Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

Fabio 🫱🏼‍🫲🏿 Pescante

Headout

Looking for SEO travel bloggers covering following destinations: EU, Asia, Middle East, New York.
Join our In-house Affiliate Program: bit.ly/3RpzTD1 or the Impact Radius one: bit.ly/45qPs3e

Why should they join our Affiliate Program?
Higher conversion rates achieved thanks to:
- Exclusive products: recommend to your audience products we only offer
- The cheapest tickets on the market: help your audience to save money.
- The greatest tickets availability: help your audience book whenever they want, even last minute during high season

How are we different from other marketplaces? 
We are a global curated marketplace that helps you find great experiences around the world, easily! What makes us stand out from other marketplaces out there? We eliminate endless scrolling through similar products and offer a curated approach to finding the best things to do for you and your readers instead.

Some numbers: 34+ M guests in 110 cities from 196 countries, app available in 7 languages, $60M+ raised from top-tier investors, 600 employees, headquartered in New York with 9 global offices and we are profitable!

- I report to the Director of Affiliates
- Managed with my manager x M revenues via 220+ sales active publishers with positive ROI in 9 months
- Personally brought 226k new revenues acquiring 11 content partners (106k), optimizing/reactivating 13 content partners (100k), acquiring 9 cashback-closed user groups partners (20k) in 9months

Affiliate Partnership Manager

foodspring

• Delivering 6 digits revenues by managing 5 digits budget & 6 affiliate programs in DE AT FR IT ES UK
• Saved €100K and counting via voucher tracking of direct partnerships
• OKRs Q2 2023: 
Hired and onboarded an affiliate marketing agency
Implemented Clarisights and UTM tracking to enable cross channel analysis

Affiliate Marketing Manager

• We are enthusiast nutritionists and athletes producing Fitness Food for 6 EU markets.
• We run affiliate programs in 6 markets (IT, SP, DE, AT, FR, UK).
• Born as an e-commerce you will find our vast portfolio of products also offline. We work with retail (es. Esselunga, El Corte Ingles), gyms (es. Virgin Active), pharmacies etc.
• We promote a healthy lifestyle through nutritional advice, recipes, workouts.

• Delivering 6 digits revenues with 5 digits monthly budget acquiring and managing 400+ publishers and influencers in 2 countries (Italy & Spain)
• 10+ articles published by top publishers including Il Post, Runners`s World, Men´s Health, My-personaltrainer.it

Affiliate Marketing Manager Italy-Spain

Various

• Created audits and affiliate strategy for two small businesses (ChefPassport, The Fair Cottage)
• Estimated the value of 50 dating comparison websites and reached out to them with an acquisition proposal for Compado

Affiliate Marketer Consultant

Just Legends

Food experts and Gamers bringing Smart Nutrition to Gamers.

• Market launcher 
• Reporting to the CEO
• Delivered 50 integrations on IG, 6 on YT, 8 video-ads, 13 months of sponsorships on Twitch with 13 influencers in 80 days

Country Manager Italy

Claudia Wünsch Communication

• Improved CPC ROAS by 13X in 1-month shifting €5K to campaigns with ROAS of 7. Monthly CPC budget: €40K
• Solved CPO campaign attribution issue for €22 K in 1-week leading to stronger relationship with publishers
• Increased CPO campaign sales by 166% in 2-weeks optimizing the Channable feed  
• 10 Clients: Gucci, Valentino, Ferragamo, Fay, Hogan, Tod´s, Roger Vivier, Furla, Paul&Shark, Etro
• Revenues Q1 2021: €6M
• On 2020 I up-skilled in marketing. So I joined this Agency to learn Affiliate, focusing on feed creation & optimization

Affiliate Marketing Specialist

• Marketing Portfolio: bit.ly/Fabio_Pescante-Marketing_Portfolio

• Attended Acadium+ and Switch by JOLT
• Improved my German to B1
• Improved on Excel & PowerPoint with 5miles.nl but also my cooking and nutrition knowledge
• Organized International football tournament: 12 teams (among them SumUp, Babbel, Matchbase), 100 players, 40+ attendees, 50 new leads

Digital Marketing Student

SuperVista AG

Reporting to the CBDO:
• Launch 🇬🇧 UK, 🇵🇱 PL
• Performance management: Call centers KPIs owner in 4 countries 🇩🇪 DE, 🇦🇹 AT, 🇪🇸 ES, 🇮🇹 IT
• Team management: 3 Ops managers, 10 call centers, 100 agents, 6K leads/day, € 10 M monthly revenues 

Achievements: Conversion: +10%, Costs: -50% in 5 months.

Global Campaign Manager

Reporting to the CFO for KPIs concerning:
• Call center (hired & trained: 1 manager, 20 agents, 1K leads/day) 
• Marketing team (6 digits monthly budget, online, offline & trade marketing activities)
• Performance & Business development (7 business developers, 300+ optician partners)
• Operations team (hired & trained: 1 operations manager,  1 operations intern, 2 customer service reps)


In contact with IT, Production, Logistic, Accounting, Legal departments to scale the processes.

Team achievements:
• Best customer reviews 
• Fastest growth in a country (€ 1,2 M monthly revenues) 
• Development of a rookie from Customer Service Rep till Global Project Manager

Luxottica Group

• Go-to-Market: shipping of samples and limited editions
• Portfolio & priority analysis for 50+ subsidiaries & distributors

Luxottica is the world leader in the eyewear industry, a well known school of management. The Italian most innovating company (Forbes, 2015).

Marketing Intern

Nestlé Waters

Among the 20 selected out of the 3000+ applicants for SanPellegrino Sales Campus. 

Strong goal orientation: 
• Launch of a new product,
• Reduced out of stocks & expired products
• Increased the presence of the set of products,
• Profitability analysis for 120+ skus in 130 stores,
• 50+ activities to augment the visibility of the brands,
• Created and sold merchandising goods, Facebook group created to share new approaches,
• Daily contact with the Trade Marketing department for the POP materials management. 

Positive feedback from the HR managers and supervisor.

Nestlé is the biggest food company in the world.

Università Ca' Foscari Venezia

Researcher at progetto FSE "I sogni nei cassetti. Connettere giovani makers in Italy" 

Business analysis for 2 companies + The Merchant of Venice (Mavive Spa).

Marketing Analyst

ROLES
• Last 4 yrs Affiliate & Influencer Marketer for a travel marketplace and food supplements eCommerces (but also dating, luxury&fashion)
• In total 9+ yrs of work experience including other roles: Italy Country Manager & Marketing generalist

INDUSTRY EXPERIENCE
• 9+ yrs in B2B & B2C (travel, FMCG, eyewear, Internet, fashion-luxury) 
• 3,5 yrs in a lead generation and drive-to-retail business model (eyewear)

MARKETING PORTFOLIO
• bit.ly/Fabio_Pescante-Marketing_Portfolio

BACKGROUND
• Graduate in Business Administration
• Quadrilingual (🇮🇹 - 🇬🇧 - 🇫🇷 - 🇪🇸 ), learning 🇩🇪  B1
• Networker: great knowledge of the Italian & Berlin startup ecosystem

AFFILIATE PLATFORMS
• Impact Radius, Awin, CJ, Rakuten, Tradedoubler, In-house affiliate platform, Adcell

OTHER TOOLS
• Affiliate marketing: Ahrefs, SimilarWeb, Publisher Discovery, Affilitizer, Link Redirect Trace
• Analysis: Clarisights, Tableau, Google Analytics, Looker
• CRM: Salesforce, Saleshandy
• Project management: ClickUp

SOFT SKILLS (according to my managers)
• Proactive, persistent, meticulously prepared, relationship builder, analytical with attention to detail, adaptability, willingness to learn, positive attitude, doer.
• Hiring (@ foodspring, Just Legends, Supervista)

INTERESTS
• Food and nutrition
• Sport (football, beach volley, gym, running...)
• Reading and learning
• Meetups and networking
• Travel, music, films
• Investing



If you wish to connect please write me how I can help you.

Looking for SEO travel bloggers covering following destinations: EU, Asia, Middle East, New York.
Join our In-house Affiliate Program: bit.ly/3RpzTD1 or the Impact Radius one: bit.ly/45qPs3e

Why should they join our Affiliate Program?
Headout is home to the world’s best real-life experiences - from expert-led tours to incredible landmarks, activities, events, and everything in between.

How are we different from other marketplaces? 
We are a global curated marketplace that helps you find great experiences around the world, easily! What makes us stand out from other marketplaces out there? We eliminate endless scrolling through similar products and offer a curated approach to finding the best things to do for you and your readers instead.

Some numbers: 27M guests from 196 countries, app available in 7 languages, $60M+ raised from top-tier investors, 600 employees, headquartered in New York with 9 global offices and we are profitable!

- I report to the Director of Affiliates
- Onboarded 50 partners for our 6 digits monthly revenues affiliate programs 
- Brought 20k revenues within 1month acquiring and optimizing 2 top content partners

taplio

The Battle

Erik Harbison

Fabio 🫱🏼‍🫲🏿 Pescante

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