Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

KoLab Marketing

• Increased Instagram and Facebook engagement by 193% and 117% through conducting competitor and user analysis, redefining product positioning, and executing a cohesive storytelling strategy for social media and email campaigns
• Developed and launched an online coaching service, leading end-to-end omnichannel marketing (strategy, design, copy) with a seasonal focus, leveraging social media, email, paid ads, and collaboration for online and offline initiatives

Content Strategist & Brand Consultant

University of Minnesota - Carlson School of Management

•	Conducted in-depth analysis of social media data trends to uncover key drivers of user engagement and content virality, contributing to academic research on platform growth, content strategy, and engagement optimization
•	Applied advanced data manipulation techniques using R, analyzing over 20M data points from KLD and Compustat databases, assessing opportunities for publication and developing actionable insights to inform research direction
•	Collaborated with faculty to create presentations on industry trends and business frameworks for undergraduate and MBA courses; led and evaluated student work on business plans and case analyses, ensuring positive class outcomes

Ph.D. Research and Teaching Assistant

The Graduate School of Business Seoul National University

•	Led a team of 5 on an award-winning paper explaining the strategic differences driving the M&As of platform and non-platform firms listed in the NASDAQ-100, using insights from a regression analysis of 1,897 acquisitions in R
•	Spearheaded a global, Google-funded publication educating executives and policymakers on integrating AI and ML into organizations, offering actionable solutions across employee, managerial, and firm levels to optimize business strategy

Graduate Research and Teaching Assistant  

Kearney

• Conducted commercial due diligence on a high-growth digital media startup for an industry leader in multimedia retail, which resulted in a $4.1 million investment, the largest made during the startup’s series B funding
• Enabled a successful product collaboration between the client and the target by researching food industry trends synergistic with evolving commerce models (video commerce, live commerce, t-commerce, and mobile commerce) that would allow the client to expand its customer base to millennials and gain a competitive edge in e-commerce
• Analyzed the financial statements of leading video commerce players to calculate the size and structure of key markets in China, Korea, Japan, Vietnam, and the U.S.

Consulting Intern

FleishmanHillard

• Selected as the only intern to work directly under the Managing Director to develop crisis management strategies for Schindler Group, which filed a $246 million ISD (investor-state dispute) suit against the Korean government
• Closely monitored the tone of global and domestic media and created detailed reports on new government policies and the rapidly changing political climate amidst a growing number of ISD cases, which required a thorough understanding of South Korean chaebol (family-run conglomerates) and recapitalization plans
• Wrote twice-daily media reports for McDonald’s Korea inform the CEO of frequent labor disputes, industry trends, and the impact of anniversary promotions
•	Created campaigns and press releases for McDonald’s Korea for their 30th anniversary, Big Mac’s 50th anniversary, and the record-breaking launch of the Corn Pie, which sold 2 million units in 26 days

Public Relations/Crisis Management Intern 

EdVenture Partners

• Garnered 2,000,000 impressions with an integrated marketing campaign against extremism for the U.S. Dept. of Homeland Security, in line with the department’s goals to spread a narrative of inclusion and shared identity
• Hosted five on-campus events and created promotional material which reached 80% of the Hopkins student body and increased students’ willingness to fight injustice by 25% and personal outreach efforts to promote inclusion by 22%

Advertising & Multimedia Intern

Johns Hopkins Humming Jay (collegiate a cappella group)

• Managed social media outlets, communicated with university administration, and oversaw all group marketing, with a focus on bolstering online presence and engagement
• Increased Facebook page reach by 2341% (highest: 4.2k), engagement by 205% (highest: 13.6k)
• Independently took voice lessons at the Peabody Institute; performed Italian, French, Spanish, and English songs at recitals

Marketing Director

Liberty in North Korea (LiNK) Johns Hopkins Rescue Team

• Managed board of 13 to raise awareness of and fundraise for refugee rescue and resettlement missions, focusing on reframing the dialogue around North Korea’s humanitarian crisis, rather than focusing on its extremist politics
• Increased fundraising profits by 35% in Fall ’16 and 48% in Spring ’17 semesters, respectively, by using QR codes
• Organized four events per semester, hosting N. Korean defectors and helping pass H.Con.Res.40 in the U.S. Senate

Co-Founder, President

Jcontentree

• Analyzed the digital strategies of top U.S., Korean, and French media companies to plan and produce videos for nine magazines, such as Elle, Bazaar, and CéCi, as part of a major company initiative to bolster its online and mobile presence
• Devised the brand strategy for a new platform that focused exclusively on digital content by crafting the brand story, designing a visual identity, dividing the millennial target market into six key segments, and determining market position
• Created storyboards and proposals for digital advertisements to brands such as Samsung, SK-II, Jo Malone, Innisfree, and E-Mart, crafting narratives for fashion, beauty, lifestyle, and financial goods

Branding & Video Production Intern

Deepa Gurnani

• Managed client relationships with and processed wholesale orders for major retailers from Europe, North America, and Asia, such as Amazon and Farfetch
• Drafted brand Wikipedia page, focusing on the founders' dedication to preserving traditional Indian techniques and to reaching both high-end and low-end customer segments through different product lines

Paris Fashion Week Sales and Customer Service Intern

Globally minded strategist with 4+ years of experience translating research on technologies (platforms, AI, user behavior) into publications and strategic recommendations. Skilled in market and user research, performance analysis, and GTM campaigns.

Throughout my time studying and working in Korea, France, Spain, and the US, I have been fascinated by how digital technology shapes mass behavior across different societies. My master’s and PhD research has focused on platform competition via M&As, digital transformation, viral content, and online user communities.

Highlights:
- Increased Instagram and Facebook engagement by 193% and 117%, respectively, for an online coaching business through conducting competitor/user analysis, redefining product positioning, and creating a cohesive storytelling strategy for social media and email campaigns
- Won the Best Paper Award at the 2021 Academy of Management Proceedings for a paper on how NASDAQ-100 companies compete in platform markets through M&As
- Conducted commercial due diligence for a global Fortune 500 firm on a high-growth food startup
- Developed frameworks for digital transformation as part of a global, Google-funded project
- Created campaigns for brands such as Jo Malone, Chanel, and McDonald’s
- Launched an online video platform for one of the largest mass media companies in Korea, crafting the brand story and visual identity

Please feel free to reach out on LinkedIn or via christinayrko (at) gmail (dot) com if you’d like to connect!

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Erik Harbison

Christina Ko

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