Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

michaelpaulyn.com | Remote Freelance Copywriter, Content Marketer, and Storyteller

• Developed and wrote compelling advertising copy for online content marketing campaigns across various industries, including software development, finance, and engineering, while maintaining consistent brand identity and tone.
• Edited and refined senior executives' press releases and marketing communication content, ensuring alignment with company-wide branding standards and publication guidelines.
• Created high-impact messaging for marketing media, contributing to increased revenues and market share while developing technical and non-technical presentations, public relations campaigns, articles, and newsletters.
• Produced SEO-optimized content and visually impactful programs under tight deadlines, utilizing exceptional writing, editing, and proofreading skills to deliver engaging, error-free content for social media marketing and website projects.

Freelance Copywriter & Technical Marketing Writer

debbah.

• Created the concept for debbah., the world’s #1 hub for remote work and distance learning, consolidating every remote job board, distance learning platform, and related resource under one roof in the ENTIRE WORLD.
• Created the brand from scratch, including conceptualizing the domain name, designing the logo using Canva, and building the website using Wix.
• Researched and compiled the most comprehensive database of remote job boards available, personally sourcing each one to ensure global coverage across all seven continents.
• Successfully grew the platform’s following by 30% in less than two weeks, establishing debbah. as the leading resource for remote opportunities worldwide.
• Built the largest collection of remote job boards in one place, with over 530+ remote job boards, all of which I personally researched and curated, making debbah. the most comprehensive remote work database available.

Web Designer & Founder

HACKERverse®

• Crafted and maintained a content calendar for HACKERverse, ensuring the timely publication of weekly cybersecurity blogs on system hardening, AI-driven SaaS sales, and file security.
• Conducted in-depth research to produce high-quality content tailored to cybersecurity, consistently delivering engaging and informative blog posts.
• Curated and created AI-generated images to accompany written content, enhancing complex technical topics' visual appeal and clarity.
• Managed and optimized social media content, primarily focusing on LinkedIn, to drive engagement and expand HACKERverse's online presence.

Board Advisor - Technical Marketing Writer & Content Advisor

Web3 Industries Inc.

• Provided strategic guidance on technical content development, ensuring alignment with Web3 Industries' vision and positioning in the blockchain and decentralized tech ecosystem.
• Authored high-impact technical and marketing content, including whitepapers, thought leadership pieces, and case studies, to elevate brand authority and drive engagement.
• Advised on content strategies to communicate complex Web3 and blockchain concepts to diverse audiences, simplifying technical jargon into clear, accessible messaging.
• Guided marketing initiatives, helping the company refine its messaging, identify key market opportunities, and position itself as an industry leader in the Web3 space.
• Collaborated with leadership teams to shape a content strategy that effectively communicates the company’s value proposition, real-world use cases, and technological advancements.
• Monitored emerging trends in blockchain and Web3 technologies, ensuring content remained relevant and positioned the company ahead of competitors.

W3 SaaS Technologies Ltd.

• Conducted extensive research and authored in-depth articles on the future of blockchain-powered SaaS, detailing its potential impact on finance and business and how it integrates seamlessly with decentralized technologies.
• Created engaging content spotlighting pioneering SaaS companies and real-world use cases, positioning W3 SaaS as a leading source for insights in this niche.
• Produced weekly blog posts, staying ahead of industry trends and consistently delivering thought-provoking content on the digital revolution blending traditional services with blockchain innovation.
• Developed a content strategy to provide timely and relevant updates on the latest advancements and applications within the W3 SaaS industry.

QuoteMedia, Inc.

• Developed and wrote technical marketing content and copy for QuoteMedia, including website copy, blogs, and promotional materials highlighting the company's financial data solutions.
• Created and edited marketing collateral such as articles, press releases, and newsletters, ensuring all content aligned with QuoteMedia's brand and messaging.
• Managed and maintained a content calendar, ensuring the timely production and release of content across various platforms while conducting SEO research to optimize content visibility.
• Conducted technical research to ensure accuracy in content and messaging, making complex financial data solutions understandable and compelling for the target audience.
• Reviewed and maintained technical documentation on QuoteMedia's Freshdesk, ensuring it remained current and user-friendly for clients and partners.

Technical Marketing Writer

EH-3 | Technical Web3 Blog

•	Developed and managed EH-3, a technical Web3 blog that explores critical questions and topics within the Web3 sector, catering to both seasoned tech experts and newcomers alike.
• Wrote and published in-depth technical articles that covered a wide range of Web3 topics, providing valuable insights and education to a diverse audience.
• Conducted thorough research on Web3 technologies, trends, and developments to ensure the accuracy and relevance of blog content.
• Created a platform that engages readers by breaking down complex Web3 concepts, making them accessible to a broad audience while maintaining high technical rigor.

Technical Marketing Writer & Web Designer (Founder)

Passionfruit

• Crafted and wrote compelling advertising copy for online content marketing campaigns across various industries, including software development, finance, and engineering, while maintaining consistent brand identity and tone.
• Edited and refined senior executives' press releases and marketing communication content, ensuring alignment with company-wide branding standards and publication guidelines.
• Created high-impact messaging for marketing media, contributing to increased revenues and market share while developing technical and non-technical presentations, public relations campaigns, articles, and newsletters.
• Produced SEO-optimized content and visually impactful programs under tight deadlines, utilizing exceptional writing, editing, and proofreading skills to deliver engaging, error-free content for social media marketing and website projects.

Freelance Copywriter

stoik AI | Technical AI Blog

• Developed and managed stoik AI, a technical blog that delves into a wide range of topics within artificial intelligence, including machine learning, deep learning, natural language processing, and more.
• Wrote and published comprehensive technical articles, providing readers with insights into the latest advancements and applications in the AI space.
• Integrated AI-generated art throughout the website, using platforms like Playground and Lexica Art to create a visually engaging experience that complements the blog’s technical content.
• Continuously researched AI trends and technologies to ensure that the blog remains an up-to-date and valuable resource for both AI enthusiasts and professionals.

syburr

• Developed syburr, a digital library that showcases innovative and cutting-edge tech projects, with every image on the platform being AI-generated using Lexica Art and Leonardo AI.
• Created and curated a growing database of tech projects, regularly adding new platforms to keep the content fresh and relevant for tech enthusiasts and professionals.
• Designed and managed the website, ensuring a seamless user experience while highlighting the unique, AI-generated imagery that sets syburr apart from other tech databases.
• Positioned syburr as a go-to resource for discovering and exploring fascinating tech projects, with a focus on continually expanding and updating the collection.

Hi, I'm Michael! 👋

✏️ I'm a remote copywriter, content marketer, and storyteller at heart. Originally from Vancouver, British Columbia, Canada, I’m now based in Riga, Latvia, where I continue collaborating with clients around the world.

🚀 As a copywriter and technical marketing writer, I specialize in simplifying the world of tech, focusing on topics like blockchain, Web3, cryptocurrency, and cybersecurity.

👨‍💻 I'm obsessed with remote work and technology. Over the years, I've had the privilege to work with stellar companies on complex topics, continuously refining my writing and diving deep into fascinating technological advancements.

💻 Being a remote content creator has allowed me to collaborate with unique companies and share their incredible stories in ways that truly resonate with their target audience—something that many marketing strategies often overlook.

🤖 Over the last few years, I've also been working on some personal projects:

⭐️🛸 I've developed a website called debbah., a database containing all the world's remote job boards, distance education platforms, and resources.
⭐️🛸 Another project I've been working on is syburr, a library website of some of the most wicked tech projects and websites.
⭐️🛸 I research and blog about blockchain and cybersecurity four times a week. To check out my published work or blogs, go here!
⭐️🛸 At the moment, I'm working on two passion projects: EH-3, a technical Web3 initiative, and stoik AI, which examines the dynamic world of artificial intelligence.

🥅 My goal as a remote copywriter and tech enthusiast is to simplify complex tech concepts, particularly in blockchain and cybersecurity, making them accessible and valuable to your audience.

👾 Interested in working together? Feel free to reach out, and let's chat!

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