Eric Holtzclaw

Liger

As Chief Strategist of Liger, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Chief Strategist

Tarkenton Private Capital

Actively guiding the firm's investment strategies and shaping the future of innovative startups and early-stage companies in the portfolio.

Collaborate closely with entrepreneurs, founders, and CEO's, guiding them through growth challenges, refining business models, and providing valuable industry connections. Analyze market trends, identify emerging opportunities, and contribute to portfolio optimization. Contribute to the success of both the firm and the startups we support, fostering innovation and driving impactful returns on investment.

Principal

PossibleNOW

Provide strategic direction for the adoption of the MyPreferences platform within enterprise clients. MyPreferences allows companies to "Listen, Remember and Respond" to their customers' desires for overall engagement and customized experience.

Formation of a Professional Services Organization within PossibleNOW to assist Fortune 500 companies with both the strategic evaluation of enterprise-wide preference management and the implementation of the MyPreferences SaaS solution.  

Serve as the interface between PossibleNOW and industry analysts, potential PSO partners and vendors.  Establishment of proprietary research and best practices for the centralization of preference management and maximizing user adoption with an eye toward existing and future marketing needs.

Chief Strategy Officer

Mansueto Ventures

Weekly column on Inc.com providing advice to business owners and entrepreneurs.  The column covers trends in technology, leadership, employee management and research.

http://www.inc.com/author/eric-holtzclaw

Columnist, Lean Forward on Inc.com

User Insight

As CEO of User Insight, Eric Holtzclaw oversaw strategic service offerings and ensured operational excellence and innovation across the business. 

User Insight's body of work gave Eric the unique opportunity to interview thousands of users across industries where they work, live and play to truly understand "why" they do what they do within different contexts.  User Insight delivers over 150 projects a year supporting the world's largest brands.  This vantage point provided a unique perspective and understanding of the dramatic impact created by relationship-based technologies and a preview of the future based on the "Internet of Things".

Chief Executive Officer

CyberSource

Part of the leadership for a new team tasked with creating a professional services arm within CyberSource to support deployment and extension of CyberSource's core payment and fraud offerings.

Specific highlights include:

- Responsible for negotiating relationship with order fulfillment partner and rollout to organization 
- Creation of stored value offerings
- Supporting United Kingdom and Saudi Arabia in development of emerging markets
- Development of statements of work, pricing and pitches of key high profile projects

Practice Manager

Silicon Graphics

Created Internet Services practice for SGI's newly formed Professional Services organization that generated $30 million a quarter in new business

Responsible for identifying partner companies to add new solutions for extension of SGI hardware

Advised SGI's customers on solutions based on SGI hardware to take advantage of emerging Internet technology to extend and expand upon their core businesses

Solutions Architect, Practice Lead

PrimeWire

Created an employee benefit enrollment system to streamline benefit enrollment for employers working with independent agents.

VP, Technology

OneCoast Network

OneCoast is a consolidation of Manufacturer Representative Agencies from across the United States into one larger entity.

Responsibilities included:

- The application of technology to increase efficiency 
- Centralization of the back office operations
- Creation of enabling technology to equip in-field sales reps
- Development of order entry and commission system for showroom sales
- Build out of corporate headquarters and data center

OneCoast was the one of the largest venture capital backed entities in Atlanta in 1997.

Thomson Reuters

Projects included KnowX, KeyCite, WestLaw on the Web and WestLaw Europe.

Director of Product Development

Marketing isn’t just about tactics—it’s about discipline, consistency, and strategy. At Liger, we don’t use cookie-cutter marketing. We specialize in bringing complex businesses to market—financial services, fintech, insurance, PEOs, and more—to clarify their message, amplify their brand, and drive real business growth.

With decades of experience launching, growing, and advising companies, I’ve seen firsthand how the right marketing can transform businesses. I’ve helped Fortune 500 giants and scrappy startups alike, using a mix of research, strategy, and storytelling to uncover what truly drives customer behavior.

Why Work with Liger?

We take brands from being invisible to unforgettable through:
- Strategic Positioning – Crafting messaging that cuts through the noise
- Creative Storytelling – Turning complex ideas into compelling narratives
- Smart Execution – Driving measurable growth with tailored marketing

As a founder of multiple startups—including one of the first profitable internet enterprises—and two, three-time Inc. 5000 honorees, I understand what it takes to scale a business. My experience spans creating new divisions in established companies to challenge the status quo and leading teams that turn bold ideas into real impact.

Let’s connect and explore how Liger can help you become the market leader in your space.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Chief Strategist & Dojo Master

As Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Partner & Director of Revenue 

Tarkenton

• Establishes and optimizes revenue-generating processes by enhancing operational efficiencies and improving customer experiences for one of America’s fastest growing B2B SaaS companies
• Leads the sales, marketing, and business development teams, and manages performance, sets quotas, and designs performance measures to ensure alignment with revenue growth goals each year
• Owns the strategic planning and implementation of solutions assurance processes, and partners with the Director of Client Success to ensure every sales deal is optimized with a profitable solution
• Collaborates with leadership on the constant development of new capabilities and marketing technology offerings, packages, and opportunities for clients that would drive positive impacts
• Designs, implements, and refines scalable processes and system to streamline the sales funnel
• Defines post-merger business critical processes, including goal setting for revenue forecasting and Ideal Customer Profiles (ICP), with related budgets, KPIs, growth plans, incentives, and expectations
• Implements sales enablement tools to enhance the organization’s productivity and effectiveness

Key Accomplishments:
• Spearheaded initiatives to improve workflows by defining roles and responsibilities within the organization, leading to a significant at least 15% reduction in time close for new deals and creating more predictable and accurate pipeline analyses that can effectively be used for forecasting revenue
• Streamlined the redesign of a Solutions Assurance Process with the CFO, and led collaborations on the development of a pricing and profitability spreadsheet that built in profitability numbers to ensure targets were met, which ultimately elevated profitability from 10% to consistently achieving 30%+
• Successfully drove collaborations with leadership to create strategic revenue strategies, establish revenue goals, and implement HubSpot for data tracking, resulting in 8% upsell growth in 12 months

Director of Revenue Operations

• Oversaw the launching of advertising services in partnership with a SaaS solutions team for a B2B digital marketing agency, while building revenue operations infrastructures for the new division 
• Consulted the Vision Traction Organizer (VTO) when defining new revenue goals, ICP, and account management strategies to ensure the digital ad team and project management team were well aligned
• Heavily focused on the client experience, evaluating and updating processes to ensure retention 
• Created KPIs and tracked various data sets to gain insight into performance and forecasted budgets 
• Managed pricing strategies and optimized product pricing for new services to maximize YoY growth
• Collaborated with multiple business functions to ensure symmetry within the teams’ strategies  
• Managed corporate strategies designed to drive people, culture, and processes in the same direction
• Served on the Leadership and Partner Teams, joining cross-functional collaborations on business operations and client satisfaction regarding current and future goals, forecasting, and achievements

Key Accomplishments:
• Spearheaded the successful development and launch of an advertising services division with effective client experience measures that balanced client and company best interests with partner expectations, and resulted in $500k+ in Y1 revenue, and achieving 96% of goals set for 2023
• Heavily contributed to a successful acquisition and merger within 6 months by preparing financial spreadsheets, informing organizational structure, and working to align teams with the new culture

Director of Revenue / Partner

• Managed up to 8 marketing, sales, project management, and client success team members with a focus on developing new revenue, attracting new customers, enhancing CX, and retaining accounts  
• Drove cross-functional collaborations to attract, close, retain, and upsell new business 
• Ensured KPIs were met with data analysis, performance, goal setting, and quota achievements 
• Identified bottlenecks in sales funnels and implemented improvements to increase conversions
• Trained new hires and worked towards a cohesive culture as the teams experience rapid growth
• Handled escalated issues, complaints, and major challenges with clients directly to drive resolution
• Managed feedback loops and reported findings to maintain alignment and drive performance
• Tracked team goals against total revenue goals to create success and drive clarity around outcomes
• Supported leadership’s strategic decision making through in-depth data analysis and forecasting

Key Accomplishments:
• Created a successful pivot in the client base by redefining the ICP, introducing monthly retainer minimums, and implementing formal sales processes, achieving 118% of revenue goals within 1 year
• Implemented and configured Salesforce Essentials CRM, creating deal pipelines, custom fields, and automated reporting to support a growing sales team and enable more accurate revenue forecasting, which provided sales with data that was used effectively to achieve a 102% team average for quotas

Director of New Revenue & Client Success

• Oversaw marketing operations for the brand, driving brand awareness, customer engagement, and revenue growth by analyzing market trends, developing campaigns, and optimizing performance 
• Created and implemented comprehensive marketing strategies for a diverse portfolio of accounts 
• Managed the marketing team to achieve business goals while monitoring KPIs and tracking ROI
• Facilitated scaling brand awareness through multi-media channels and innovative strategies  
• Collaborated with design teams to ensure strategic messaging was translated well to the audience 
• Managed account activity with meetings and team communications to ensure customer success 
• Assisted in resolving customer issues, identifying solutions or offering education
• Monitored market trends and conditions to adjust techniques and client management strategies
• Partnered with sales and marketing teams to drive digital marketing optimizations, report trends, support strategies, and grow client revenue based on in-depth data analysis performed on accounts
• Tracked business KPIs, adjusting products accordingly to ensure each client’s goals were met
• Developed standard operating procedures that were scalable, manageable, and provided guidance to teams while aligning goals, upholding accountability, and encouraging operational excellence

Key Accomplishments: 
• Successfully generated 44.29% revenue growth and 55% increase in active clients by implementing effective sales and marketing strategies that concentrated on team, account, and customer growth
• Established acquisition marketing strategies that transitioned the company from referrals only to proactive customer acquisition, resulting in improved brand visibility through event sponsorship, podcast appearances, partnerships, and website redesigns that led to 7 new clients in the first year

Senior Marketing Manager

I am an effective Director of Revenue Operations with 5+ years of experience in designing and optimizing processes, teams, and products that drive predictable revenue growth. As a change agent, I am focused on tackling scalability while leading strategic cross-functional collaborations with Sales, Marketing, Customer Success, and Growth teams. Throughout my career, I have learned to develop successful RevOps strategies that align operational processes to revenue goals while encouraging a positive and consistent customer experience. Furthermore, I am an analytical decision maker with a focus on accurately forecasting future performance of all revenue streams when developing short- and long-term budgets. Known as a strategic and tactical leader, I have a proven track record for increasing revenue, optimizing customer experiences, improving efficiencies, and implementing data-driven processes to achieve significant revenue goals and champion operational excellence. 

CORE COMPETENCIES
Revenue Growth ▪️ Sales Operations ▪️ Sales Enablement ▪️ Project Management ▪️ Pricing Strategy ▪️ Product Development ▪️ Data Analysis & Reporting ▪️ Cross-Functional Collaboration ▪️ Process Optimization ▪️ Stakeholder Engagement ▪️ Pipeline Management ▪️ Budget Development 

Technical Skills: HubSpot, Salesforce, Microsoft 365 (Advanced Excel, Teams), Zapier, Slack, Zoom, Track.AI, MailShake, TeamWork, Monday.com, BaseCamp, QuickBooks

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Eric Holtzclaw

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