Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

Fabz Digital Solutions

Strategic SEO consulting that delivers organic traffic growth and revenue.
• SEO strategy & roadmap of implementation
• Site quality assessments
• Keyword research, entity, and topic research
• On-Page and Technical SEO Optimization
• Content Development- Create Engaging, SEO-Friendly Content
• Advanced data analysis and SERP analysis
• Local SEO
• UX analysis for SEO

Search Engine Optimization Specialist

• Led a marketing initiative that boosted a client's Google Business review rating from 3.6 to 4.1 by implementing a customer feedback strategy, encouraging positive reviews through follow-up emails and social media campaigns, and promptly addressing negative feedback.
• Developed and executed digital marketing campaigns across multiple platforms to enhance brand visibility and boost online engagement.
• Cultivated and managed key client relationships, leading to a 15% increase in client retention in the previous year.
• Conducted regular account reviews and analysis, identifying growth opportunities that led to a 10% increase in upsell and cross-sell revenue.

Digital Account Manager

• Achieved a 30% increase in organic traffic and a 25% surge in online orders over six months, through targeted keyword research and on-page optimization.
• Optimized Google Business Profile by applying local SEO best practices, resulting in a significant increase in Google Map Pack ranking position and improved local search visibility.
• Generated comprehensive digital audit reports to provide clients with actionable insights and recommendations.
• Leveraged Google Analytics and various SEO tools to evaluate website performance and identify optimization opportunities for successful SEO campaigns.

• Maintain 100% positive feedback by offering friendly and efficient customer service, handling challenging situations with ease. 
• Increased profit margins by 20% through maximizing new product introductions. 
• Evaluated consumer preferences and behaviours, combined with market trends and historical data, to adjust and enhance campaigns. 
• Increased e-commerce sales by 3x over twelve months period by performing product research and optimizing product listing descriptions.

E-commerce Operator – SEO Lead 

Cox Automotive Canada

• Managed car dealership portfolio across Canada, providing strategic recommendations to enhance website user experience through customer feedback and analytics data, resulting in a consistent 15% increase in organic website traffic within a 4-month timeframe.
• Implemented a comprehensive content marketing strategy by researching the market and identifying client pain points, creating targeted "How to" guides that maximized visibility in organic search results, resulting in a 20% improvement in overall content effectiveness
• Analyzed website traffic and key performance indicators (KPIs) to identify areas for improvement, developing and implementing targeted SEO recommendations that enhanced site performance and search engine rankings
• Monitored and resolved technical issues, such as broken links, 404 errors, and usability problems, to ensure a seamless user experience.

SEO Analyst

Yellow Pages / Pages Jaunes – Canada

• Developed and managed SEO campaigns for over 30 businesses across various industries, utilizing advanced tools such as Google Search Console and SEMrush to drive data-driven decision-making.
• Executed SEO best practices to enhance organic search rankings and drive website traffic, resulting in an 11.9% increase in new users and a notable 14.5% growth in returning users in five months.
• Conducted comprehensive competitor analysis and implemented a targeted keyword research strategy, resulting in significant improvements in position rankings for nine targeted keywords within 90 days.
• Created detailed content briefs by analyzing SERP and market demand, leading to optimized content that improved search engine rankings and aligned with user intent and market needs
• Collaborated with cross-functional teams to ensure alignment and successful execution of digital marketing initiatives.

SEO Campaign Manager

CIBC

• Managed and successfully resolved customer inquiries with a 98% success rate over three consecutive quarters.
• Improved support team workflows, leading to a 20% decrease in customer wait times. 
• Consistently achieved a 95% customer satisfaction rate for two years, resulting in increased customer referrals and sales.
• Mentored and coached team members in implementing effective customer service techniques to improve overall service delivery.

Customer Solutions Manager

TELUS

•	Actively participated in commission reports, sales and marketing strategies.
•	Improved performance by 30% within one quarter by reducing average handling time. 
•	Increased Net Promoter Score by 90% within three months by resolving a diverse range of technical issues across multiple systems and applications for customers.

Channel Care Analyst II

I'm passionate about empowering small and medium businesses to boost their sales and enhance their online presence through my expertise in digital marketing. 

My journey began with an eBay store side hustle, where I discovered my love for sales and eCommerce. This experience introduced me to affiliate marketing, SEO, and the fascinating world of digital marketing, which has since become an obsession.

I'm currently a freelance Digital Marketing Specialist , where I continue to help businesses grow their online presence and generate leads. 

I enjoy the thrill of ranking websites, uncovering search engine secrets, and finding those golden nugget keywords to attract the right audience.

Skills & Tools:

SEO Tools I use: 
Google Search Console, Google Analytics, SEMrush, Ahrefs, Keyword Planner, Screaming Frog.

Marketing: Multi-channel campaigns, social media, email marketing, local SEO, Google Business Profile optimization.

Technical SEO: Understanding Google crawlers, UI/UX importance, basic HTML coding.

PPC Campaigns: Recently launched successful Google Ads campaigns, increasing impressions and clicks significantly.

Personal Interests:

I'm fascinated by human psychology and sales, always curious about persuasive techniques and human behavior in digital marketing. I have a growth mindset, constantly learning and refining my skills. 

I consider myself agile, highly organized, and enjoy solving complex problems. I'm also a tech-savvy enthusiast who learns fast and is persistent in achieving goals.

On the creative side, I enjoy making music and DJing in my spare time. I’m always on the lookout for creative ways to make my work more efficient. 

I keep up-to-date with the latest in digital marketing by following industry leaders and enjoy collaborating with like-minded people to share ideas and learn from others.

taplio

The Battle

Erik Harbison

Carl Fabri

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