Remotion: LinkedIn Ads Agency

We've been around since 2016. But back in 2019, we decided to double down on LinkedIn Ads, and never looked back.

As a culture — we’ve chosen to be the best in the world at what we do.

In a world of mediocre marketers and so-so agencies — this goes against the grain.

This is what makes us renegades.

Founder and CEO

K Logic Future Marketing

K Logic is Israel's top digital marketing agency. We specialize in Paid and Organic Search, Paid Social, Content Marketing/Inbound Marketing, Lead Generation, Analytics & Optimization, Creative, Strategy & Planning.

Main point of contact for our Internationally facing clients including many of the country's top-tier start-ups and Enterprises, including: 

- Outbrain
- FeeX
- Cloudinary
- Clicksoftware
- NICE Systems
- Checkmarx
- Incapsula (Imperva)
- Nanorep
- Landa 
- Datorama
- Mysupermarket

Role includes (but certainly not limited to): 

Meeting and liaising with clients to discuss and identify their advertising requirements;
Working with agency colleagues to plan strategies that meets the client's KPIs and budget;
Presenting, alongside agency colleagues (particularly the campaign manager), the plan, strategy and ideas to the client.
On-going monitoring and reporting of the performance of campaigns.
Pitching (along with agency colleagues) to new clients to win new business for the agency.

International Account Manager

TokenAds

TokenAds (currently Woobi) is an in-game ad-network. 

As Head of Publisher Biz Dev, I was responsible for, and ran the team that; prospected for, contacted, communicated or meeting with and closed publisher relationships with worldwide publishers and developers of games, be they mobile, social or web.

Head of Publisher Business Development

Stats Horizon

Co-Founder

Remotion: The LinkedIn Ads Agency

We just do LinkedIn Ads for B2B tech. 

That's it. 

Getting LinkedIn Ads to work isn’t rocket science, but it does require expert knowledge.

We’ve been specializing in LinkedIn Ads, and B2B for SaaS, since 2016. 

From lead generation to B2B brand building and demand generation — whatever your strategy is — we’ve got the deep experience needed to help you scale.

Gabriel Ehrlich 

Going quiet here this week and next.

We finally made it to New England.
Our first two trips got cancelled due to war-related flight cancellations - but we're finally here! 

Got in to Boston Monday morning, had jetlag and shitty weather, but took the kiddos to the science museum which was rad.

Yesterday we drove up to New Hampshire and saw of that foliage I've heard so much about. Nice! 

Today we ate pancakes and did some hiking.

So far I can testify that new England in the fall is pretty damn gorgeous. 🍂 🍁 

Cathing up with some emails now, and happy to see how well my team manages with out me. We've come a long way since the days everything would fall apart without me.

On Wednesday we drive to Burlington and my two youngest kids will become US citizens 🇺🇸🦅

Didn't write any posts in advance this time, so you'll have to live without my wisdom for another week or so 😅

Just got back from our trip to New England (Boston, then NH and VT) 

Random stuff:

1. First off... y'all have been gatekeeping Autumn from the rest of us! 
Who else knew there were more than 2 seasons?? 
2. Lobster rolls are delicious, and my new favorite food.
3. The kids were not as excited about the color of the leaves as I was. 
4. However, I managed to drag them on several hikes. It helped that I told them I'd give them candy if they made it to the top without complaining. 
5. Driving in the states is so less stressful.
6. We went to a bunch of places that time seemed to have forgotten... including an arcade with the largest collection of vintage arcade games and pinball machines in the world. You could still smell the cigarette smoke in the carpet! 
7. I saw a porcupine, a chipmunk and flocks of wild turkeys!
8. I barely worked - and didn't really check out LinkedIn at all, which is unusual for me.
9. I forgot how spread out everything is in the US, how big it is, and less crowded. I often felt this sense that there was something really blessed about that land. 
10. On the other hand, something felt a bit lonely about life there. Maybe I'm projecting though?
11. We FINALLY, got the citizenship process done for the kiddos, and they are officially US citizens. 
12. And about that. The USA is still a fantastic country. I've been all over the place, and there really is something amazing about that land (physically) and the people who inhabit that land. As corny as it might sound to some, I really am proud to be an American, and proud my kids are too.

Starting an agency was one of the best moves I ever made, but at first I hated it. 

See for the first few years on my own, life was awesome. 

I had a handful of amazing clients, I got to do my own thing and didn't have to really do anything except make sure I had a steady flow of clients and deliver great work.

But in 2019 things really started to heat up with LinkedIn Ads. 

It's hard to explain what this platform was like before, but it was a lot less active, and LinkedIn Ads wasn't a huge priority for a lot of B2B SaaS marketers. 

But starting around 2018, it really started to pick up (note: startups raised $342B in 2018, compared to $176B in 2016, the year I started), and it felt like I'd stumbled across something amazing that I needed to grab by the horns.

In 2020, I hired my first people.
2020 was also the year of Covid - which turned out to be crazy good for B2B SaaS, and in 2021 startups raised over $621B. Budgets skyrocketed and so did our client base. 

I had to figure it all out at once. It wasn't easy. 
Somewhere along the way I became kind of miserable. 

I really hated managing people, giving feedback, firing people. It sucked. 

But in the last couple years that's really fallen into place. I have an incredible team and I've found the right balance for myself in terms of where I need to get involved and where I need to let go. 

Looking back, it's been - by far - the most rewarding chapter of my professional life thus far. 

It's not for everyone. I made a lot of sacrifices to make this happen, and there's no way, not in a million years that I'd be able to do all this - and have a family and be a dad to 3 kids - with the love and support of my partner Yael Klein Ehrlich ⚡

This is Remotion's 10th year, and next year we start a new decade. 
Hoping it'll be just as interesting and rewarding as the last one. 
🍻

I took my middle son camping this week with his two best friends.

It was not convenient timing for me. 

This year, the holiday season in Israel fell right at the end of Q3, and October started last week - and I'm in the middle of onboarding a new finance person.

On top of that, we're all flying to the states next week, so I just don't have a ton of time.

And I was reallllly tempted to cancel at the last minute. 
I knew I'd be stressed about payments and invoices, and was worried I would really be awesome on the camping trip. 

But I did a little mental math and realized that long run, the memory of this trip with him, at this age (he's just turning 6) was literally priceless - while everything else was just work. It could wait.

I'm really glad I made that decision. 
The little dude thrives in nature, and the smile didn't leave his face the whole trip. We kayaked, splashed around in the river, BBQ'd, marshmellowed, and he played with his buddies in the campground, which was in the middle of a pecan orchard. 

Yesterday morning, he woke me up in the tent with a snuggle, and looked at me with his bright blue eyes and asked me why I love him so much. 

I told him that when he was born, a light switched on inside my heart that made my heart so happy, and that he put that light in my heart. 
So obviously, I love him forever.

He said he loves grandma the most, because she buys him treats and hot wheels. I said that's cool, that's cool, that's a good enough reason to love grandma the most. 

On the long drive back, I had to keep him awake (parents, iykyk) as the sun started to set. 

Every 5 minutes or so, I'd tell him to look at the sky and tell me what colors he sees. 

At first gold, then pink, the purple... he got excited whenever he spotted a new color and that kept him awake. 

I asked him if he had a good time camping. 

He said no, that he was sad because he wanted to stay there for more days.
I said that's how you know you had a good time.

Since early this year, we have pivoted heavily into Thought Leader Ads. 

Not just for Remotion (though we now spend >80% of our ad spend on those), but for nearly all of our clients.

Why? 
It's working. 

It's working because: 
1. It's the most "native" form of advertising on LinkedIn.
2. It's the most "natural" way to tell your story.
3. People tend to resonate more with other people. 

Almost all of our "big wins" for clients this year have been with TLA. 

But not everyone has been seeing success with them. 

Here's the thing: 
For some companies, it's easy to press "launch" on a 7-page white paper campaign, than it is to tell your brand's story in plain language, directly from you or your CEO's profile. 

Writing a great headline and design a great banner ad is one thing. 
But not everyone is able to tell a great story.

That's why we've been stepping up our game in this regard. 
We've been guiding our clients - slowly but surely - to create TL posts that actually drive pipeline. 

And for those who still haven't been able to crack it - we've started to offer TLA-centric ghost-writing services. 

_______________
p.s., Want to find out if we think we could help you with your LinkedIn Ads generally, and TLA specifically? Drop me a DM, we'll schedule time to chat.

Should I hire an SDR? 
Serious question, and I'd love any advice/feedback from anyone...

I've never done much outbound... only the really occasional to someone if I really felt we could be of help, maybe once every 3 months. Nothing structured or anything like that. 

The story is I've traditionally relied heavily on word-of-mouth, organic and my own LI Ads, I want to diversify my channels to hedge a bit. 

But here's what I'm worried about: 
1. Will it damage our brand? Do you think less of agencies that cold outbound? 
2. How good a job will I do of managing an SDR if I've never really seen this done before. I'm so used to managing for stuff that I've done, that I get nervous about managing for stuff I haven't. 

Looking for real, honest feedback from anyone here.
Also, if this is something you'd be interested in - shoot me a message and tell me why.

99% of you are still doing LinkedIn Ads wrong. 

In the last year or so, the whole way LinkedIn Ads works has evolved...

We used to deal with two main campaign types: 
- Gated content
- Ungated content
- Demo Campaigns 

Each had their pros and cons.

Back in the day, CPCs were $10-$15, and you could reliably get leads from gated content - and if you knew how to work them, it worked. 

If you were able to crack Demo campaigns those worked too. 

But with the cost of CPCs skyrocketing, costs are increasing at the same time that conversion rates are declining. 

Thought Leader Ads are the wild card here. 

We've doubled down on using these with our clients - and we're seeing numbers we haven't seen in a long time. 

A big part of what we're doing differently these days, is we spend a lot more time working with our clients on these ads than before - we have a good idea of what works and what doesn't here...

So now we're running both top-funnel and bottom-funnel content with TLA - and it's really working. The top funnel stuff, when done correctly - gets engagement rates that are 10x a typical ad - allowing us to reach way more of your TAM. 

And the bottom funnel? 
We're using TLA to get actual hand-raisers from your website. 

If this sounds too good to be true, I get it. 
I didn't believe it first either - but it's real. 

So, if this is not what's happening for you right now - don't worry, you're not alone. But if you want us to help you figure this out - just shoot me a message and we can hop on a call and see if we can help.

The biggest mistake people make about LinkedIn Ads is thinking it's one of these things:

1. You either think LinkedIn Ads is a pure performance play, should be perfectly attributed and ROI positive way too fast. 

2. You take the opposite position. That LinkedIn Ads is all about brand awareness, getting in front your audience, and that it can't really deliver measurable pipeline so why bother trying.

The first way of thinking is a dead end. 
It will almost never work like this. 
You will be disappointed and stop after a few weeks or a few months.

The second way of thinking will also take you nowhere.
Yes, you can tell yourself a story about audience penetration and engagement, but when you can't attach it to pipeline, too often you end up making invisible mistakes that waste all your money. 

When everything is about efficiency - you will optimize your way to 0.
When nothing is about efficiency, you might get some happy accidents, but you won't understand what's actually working and what isn't.

Take a holistic approach. 
Strategically, from a ROI perspective - look at self-reported attribution, combined with regular attribution and CAPI to get a sense - imperfect as it is - of profitability. Consider that whatever you're doing will take time, maybe a long time, to work it's way into your pipeline - so widen your lens.

And then focus intensely on the following two things: 
1. Audience. Make sure you're getting in front of the right people. That doesn't mean excluding everyone that isn't 1000% your ICP. It means taking a maximalist view of your TAM and try to reach as much of it as you can. Make sure the right people are seeing you, even if that means that some of the wrong people are too. 

2. Message/creative. What are you actually saying/offering to your audience?
Are you building the memories in their brains that will get them to remember your brand when they need your product/service? 

The audience part is easy (for me at least) having spent nearly 10 years on this platform. 

The message part is hard. Very hard. 
Especially for startups. Especially B2B startups in tech. 

Most of you do not understand that saying "10X your Revenue" is not messaging, saying "Unlock your Growth" is not either. If you can't figure out what people need to hear in order to understand what it is you can offer them - things are going to be hard for you.

"Our current ads are failing! We need help to build linkedin ads that have more impact

Current spend is around £3k a month. There is no reason why we couldn't spend £10k+ if we could prove the ROI." - real message from a lead that came in last week.

This kind of message is surprisingly common. 
I get two or three of these per week.

B2B SaaS company is spending money on LI Ads, but it's not working. 
They're only spending a few grand per month. 
They can spend more, but only if ROI is proven.

- I go to their website. Company is 30 years old, yet sells itself as an AI-based solution. The copy is vague and uncompelling. The design is bland and outdated, with corporate design and stock images.
- Their content is also what you'd expect. Cookie-cutter topics and design. No personality, nothing that stands out.
- The creatve, more of the same. Bland. Template-y, paint-by-numbers ads.

I haven't spoken to them yet - and it's very likely that the campaigns themselves are totally off, maybe using LAN or other weird stuff with targeting, maybe bidding is too high, etc. So many things that could be wrong here, very easily, without it even being the low budget or weak creative.

Before even speaking with them, I already know two things: 
- They do not prioritize marketing. 
- They will only invest in something if they can prove it delivers ROI.

Problem is, you can't have one without the other. 
It's like saying you will only go to the gym more often if you see results, meanwhile you eat junk food, smoke cigarettes and drink too much beer.

There's no judgement on my part. 
Every business is different, and what works for one, might not work for another. 

Many, many, CEOs do not understand or really care for marketing - and have a real aversion to advertising in particular. 

I speak to these CEOs once in a while. 
They tell me how much their team wasted over the years on ads without ROI - as if that proves that it simply doesn't work - not that they're bad at it.

And if they've been bad at it for years and years, despite VPs of Marketing coming and going and coming and going, they assume it's just "marketing and advertising" that are BS. Not that they, as leaders of their organization, have sabotaged their efforts at every step of the way.

Again, no judgement. 
You do you, chief.

Happy Sunday to everybody - except the MarOps guy that forces my team to change the account's entire naming convention structure to fit with your weird BI tool that no one actually looks at.

Cactus

Europe’s leading corporate advisory and growth consultancy for agencies. Inspiring the now, next and future generation of agencies to thrive inside one of the world’s most competitive industries.

Managing Partner - Consultancy

Beyond Noise

Beyond Noise is a specialist strategy consultancy working exclusively with ambitious owners of established independent marketing agencies.  

Our mission is to enable agency owners to realise their potential and achieve their goals.

Now is the time to reinvent your marketing agency. We increase your chances of achieving your success by over 65%.

Agency Coach & Mentor

Coventry University

Guest Lecturer on Digital Marketing and Consumer Behaviour. Working with the module leader to deliver course content and develop students knowledge of marketing.

Guest Lecturer at the School of Marketing & Management

CreativeRace

Joining what was then Gratterpalm Limited, I was part of a team that acquired the agency in an MBO in 2002. Over the next 15 years I led the business as CEO, growing it into 21st UK largest agency (Neilsen)  and the largest outside London (Campaign).

- Grew revenue to £12.5M +
- Delivered EBITDA >15% YOY
- Grew GP by over 260% 
- 175+ people
- Won "Yorkshire's Best Company to Work For" (beating Morrisons Supermarkets)
- Deployed Lean Six Sigma
- Rebranded from Gratterpalm to CreativeRace
- Acquired leading eCRM digital agency Underwired Limited to become the agency's London office.
- Merged babyGrand Limited into CreativeRace (London) Limited
- Worked with clients including ASDA, Greggs, DFS, Pets at Home, Evans Cycles, Hobbycraft, B&Q, Halfords, Kenra, Sally Salon Services, Ritter Sport, Ladbrokes Coral and Symingtons Mugshot.  
- Won numerous industry awards
- Investors In People Gold accreditation
- Top 30 placing in The Sunday Times Best Companies list

I sold my 50% equity and exited the business in 2017.

CEO & Equity Partner

Momentum Worldwide

I started my agency career at PDP, a leading independent Sales Promotion agency. The business was subsequently acquired by McCann-Erickson to become the hub of their Momentum network.

Account Handler

I help agencies achieve their growth potential and stand out in a crowded and challenging industry. Over 25 years experience in the marketing agency sector gives me the expertise and insights to advise, coach, and mentor agency owners and leaders on how to optimise their business performance and create lasting value.

I'm the award-winning author of STANDOUT OR DIE, a practical and inspiring guide for agency owners that want to make their business more visible, desirable, and valuable in the digital age. Based on my own successful journey as the CEO and equity partner of a multi-million pound agency, I share my proven 7-step roadmap to agency success. My book has been praised by industry experts and won a Silver Medal at the Axiom Business Book Awards in Michigan, USA.

Gareth Healey

If Carlsberg did birthday presents…

…a post like this from your daughter has to be up there.

Agency Advisor | Exited Agency Owner | Award-Winning Author of STANDOUT or Die.

Digital Marketing Assistant (Focused on Technical SEO, Site Audits & Optimisation)

Happy birthday to the person who’s not just my dad, but also one of my greatest inspirations, and truly one of my best friends.

You can’t fake qualities like empathy, patience or drive, and growing up with your example taught me what those really look like.

Watching you lead with consistency and passion has shaped who I am more than you probably know. Your impact reaches far beyond our family, and if you’ve ever worked with my dad, you’ve felt it too.

Please join me in wishing him a very happy birthday today, he deserves all the love and recognition! Gareth Healey 

💛

Most agency owners don’t need more ideas - they need more clarity.

If your agency’s stuck, you probably already know what to do…
You just can’t seem to do it all.

That’s exactly why Alfie Wenegieme FCCA and I built the Agency Mastery Programme (AMP).

Cohort 1 will soon be coming to an end, so we're delighted to announce the details of Cohort 2 starting early next year.

AMP is a practical, 16-month journey that helps you move from firefighting to leading.

✅ 8 in-person full day workshops (London)
✅ 8 online accountability sessions
✅ Real frameworks, not fluffy theory
✅ A small cohort of ambitious agency founders who get it

If you want to make 2026 the year your agency finally runs like a business - not just a collection of projects - this is for you.

Places are strictly limited to just 14. If you’re an agency owner who’s serious about scaling and want to secure one of them, check out the event post here for all the details and dates:

https://lnkd.in/e9YZrbxQ

View event: Agency Mastery Programme 2026

A lot of agency owners are feeling it's quite tough at the moment. 

If you want an inspiring story as a reminder of just what can be achieved with focus, determination and hard work, look no further than this today from my friend Helen Foord.

Helen has gone from being on the brink of closing her business, to achieving a 250% revenue increase and a double digit team in just 3 years....oh and a daughter too! 

Amazing stuff. 

Helen was a committed member of our previous  agency mastery programme, travelling from the north of Scotland to London for every session.

if you want to be part of our next cohort in 2026 click the link in the comments.

Legal sector wordsmith and directories wizard. Submissions that shine, website copy that clicks, and reports that deliver real, measurable impact. CEO of ELE and one half of Helen Squared along with Helen Burness.

This photo was taken almost exactly three years ago — and I barely recognise that version of myself.

I’m standing on the steps of my favourite local Speyside hotel with Helen Burness after a team strategy meeting. I was newly pregnant, having gone through a long and difficult IVF journey and I was already burnt out... trying to work out how to do it all.

At the time, ELE was a full-service legal marketing agency. We were juggling social media, websites and branding, general content production (which I loved — especially website and report writing), and a lot of directory submissions, which had been part of my world for 20 years.

I had just partnered with Helen to form Helen Squared®, which was going brilliantly — lots of interest, fantastic clients — but underneath, I was struggling. I was 44, pregnant, exhausted, and worried about how to keep everything afloat.

Six months later, after an emergency, premature birth, it all came to a head when I found myself returning from maternity leave after just three weeks to keep on top of client demands. 

That September, I joined an agency development programme as a way of figuring out what to do next. I was seriously considering shutting ELE down and going solo as a freelance copywriter, and I gave myself one session to make a decision. Leaving my not-quite four-month-old baby, Teddy, at home I travelled to London.

In the first session, Gareth Healey looked me dead in the eye and told me I couldn’t do it all. He was clear - I needed to focus on the one or two things I did best. Never one to entirely follow instruction, I chose three and went all in.

That decision, along with Gareth’s guidance, brilliant financial insight and tools from Alfie Wenegieme FCCA, and support from the other agency owners in the group, completely transformed ELE. And me.

Within two years we’d grown revenue by 250%, with a core employed team in double figures, a global network of freelancers, and a client list I could only have dreamed of: from one- and two-partner legal boutiques through to Magic Circle and AmLaw 50 firms.

Today, ELE is a team of specialists in this field that impresses and inspires me every day. We’ve built the ultimate niche agency with a totally clear focus on the three things I love most in legal marketing: directories, website content and report writing.

And the best part? My daughter Teddy is thriving too. She's scribbled in all my notebooks, appeared on dozens of client calls and loves coming up to my office after nursery (which she calls “going to work”). Together we’ve built a rhythm that lets me be both CEO and Mummy.

Also, I no longer have pink hair but I'm not entirely sure that's a good thing... Oh and Helen Squared continues to lead the game in helping ambitious law firms and legal technology businesses build strong marketing foundations.

#throwbackthursday #mentalhealth

taplio

The Battle

Gabriel Ehrlich

Gareth Healey

Followers

Posts

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Likes

Performance ScoreGabriel Ehrlich 's LinkedIn Performance

Performance ScoreGareth Healey's LinkedIn Performance

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taplio

The Battle

Gabriel Ehrlich

Gareth Healey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gabriel Ehrlich 's LinkedIn Performance

Performance ScoreGareth Healey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGabriel Ehrlich 's LinkedIn Performance