Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

The LPI (Learning and Performance Institute)

I lead marketing strategies and partnerships to support innovative products and engage a global community of over 40,000. Specializing in the application of strategic tech, I develop go-to-market plans, create data-driven campaigns, and deliver measurable results. My expertise in community building, brand management, strategic content creation, and fostering impactful partnerships drives growth and long-term engagement, ensuring the LPI’s message resonates with and mobilizes our audience effectively while advancing its mission to empower learning and development worldwide.

Content & Social Media Lead

Toggl Hire Experts Community

As a Toggl Hire Expert, I contribute to developing and refining the world's top skills testing library. My role involves creating and reviewing skill assessments designed to evaluate marketing and communications competencies. This work not only supports the identification of top talent in the field but also enhances the accuracy and effectiveness of the testing process.

Senior Expert in Content Marketing

As a Brand Ambassador, I am passionate about empowering aspiring digital marketers through innovative apprenticeships and the Acadium Plus program. I advocate for Acadium's mission to bridge the gap between education and the workforce by providing real-world marketing experience. Connect with me to learn how Acadium can accelerate your marketing career.

Brand & Community Ambassador

Laurel Martello Marketing

Specializing in comprehensive content and brand strategies, I collaborate with international clients, including B2B SaaS companies and sectors like EdTech, legal tech, MarTech, and MedTech. Leveraging expertise in SEO, social media, email marketing, web analytics, and artificial intelligence tools, I craft high-impact campaigns that drive engagement, leads, and conversions. My experience includes creating tailored content such as product marketing assets, customer success stories, and thought leadership, aligning with long sales cycles and evolving customer needs. I also deliver versatile content strategies for diverse industries, ensuring measurable growth and success.

Independent Content & Brand Strategist

Tomorrow University of Applied Sciences

Tomorrow University is a remote-first startup offering cutting-edge education programs tailored to entrepreneurs and intrapreneurs in sustainability, technology, and innovation. 

At Tomorrow University, I focused on brand-driven content marketing and partnerships, leveraging SEO, copywriting, and community engagement to strengthen brand presence and audience connection. I integrated artificial intelligence tools to optimize content creation and analytics, ensuring data-driven insights informed strategy. Leading content, social media, and partnership initiatives aligned with product launches and business goals, I crafted a cohesive and impactful brand voice. By optimizing content management systems, employing agile methodologies, and integrating AI-powered solutions, I enhanced platform performance, driving measurable growth in brand identity, audience engagement, and organic traffic.

Senior Content & Social Media Manager

Embassy Summer

I led teams and spearheaded initiatives to design and implement robust, brand-aligned learning programs across the USA, Spain, and Ireland, focusing on workplace learning, professional development, and language immersion. By incorporating brand identity into each program, I effectively addressed the diverse needs of adult learners, international students, and professionals, creating an inclusive and cohesive learning environment that reflected our brand values and empowered individuals to achieve their personal and career goals.

Education & Communications Strategy Manager

FERE CECA

After four years of teaching in the Spanish school system, I transitioned to remote work, delivering over 5,000 online classes to learners in China. Additionally, I became an official Cambridge Assessment examiner, maintaining a 100% pass rate in preparing students for official Cambridge Assessments. Throughout my teaching career, I have demonstrated a passion for delivering quality education and fostering positive learning environments. These experiences equipped me with valuable skills in both traditional and remote settings, enabling me to adapt and thrive in diverse educational contexts.

Education Professional

National Basketball Association (NBA)

My time at the NBA enhanced my expertise in creating memorable customer experiences and honed my sales skills, consistently delivering results while maintaining the National Basketball Association’s brand standards. I developed a strong proficiency in event planning and vendor management within the sports and entertainment industry, ensuring that each interaction and event reinforced the NBA’s brand identity and engaged audiences in impactful ways.

Sales & Brand Marketing Associate

Macy's

At Macy’s, I developed and executed a brand-focused business development strategy for a new nationally distributed product, driving a significant quarterly sales increase. By integrating brand and communications elements, I boosted product visibility and engagement, demonstrating my ability to drive growth and elevate brand impact. Macy’s fast-paced environment honed my strategic and analytical skills, delivering tangible results.

Marketing Management & Communications Intern

Burberry

Reporting to the VP of Marketing at NYC's Global flagship, I created tailored showroom books and product descriptions for clients like Saks Fifth Avenue and Barneys, driving engagement with budgets over $500k. Collaborating with PR, I crafted press releases and managed media relations, building connections with journalists to secure coverage. This hands-on internship deepened my expertise in marketing, PR, and content creation, enabling me to contribute to high-impact projects and develop strong communication skills.

Brand Marketing & Communications Intern 

Originally from New York and now based in Madrid for the past ten years, I’m a content strategist and brand builder with a focus on creating engaged communities, forging meaningful partnerships, and delivering impactful strategies across global markets. My expertise spans content strategy, brand development, SEO, AI-driven approaches, social and product marketing, and communications.

I’ve led initiatives that position brands as industry leaders by creating thought leadership content, integrating AI innovation, and fostering strong connections that resonate globally. With experience building communities, managing partnerships, leading cross-functional teams, and driving projects to success, I bring an entrepreneurial mindset and a deep understanding of AI technologies to every challenge.

Let's connect: calendly.com/laurelmartellomarketing

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Erik Harbison

Laurel Martello

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