Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

Chartis.io

-Developed and implemented comprehensive strategies for paid search, paid social, SEO, and web design across multiple large AAR clients.
-Increased strategic account coverage for one client from approximately 70% to 98%.
-Achieved over a 30% increase in organic search traffic within one month of SEO implementation and website redesign.
-Exceeded client's lead volume goal during peak season by over 200%.
-Expanded ad channel and campaign coverage, resulting in a more than 60% increase in relevant lead volume.
-Leveraged AI for data analytics, SEO, and other tasks, enabling more efficient task completion and enhancing client experiences.

Senior Consultant

ChannelAdvisor

Paid Search - Created, managed, and optimized Google and Bing Ad campaigns that ranged from a few hundred dollars per day to several thousand dollars per day.

Strategy - Advised clients on non-paid strategies that helped generate increases in ROAS anywhere from 5% month over month to doubling their ROAS month over month for several clients.

Logic and Functions - Improved feed rules and optimizations on multiple clients to improve Google Merchant Center approval rate by anywhere from 3% to 30%. Brought a large client down to 0% disapprovals and was able to help another client bring 10,000 more products online than their prior feed service.

Client Strategy Manager

Soarden LLC

Google Ads/SEO - Set up new campaigns/optimization which resulted in a 31% increase in income YoY the first month and a 107% increase the second month. This was done by focusing on getting golden leads for clients through Callout Ads instead of Search and Display Ads.

Consulting/Analysis - Provided analysis and recommendations for various aspects of the business which resulted in double the amount of 5-star reviews for the company's Google page in two months.

Marketing Manager

Awakate LLC

Project Management - Oversaw a team that designed and launched five websites using Shopify and one with WordPress. 

SEO - Optimized the websites with related keywords, blog posts, and SEO social media posting, both organic and paid.

Google Ads/PPC - Google Ads search campaigns and FB and IG ad campaigns ran. One website so successful dozens of orders still came through after ads were all paused during an analysis break.

Social Media Management - Posted organically and worked with several dozen influencers  to help promote the brand and increase sales.

Finance Experience - Assisted with inventory planning, contract negotiation, and purchasing of products.

Value Nation

Google Ads - Managing all marketing efforts including SEO, Google AdWords, landing page design, direct mail, email marketing. Brought CTR on Google Ads from average 3.5% to 8.7%.

Social Media Management - Ran social media ads on Instagram and Facebook. Negotiated with influencers for organic ads which led to a partnership and long-term brand awareness/reputation increase to several hundred thousand loyal followers of influencer.

Modern City Solar

Salesman

208 Gun Shop

Management - Developed and implemented business strategy. Kept records, including inventory and basic accounting.

Web Design/SEO - Designed and launched the website to focus on keeping and converting organic traffic. (Unable to run Google Ads for firearm businesses so focus was on organic reach).

Social Media Marketing - Increased profitability and brand awareness through influencer contract negotiations, analyzing market trends, and marketing outreach to complementary companies.

Project Manager

Trop Gun Shop Ltd

Generated sales on the retail floor and online through various eCommerce channels; as well as providing exceptional customer service.

Assisted in online product uploading, product SEO, and inventory on the website.

The Gun Shop LLC

Generated sales on the retail floor and provided excellent customer service.

Sales Associate

Iconic Group, Inc

Supervised and trained other managers across region to take photos and provide customer service for Santa sets.

Managed, trained, and motivated team of 12-15 employees. 

Tracked sales, accounted for inventory, sales, and customer service. Seasonal position.

Location Manager

Paid Search Pro💲 Paid Social 📱Marketing Strategy 📈

Paid Search and SEO + Marketing Strategy Specialist in both B2B and B2C industries.

Open to helping people learning marketing, paid search, and SEO! Just message me.

*My thoughts, words, and opinions are my own and do not reflect the opinions, policies, or beliefs of my employer*

taplio

The Battle

Erik Harbison

Hunter Wilson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?