Acadium

Providing marketing career coaching and mentoring to digital marketers in support of securing their first/next marketing job.

Developed a structured learning program focused on applied learning of digital marketing skills, professional skills and coaching on navigating marketing career paths.

See if you're a good fit for an upcoming cohort - https://acadium.com/acadium-plus/

Acadium Plus: Marketing Career Membership Program - Marketing Lead, Instructor & Career Coach

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

Unicorn Labs

Focused on supporting the growth of the Unicorn Labs brand, services and outcomes. 

Including supporting the marketing team with copywriting, content development, and promotional strategy around the comprehensive library of leadership training resources.

Also supporting Unicorn Labs with executive and leadership coaching, career development, career pathing, and team building projects.

Fractional CMO & Leadership Coach

The University of Vermont Continuing and Distance Education

I worked with the University to develop the overall course curriculum.  I was able to leverage my network and relationships to curate instructors for each marketing session. 

This course was recently recognized as the #1 online certification course in digital marketing.

http://www.bestmarketingdegrees.org/top-online-digital-marketing-certification-programs/

I participate by teaching the first session - Introduction to Digital Marketing and final learning session - Developing your personal brand and starting / evolving your career in Digital Marketing.  

I love teaching, learning and sharing my knowledge with those that are passionate about the Marketing industry.

Lead Instructor, Digital Marketing Professional Certification Course

The Marketing Help

👉 Lead all marketing initiatives for the TMH brand and website - including SEO, CRM/email, paid ads and referral marketing.

👉  Serve as Fractional CMO for businesses between $2M - $20M in annual revenues, providing marketing strategy, go-to-market campaign launches, lead generation, digital presence optimization and team management.
 
How TheMarketingHelp helps marketers:

👉 Exclusive, one-on-one career coaching calls (navigate a job search, interview, job offer, challenging manager or developing teams)
👉 Fractional CMO support for marketing team leaders (almost as a 'chief of staff') seeking to solve for modern disruptions and challenges - e.g. reduce churn and improve overall performance,  integrating generative A.I. solutions, return-to-work plans, preparing for mergers/acquisitions.

Head of Marketing and Fractional CMO

The Marketing Careers Podcast

The only podcast dedicated to accelerating your career in marketing. Find our marketing career discussions & expert interviews wherever you get your podcasts.

Interested in reaching our audience of passionate marketing managers & leaders? Get in touch: connect(a)themarketinghelp.co

Podcast Host

AWeber Communications, Inc.

Became company's first marketing lead hire to focus on establishing more efficient, overall marketing operations, vision and strategy.

👉 Built a marketing team as large as 15 to execute paid, owned and earned media campaigns. Included roles in PR, Content Marketing, Product Marketing, Email Marketing, Business Development and Affiliate Marketing
👉  Launched the company's first dedicated outside sales function
👉  Organized digital ad agency RFP process to identify key partners for paid search and SEO support
👉  Orchestrated the company's first in-person customer summit that hosted over 300 small businesses and entrepreneurs

Chief Marketing Officer

Socialight Media Marketing

Work with Founder of the leading B2B Social Marketing consultancy on business model evaluation, competitive guidance and strategic marketing solutions.

Strategic Advisor

eBay Enterprise (now Radial)

True Action (now eBay Enterprise) is an AdAge top 15 digital agency services division of GSI Commerce/eBay Inc.

* Developed and integrated the agency's first Centers Of Excellence division that provided best practices, processes and client / team development across all digital channels. Leveraged my deep knowledge and experience across SEO, paid search, affiliate, email, social, mobile, CSE, display channels.

* Spearheaded the agency's social media practice, including consultation and strategic development for client's (CPG, Retail, Apparel) social media needs.  Drove holistic paid, earned, and owned media solutions and help clients navigate the social commerce landscape. 

* Developed digital marketing/media investment and performance models to support US and EU client business goals.

* Developed POV's and other agency IP around the social media landscape, strategies and best practices.  

* Developed/managed internal workshops and training programs to ensure expertise across all digital marketing channels. 

* Managed global vendor relationships (Google, Facebook, Twitter, LinkedIn) and contract negotiations.

*Served as Agency services lead for supporting GSI / eBay Corporate Development initiatives that aligned with digital marketing channels and practices.

* Was an instrumental contributor towards the agency's operational development and overall growth, resulting in an AdAge Top 15 interactive agency ranking.

* Managed a team of 18-20 marketing professionals responsible for driving digital marketing strategies and initiatives for leading online stores in sports vertical; including online store destinations for NFL, MLB, NHL, NBA, ESPN, Sports Authority and Modells.  Included directing initiatives across all digital channels including; paid search, SEO, email, affiliate marketing, CRM, social media, display media and mobile marketing.

Vice President / Group Marketing Director

Refinery Inc (now G2 Interactive - Philadelphia)

* Led business development efforts against digital media initiatives

* Assisted with growth of performance media department to meet client demand and new business

* Served as client lead across marketing initiatives within Travel, Retail and Financial verticals

Performance Marketing Director

directMASS

* Acquired by Refinery, Inc. in May 2005.

* Instrumental in developing our service solutions for B2B, agency and direct client partners. 

* Served as outsourced search marketing services solution for AdAge top 20 digital agencies. 

* Trained clients on paid search and SEO fundamentals.

* Led business development efforts for cross/up sell opportunities.

* Managed clients in financial, retail, entertainment verticals.

VP, Director Of Media Services

Marketing Strategy & Growth Leader | Marketing Career Coach | Fractional CMO | B2B SaaS

Discover more on how I help marketers transform their careers (+ free resources) 👉 linktr.ee/erikharb

💡  My 25+ year career journey as a marketer is now focused on helping other marketers in a few ways...

👉 As a Marketing Career Coach: the person you contact if you want to find, define or refine your ideal marketing job or career path.

I've coached and mentored thousands of marketers throughout their careers to achieve promotions, ideal roles and entrepreneurial pursuits.

Yes - I've helped marketers get jobs at Amazon, Google, Drift & IBM -- but also at smaller, mission-driven agencies or startups - because that's what mattered to them.

If you are a marketer seeking to launch, navigate or change the trajectory of your marketing career - I can help with:

✅ Defining your starting point
✅ Marketing Interview tips and guides
✅ Marketing Career advancement direction
✅ Access to hiring managers for marketing roles
✅ Guide your hard skill and leadership skill development


👉 As Digital Marketing practitioner and fractional CMO:  An experienced marketing leader that can help you assess, hire or develop your marketing team, or establish marketing operations to help your marketing scale.

If you manage a business, digital marketing agency or marketing team, I can help you with...

✅  Identifying, and connecting you with, the right marketing talent to fill your open roles or pipeline (entry level to executive)
✅  Creating personalized development plans for your existing team
✅  Identifying and helping you hire the right marketing professionals for your company
✅  Creating processes to help scale your lead generation, conversion and revenue growth
   
🤝 How I Can Help You:

𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑻𝒂𝒓𝒈𝒆𝒕 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔
- Building digital marketing strategies
- Persona development
- Marketing research
 
𝑪𝒂𝒑𝒕𝒖𝒓𝒆 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏
- Strategic and tactical understanding of digital marketing channels
- Developing measurable brand awareness
- Product marketing strategy and execution
- Building and executing demand generation
- Building go-to-market marketing plans

𝑫𝒓𝒊𝒗𝒆 𝑨𝒄𝒕𝒊𝒐𝒏
- Developing high-converting lead funnels
- Develop high performing teams
- ROI based marketing programs

💬 𝑨𝒔𝒌 𝒎𝒆 𝒂𝒃𝒐𝒖𝒕:
- Developing the first merchandising Facebook page for NFL
- Selling my boutique digital agency
- How becoming a certified wedding officiant helped me close 3 new clients

Erik Harbison

SOUL Business Services

Over 20 years of business experience specializing in marketing, communications, leadership and building strong systems. Let's chat about how I may be able to support your business with marketing, social media, digital design, event promotion, and more!

Business Owner

Springfield Area Parent Child Center

I oversee the educational program and facilties at the SAPCC Workforce Development & Training Center in North Springfield, Vermont. Our focus is to offer continuing education for the region's human service and early childhood professionals. I collaborate with trainers and organizations to develop diverse and low-cost offerings throughout the year. I also manage the facility to ensure it is well maintained, projects are completed, and grants are administered appropriately.

Coordinator of Workforce Development 

I am a leader, problem solver and change agent who develops team-based solutions to align strategy, individuals and processes and uphold the mission of the organization. I manage projects across all areas of the organization to support fulfillment of the strategic plan and strengthen the organization’s strategic and collaborative partnerships within our broader community and service area. This includes but is not limited to daily operations, communications, marketing, human resources, event planning, fundraising and data collection.

I work to ensure that SAPCC is viewed as a highly regarded source, disseminator, and conduit of information for families within the diverse network and constituent base. I supervise the administrative staff and am an active participant in the leadership and management teams.

Associate Director

During my time as the Interim Executive Director, I was able to accomplish many goals including securing additional funds needed through grants and loans to purchase a building, creating and hiring for several new positions and contracts, obtaining recognition as "Organization of the Year" through the Springfield Chamber of Commerce, launching the new Workforce Development & Training Center, coordinating an open house and silent auction, building additional community partnerships, and much more. I prepared orientation documentation and onboarded the new Executive Director until the end of 2023. It was a joy and honor to serve SAPCC in this way.

Interim Executive Director

General development of nonprofit organization: Project management, marketing, public relations, administration, operations, grant writing, human resources, strategic planning, leadership, supervision, data collection/analysis, community outreach, fundraising/event planning.

Led development of new website, social media platform upgrades, customer relationship management (CRM) system implementation and "moving to the cloud" technology upgrade. 

Wrote and was awarded a federal grant from the United States Department of Homeland Security to purchase and install a security system on site, including cameras, controlled entrance system and panic alarm buttons.

Developed an employee evaluation process, including review and job description forms. 

Developed onboarding and offboarding procedures that include and orientation checklist for key staff, training lists, 30/60/90 day review, exit interview, and offboarding checklist.

Organizational Development Coordinator

Union Institute & University

Affiliated online faculty member in undergraduate business program. Teaching Leadership and Community to adult students through Brightspace.

Affiliate Professor

Angela K. Photography & Design

Family, children, newborn and wedding photography. Capturing the beauty in the everyday moments and special milestones of people's lives. Worked with hundreds of clients, from the planning of the session to the ordering of products. Educated clients on copyright and quality digital image. I continue to work with established clients and for community projects, as needed. 

Graphic Design is a large part of this business. From advertising for my own events and specials, to creating digital posters or videos for non-profits and other community outreach needs. I am proficient in Photoshop Elements and use many other online applications to create digital media, as needed.

Photographer, Artist, Owner

The Message for the Week

Reported on local stories as requested, as well as found my own stories to submit. Interviewed people and took photos for pieces. Further research was sometimes required.  Published countless pieces over the years.

Freelance Writer

Community College of Vermont

Co-coordinator of the Fast Forward & Dual Enrollment programs for two years. These are programs that enable high school students to gain college credits while taking high school classes. I worked directly with High Schools and Tech Centers across Vermont, registering students and assisting schools in enrollment tasks. I was able to significantly streamline the process and assist in a drastic growth of the number of enrollments each semester.

Program Coordinator

Executive Administrative Assistant to the Academic Dean until his retirement. Tasks included data-analysis, weekly reporting, coordinating events and state-wide trainings, preparing documents for presentation.

Executive Administrative Assistant

People's United Bank, N.A.

Bank teller and sales representative. Educated customers about products offered by the bank. Opened/closed accounts, assisted with loans, promoted products and services within the bank in creative ways (posters, artwork, games, prizes, etc.). Open/closed bank, counted vault, prepared ATM, balanced drawer daily, worked in a team, presented professionalism and superior customer service daily.

American Institute of Banking (AIB) trained and certified in financial and customer service.

Sales and Service Representative

Problem solver, big picture thinker and lover of details. I am a lifelong learner who is eager to expand my worldview so that I can continuously improve strategies for meeting the needs of those I serve. Let me help you bring your organization to the next level with personalized business support.

taplio

The Battle

Erik Harbison

Angela Kelley

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