Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

Dan Wallace-Brewster

Vice President of Ecommerce Strategy

Marketing Endeavors Consulting

Dan brings close to three decades of marketing experience across SaaS, retail, and entertainment to his clients.  He has developed proven data science and holistic strategies that deliver revenue for technology, retail, and e-commerce clients.  Services provided: financial modeling for an optimized media mix, price sensitivity or product plans, technology curation and ROI analysis, digital marketing audits, user experience audits, customer segmentation, and cohort analysis.

Principal Consultant (Specialty in Retail Brands and E-Commerce Technology)

Previously Scalefast, acquired by e-commerce provider ESW in June, 2022. ESW offers brands and retailers a portfolio of SaaS technology and logistics services that support DTC brands selling internationally.

Dan stepped in as acting CMO for a global company with more than 1,200 employees and a stagnant pipeline. He reinvigorated a stalled re-brand effort while creating 20% savings across operations and the martech stack. He unified global public relations, market research, multilingual creative content, and ABM campaign engines, making marketing the most impactful growth channel in the company.

Under his leadership, Scalefast's marketing team seamlessly integrated into the combined ESW organization, making the company competitive in a market dominated by public companies enjoying ten times the budget.

Dan and his thought leadership, resource planning, and expanding communications organization (from three to 13 in year one, reaching 20 in year two) have greatly enhanced brand awareness among target audiences and personas by building a multimedia content plan that is precisely targeted to high-intent, highly-qualified B2B decision-makers under an adapted ABM framework.

After the first year, Dan and his team increased MQL volume by 10x while reducing the cost per lead by 2/3. He has also mechanized custom content throughput by building and enabling internal and external creative teams to deliver an editorial calendar focused on defined ICPs and products. Scalefast's marketing team delivered more than 380 unique written and video content across earned, paid, and owned channels in one year.

This high-performing content machine has provided a foundation of buyer and sales enablement signals to inform and promote lead acquisition and deal velocity.

Senior Vice President Marketing

Planet Blue

Planet Blue was a multi-channel contemporary women’s apparel brand with private label and third-party sales across ten national stores and a global e-commerce site. Dan brought holistic leadership of the Planet Blue digital transformation, including re-platforming from Magento to Shopify Plus and replacing the entire web marketing tech stack for leading personalization, SEO and CRO, and site speed.   

He also led the application of cross-channel tools that integrated brick-and-mortar stores with the web, including Klarna’s first US brick-and-mortar installation of buy now pay later. Dan delivered additional omnichannel expansion by deploying an enterprise customer data platform (CDP) that delivered 360-degree views of the customer to inform personalization, merchandising, loyalty programs, LTV analysis, and associate clientelling. 

Dan oversaw and set new standards for website user experience, creative, social commerce and influencer relations, merchandising, content, digital marketing and analytics, customer service, and cross-border order fulfillment.

SVP of Marketing and Digital Commerce

Onestop Internet

Led a full-service digital marketing agency and business intelligence team supporting B2C retail partners.  Led B2B marketing and PR, including event marketing, social media, thought leadership, CRM, and sales communications workflows.

Senior Vice President Marketing and Corporate Communication

B2B SaaS solution business development, lead generation, collateral creation supporting annual sales goals in excess of $10 million in incremental billing. Established account-based marketing strategy, automated lead generation workflows, trade show, and web content strategy to support business development and product transformation that increased the firm’s addressable market 10x. Secured placement of company executives in national trade and business media including Wall Street Journal, Internet Retailer, and Women's Wear Daily.

Vice President of Corporate Marketing

Strategic consulting for retail clients and prospective clients. Forecasted revenue and profitability; proposed and implemented strategies to reach and exceed stretch goals. Established e-commerce partner strategy team to curate technology, help analyze ROI and prescribe actions that grew same-store sales more than 35% (3x industry average). Served as the primary spokesperson at industry conferences and to media.

Restructured and retrained 35-member account team to improve throughput and profitability for our e-commerce solution. Solidified my role as a key role in late-stage sales, revenue forecasting, negotiation, and on-boarding. Restructured communication flows to client success team from sales and senior executives. Guided the digital transformation of brands such as Rag & Bone, Juicy Couture, NYDJ, The Frye Company, Coffee Bean & Tea Leaf, 7 For All Mankind.

Vice President of Client Services

True Action, an eBay Inc Company

As Group Director at True Action, a GSI Commerce and eBay Inc. division, he led interactive omni-channel marketing initiatives for key West Coast retail accounts within the eBay/GSI partner portfolio. This includes synergistic marketing programs with eBay Inc.'s PayPal, SEM, online advertising, affiliate marketing, email and mobile marketing, and the application of emerging multichannel analytic and attribution technology.

Group Director - Marketing

Blog, brand marketing and e-commerce consulting practice. Assisted sports marketing clients with proposal development, market research, web design, SEO and business development.

Senior Marketing & Promotion Consultant

RazorGator, Inc.

Managed event marketing, e-commerce promotions, email marketing, merchandising, partner marketing, search engine marketing, and marketing analysis. Lead generation and cross-channel promotion of ticket and VIP packages for major concerts, Super Bowl, Final Four, Masters, and other major events.

Senior Director of Marketing & Promotion

International Cruise & Excursions, Inc. (ICE Enterprises)

Established a member-based luxury travel program that secured recurring subscription revenue from premium customer segment. Representing more than 30 major cruise lines, thousands of resorts and strategic business partners in engineering brand and member growth within added-value vacation programs. Directed consumer and B2B communications to meet corporate revenue goals for cruise/resort travel. Built predictive modeling of new leads to improve outbound sales close rate by 25%, generating $24 million in revenue.

Executive Director of Membership Marketing

EventZazz Productions

Event marketing agency serving corporate events around Super Bowl XLII with a single source of cost-effective, localized events management and personal service procurement.

President

Phoenix Coyotes

Direct all consumer-driven communications, sales collateral, consumer research, media buying and planning, sweepstakes, promotions, and online marketing for premium, season, group and individual ticket sales for sports and entertainment events. Lead activation of corporate sponsorships to meet our partner and organizational goals.

Director of Marketing

Book Your Free Market Readiness Analysis: https://my.linkpod.site/15-Minute-Intro

For brands and executives who feel overwhelmed and under budget to deliver on ever-rising revenue expectations, I leverage two decades of multi-channel marketing experience working with scarce resources to over-deliver results. 

If you're a retail brand:
🛒 Are you missing the "omni" in your omnichannel?
🛒 Have transactional KPIs (traffic, conversion, and revenue) flatlined
🛒 Do your customers lack community? Does your brand lack identity?
🛒 Are you relying too much on mark-downs to hit your numbers?

Brands often rely on outdated analysis and market trends to stay ahead. I build holistic programs that drive efficiency behind full-funnel campaigns for awareness, demand generation, and loyalty without being overly promotional or overspending on ads. 

For solutions that sell to retailers:
🥋 Is your ICP everyone? (it lacks discipline)
🥋 Does your revenue engine lack process?
🥋 Is too much of your content missing "in-market" prospects?
🥋 Is your CFO asking for reductions, and you don't know where to begin?

I am a team builder, teacher, and lifelong learner who brings professionalism, collaboration, and curiosity to every business challenge. My customers have come to rely on my proven frameworks and analysis to secure measurable and repeatable revenue results while optimizing (not expanding) budgets. 

In my career leading marketing and communications for brands and software solutions: 
💪 My team grew the pipeline to record levels while increasing marketing's contribution from less than 20% to more than 70%.
💪 I managed the M&A integration of international sales organizations, reducing combined marketing media, technology, and staff costs by more than 30% while substantially increasing the pipeline.
💪 I built a content and lead generation engine that satisfied hungry sales teams with highly targeted ABM campaigns, content marketing, and PR.
💪 I managed agency portfolios that consistently tripled industry CAGR

Whether you are a retail brand or a B2B solution selling to retail brands, my process begins with a Free Market Readiness Analysis. Through this initial discovery and analysis, we'll uncover the most significant impact opportunities and prioritize an action plan to quickly deliver quantifiable revenue and profit results. Over my career, these proven methodologies have delivered more than a billion dollars in annual retail sales for global brands.

Book Your Free Market Readiness Analysis with this link: https://rb.gy/cbeazs.

Previously Scalefast, acquired by DTC commerce leader ESW in June, 2022.  ESW offers brands and retailers a complete portfolio of technology and services that support any stage of company's ecommerce development.  From compliance, data security, fraud protection, taxes and tariffs to demand generation, checkout, delivery, returns and customer service, our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets.

Dan leads global public relations, creative, content, and ABM engines for ESW as it accelerates an already-exponential business-to-business (B2B) growth curve.  Under his leadership, Scalefast's marketing team has seamlessly integrated into the combined organization, bringing new capabilities and faster throughput across a martech stack tracking multi-touch attribution, funnel velocity, and accountability for every B2B marketing investment.  

Dan and his thought leadership, resource planning, and expanding communications organization (from three to thirteen in year one) have greatly enhanced brand awareness among target audiences and personas by building a multimedia content plan that is precisely targeted to high-intent, highly-qualified B2B decision-makers under an adapted ABM framework.

After the first year, Dan and his team have increased MQL volume by 10x while reducing the cost per lead by 2/3.  He has also mechanized custom content throughput by building and enabling internal and external creative teams to deliver an editorial calendar focused on defined ICPs and products.  In one year-long span, Scalefast's marketing team delivered more than 320 unique pieces of written and video content across earned, paid and owned channels.

This high-performing content machine has provided a foundation of buyer enablement and sales enablement signals to inform and promote lead acquisition and deal velocity.

taplio

The Battle

Erik Harbison

Dan Wallace-Brewster

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