Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

B Legacy Studios

• Improved overall engagement significantly by 16.4% within three months
• Increased impressions in total volume and per-post performance by 10.6% and 24%, respectively, in three months
• Created case studies using the Hero's Journey case study format by editing videos using Adobe Premiere Pro and DaVinci Resolve, created nurture emails, and long-form articles
• Planned and delivered LinkedIn content with 28,700 organic views compared to the previous three-month period
• Refocused campaigns to have monthly content themes that increased engagement, awareness of brand services, aligned the content of business newsletters, and increased business revenue conversion rates

Marketing Specialist

• Design and sell specialized greeting cards, leveraging lived experiences to produce imagery and words that appeal to a niche market. 
• Create a visually stunning website that showcases the company’s mission and values.
• Organically increased new Facebook page likes by 42.9% during a 90-day time frame.
• Increased Instagram reach to 581 visits, Facebook reach to 131 visits or 20.2 % in 90 days.
• Craft a brand kit with a new logo, fonts, color scheme, theme, and tagline.

Social Media Lead

• Design and create custom products using techniques to make products one-of-a-kind. 
• Create a visually stunning website that showcases the company’s mission and values.
• Craft a brand kit with a new logo, fonts, color scheme, theme, and tagline.

∘ Led the Media Ministry in creating a website, live streaming, social media content creation, 
    engagement, and audio and video setup.
     • Organically increased Facebook followers by 114% in 30 days.
     • Drove a 10.9% increase in Facebook page visits in 30 days
     • Managed a team of six (6) to stream content to Facebook, YouTube, and the church website, 
         which led to a 225% increase in Facebook page likes over a 30-day time frame.

• Follow JLB branding guidelines to create social media graphics and copy for targeted audiences.
• Collaborate with committee members to create engaging content to increase community support of 
   the JLB.
• Participate in facilitating social media training for members to show impactful and thoughtful ways to engage the social and community impact of the organization.

Communications Council

• Pivoted from volume-based to quality-focused content approach
• Increased long-form content by 200%, demonstrating strategic depth in three months
• Maintained a 3.4% engagement rate, showing audience connection quality
• Implemented data-driven content curation, reducing volume by 12% while maintaining engagement quality for three months
• Experimented with new content formats and engagement strategies
• Collaborated with other departments to align and create social media content campaigns
• Managed and executed a strategic 72-post LinkedIn content campaign that generated over 25,000 impressions, 130 community-driven conversations, and 850+ high-value engagements that positioned the brand as a consistent voice in the B2B marketing space for three months

Marketing Apprentice

Acadium Plus is a career acceleration course designed to help digital marketers secure the right role. Our exclusive community supports new and early-stage digital marketers with access to real-life exercises, projects, and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - //www.acadium.com/acadium-plus

Personnel Board of Jefferson County

▪ Provide full range application and multimedia support for 60+ associates, routinely assisting with systems upgrades and troubleshooting technical issues. 

▪ Lead annual, application and multimedia planning efforts to ensure alignment with organizational KPIs.

▪ Create interactive training videos that are used as guides for prospective employees and to also assist internal candidates applying for promotions. 

▪ Develop, maintain, and modify the technical user guides for the Application Development team, providing comprehensive instruction and details relating to executing package updates for the Business Center. 

▪ Deliver end-to-end website support, and offer consultation regarding the design, look, and feel to appeal to larger audiences.

Multimedia Creator & Developer

Shaffer Sports & Events

▪ Quickly grasped the full functionality of the ERP software (SAP B1) and assisted with training and general usage. Additional responsibilities included,
− Administering credentials, supporting system automation efforts, technical and equipment troubleshooting, created SQL server queries, and overseeing system updates.

ITAC Solutions Contractor Business Analyst

Insuresoft

▪ Tested and analyzed programming changes to ensure insurance forms triggered and contained correct variable data.

▪ Implemented technical solutions that streamlined processes and improved workflows. This included,
− Using XML’s to create xpaths to map data to insurance forms and autofill variable data
− Creating SQL Server queries to insert and modify database information
− Programming insurance forms to trigger based on client specifications in VB.net

Business Analyst

Sterne Agee

▪ Thoroughly assessed the current state of all systems and tools before devising a strategy to address identified gaps and arriving at a future state that increased reporting speed, resource needs, and operational labor.

▪ Utilized SQL knowledge to convert MS Access queries and to create stored procedures and indices.

Solutions Contract Developer

Regions Bank

▪ Led and supported a team that was responsible for providing programming support to all functions across the organization.

▪ Assessed existing code to ensure that all software and technical frameworks were reliable and contained maximum reinforcement to support enterprise bandwidth.

▪ Modified and managed code to include new customers during the merger between Regions Financial Corporation and AmSouth Bank without customer interruption.

Team Lead and and Programmer Analyst II

A versatile and experienced business professional with a successfully record of executing key objectives that align with the goals and aims of the organization. Known of providing real-time technical solutions and leveraging creative insight to simplify processes and improve performance. A trusted advisor to senior leadership for decision support and producing quality and timely deliverables in fast-paced, deadline driven environments.

▪ Confident leading or serving as a key contributor on high-performing teams.

▪ High emotional intelligence and a notable propensity for collaborating with individuals across all levels of the organization to achieve or exceed expected outcomes.

▪ An advocate for continuous improvement and identifying best practices to expand functional capabilities and enhance user experiences.

▪ Highly adept at designing and implementing scalable processes to support organizational growth strategies.

▪ Advanced technical acumen that extends to Adobe products and services, WordPress, Joomla, Affinity Photo, MSSQL, SQL, SAP Business One, MS Office, C#, WebSphere, ASP.net, JavaScript, HTML, Cascading Style Sheets.

taplio

The Battle

Erik Harbison

Trenika Blevins, MBA

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