Remotion: The LinkedIn Ads Agency

I’ve spent the past decade helping B2B tech companies turn LinkedIn into their most powerful growth channel.

As Founder of Remotion, I work with some of the fastest-growing B2B brands in the world - from scale-ups to soon-to-be category leaders. We specialize in LinkedIn Ads for B2B tech, because focus matters. 

Our clients don’t need another generalist agency. 
They need a partner who knows how to build demand, generate pipeline, and strengthen brand with the people who actually buy.

What sets us apart:

1️⃣Proven expertise - 10+ years running LinkedIn Ads, managing millions in spend every month.
2️⃣Strategy + execution - not just button-pushing, but building the growth engines behind tomorrow’s tech giants.
3️⃣Founder-led approach - I stay close to the work, the clients, and the craft.

If you’re building a B2B tech company and want to:
Generate consistent pipeline
Build a brand your market trusts
Run LinkedIn Ads that actually work

Then you’re in the right place.

Gabriel Ehrlich

Stop running LinkedIn ads from your company page.

I know that's a bold statement coming from someone who runs a LinkedIn ads agency.

But after managing millions in ad spend across 30+ B2B accounts, I can tell you - your company page ads are invisible.

Here are the real numbers:
Traditional sponsored content from company pages → 0.5-1% engagement rate, $8-15 per engagement.

Thought Leader Ads from actual people → 10-18% engagement rate, under $1 per engagement.

Same budget. Same audience. Completely different results.

We had one client go from a $4,270 CPSQL to $923 in a single month. The only change? We shifted budget from company page ads to promoted posts from their leadership team.

The reason is simple - people trust people more than they trust logos. 

A genuine take from your VP of Marketing on a problem your buyer actually faces will always outperform a polished banner with your product name on it.

But most teams try TLAs and get mediocre results because they miss the details that matter:
→ The hook has to stop the scroll in 2 seconds or you've lost them 
→ After a freq. of 2 your ad is starting to die — you need fresh content weekly 
→ If the post doesn't match where you send people, the click is wasted 
→ You can't just boost a company update and call it a Thought Leader Ad

I broke down exactly how this works and what we're seeing across our clients in the video below.

And if you're spending $10K+ a month on LinkedIn without seeing real pipeline - DM me. 

We'll look at your numbers and tell you exactly what the shift would look like. 

No deck. No fluff.

Gabriel Ehrlich 

Calling all LI Ads experts in EMEA! 

We need you! 
We're looking for a few good men and/or women to help us run cutting edge LI Ads campaigns for our clients - who are some of the most interesting and fastest growing startups in the B2B space. 

- You MUST have at least 1 year experience HANDS-ON running LI Ads for B2B tech, (preferably 3+ years). 
- You must have experience working with clients, and be service-oriented (great comms skills, conscientious, attention to detail) 
- You ought to know your way around Hubspot, and understand the fundamentals of attribution 
- Be comfortable both in analysis of performance and writing ad copy and creative briefs. 

You'll learn a LOT by working with us and our clients.

We're looking primarily for support in the EMEA region so you should be based in/around GMT to GMT+2. 

Does this sound interesting? 
Fill out the form and we'll get back to you: https://lnkd.in/dXZ7kgkE

We're looking for more Fractional Campaign managers! 
(*LinkedIn Ads experience only*)

That's right - Remotion keeps growing!

I need 1-2 great fractional campaigns managers to handle 2-3 clients each, in the EMEA region. 

You MUST have several years of LinkedIn Ads experience - managing at least 5 clients with budgets of over $10K/m in B2B (SaaS/AI/Cyber). 

You also must be great with clients and account management.

Interested? Fill this form out: https://lnkd.in/dXTB68Fj

Every weekend I shut everything off and spend time with my family. 
That's non-negotiable.

This Saturday, we drove south to see the red anemones blooming in the Negev - fields of red stretching out as far as you could see, the kids running through them without a care in the world.

There's something about standing in the middle of that which puts things in perspective. I spend my weeks thinking about click-through rates, campaign performance, pipeline numbers. 

All of it matters. 
But none of it is this.

The anemones bloom for a few weeks, then they're gone. 
You either make the drive or you miss it.

I think the reason I'm able to show up sharp on Sunday is because I actually leave it all behind on Friday and Saturday. 

Not as a luxury - as a discipline.

Want to know something funny?
The way most of my clients find me is the exact same strategy I run for them.

A Head of Marketing at an AI company in Berlin booked a call with me last month. 

First thing she said: "That's how I found out about you - your content popped up on my feed."

She didn't click a banner ad. 
She didn't download a whitepaper. 
She didn't get a cold email from an SDR.

She read a post. It resonated. 
She went to our site. She booked a call.
That's a hand raiser.

And it took maybe 3-4 weeks from first impression to that call. 

Not 6 months. Not 12 months. Not a 14-step nurture sequence.

This is what I mean when I say the playbook has changed.

I could have spent $150 per lead getting 500 people to download a PDF about LinkedIn ads best practices. Sent them a 5-email drip. Had someone call them. 

Maybe 2% would have taken a meeting. 
Maybe.

Instead, I wrote posts about what I actually see on calls every day. 

I promoted them to the right people. 
And the right people came to me.

I eat my own dog food.

And if you want your marketing to work the same way → just shoot me a DM.

This is a story all about how, the way we manage LinkedIn Ads flipped upside down...

Thought Leader Ads are probably the most interesting thing that happened to LinkedIn Ads since the advent of the Leadgen Form - probably even more so - and they push all of us in the right direction of actually telling our brand narrative over trying to capture no-intent leads. 

It took us a little while to figure out exactly how this ought to be used - but once we cracked it, it's become the most powerful tool in our toolbox.

Here's the story 👇

View newsletter: B2B in the Age of LinkedIn

A couple of years ago, LinkedIn launched Thought Leader Ads - a format that lets brands promote individual people's posts with paid media, instead of 

Open article: How We Cracked Thought Leader Ads by Gabriel Ehrlich • 4 min read

Is that a new ad format I see on the right-hand side? Or will just be for LinkedIn?

When 1-to-1 ABM goes wrong... 
Hey Iterable marketing team, I don't work at DuckDuckGo - but if you want LinkedIn Ads that reach the right companies, that's what we do at Remotion: LinkedIn Ads Agency.

It's not that gated content never works. 
It can, it does.

But if those leads don't receive a proper outreach from BDRs - you're burning cash.

"1,000 leads. 1 meeting."

That was the reality for one of our enterprise clients running LinkedIn lead gen with gated content.

Over a thousand people downloaded their ebook. 
Sounds like a win, right?

But when sales followed up, almost nobody wanted to talk. 
The one meeting they did get? Went nowhere.

Here's what we've learned:
Gated content attracts people who want the content - not people who want your product.

When we shifted this client to Thought Leader Ads - real people sharing real insights - the goal changed from "capture a lead" to "earn their attention."

Because the buyers you actually want? 

They're probably not filling out forms for your ebook. 
They're scrolling past it. 

But they will stop for a post from someone they find credible.

Stop measuring downloads. 
Start measuring influence.

Read this. 
Then send it to your CEO.
Then ask them again if they'd like to invest in thought leadership.

Head of Marketing @ Peridio ⚡ Demand × Content × AI x Grit

$970,000 in pipeline this quarter from executive content. 🤯 

I'm going to be honest. I didn't expect that number. Not yet. Not this fast.

so, let me back up.

When I joined Peridio, one of the first things I brought up in quarterly planning was executive content. Not as a "nice to have." As a real growth lever.

Our CEO talks to customers, investors, and partners every day. He has insights no one else on the team has. If we could turn even a fraction of those conversations into content, the compound effect would be massive.

Simple logic. Waaaay harder to execute. (IYKYK 🙃)

You can't just hand an exec a content calendar and say "go." They're busy. They have 47 other priorities. If content feels like homework, it dies on the vine (i know this from experience .. lol)

What worked for us:
→ We built the workflow around his rhythm, not mine. Voice memos, quick riffs, things he was already saying in meetings and calls. Low friction = everything.
→ I stopped ghostwriting (absolutely futile) and started guiding (pestering?). Exec content has to sound like them. My job was to shape it, not replace his voice. 
→ We got the messaging right first. We spent the better part of two quarters soul-searching on positioning in 2025.
→ We made it formulaic, not robotic. A repeatable process so it wasn't a creative exercise every single time. Idea → rough shape → refine → post.

The result? Our CEO now manages this entirely on his own. He's posting nearly 5x a week. I mean, damn.

If you're trying to build an exec content engine, here's where I'd start:
1//  Record your CEO for 15 minutes a week. Just have them talk about what they're seeing. 
2//  Find the 2-3 topics they light up about. That's your content territory. 
3//  Build a process that takes less than 30 minutes of their time per week, total. 
4//  Be patient. Month one feels slow. The compounding kicks in around month three. 

Is anyone else building an exec content program right now? I'd love to hear what's working (or not) for you.

LinkedIn

Helping Enterprises based in the Nordics grow with LinkedIn Marketing Solutions. Consulting clients to excel with:
- Marketing 
- Sales
- Corporate branding
- Employer branding

Senior Account Director Enterprise Sales - Tech & Telco Lead

First member of the LinkedIn Marketing Solutions team supporting clients in the Nordics. Today the team has grown to support 5 different client segments with +40 Account directors and Client solutions managers and has become an integral part of EMEA LinkedIn Marketing Solutions. I also lead Diversity, Integrity and Belonging initiatives across all EMEA markets.


Responsibilities
- Drive cross functional work to leverage market specific product innovation
- Develop go-to market and product roadmap for LinkedIn Marketing solutions in the Nordics
- Lead partner, agency and client collaboration to increase ROI
- Drive customer experience (CX) innovation to increase activation, engagement and retention
- Quota carrying role. Pursuit planning. Forecasting

Achievements:
- Nordic market delivered 878% YoY growth
- The Nordic marketing solutions team has grown from 2 to +40 FTEs.
- Consistent Quota attainment
- Promotion to highest level of Senior Account Director at LinkedIn
- Lead the Saas vertical
- Lead the Telco vertical
- Lead Sales and Marketing alignment in the Nordics
- Lead events

Senior Account Director

Natural Cycles

Joined the founders to build and lead the go-to-market organization. Relentless focus on ROI and customer journey was key to achieve sustainable long term growth.

Responsibilities:
- Build GTM team (+30 FTE)
- Represent Marketing, Sales and Support at Board meetings 
- Pitch growth strategy to Venture Capital firms to lock in Series B (€30M)
- Ownership of Go-To market business plan
- Lead the marketing, sales, partnership and e-commerce organizations
- Ownership of communication Standard Operating Procedures (CE 0123 Medical device)
- Lead cross functional work with teams from, marketing, product development, data science, legal and quality management, to drive product design development
- ROI: Making sure we grew with a positive ROI measuring attribution per channel as well as customer satisfaction

Achievements:
- In less than 2 years Natural Cycles increased revenues & valuation by more than 5X and rolled out internationally acquiring more than 1M users, especially focusing on European and US expansion. 
- Securing a series B funding of €30M from EQT ventures. The majority of that investment was earmarked for growth.
- Natural Cycles grew from 15 to 100 full time employees. The marketing team grew from 2 to +30 FTEs during my leadership. 

About Natural Cycles:
In 2017 Natural Cycles became the first and only certified contraceptive app in Europe, spearheading digital contraception, a new category in female reproductive health. In August 2018 the FDA granted Natural Cycles clearance as the fist app (software) for intended use as a birth control in the US.

Chief Marketing Officer

Ztorage

Responsibilities:
- Create a Business plan.
- Develop and execute Go-To market strategy.
- Growth. Launch and optimise Customer acquisition campaigns
- Product design, customer experience and product development roadmap.

Achievements:
- Ztorage was chosen to participate in the 2015 Sting incubator program at Sup46 with an initial funding to build the platform and get a proof of concept. 
- Second round of funding from The Springfield Project in 2016 to continue growing the user base.
- Successful exit In 2017. Ztorage was sold to private investors.

Co Founder

Zettle by PayPal

I joined Zettle to establish and lead the digital growth organisation.

Responsibilities:
- Cross functional work to align growth processes and product development.
- Go-To market planning and Tactical execution.
- Lead Zettle’s international expansion through digital channels.
- Manage growth team.

Achievements:
- Increased numbers of customers acquired +2X while lowering CPA and increasing ARPU. 
- Grew Online Sales team from 2 members to 8 members including an analytics and CRO (conversion rate optimisation) functions in the team.
- Lead pitch of digital growth strategy to Zouk capital who invested €45M in series C round of - investments in 2014.
Zettle was acquired by PayPal in 2018 for $2,2B

About Zettle:
Zettle, a leading mobile payments company, offers businesses portable point of sale solutions and free sales overview tools as well as loyalty programs and loans.

Head of Online Sales & Growth

Keybroker

As product marketing director my key focus was to define a go-to market strategy and build a growth organisation to scale marketing and sales efforts. 

Responsibilities:
- Go-to market and Strategic planning.
- Business development and partnership relationships.
- Customer acquisition – SEM, SEO, Social , Display & Partnerships.
- Lead customer experience development.
- Drive Facebook Marketing developer partner program collaboration.

Achievements:
- Increased customer base and revenues with over 400%.
- Successfully launched partnership and affiliate program.
- Successfully launched customer experience flywheel.
- Built a team of product marketing managers.

Director of Product Marketing - Qwaya

888.com

In charge of the global affiliate marketing business.

Responsibilities:
- Acquisition team leader.
- Setting up individual and team targets and budgets for all regions.
- Establishing protocols, infrastructure and logistical platform for affiliate department work.
- Coordinate CRM activities for conversion and retention efforts.
- Representing the company at international fairs and conventions.

Achievements:
- Increased the numbers of active affiliates with +20%.
- Successfully launched new markets including Italy, Holland, Canada and South Africa.
- Set up new processes and protocols for daily affiliate work.
- Lead cross functional work to increase share of voice on affiliate sites.
- Implemented more efficient ways of segmenting customers resulting in increased ARPU.

Affiliate Team Leader

Playtech

Joined as affiliate manager and moved into a team leader role during the first year.

Responsibilities:
- Managed a team of affiliate managers focusing on the Scandinavian, Dutch and Spanish speaking markets.
- External marketing development - Cross functional work with marketing, crm and support teams.
- Cross functional internal marketing development focusing on customer experience.
- Key account management – Supervised and maintained key accounts. Monitored and adjusted financial aspects of important accounts. Renegotiated contracts and established good relations with strategic accounts.

Achievements:
- Opened and established the Scandinavian market.
- 100% YoY revenue growth from Scandinavian region.
- Built a Scandinavian support and retention desk.
- Moved into team leader position after only 1 year.

Sales Manager

"The lesson is simple: you don’t just want to be right. You want to be the only one who’s right, so that you alone capture all the upside of your decisions." From the B2B institute on marketing in the next 10 years.

This "contrarian" growth approach is what will make your company successful. It is risky - but the reward will be great.

About me:
Growth - is my passion
User experience - is my sweet spot  
Team work - is my inspiration
Digital transformation - is my motivation

Key Skills:
Product innovation & design - Lean & Agile method
User experience (UX) - Design thinking
Customer experience ownership (CX)
Go-To market strategy and Business plan
Marketing & Sales, Data science, CX, UX
Leading and Recruiting experts in Marketing & Sales, Data science, CX, UX

Industries:
Social platforms: Leading LinkedIn Marketing Solutions’ expansion in the Nordics
Digital health: Launched Natural Cycles. The world’s first and only certified birth control app
Financial services: Managed the digital growth transformation for iZettle (later sold to PayPal for $2B)
Startups: Raised capital for several startups and launched my own startup

Daniel Bromberg

LinkedIn B2BInspire Stockholm - its a wrap! From ice bath interviews to panel discussions to coining "buyabillity" as the key marketing strategy...

While I covered the important topic of Events on LinkedIn, interviewing Johnny Axelsson from PwC Sweden, we had a great line up of presentations and discussions. Here is a short summary of each session. Want to learn more about any of these topics? => Reach out! 

1) Buyabillity: The reach, Influence and measurement strategies that maximise buyer group confidence delivered by the great Fredrik Borestrom 

2) Outcomes over optics: Sales cycles are long. The foundation is Attribution (understand influencing touchpoints). By Liz Gentile and Lars Grønnegaard Hansen (in an ice bath). 

3) The Future of Discovery: LLMs drives more "hidden" buyer discovery phase, while shrinking the evaluation phase by Johnas Liljegren 

4) Events drives buyabillity (LinkedIn events are under-utilized today) by myself and Johnny Axelsson

5) The B2B video revolution: Emotional video storytelling is the way by John Williamson

6) Outcome vs. Optics: A panel interview with 3 different businesses sharing their challenges and solutions to measure what is relevant hosted by David Blinov

Thank you for organizing a great event Nea-Stina Liljedahl-Martinez, Niclas Prenker and Göran Sällvin!

SaaS & Connectivty Lead @LinkedIn Nordics

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