Eric Holtzclaw

Liger

As Chief Strategist of Liger, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Chief Strategist

Tarkenton Private Capital

Actively guiding the firm's investment strategies and shaping the future of innovative startups and early-stage companies in the portfolio.

Collaborate closely with entrepreneurs, founders, and CEO's, guiding them through growth challenges, refining business models, and providing valuable industry connections. Analyze market trends, identify emerging opportunities, and contribute to portfolio optimization. Contribute to the success of both the firm and the startups we support, fostering innovation and driving impactful returns on investment.

Principal

PossibleNOW

Provide strategic direction for the adoption of the MyPreferences platform within enterprise clients. MyPreferences allows companies to "Listen, Remember and Respond" to their customers' desires for overall engagement and customized experience.

Formation of a Professional Services Organization within PossibleNOW to assist Fortune 500 companies with both the strategic evaluation of enterprise-wide preference management and the implementation of the MyPreferences SaaS solution.  

Serve as the interface between PossibleNOW and industry analysts, potential PSO partners and vendors.  Establishment of proprietary research and best practices for the centralization of preference management and maximizing user adoption with an eye toward existing and future marketing needs.

Chief Strategy Officer

Mansueto Ventures

Weekly column on Inc.com providing advice to business owners and entrepreneurs.  The column covers trends in technology, leadership, employee management and research.

http://www.inc.com/author/eric-holtzclaw

Columnist, Lean Forward on Inc.com

User Insight

As CEO of User Insight, Eric Holtzclaw oversaw strategic service offerings and ensured operational excellence and innovation across the business. 

User Insight's body of work gave Eric the unique opportunity to interview thousands of users across industries where they work, live and play to truly understand "why" they do what they do within different contexts.  User Insight delivers over 150 projects a year supporting the world's largest brands.  This vantage point provided a unique perspective and understanding of the dramatic impact created by relationship-based technologies and a preview of the future based on the "Internet of Things".

Chief Executive Officer

CyberSource

Part of the leadership for a new team tasked with creating a professional services arm within CyberSource to support deployment and extension of CyberSource's core payment and fraud offerings.

Specific highlights include:

- Responsible for negotiating relationship with order fulfillment partner and rollout to organization 
- Creation of stored value offerings
- Supporting United Kingdom and Saudi Arabia in development of emerging markets
- Development of statements of work, pricing and pitches of key high profile projects

Practice Manager

Silicon Graphics

Created Internet Services practice for SGI's newly formed Professional Services organization that generated $30 million a quarter in new business

Responsible for identifying partner companies to add new solutions for extension of SGI hardware

Advised SGI's customers on solutions based on SGI hardware to take advantage of emerging Internet technology to extend and expand upon their core businesses

Solutions Architect, Practice Lead

PrimeWire

Created an employee benefit enrollment system to streamline benefit enrollment for employers working with independent agents.

VP, Technology

OneCoast Network

OneCoast is a consolidation of Manufacturer Representative Agencies from across the United States into one larger entity.

Responsibilities included:

- The application of technology to increase efficiency 
- Centralization of the back office operations
- Creation of enabling technology to equip in-field sales reps
- Development of order entry and commission system for showroom sales
- Build out of corporate headquarters and data center

OneCoast was the one of the largest venture capital backed entities in Atlanta in 1997.

Thomson Reuters

Projects included KnowX, KeyCite, WestLaw on the Web and WestLaw Europe.

Director of Product Development

Marketing isn’t just about tactics—it’s about discipline, consistency, and strategy. At Liger, we don’t use cookie-cutter marketing. We specialize in bringing complex businesses to market—financial services, fintech, insurance, PEOs, and more—to clarify their message, amplify their brand, and drive real business growth.

With decades of experience launching, growing, and advising companies, I’ve seen firsthand how the right marketing can transform businesses. I’ve helped Fortune 500 giants and scrappy startups alike, using a mix of research, strategy, and storytelling to uncover what truly drives customer behavior.

Why Work with Liger?

We take brands from being invisible to unforgettable through:
- Strategic Positioning – Crafting messaging that cuts through the noise
- Creative Storytelling – Turning complex ideas into compelling narratives
- Smart Execution – Driving measurable growth with tailored marketing

As a founder of multiple startups—including one of the first profitable internet enterprises—and two, three-time Inc. 5000 honorees, I understand what it takes to scale a business. My experience spans creating new divisions in established companies to challenge the status quo and leading teams that turn bold ideas into real impact.

Let’s connect and explore how Liger can help you become the market leader in your space.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Chief Strategist & Dojo Master

As Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

brndMethod Creative Agency

brndMethod Creative Agency is focused on empowering businesses and brands with innovative and strategic digital marketing solutions. Our mission is to deliver exceptional results, foster lasting partnerships, and help our clients elevate their online presence.

Capabilities:

• Digital Strategy & Consulting
• Website Design
• Content Creation
• Podcast Production

Founder & CEO

Morris, Manning & Martin, LLP

•	Lead initiative to effectively optimize social media efforts to increase brand awareness in quantifiable, measurable terms
•	Create and coordinate digital content (e.g. videos, Podcasts, blogs)
•	Manage efforts to leverage and augment branding - to increase brand awareness and name recognition
•	Create, curate and maintain content for established LinkedIn and Twitter accounts
•	Grow other social media platforms such as Facebook and Instagram
•	Create, deploy and monitor automated and demand generation marketing campaigns; including nurture programs, lead scoring programs, trigger and drip-based automated email communications, ad hoc email campaigns and event programs
•	Provide support to the marketing and business development departments, targeting audiences and formulating messages consistent with overarching objectives, themes and strategic goals
•	Liase with Graphics and Web Specialist to ensure brand consistency

Digital Content Specialist

Quirk Healthcare Solutions, Inc.

My role had three main areas of focus - marketing, branding and public relations. Together, these worked to support cohesive messaging for the organization. I took lead responsibility for managing events such as webinars and conferences, social media and email. Additionally, I managed brand continuity throughout all communications and pitched and secured press in national trade and digital outlets.

Marketing Coordinator

LSG Consulting/Walton Bradley Consulting

Marketing 
•	Ensured productivity and efficient lead follow-up by regularly updating CRM system Zoho.
•	Initiated sales cycle by researching and creating list of potential client leads and partnership opportunities.
•	Updated Google Calendar linked to company blog with events catering to target market. 
•	Researched potential sponsors for non-profit projects and served as first point of contact.
•	Curated targeted web content and distributed through branded email marketing newsletter.
•	Designed marketing materials used to secure sponsorship.

Marketing Assistant

Loye Homes, LLC.

Executive Assistant
•	Managed daily operations handling multiple projects including locating vendors, drafting bid documents and scouting development locations. 
•	Created and updated expense reports for 5 person executive team.
Marketing/Promotion
•	Designed comprehensive email marketing newsletters and distributed to local businesses resulting in a 10% sales increase. 
•	Identified and negotiated deals to save the organization 5%-10% on web advertisement.
Website Management
•	Worked with web designer to keep project photos up-to-date from construction to completion.

Marketing Manager

AT&T

Technical Support
•	Analyzed real time service level impacts and took appropriate action to ensure service level targets were met.
•	Identified and escalated priority issues per client specifications.
•	Maintained detailed records of call volume using client specific tracking software.

Intraday Analyst

Faded Glory

Public Relations
•	Facilitated relationships with fashion and entertainment media to secure regular product features for new styles.
•	Presented press features to key executives used to determine image and style direction.
Merchandising Assistant 
•	Integrated merchandising timelines with planning calendar.
•	Planned and implemented merchandise displays based on information obtained from management. 
•	Analyzed quarterly sales reports to determine strengths and weaknesses throughout various store locations.
•	Created product packages for various clothing styles and maintained communication with overseas factory personnel to ensure proper construction and on-time delivery.

Asst. Merchandiser/Public Relations Coordinator

I initially launched brndMethod in response to a growing need for a digital agency that could deliver creative content while also understanding how it could support the sales cycle. That connection was not always clear 10 years ago when I started my business. 

brndMethod was originally a public relations firm and as digital began to become increasingly more important, we pivoted to offer services that were strictly focused on digital marketing. 

We did this for two reasons: 
• Digital allowed us to control when and how content messaging was delivered.
• Digital provided better metrics to highlight what was working and what wasn’t. 


Digital marketing rooted in a solid strategy, partnered with a clear understanding of the sales cycle creates the best chance for a successful campaign. We help our clients communicate directly with their ideal target audience, engage the customer at every buying stage and accurately measure conversions and attribution. 

brndMethod Media Group’s core capabilities are:

• Digital Strategy & Consulting
• Website Design
• Content Marketing
• Podcast Production

My team is amazing and committed to delivering results for our clients. Our company culture serves as a northstar when making decisions internally, externally, big and small.  Our core values include: 

• Creativity
• Efficiency
• Curiosity
• Transparency 

From a personal perspective, I am incredibly proud of my resilience as a Black woman, wife, mother and entrepreneur. Throughout adulthood, I have faced several challenges unique to both my gender and my race - none of it has deterred me from working hard to be the best version of myself personally and professionally, while also delivering top service to my clients. 

I strive to pass along this passion when mentoring young women of color who aspire to have a career in marketing. I have done this in an unofficial capacity for the last 10 years offering support, guidance and fostering connections to support their professional journey.

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Eric Holtzclaw

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