Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

DTC Canada

Business Operations Analyst

Digital Marketing Specialist

Digital Marketing Intern

Orange Liberia

Management Information System Engineer & FRA Support

Fraud and Revenue Assurance Technical Intern

Marthex

Chief Executive Officer

Opportunities Circle

As the International Ambassadors Coordinator, I facilitate the coordination and support of our global network of ambassadors. Through regular weekly meetings, I track and assess the progress of assigned tasks, offering guidance and direction as needed. It's my responsibility to ensure effective communication between ambassadors and the community engagement officer, providing comprehensive reports on ambassador activities and achievements. By fostering collaboration and offering strategic advice, I empower our ambassadors to effectively represent our organization on the international stage.

International Ambassadors Coordinator 

Health Tech Liberia (HTL)

As a Technology Coordinator, I spearhead the following responsibilities:

Assessment and Roadmap: I assess technology needs and craft strategic roadmaps for their implementation.

Integration and Collaboration: I collaborate with cross-functional teams to integrate technology solutions into our health and climate initiatives.

Support and Role: I provide comprehensive support for technology-related matters, including IT strategy, website/web app development, cybersecurity, system implementation, and ensuring organizational alignment with technological trends.

Stay Informed: I stay abreast of emerging technologies relevant to our goals, ensuring we remain at the forefront of innovation.

Technology Coordinator

Do Well Do Good Future Leaders Program

As President, I held a pivotal role in strategic planning and its meticulous execution. My responsibilities encompassed seamless coordination across our team and international project management, ensuring the successful implementation of projects and fostering effective communication between stakeholders.

Campus President

Digit Technology

In my role as Marketing Director, I shoulder the critical responsibility of driving the organization's digital marketing efforts. My key responsibilities include:

1. **Strategic Planning**: Formulating and executing comprehensive digital marketing strategies aligned with organizational goals.

2. **Digital Campaigns**: Overseeing the creation and optimization of digital campaigns across various channels, including social media, PPC advertising, and email marketing, to increase brand visibility and drive conversion rates.

3. **SEO Expertise**: Employing a data-driven approach to enhance search engine visibility, ensuring that our digital content ranks prominently in search results.

4. **Social Media Management**: Managing and expanding our social media presence, engaging with our audience, and harnessing the power of social platforms to boost brand engagement and loyalty.

5. **Email Marketing**: Crafting effective email marketing campaigns that nurture leads and enhance customer retention.

6. **Team Leadership**: Leading cross-functional teams to implement innovative digital marketing initiatives, ensuring that projects are executed on time and within budget.

7. **Technology Integration**: Leveraging cutting-edge tools and technologies to gain a competitive edge and stay abreast of evolving digital marketing trends.

By fulfilling these responsibilities, I contribute to the organization's growth by achieving and surpassing key performance indicators in the digital marketing domain.

Marketing Director

Institut National Polytechnique Félix HOUPHOUËT-BOIGNY de Yamoussoukro (INP-HB) Officiel

As a Mobile Application Developer, my primary role involved leading a dedicated team in the conceptualization, design, and development of a feature-rich mobile application tailored to meet the specific needs of the school community. Key responsibilities included:

1. **Team Leadership**: Spearheading a dynamic team of developers, designers, and testers, fostering collaboration and ensuring alignment with project goals.

2. **Project Management**: Overseeing the entire development lifecycle, from ideation to deployment, and ensuring milestones were met on time and within budget.

3. **User-Centric Design**: Collaborating closely with stakeholders to create an intuitive and user-friendly mobile application that provided seamless access to entrances information and the latest news updates.

4. **Mobile Development Expertise**: Leveraging expertise in mobile application development, including proficiency in iOS and Android platforms, to deliver a robust, cross-platform solution.

7. **Security and Compliance**: Ensuring data security and compliance with relevant regulations, safeguarding user information and maintaining the application's integrity.

By leading the development of this mobile application, I contributed to enhancing communication and accessibility for the school's community, providing a reliable source of entrances information and news updates through a cutting-edge mobile platform.

Junior software engineer intern

Automated Video Clients

During my tenure, I prioritized the strategic design and development of websites and sales funnels, tailored meticulously to address our clients' unique requirements. Leveraging the advanced capabilities of the Go High-Level website builder, I spearheaded these projects with an unwavering commitment to delivering exceptional results. Additionally, I assumed the responsibility of crafting informative and engaging blog posts, employing the same cutting-edge technology to enhance our online presence.

Profit Minds, LLC

As part of my role, I took charge of video editing and transcription for our social media channels, ensuring that our content was polished and accessible to a wider audience. Simultaneously, I crafted compelling, high-quality social media posts to captivate our online community, fostering engagement and brand visibility.


Hey there, I’m Emmanuel Weh, and you may not know me yet, but that’s why you’re here. So, let me fill the gaps.
Over the past few years, I’ve grown from a passionate student to a committed professional, wearing multiple hats as a digital marketing specialist, a software developer, and an aspiring entrepreneur. Along the way, I’ve helped businesses thrive, trained young people in digital skills, and pushed forward initiatives to uplift my community.

Born and raised in Liberia, I’ve been driven by a deep desire to bring change. From co-founding Marthex Group to launching DigiChamp, my mission has always been to empower Liberian youth and create innovative solutions for businesses.

I am bilingual, fluent in both French and English, which allows me to connect, collaborate, and build relationships across borders. After completing my education and apprenticeship programs, I realized the urgent need for skills training in my country. I began a journey not just to grow professionally but to build capacity for others. Today, I train vulnerable youth in digital marketing, website development, and soft skills, helping them tap into global opportunities.

But it wasn’t always easy. I faced financial barriers, misunderstandings, and challenges typical of anyone striving to make a difference. However, just like diamonds, those pressures shaped me. Every opportunity—whether collaborating with DTC Canada or presenting at youth tech events—has fueled my growth and vision.

My goal? To inspire, share opportunities, and turn ZEW into a global brand that reflects my story, my values, and my passion for innovation.

So, whether you’re here for insights into business operations, digital marketing strategies, or collaboration opportunities, I’d love to connect. Let’s create something meaningful together.


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The Battle

Erik Harbison

Zlanquapea Emmanuel Weh

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