, that's what we do at Remotion: LinkedIn Ads Agency.

It's not that gated content never works. 
It can, it does.

But if those leads don't receive a proper outreach from BDRs - you're burning cash.

"1,000 leads. 1 meeting."

That was the reality for one of our enterprise clients running LinkedIn lead gen with gated content.

Over a thousand people downloaded their ebook. 
Sounds like a win, right?

But when sales followed up, almost nobody wanted to talk. 
The one meeting they did get? Went nowhere.

Here's what we've learned:
Gated content attracts people who want the content - not people who want your product.

When we shifted this client to Thought Leader Ads - real people sharing real insights - the goal changed from "capture a lead" to "earn their attention."

Because the buyers you actually want? 

They're probably not filling out forms for your ebook. 
They're scrolling past it. 

But they will stop for a post from someone they find credible.

Stop measuring downloads. 
Start measuring influence.

Read this. 
Then send it to your CEO.
Then ask them again if they'd like to invest in thought leadership.

Head of Marketing @ Peridio ⚡ Demand × Content × AI x Grit

$970,000 in pipeline this quarter from executive content. 🤯 

I'm going to be honest. I didn't expect that number. Not yet. Not this fast.

so, let me back up.

When I joined Peridio, one of the first things I brought up in quarterly planning was executive content. Not as a "nice to have." As a real growth lever.

Our CEO talks to customers, investors, and partners every day. He has insights no one else on the team has. If we could turn even a fraction of those conversations into content, the compound effect would be massive.

Simple logic. Waaaay harder to execute. (IYKYK 🙃)

You can't just hand an exec a content calendar and say "go." They're busy. They have 47 other priorities. If content feels like homework, it dies on the vine (i know this from experience .. lol)

What worked for us:
→ We built the workflow around his rhythm, not mine. Voice memos, quick riffs, things he was already saying in meetings and calls. Low friction = everything.
→ I stopped ghostwriting (absolutely futile) and started guiding (pestering?). Exec content has to sound like them. My job was to shape it, not replace his voice. 
→ We got the messaging right first. We spent the better part of two quarters soul-searching on positioning in 2025.
→ We made it formulaic, not robotic. A repeatable process so it wasn't a creative exercise every single time. Idea → rough shape → refine → post.

The result? Our CEO now manages this entirely on his own. He's posting nearly 5x a week. I mean, damn.

If you're trying to build an exec content engine, here's where I'd start:
1//  Record your CEO for 15 minutes a week. Just have them talk about what they're seeing. 
2//  Find the 2-3 topics they light up about. That's your content territory. 
3//  Build a process that takes less than 30 minutes of their time per week, total. 
4//  Be patient. Month one feels slow. The compounding kicks in around month three. 

Is anyone else building an exec content program right now? I'd love to hear what's working (or not) for you.

I help independent marketing agency owners break through growth ceilings, fix profit problems, and build STANDOUT businesses.

Answers are easy. Questions change everything.

In the age of AI, answers are everywhere. But answers alone don’t build great agencies. It’s the questions you ask that shape your thinking, challenge assumptions, and uncover the real opportunities for growth.

That’s where I come in.

With 25+ years in the agency world - first as CEO of a multi-million-pound agency, now as a trusted advisor - I don’t just give answers. I ask the questions agency owners haven’t considered. The ones that expose blind spots, unlock clarity, and lead to smarter decisions.

My work centres on the eight commercial levers that determine whether an agency stands still or stands out:

Sales & Marketing
Team
Ambition
Numbers
Development
Operations
Uniqueness
Technology

I help founders shift from reactive to proactive so they’re not just running an agency, but leading one.

Why work with me?

- Former CEO of a multi-million-pound, 175-person agency

- 8 years advising independent agencies (£500k–£1.5m revenue)

- Author of Standout or Die (Axiom Business Book Awards Silver Medal Winner)

- 25+ years in agency growth, leadership, and transformation

- Creator of the STANDOUT Agency System

If you’re an agency founder who wants more revenue, more profit, and more control - let’s talk.

Gareth Healey

OK, it's Friday so I thought it was time for a bit of honesty (and a degree of self-reflection). I've been considering...

Why does every growth advisor promise scale, but no one talks about fragility?

I guess it's simple...because growth sells. Control doesn’t.

Scroll LinkedIn and you’ll see it daily. Growth partners. Scale consultants. Fractional agency NEDs promising acceleration. More leads. Bigger retainers. Faster expansion.

But here is what I think is the uncomfortable truth for sub £2m agencies.

Growth often increases fragility.

I've seen it repeatedly. At £800k to £2m revenue, most agencies are not constrained by demand. They are constrained by structure.

You feel it at 2am.

If one client leaves, it hurts.
If two invoices are late, it hurts.
If you step back for a month, revenue slows.

From the outside, you look successful.
On the inside, it feels precarious.

So someone suggests adding £500k.

More leads. More sales pressure. More hires. More delivery strain.

If that extra revenue would increase stress rather than stability, the issue is not growth, it's  control.

Control means:

Revenue concentration that does not dictate your mood.
A pipeline that is predictable, not heroic.
Operational discipline that does not rely on you firefighting.
Leadership accountability that extends beyond the founder.

Most agencies under £2m don't need acceleration. They need structural strength. When structure is weak, growth amplifies the cracks. When structure is strong, growth becomes an opportunity rather than a solution.

If you need more leads, I'm not your advisor.

If you want structural control before scale, message me.

STANDOUT agencies build control before they scale.
STANDSTILL agencies chase growth and hope it stabilises.

Agency Advisor | Exited Agency Owner | Award-Winning Author of STANDOUT or Die | Agent of Change

Let’s be honest, things are not great in agency world right now.

Pipelines feel less predictable. Clients are slower to decide. Margins are tighter. Teams are stretched. 

In a challenging market, most agencies default to the same response - push harder on sales, cut a few costs, hope momentum returns.

Sometimes that works, often it masks deeper structural weaknesses.

That's exactly why we created the STANDOUT Agency System diagnostic.

- It's FREE (the most powerful word in marketing).
- It takes less than five minutes.
- It's 24 questions across the eight levers that actually drive agency performance.

So far, the average overall score is 66%.

That tells us something important. Even before market conditions tightened, many agencies were operating below their potential.

The weakest lever?

Sales and marketing - averaging just 54%.

No surprise. Too many agencies still rely on referrals and reactive opportunities. There is no consistent demand engine. No deliberate pipeline strategy. When the market slows, that fragility gets exposed quickly.

The second weakest lever is ambition - vision and planning.

This is where playing small becomes dangerous. If your growth intent is vague and your plan is loose, uncertainty amplifies drift. In tougher conditions, clarity of direction matters even more.

Third weakest is technology.

That is - very - concerning.

Technology is no longer optional leverage. It influences efficiency, pricing, delivery models and future relevance. Agencies underinvesting here are not just inefficient - they are extremely vulnerable.

Interestingly, the strongest lever so far is Uniqueness - positioning and proposition.

Encouraging. But positioning alone will not protect you in a tougher market. A strong agency is a balanced system, not one well-articulated idea sitting on shaky foundations.

This diagnostic is not about chasing a perfect score. It's about clarity.

In uncertain conditions, clarity is an advantage.

Where are you genuinely strong?
Where are you exposed?
Which lever, if strengthened, would most improve resilience and momentum over the next 12 months?

If you're serious about building a more visible, valuable and desirable agency - especially now - start with an honest assessment.

Five minutes. Eight levers. A clear view of where you really stand.

Take the diagnostic now:

https://lnkd.in/ehrWyxqb

You'll have heard this a million times already, but it's so important in needs to be talked about again and again.

I'm not one for scare mongering, but I am one for trying ti do my bit to help the sector I've built my career and life on, continue to thrive.
 
We all know the traditional agency model is under huge threat. AI is, and will continue to, redefine how much of our work gets done.

Agencies that ignore this shift will struggle to survive the next five years.

For decades, agency growth has relied on people-heavy production. More retainers meant more hires. More hires meant more revenue. Junior execs, assistants, account coordinators and trainees formed the engine room.

But AI is rapidly absorbing the very tasks that once justified those entry-level roles. Content drafts. Media analysis. Reporting. Research. Even basic strategy frameworks.

What used to require three people and a week can now be delivered by one person supported by intelligent systems in an afternoon.

This isn't a future prediction. It's happening now.

The real shift is not simply adopting AI tools. It's redesigning delivery around them.

STANDSTILL agencies will:

😫 Bolt AI onto outdated processes
😫 Use it to cut costs rather than elevate value
😫 Quietly reduce junior hiring without rethinking capability

STANDOUT agencies will:

😀 Build automation-first workflows
😀 Combine senior human judgment with AI powered output 
😀 Develop scalable knowledge systems that improve with every project

The agencies that treat AI purely as a cost-saving mechanism will hollow out their future leadership pipeline.

The agencies that treat AI as leverage will elevate their talent faster.

This is not about removing humans from the equation. It's about upgrading the human role.

Less production.
More judgement.

Less admin.
More insight.

The economics of agencies are changing. Headcount is no longer the primary growth lever. Intellectual capital and system design are.

The question is not whether AI will reshape the agency world. It already is.

The real question is whether you are redesigning your agency for that reality, or defending a model that is slowly becoming irrelvant.

STANDOUT agencies redesign before disruption.
STANDSTILL agencies react when margins collapse.

taplio

The Battle

Gabriel Ehrlich

Gareth Healey

Followers

Posts

Engagements

Likes

Performance ScoreGabriel Ehrlich's LinkedIn Performance

Performance ScoreGareth Healey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gabriel Ehrlich

Gareth Healey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich's LinkedIn Performance

Performance ScoreGareth Healey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabriel Ehrlich's LinkedIn Performance