Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb
Industries I've helped market: eCommerce, Pharma, B2B SaaS, D2C, EdTech, HRTech, HealthTech

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth


👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.  Or your marketing team has hit a performance plateau, and needs a growth-focused reset.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

Fabio 🫱🏼‍🫲🏿 Pescante

📞 BOOK A CALL WITH ME: If you’re an affiliate looking to scale, or a travel brand exploring new growth channels, let’s chat. 
bit.ly/3Jnre30

If you wish to connect please write me how I can help you.

ROLES
• Last 5 yrs Affiliate & Influencer Marketer for a travel marketplace and food supplements eCommerces (but also dating, luxury&fashion)
• In total 10+ yrs of work experience including other roles: Italy Country Manager & Marketing generalist

INDUSTRY EXPERIENCE
• 10+ yrs in B2B & B2C (travel, FMCG, eyewear, Internet, fashion-luxury) 
• 3,5 yrs in a lead generation and drive-to-retail business model (eyewear)

MARKETING PORTFOLIO
• bit.ly/Fabio_Pescante-Marketing_Portfolio

BACKGROUND
• Graduate in Business Administration
• Quadrilingual (🇮🇹 - 🇬🇧 - 🇫🇷 - 🇪🇸 ), learning 🇩🇪  B1
• Networker: great knowledge of the Italian & Berlin, Barcelona tech ecosystem

AFFILIATE PLATFORMS
• Impact Radius, Awin, CJ, Rakuten, Tradedoubler, In-house affiliate platform, Adcell

OTHER TOOLS
• Affiliate marketing: Ahrefs, SimilarWeb, Publisher Discovery, Affilitizer, Link Redirect Trace
• Analysis: Clarisights, Tableau, Google Analytics, Looker
• CRM: Salesforce, Saleshandy
• Project management: ClickUp

SOFT SKILLS (according to my managers)
• Strong with account management involving complex onboarding, Good understanding of people, business model and performance metrics, proactive, persistent, relentless partnership hunter, relationship builder, meticulously prepared, analytical with attention to detail, adaptability, willingness to learn, positive attitude, doer.
• Hiring (@ foodspring, Just Legends, Supervista)

INTERESTS
• Food and nutrition
• Sport (football, beach volley, gym, running...)
• Reading and learning
• Meetups and networking
• Travel, music, films
• Investing

Affiliate Partnership Manager

Looking for SEO travel bloggers covering following destinations: EU, Asia, Middle East, New York.
Join our In-house Affiliate Program: bit.ly/3RpzTD1 or the Impact Radius one: bit.ly/45qPs3e

Why should they join our Affiliate Program?
Headout is home to the world’s best real-life experiences - from expert-led tours to incredible landmarks, activities, events, and everything in between.

How are we different from other marketplaces? 
We are a global curated marketplace that helps you find great experiences around the world, easily! What makes us stand out from other marketplaces out there? We eliminate endless scrolling through similar products and offer a curated approach to finding the best things to do for you and your readers instead.

Some numbers: 27M guests from 196 countries, app available in 7 languages, $60M+ raised from top-tier investors, 600 employees, headquartered in New York with 9 global offices and we are profitable!

- I report to the Director of Affiliates
- Onboarded 50 partners for our 6 digits monthly revenues affiliate programs 
- Brought 20k revenues within 1month acquiring and optimizing 2 top content partners

taplio

The Battle

Erik Harbison

Fabio Pescante

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