Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb
Industries I've helped market: eCommerce, Pharma, B2B SaaS, D2C, EdTech, HRTech, HealthTech

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth


👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.  Or your marketing team has hit a performance plateau, and needs a growth-focused reset.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

Lucinda Store

Email Marketing Manager

Julie Fischer Coaching

Increase brand awareness by developing an integrated marketing strategy through social media, email marketing, and creating personalized content to engage the target audience & aligned with organizational goals. Execute lead-generating campaigns through paid ads & email nurture for event promotion, manage monthly newsletters, and use analytics to guide strategy and decision-making.

Accomplishments: 
📈 Increased website traffic by close to 200% through targeted event advertising, reaching 5,000 people and delivering 13,000 ad impressions.
✅ Generated 6 event sign-ups from an automated email campaign sent to 194 targeted individuals.
🎉.Achieved close to 60% email open rate compared to the industry average of 40%.
🚀 Gained close to 100 new followers on LinkedIn  and increase in reach by 100% and content interaction by 200% on Facebook in the 1st 30 days.
📈.Increased reach by 40% and content interaction by 84% on Instagram compared to the previous month, demonstrating content effectiveness.

Growth Marketing Manager

Digital Marketing Redefined

Craft a cohesive integrated marketing strategy aligned with company goals, leveraging social media platforms and email marketing for enhanced brand visibility and lead generation. Segment audience and develop personalized messaging by analyzing engagement (open rates, click-through rates, and bounce rates) and demographics for nurturing relationships. Conduct A/B tests to discern which content or approach better resonates with the target demographic.

 1st 30-day achievements:
 🚀Email Open Rate: Achieved an open rate of up to 80% compared to the B2B industry average 
      of 30-40%.
📈 Increased Twitter followers by 15%.
 📊 LinkedIn Engagement Rate: Outperformed industry competitors by 602.6%, highlighting content strategy effectiveness in connecting with the target audience.
📈 Competitive Success:  Drove a significant 69.2% rise in followers on LinkedIn, indicating increasing interest in the company's offerings and leadership.
🔼 Unique visitors: Increased unique visitors by  67.7% in LinkedIn compared to the previous month underscoring the expanding reach and impact of IRM Consulting & Advisory's social media initiatives.

Growth Marketing Consultant    

Increase social media awareness, brand followers, and geographic presence for an aesthetician to promote a unique offering through Instagram, Google, and local Facebook groups as the primary channels. Craft content strategy to resonate with the audience and implement it into an actionable calendar. Leveraging industry best practices and account analytics, I optimize content timing and type for maximum impact.

1st 30 days achievements:
📈Increased Reach: Experienced a significant 112%  increase in overall reach, with a 47% increase among followers and an impressive 272% increase among non-followers.
🚀 Enhanced Engagement: Account engagement surged by 227%, with interactions among followers
soaring by 195% and non-followers by an impressive 9x.
💥Profile Visitors: Profile visits surged by 354%, indicating heightened interest and curiosity about the 
new offering.
🚀 Content Interaction: The overall content interaction skyrocketed by ten times, reflecting the successful
execution of the devised content strategy and calendar.
📈Follower Growth: Follower growth rate skyrocketed by 160% compared to the previous month.

Social Media Marketing Manager

Marketing Program Manager

Google

🌐Owned and led end-to-end execution of global marketing campaigns across multiple channels such as emails and webinars, developing messaging and content strategy by understanding target buyer persona needs and journey.
 📧Championed global email marketing strategy focusing on Pixel & Nest for Google retail store advocates across the globe. In addition, owned the end-to-end execution of branding, content strategy, metrics establishment, and amplification strategy for webinars.
🌍Worked with cross-functional global teams such as product marketing and external resources on content, landing page, and survey translation. 
📊Managed agencies to design toolkits with guidelines, creative templates, and best practices to streamline and simplify the elements needed to produce a successful, local, live stream across regions. Constantly leveraged analytics to improve efficiency.

Marketing Campaign Manager

🖥️Demonstrated proficiency in crafting and implementing a comprehensive online business strategy by designing and building a website that effectively established the company's digital presence and heightened brand awareness. 
 📝Successfully curated compelling content aligned with the brand's unique value proposition, ensuring an engaging and informative user experience. 
🎨Implemented strategic navigation elements and employed adept design principles to enhance the overall aesthetics and functionality of the website, contributing to a more impactful online brand representation.

Marketing Consultant

Established social media presence and built-up brand awareness for small businesses on platforms such as Facebook, Instagram, and YouTube. Revisited social media strategy by studying various metrics/analytics including audience growth, reach, impression, and content interaction.

Operational Performance:
📈Audience Growth: I witnessed a remarkable 63% increase in followers on Instagram, an impressive 300% rise on Facebook, and doubled the subscriber count on YouTube within the initial three months, indicating a significant surge in audience interest.
🌎Global Outreach: Successfully reached a global audience of 50k through well-designed Facebook ads, expanding visibility on an international scale.
📊Performance Enhancement: Boosted vital metrics, including reach, impressions, views, and engagement, by leveraging monthly analytics insights, allowing for strategic adjustments.

Established processes, key metrics, and reporting for a high visibility, executive-sponsored marketing program to measure and manage co-marketing relationships with top global customers. Worked cross-functionally with global teams to identify and provide visibility to the entire Cloud Product Marketing organization on the highest priority launches for flagship events such as NEXT.

Operational Performance:
🚀Led quarterly product launch tiering process for Google Maps, Chrome, Google Workspace Essentials, and Google Cloud products by partnering with 20+ product marketing groups to identify top launches out of 1K+ launches.
🔄Drove a major work refresh of 30+ pages to align with corporate events, enable lead generation, surface technical content, and improve navigation.

Skills:  Cross-Functional Stakeholder Collaboration, Program Management, End-to-End Project Execution, Process Improvement & Automation, Status Reports, Risk Mitigation, 

Technology Snapshot: Asana, Google Suite,

Druva

Managed numerous marketing initiatives for acquisitions, partnerships, and international/domestic events in collaboration with global teams. Collaborated with global partners to understand business requirements and allocate resources to complete the project. Provided visibility into project status and timelines for the entire marketing organization and mapped progress to meet marketing goals. Directed activities including analysis, press briefings, web refreshes, sales/channel enablement, demand generation, and social campaigns.

Operational Performance:
📈Led customer advisory board with the goal of including 20 C-level executives, developing customer stories, and promotion within several amplification channels.
🌐Managed marketing initiatives for tradeshows including AWS Reinvent and VMWorld including booth creative, building microsites, and integrated campaigns.
🔄Owned marketing initiatives for new product introduction (NPI), including analyst, press briefings, web refresh, sales/channel enablement, demand generation, and social campaigns, enabling an integrated effort.
🌐Managed agency partners for website management.
🤝Worked with Sales to brief the team on upcoming marketing campaigns and gather feedback.

Skills: New Product Launches, Event Management, Demand Generation, Cross-Functional Stakeholder Collaboration, Program Management , End-to-End Project Execution, Process Improvement & Automation, Status Reports

Technology Snapshot: Wrike,  Google Suite, WordPress,

Marketing Project Manager

All Industrial Electric Supply

Project Coordinator

Intrigo Systems, Inc.

Project Coordinator/PMO 

-Specializes in developing tailored marketing strategies aligned with organizational visions and goals.
-Maximizes brand presence and lead gen across diverse channels: LinkedIn, Twitter, Instagram, Facebook(paid ads and organic), and email.
-Orchestrates integrated campaigns, fostering engagement and delivering results.
-Develop content strategy and create content that resonates with target audiences throughout the customer journey.
-Utilizes analytics and insights to refine strategies and optimize ROI.
-Draw from experience managing global marketing programs for Meta, Google, and startups.
-A dynamic blend of strategic foresight, analytical acumen, and cross-functional collaboration.

Top 3 accomplishments:

-Engagement rate soared in LinkedIn past industry competitors by an impressive 602.6%, showcasing the effectiveness of the content strategy in connecting with our target audience.
-Experienced a notable increase of 69.2% in follower count on LinkedIn compared to competitors, signifying a growing interest in the company's offerings.
-Increased engagement by 227% and account reach by 110% on Instagram.

Tools used:  HubSpot, Canva, LinkedIn Analytics, Twitter Analytics, Meta Business Suite, Facebook & Instagram Analytics, MailChimp, and Pictory.AI (video creation).

taplio

The Battle

Erik Harbison

Swapna Jayachandran

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?