Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

i360 Strategies

i360 Strategies is a creative agency dedicated to collaborating with artists and mission based brands to grow their social media communities organically through comprehensive campaign management, user-generated content creation, &  consulting.

Have you experienced these challenges?

🤔 Difficulty standing out in a crowded market
🤔 Unclear brand identity and message
🤔 Challenges reaching and engaging a target audience
🤔 Overwhelmed with managing content across multiple social media platforms
🤔 Limited understanding of measuring social media success

We can help you through: 

🧠 Customized Social Media Strategies: We develop tailored content strategies that align with your brand goals, enhance your brand identity, and effectively reach and engage your target audience, ensuring brand differentiation and growth.
🧠 User-Generated Content Creation: We specialize in creating high-quality content that resonates with your audience, builds trust, and drives organic engagement. Our content is designed to be used organically or for organic ads, maximizing brand visibility and impact.
🧠 Strategic Social Media Consulting: We provide expert guidance and support through consultations, acting as your trusted social media advisor. We help you overcome challenges, optimize your strategies, and make data-driven decisions for measurable success.

For inquiries about our services and to discuss how we can help you achieve your social media objectives send a DM! Also, feel free to explore our website at i360strategies.com.

We are excited to collaborate with you in elevating your social media presence and driving meaningful results for your brand ⭐️

Founder

Social Media Strategist & Consultant

Social Media Manager

Matterport 3D Tour Provider

The Hope Booth

Oversee the social media creative development for a social good x tech product, Hope Booth, by guiding a team of 5 (copywriter, graphic designer & social media manager) in creating content for Instagram. 

- Spearheaded marketing for the "Hope A Thon" 2022 Giving Tuesday campaign that raised $97,530 (goal was $50,000) in 44 days.

Ideated social media marketing campaign that focused on engaging established 2.5k Instagram following
Expanded organic reach to the channel by 79% & engagement by 83% by positing educational & branded campaign content
Improved website taps by 137%  from clear CTA in captions, stories & content graphics
Grew community by 14% organically

- Guide alongside the ED to execute brand marketing success through planning, ideating, and executing marketing aspects of campaigns, events, & launches. 
- Oversee breakout meetings 2x's a month to facilitate team management, troubleshoot difficulties in processes/projects, train team on new processes, review analytics reports & develop the month’s social calendar 
- Conduct monthly analytics reports to understand what content is best received by our audience
- Redesigned systems for how the social team facilitates the content creation cycle by creating standard operating procedures, a database to manage tasks, approve content and handle team communication to increase productivity by 5+ hours a week (Notion)

Social Media Director

charity: water

Ideated & led the social strategy for 2 comprehensive marketing campaigns that helped raise close to $3M for clean water [within my first 6 months]

Owned the social media roadmap and maintained the social media calendar by designing a robust notion workspace to migrate the social content team out of Google Sheets

Collaborated with our creative team to execute 3 new content series types which increased our Instagram audience by 13K to work alongside stakeholders on the development + execution of inspiring and engaging story-driven content

- Partner cross-functionally with Brand and Marketing teams to generate and brainstorm ideas

- Work with the Brand & Content Team to write strong copy and create engaging videos that connect with a large audience

- Align KPIs and ongoing reporting to cross-functional stakeholder team

Village-Connect

I was responsible for conducting a comprehensive audit, refreshing copy and branding, implementing a secure password hand-off strategy, streamlining operations, creating standard operating procedures, recruiting and onboarding a new social media manager, and ensuring a smooth transition.

-Assumed the role of temporary social media manager, conducting a comprehensive audit of existing channels and implementing a secure password hand-off strategy.
- Streamlined operations, saving the executive team approximately 90 hours through efficient recruitment, training, and strategy development for the social media manager.
- Achieved a notable 25% increase in Instagram engagement within 30 days through strategic event promotions and compelling business branding content, resulting in a 3% growth in followers (starting with 300 followers)
- Developed comprehensive standard operating procedures, providing essential onboarding instructions for the social media manager across all applications, content planning, and scheduling. 
- Led the creation of a compelling LinkedIn job advertisement, effectively attracting qualified candidates for the vacant social media manager position.
- Conducted resume reviews and phone interviews to qualify leads and arranged meetings with the hiring manager.
- Provided valuable recommendations by presenting the top three social media manager candidates to the hiring managers and executive director.
- Implemented a secure password management strategy using LastPass to facilitate the seamless transfer of credentials to the new hire, ensuring a smooth onboarding process.

Social Media Operation Coordinator

As a social media strategist for Village Connect, a nonprofit organization dedicated to building self-awareness, self-direction, and positive transformation within communities, I audited social media channels, conducted research, and developed a comprehensive content strategy aligned with their mission and vision.

- Conducted a thorough audit of Village Connect's social media channels, identifying areas for improvement and opportunities to effectively communicate their mission and vision.
- Utilized research to develop a data-driven content strategy that aligns with Village Connect's goal of fostering self-empowerment, self-love, and community health.
- Aligned social media objectives with the organization's mission and vision, optimizing content to create meaningful impact and drive engagement within the target audience.
- Developed content pillars and sub-pillars that resonate with Village Connect's programs, services, and initiatives, streamlining the content ideation process and ensuring consistent messaging across social media platforms.
- Implemented targeted strategies to amplify the organization's reach, increase community involvement, and create a culture of sharing that supports sustainable positive transformation for individuals, families, and communities.

Social Media Strategist

Reflection Music Group

In this role, I consult a seasoned Hip Hop Artist, Canon, with his social media strategy for Instagram. 

- Conceptualized & organized the content strategy for Billboard Hip Hop charting artist, Canon, with a 70K+ followers on Instagram, 49K followers on Twitter & 69K page likes on Facebook
- Accelerated reach by 47% on Instagram channel by coaching clients on consistency & content type in a 30-day period
- Conducted research that impacts strategy such as peer (competition) analysis, develop listener persona's & monthly analytics reports
- Organized all documentation from client through a custom-created template in Notion which housed all content strategy information
- Coached client on strategies, analytics reports, and ways to improve social presence on a weekly basis

Social Media Marketing Consultant

Hayward Unified School District

- Using Matterport as the host for the tours due to its industry-leading technology. This suits the project because the platform supports large square footage amounts.
- Coordinating with the Director dates & times to shoot the tours
- Shooting campuses between 10,000 - 100,000+ SQFT
- Editing tours & providing revisions before publishing
- Delivering embed codes for tours because they will be hosted on HUSD’s Transition Website
- Offer short videos that can be used for social media
- Publish finished tours to Google Maps to increase visibility
- Included keywords for SEO purposes in Google Maps tours

Sincerely Home Keller Williams

- Management for Facebook 
- Social Media Audit
-Create social media strategy 
- Design up to 12-15 posts a month
- Community management
- EOM trends report for all managed social channels
- Target Market Research
- Competitor/Buyer Persona Research 
- Hashtag Set Created
- Learn & work within the Keller Williams Command application to make graphics & schedule content

True Vine Films

- Management for Facebook page & Instagram profile
- Social Media Audit
- Schedule provided content for pp to 12-15 posts a month to be scheduled (per platform)
- Community management
- Monthly strategy calls 
- Story strategy
- EOM trends report for all managed social channels
- Target Market Research
- Competitor/Buyer Persona Research 
- Hashtag Set Created
- Create Social Media Strategy 
- Plan out profile grid

Shutter Class Photography

At i360 Strategies, our team collaborates with mission-based brands and artists, developing customized organic social media strategies that resonate with audiences. This involves comprehensive campaign management, user-generated content creation, and consulting services to enhance brand identity and engagement. With a Bachelor's degree in Drama and Dramatics/Theatre Arts from Liberty University, storytelling is at the heart of our approach, ensuring that every campaign captivates and connects.

As an Acadium Plus Member, I've honed digital marketing skills that are crucial in today's online landscape. Influencer marketing, operations management, and team recruitment are among the core competencies that I bring to the table. Our organization's success is seen in the organic traffic and following increases we achieve for our clients, thanks to a blend of creative flair and analytical precision.

taplio

The Battle

Erik Harbison

Maia A.

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