Eric Holtzclaw

Liger

As Chief Strategist of Liger, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Chief Strategist

Tarkenton Private Capital

Actively guiding the firm's investment strategies and shaping the future of innovative startups and early-stage companies in the portfolio.

Collaborate closely with entrepreneurs, founders, and CEO's, guiding them through growth challenges, refining business models, and providing valuable industry connections. Analyze market trends, identify emerging opportunities, and contribute to portfolio optimization. Contribute to the success of both the firm and the startups we support, fostering innovation and driving impactful returns on investment.

Principal

PossibleNOW

Provide strategic direction for the adoption of the MyPreferences platform within enterprise clients. MyPreferences allows companies to "Listen, Remember and Respond" to their customers' desires for overall engagement and customized experience.

Formation of a Professional Services Organization within PossibleNOW to assist Fortune 500 companies with both the strategic evaluation of enterprise-wide preference management and the implementation of the MyPreferences SaaS solution.  

Serve as the interface between PossibleNOW and industry analysts, potential PSO partners and vendors.  Establishment of proprietary research and best practices for the centralization of preference management and maximizing user adoption with an eye toward existing and future marketing needs.

Chief Strategy Officer

Mansueto Ventures

Weekly column on Inc.com providing advice to business owners and entrepreneurs.  The column covers trends in technology, leadership, employee management and research.

http://www.inc.com/author/eric-holtzclaw

Columnist, Lean Forward on Inc.com

User Insight

As CEO of User Insight, Eric Holtzclaw oversaw strategic service offerings and ensured operational excellence and innovation across the business. 

User Insight's body of work gave Eric the unique opportunity to interview thousands of users across industries where they work, live and play to truly understand "why" they do what they do within different contexts.  User Insight delivers over 150 projects a year supporting the world's largest brands.  This vantage point provided a unique perspective and understanding of the dramatic impact created by relationship-based technologies and a preview of the future based on the "Internet of Things".

Chief Executive Officer

CyberSource

Part of the leadership for a new team tasked with creating a professional services arm within CyberSource to support deployment and extension of CyberSource's core payment and fraud offerings.

Specific highlights include:

- Responsible for negotiating relationship with order fulfillment partner and rollout to organization 
- Creation of stored value offerings
- Supporting United Kingdom and Saudi Arabia in development of emerging markets
- Development of statements of work, pricing and pitches of key high profile projects

Practice Manager

Silicon Graphics

Created Internet Services practice for SGI's newly formed Professional Services organization that generated $30 million a quarter in new business

Responsible for identifying partner companies to add new solutions for extension of SGI hardware

Advised SGI's customers on solutions based on SGI hardware to take advantage of emerging Internet technology to extend and expand upon their core businesses

Solutions Architect, Practice Lead

PrimeWire

Created an employee benefit enrollment system to streamline benefit enrollment for employers working with independent agents.

VP, Technology

OneCoast Network

OneCoast is a consolidation of Manufacturer Representative Agencies from across the United States into one larger entity.

Responsibilities included:

- The application of technology to increase efficiency 
- Centralization of the back office operations
- Creation of enabling technology to equip in-field sales reps
- Development of order entry and commission system for showroom sales
- Build out of corporate headquarters and data center

OneCoast was the one of the largest venture capital backed entities in Atlanta in 1997.

Thomson Reuters

Projects included KnowX, KeyCite, WestLaw on the Web and WestLaw Europe.

Director of Product Development

Marketing isn’t just about tactics—it’s about discipline, consistency, and strategy. At Liger, we don’t use cookie-cutter marketing. We specialize in bringing complex businesses to market—financial services, fintech, insurance, PEOs, and more—to clarify their message, amplify their brand, and drive real business growth.

With decades of experience launching, growing, and advising companies, I’ve seen firsthand how the right marketing can transform businesses. I’ve helped Fortune 500 giants and scrappy startups alike, using a mix of research, strategy, and storytelling to uncover what truly drives customer behavior.

Why Work with Liger?

We take brands from being invisible to unforgettable through:
- Strategic Positioning – Crafting messaging that cuts through the noise
- Creative Storytelling – Turning complex ideas into compelling narratives
- Smart Execution – Driving measurable growth with tailored marketing

As a founder of multiple startups—including one of the first profitable internet enterprises—and two, three-time Inc. 5000 honorees, I understand what it takes to scale a business. My experience spans creating new divisions in established companies to challenge the status quo and leading teams that turn bold ideas into real impact.

Let’s connect and explore how Liger can help you become the market leader in your space.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Chief Strategist & Dojo Master

As Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Sales Xceleration®

Many businesses struggle to grow their sales. Sales Xceleration provides business owners with an experienced Sales Consultant to drive sales growth when you need it most. 
As your local Advisor utilizing the Sales Xceleration platform, I'll help you build a sales engine and create record-breaking growth for your business. Connect with me and build a path to more sales. 
Create Your Sales Plan
Find Your Best Customers
Grow Your Sales

Sales Advisor | Fractional Sales Leader

AcSellerate Sales Advisors

AcSellerate Sales Advisors is focused on helping companies achieve consistent sales growth through improvement of all aspects of a sales organization.  We help companies achieve sales targets across a range of industries by building successful sales plans, building a disciplined sales approach, and aligning sales teams.  AcSellerate Sales Advisors takes a proven results-oriented strategic and tactical approach to turn underperforming sales teams into revenue producing market leaders.  Our focus is on people, process, systems, and messaging to achieve maximum results.

President

AODocs

AODocs is the first enterprise document management solution built for Google Drive.  AODocs’ patented technology now serves more than 4,500,000 users across the globe, supporting use cases for Life Sciences, Healthcare and Financial Services Compliance, as well as Quality Control, Legal, Legacy System Migrations (Sharepoint, Lotus), and many others.  AODocs’ unique combination of native G Suite support and document management capabilities empowers both business users and IT to create powerful business applications that are quick to build and easy to use.

Executive Vice President - Global Sales

Stibo Systems

•   Responsible for North American sales team for enterprise software technology company focused on Digital Transformation and Master Data Management

Stibo Systems provides enterprise Master Data Management (MDM) software and services solutions to drive top line results. Our platform seamlessly manages consistent product, supplier, and customer information to drive omnichannel sales results for the world's largest enterprises. Wal-Mart, Target, McDonald’s, Kraft, Kimberly-Clark, Mayo Clinic, SKF, GM, Sherwin Williams and others utilize Stibo as the foundation of their digital content and management strategies to shorten time to market, reduce costs, and increase omnichannel sales results.

Executive Vice President - Sales

ArcSight (acquired by HP)

* #1 Sales Director in Southeast/Central Region, 2011 Fiscal Year (May 2010 - April 2011)
* Top Quota Achiever in Southeast/Central Region, 2011 Fiscal Year (May 2010 - April 2011)
* 2010-2011-2012 Presidents Club
* Consistent Quota overachiever

Regional Sales Director

NuBridges

Directly managed, coached, and mentored team of Sales Directors, Senior Regional Managers and Business Development Managers to produce highest software, managed service, and professional service numbers in company history.

Vice President, Sales

NuBridges (TrailBlazer Systems)

Leading Salesperson for 5 consecutive years.   Achieved 200% - 500% of quota each year, and sold largest deals in company history.  nuBridges acquired TrailBlazer Systems in 2004.

Senior Sales Account Manager

My passion is helping small to mid-size companies rapidly grow their sales!  I have over 25 years of Sales and Revenue leadership experience, and I help small to mid-size businesses put their sales team and processes back on track by: 
          * Assessing your current sales team, sales strategy, sales and coaching process and execution.
          * Building a sales infrastructure that will drive breakthrough sales results for your business.
          * Implementing the necessary changes to drive sustained revenue growth.

I view sales as a blend of the quantitative (the sales numbers, the forecast, the pipeline, the close rates) and the qualitative (how “effective” is our positioning, value proposition, ability to convey and persuade). I am passionate about Sales methodology and results, and I would love to bring my experience to your organization to optimize your sales and revenue engine to achieve hypergrowth.  Contact me today so we can start growing your company’s sales!

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Eric Holtzclaw

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