Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

VK Marketing

The 'MiaAndAppa' Instagram account was established with the aim of captivating pet enthusiasts through the friendship of two dogs, Mia and Appa. Our central focus was cultivating a growing following and boosting engagement. Here are the following results:

• Created a professional Instagram account and structured a strategic social media calendar using Asana, over a three-day period, to facilitate post-performance analysis and maintain a steady content cadence.
• Increased overall engagement by 11.3%, within 100 days, by conducting competition analysis and trend research.
• Generated 6x growth, over a 100-day period, by creating brand-relevant content and utilizing targeted and active hashtags to amplify discoverability.
• Cultivated a network of more than 10 pet influencers, within a 60-day period, through profile interactions and collaborations to secure earned media exposure.

Social Media Lead

One Firefly, an award-winning marketing agency serving AV and integration professionals, brought me on board for various digital marketing tasks. Here's what I worked on:

• Expedited social media content production for two distinct brands powered by One Firefly by sourcing relevant quotes and statistics to create, on average, 10 custom-designed infographics per week via Canva. 
• Boosted the growth of brand awareness by researching current industry trends and effective social media tactics.                      
• Enhanced on-page SEO by generating compelling and concise meta descriptions using targeted keywords.

Social Media Associate 

Body Restore, a personal care company, enlisted my assistance to initiate and oversee the launch of its affiliate influencer program. Here are the following results:

• Launched an affiliate influencer program using Aspire, over a seven-day period, to establish an organized and efficient system for managing influential partnerships.
• Invited over 1,000 potential influencers, within 60 days, by researching and identifying accounts that aligned with the company's product niche and target audience. 
• Secured 176 influential partners, exceeding the goal by 76%, within a 60-day period, by crafting a compelling outreach message. 
• Succeeded in maintaining a 100% influencer retention rate, over 60 days, through proactive outreach and rapid response times.

Acadium Plus Member 

• Exceeded personal sales goals every quarter by uncovering unmet consumer needs and marketing appropriate financial products, increasing customer lifetime value. 
• Earned multiple “Legendary Experience Index Awards” for providing high-quality service by identifying and resolving grievances to prevent customer attrition.
• Optimized in-store visits by educating consumers on digital alternatives, improving the bank's satisfaction survey scores. 
• Mentored and supervised 20+ newly hired tellers and customer service representatives to accelerate the onboarding process, ensuring no disruptions to the consumer experience.

Teller II

• Established and maintained 50+ customer relationships by providing financial guidance and offering banking products that improved retention. 
• Partnered with management to implement the “Bank at Work” program to increase customer acquisition by streamlining the account opening process for employees of local businesses. 
• Conducted research on account inquiries and service issues by following banking procedures and maintaining a high level of communication with all involved parties to guarantee desired customer outcomes. 
• Participated in ensuring departmental compliance and scoring above 90% on all quarterly audits by collecting and examining documentation on a weekly basis.

Senior Customer Service Representative

Initially, I envisioned a career in banking, shaped by my roles at TD Bank and my economics major at Hunter College. However, as time passed, I yearned for a career that allowed me to make a more significant impact on consumers, leading me to discover my passion for digital marketing. Without hesitation, I applied to the Zicklin School of Business at Baruch College and have never looked back. 

While pursuing my master's degree in digital marketing, I discovered my interest lies in the dynamic world of social media. Throughout my journey, I've had the privilege of guiding businesses toward growth in brand awareness, followers, and engagement. My approach combines content creation, influencer outreach, and staying at the forefront of industry trends and technologies.

My ultimate goal is to work as a Social Media Coordinator, partnering with businesses to not only enhance brand visibility but also to drive engagement and conversions. My experience in crafting effective social media content is a testament to my commitment to achieving results in this ever-evolving landscape. With a knack for multitasking and high adaptability, I am well-prepared to excel in the fast-paced world of social media marketing. Let's connect and explore how I can help your business thrive.

My greatest social media marketing accomplishments to date include:	
• Expedite social media content production for two distinct brands powered by One Firefly by sourcing relevant quotes and statistics to create, on average, 10 custom-designed infographics per week via Canva.
• Secured 176 influential partners, exceeding the goal by 76%, within a 60-day period, by crafting a compelling outreach message.
• Increased overall engagement by 11.3%, within 100 days, by conducting competition analysis and trend research.

Tools I use: 
• Canva
• Asana
• Sprout Social
• Aspire
• Zoho

taplio

The Battle

Erik Harbison

Veronica Kazantsev

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