Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

AutuMedia, LLC

- Exceeded revenue generation goal by 30%, within a 6-month time period, by targeting customer persona
- Generated $1,000 revenue for charity, within a 24-hour time period, by hosting a live virtual concert
- Converted 17 leads, within a 12-month time period, by customer referrals and word of mouth recommendations  
- Increased YouTube Subscribers by 157%, within a 6-month time period, by implementing Facebook & Instagram campaigns that leveraged polls and challenges
- Created 42 YouTube videos and thumbnails, within a 9-month time period, by utilizing Wondershare Filmora and Adobe Spark
- Generated 1k views, within a 24-hour time period, by targeting customer persona
- Exceeded webinar impression goal by 4.5x, within a 48-hour time period, by simulcasting the webinar on YouTube & Facebook Live
- Exceeded lead generation goal by 2.4x, within a 2-week time period, by organic distribution of Google Form to targeted influencers
- Exceeded audience engagement goal by 72%, within a 48-hour time period, by organic correspondence through live chat
- Exceeded Instagram impression goal by 31%, within a 24 hour time period, by implementing video elements and transitions
- Created 8 Instagram post, within a 2-month time period, by utilizing Wondershare Filmora and Adobe Spark
- Improved audience retention rate 66%, within a 4-week time period, by targeting customer persona

Marketing Event Coordinator

NRG Energy

- Achieved consistent success by acquiring an average of 15 sales accounts per week, demonstrating reliability and dedication to meeting and exceeding targets.

- Maintained an impressive 80% payable account rate, reflecting strong financial management skills and a commitment to ensuring timely payments from clients.

- Through consistent performance in securing new accounts and maintaining high-quality payable accounts, I earned a promotion to Executive Trainer, recognizing my leadership potential and ability to drive results.

Executive Trainer

Account Executive

Crawford Electric Supply

- Converted 34 leads, within 4 weeks, by executing a multichannel digital campaign including offline and only channels.
-Achieved a 5% increase in customer engagement within 30 days by analyzing email campaign performance and optimizing strategies for higher open and click-through rates.
-Spearheaded AI-driven marketing initiatives that enhanced campaign efficiency and targeting, demonstrating its potential in driving strategic decisions.

Digital Marketing Specialist

Fahrenheit Creative Group, LLC

- Increased link clicks by 343%, within a 30-day time period, by creating an effective call to action for conversion copy
- Optimized performance for 4 nonprofit organizations, within a 3-month time period, by creating capacity builders
- Increase social media reach by 197%, within a 30-day time period, by scheduling Facebook & Instagram posts that leveraged new followers

Digital Media Specialist

-Exclusive online school: I was 1 of 40 students selected from an active pool of 5,000 marketers.
-Educated and mentored by a marketing executive that was a former CMO for a leading software company and a VP at eBay.
-Completed assignments to showcase as assets in my portfolio.
-I gained experience leveraging all digital marketing channels to create demand.

Digital Marketing Accelerator

culture design studio

- Created 20 blog post, within a three month time period, by uploading podcast content in Squarespace
- Edited 28 podcast transcripts, within a three month time period, by utilizing the Otter.ai editing tool
- Designed 50 graphics, within a 3-month time period, by utilizing Adobe Photoshop and Canva

Content Producer

Ensemble Health Partners

Supervisor

IT Support Specialist

🎯 Data-Driven Marketer with a Creative Twist

I don’t just connect the dots...I make them dance. 🕺🏽💃🏽

With 8+ years in content marketing and social media management, I’ve mastered combining creativity with analytics to deliver campaigns that don’t just engage, they convert.
 
📈 Numbers Don’t Lie (But They Sure Can Tell a Great Story):
- Boosted Instagram impressions by 31% in 24 hours through strategic video content. 📺
- Drove measurable brand awareness by weaving storytelling with SEO magic (yes, your keywords can sparkle). ✨
- Streamlined campaigns to maximize ROI while ensuring every content feels tailor-made. 🤵🏽

💡 Creativity Meets Strategy:
From producing short films (Ascenders, anyone?) to crafting multi-channel marketing strategies, I thrive in the sweet spot where innovation meets impact. My secret sauce? Listening to what audiences need, delivering what they want, and leaving them wanting more.

🤝 Collaboration is King:
Whether it’s mentoring junior marketers, collaborating with cross-functional teams, or brainstorming over a strong cup of tea/coffee, I’m all about creating synergy and driving results together.

💬 Let’s Connect!
If you’re ready to elevate your content game or want to chat about how data can inspire creativity, let’s connect!

taplio

The Battle

Erik Harbison

Autumn Luke

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