Eric Holtzclaw

Liger

As Chief Strategist of Liger, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

Chief Strategist

Tarkenton Private Capital

Actively guiding the firm's investment strategies and shaping the future of innovative startups and early-stage companies in the portfolio.

Collaborate closely with entrepreneurs, founders, and CEO's, guiding them through growth challenges, refining business models, and providing valuable industry connections. Analyze market trends, identify emerging opportunities, and contribute to portfolio optimization. Contribute to the success of both the firm and the startups we support, fostering innovation and driving impactful returns on investment.

Principal

PossibleNOW

Provide strategic direction for the adoption of the MyPreferences platform within enterprise clients. MyPreferences allows companies to "Listen, Remember and Respond" to their customers' desires for overall engagement and customized experience.

Formation of a Professional Services Organization within PossibleNOW to assist Fortune 500 companies with both the strategic evaluation of enterprise-wide preference management and the implementation of the MyPreferences SaaS solution.  

Serve as the interface between PossibleNOW and industry analysts, potential PSO partners and vendors.  Establishment of proprietary research and best practices for the centralization of preference management and maximizing user adoption with an eye toward existing and future marketing needs.

Chief Strategy Officer

Mansueto Ventures

Weekly column on Inc.com providing advice to business owners and entrepreneurs.  The column covers trends in technology, leadership, employee management and research.

http://www.inc.com/author/eric-holtzclaw

Columnist, Lean Forward on Inc.com

User Insight

As CEO of User Insight, Eric Holtzclaw oversaw strategic service offerings and ensured operational excellence and innovation across the business. 

User Insight's body of work gave Eric the unique opportunity to interview thousands of users across industries where they work, live and play to truly understand "why" they do what they do within different contexts.  User Insight delivers over 150 projects a year supporting the world's largest brands.  This vantage point provided a unique perspective and understanding of the dramatic impact created by relationship-based technologies and a preview of the future based on the "Internet of Things".

Chief Executive Officer

CyberSource

Part of the leadership for a new team tasked with creating a professional services arm within CyberSource to support deployment and extension of CyberSource's core payment and fraud offerings.

Specific highlights include:

- Responsible for negotiating relationship with order fulfillment partner and rollout to organization 
- Creation of stored value offerings
- Supporting United Kingdom and Saudi Arabia in development of emerging markets
- Development of statements of work, pricing and pitches of key high profile projects

Practice Manager

Silicon Graphics

Created Internet Services practice for SGI's newly formed Professional Services organization that generated $30 million a quarter in new business

Responsible for identifying partner companies to add new solutions for extension of SGI hardware

Advised SGI's customers on solutions based on SGI hardware to take advantage of emerging Internet technology to extend and expand upon their core businesses

Solutions Architect, Practice Lead

PrimeWire

Created an employee benefit enrollment system to streamline benefit enrollment for employers working with independent agents.

VP, Technology

OneCoast Network

OneCoast is a consolidation of Manufacturer Representative Agencies from across the United States into one larger entity.

Responsibilities included:

- The application of technology to increase efficiency 
- Centralization of the back office operations
- Creation of enabling technology to equip in-field sales reps
- Development of order entry and commission system for showroom sales
- Build out of corporate headquarters and data center

OneCoast was the one of the largest venture capital backed entities in Atlanta in 1997.

Thomson Reuters

Projects included KnowX, KeyCite, WestLaw on the Web and WestLaw Europe.

Director of Product Development

Marketing isn’t just about tactics—it’s about discipline, consistency, and strategy. At Liger, we don’t use cookie-cutter marketing. We specialize in bringing complex businesses to market—financial services, fintech, insurance, PEOs, and more—to clarify their message, amplify their brand, and drive real business growth.

With decades of experience launching, growing, and advising companies, I’ve seen firsthand how the right marketing can transform businesses. I’ve helped Fortune 500 giants and scrappy startups alike, using a mix of research, strategy, and storytelling to uncover what truly drives customer behavior.

Why Work with Liger?

We take brands from being invisible to unforgettable through:
- Strategic Positioning – Crafting messaging that cuts through the noise
- Creative Storytelling – Turning complex ideas into compelling narratives
- Smart Execution – Driving measurable growth with tailored marketing

As a founder of multiple startups—including one of the first profitable internet enterprises—and two, three-time Inc. 5000 honorees, I understand what it takes to scale a business. My experience spans creating new divisions in established companies to challenge the status quo and leading teams that turn bold ideas into real impact.

Let’s connect and explore how Liger can help you become the market leader in your space.

Professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.

Chief Strategist & Dojo Master

As Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations.

A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.  

A sought after speaker, writer and thought leader, Eric's passion is to apply customer-based knowledge to emerging trends in technology creating new opportunities and improving existing business models.

DKS Design LLC

I focus on developing effective and consistent branding for businesses. Art ideation & direction, design, production of branding assets, and delivery all fall under my role as the Branding & Design Consultant. I always find the best people for every project and collaborate with a team of talented professionals including illustrators, photographers, web developers, print shops, and videographers.

The clients I’ve worked with include:
Honda Marine (https://www.dkscreate.com/honda)
Clover Financial  (https://www.dkscreate.com/clover)
YogurtLand GA  (https://www.dkscreate.com/yogurtland-ga)
Atlanta Premier Catering  (https://www.dkscreate.com/apc)
Capitol Transportation (https://www.dkscreate.com/capitol)
And More!

Principal Consultant

SignStream.net

As the Co-Founder and CEO of SignStream.net, I develop and design digital advertising real estate and content for companies using their TVs and tablets. Using our own Smart TV apps I create custom TV channels to easily display digital content (messages, images, videos,  ads, and more!) to keep customers and employee’s up to date with the latest in company deals and information.

Founder, CEO

GRYTTE

Academic Partnerships Manager

Copient Health

As the Marketing Director at Copient Health, I played a key role in elevating our brand's visibility and reach. This encompassed pioneering audience expansion campaigns, managing various events, including workshops and conferences, and curating our web presence into a dynamic resource hub. I also played a pivotal role in sales by equipping the team with HubSpot training for efficient selling and crafting impactful client-facing presentations and collateral. The development of a compelling branding system fostered trust and resonated with our mission and audience.

Marketing Director

Brightstar Device Protection/eSecuritel

As the Lead Marketing & Graphic Designer, I served as the lead creative for print and digital marketing collateral for eSecuritel’s internal and external branding and messaging. I designed and managed internal file architecture, processes, training, and project outsourcing.

Lead Marketing & Graphic Designer

Vericom

As a Graphic Designer at Vericom, I designed and managed graphics and visual communication projects deployed on digital screens in medical environments such as hospitals and doctors offices.

Graphic Designer

RR Donnelley

As a Production Artist, I focused on designing and producing in-house signage and POP for The Home Depot.

Production Artist

Color Vision

As a Graphic Designer at Color Vision, I designed creative artwork and prepared production files for screen printing on a variety of materials.

Dad | Consultant | Marketer & Entrepreneur

Husband, father, and lifelong innovator with a passion for storytelling and technology. 

Throughout my career, I’ve been driven by the belief that meaningful connections can transform experiences. Whether it's through creative design or thoughtful advertising, the right message has the power to shape how people interact with a brand and inspire growth.

What drives me is seeing how a well-timed message and positive experience can change the way customers interact with a brand… or a business.

I’m passionate about helping small businesses build stronger relationships with their audience and become a more competitive, ‘better version of themselves.’

When I’m not working, I draw inspiration from my family, community, and the everyday moments that push me to make a positive impact and be the ‘best version of myself.’


With years of industry experience and insider knowledge, I developed SignStream.net, an on screen communication app that gives businesses full control over the on site digital experience - whether it’s a Smart TV, an old TV, a tablet, or ANY SCREEN. It’s incredibly simple to use, offering a custom TV channel and network to businesses of any size.

If you’re passionate about your business, employees, and customers, I’m here to support your internal and external marketing efforts and develop a strategy that works for you.

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The Battle

Eric Holtzclaw

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