Efi Naskou FCIM

Advisor | CMO | Marketing Director | Growth Strategy | Value Creation | Consultant 
Available for Interim, Fractional, Board Advisor and NED positions.
Clients: PE, VC, FTSE, Founders, Boards
Industries: Services, Regulated, FS, Financial Services, FinTech, Technology, AI

CMO | Advisor | Consultant

Zenus Bank

Zenus is a US Digital Bank and FinTech - a pioneer in providing easy access to the US banking system for underserved people and businesses worldwide, taking banking beyond borders.

Member of the Executive Committee. I led a team of global marketing professionals launching innovative new products (GTM), delivering exceptional customer experiences, and achieving business goals. I worked closely with colleagues across regions to ensure that our marketing efforts are aligned with our overall business strategy and tailored to the unique needs of our customers in each market. I leveraged data and insights to optimise our marketing performance and measure our impact. Key activities were GTM strategies for expansion, new customer acquisition and brand and revenue growth.

Chief Marketing Officer (CMO)

Set up the Global Marketing function in London. Built a multidisciplinary team from 1 to 12+, set up processes and martech, launched the Bank, the FinTech and multiple banking and fintech products in numerous markets (BaaS, Payments, Wallets, Corporate and Personal Accounts, Metal VISA Debit Cards, BIN Sponsorship/ Card Issuance). 
Expanded client base to 120+ countries, exceeded commercial targets/OKRs and won multiple awards for brand refresh, digital acquisition campaigns/ integrated performance marketing and products.

Global Head of Marketing

Mastercard Data & Services

I provided marketing consultancy services to credit card and debit card issuers, offering strategic planning, campaign design, execution, and measurement. I specialized in lifecycle product marketing consulting and implementation, go-to-market strategy development, and end-to-end campaign execution, including post-campaign analysis. Additionally, I focused on multi-channel marketing to maximize ROI, reviewed and optimized marketing processes for issuers, managed internal and external stakeholders across various channels, including B2B, B2B2C, and B2C, engaged in business development activities such as client proposals, and conducted marketing research.

Marketing Consultant | Director

Consulting

Marketing and Brand diagnosis, strategy and tactics. Leadership and hands-on execution of strategies to solve challenges and drive commercial performance. 

Clients and projects include: Barclays Wealth & Investments, PayPal, Barclaycard, Tesco Bank, Santander, InterContinental Hotels Group (IHG), HSBC, Mastercard

Marketing and Brand Director | Consulting Contracts

Barclays

Overall responsibility for all cross-channel marketing programmes, including Smart Investor online direct investing service and Wealth Management relationship managers. I developed and planned content strategies to drive thought leadership and content generation for cross-channel distribution, created PR/Spokespeople strategies, engaged and managed stakeholders, including CIO and other executive level internal stakeholders, marketing, PR and product teams, agencies, and other partners. Additionally, I crafted annual team roadmaps, prioritized output, reviewed and evaluated suppliers/vendors to create efficiencies, and strategized, planned, and executed email marketing in the realm of digital marketing.

Vice President | Investment Marketing 

HSBC

I spearheaded the strategic development of premium, user-centered digital marketing initiatives for hsbc.co.uk, spanning desktop, mobile, and tablet platforms and encompassing all product lines. My role included optimizing user experience and journey, project management, orchestrating impactful marketing campaigns, implementing MVT and A/B testing strategies, driving SEO initiatives, refining website performance and managing agencies, providing effective team leadership and coaching to a large multi disciplinary team.

Senior Manager | Digital Customer Experience 

I managed the development and delivery of retail communications across 1400 HSBC branches in the UK, overseeing marketing assistants and a team budget of £3 million.

Marketing Communications Manager

Boodle Hatfield LLP

At Boodle Hatfield LLP, I managed customer communications and email marketing, led a comprehensive rebrand including the launch of a new website, and organised events. I also focused on website optimisation and enhancing customer journeys. My role involved marketing budget management, brand development, and executing both internal and external communications strategies.

Marketing Communications Executive

Building & Scaling Businesses

I specialise in developing and implementing commercial strategies for businesses that view marketing as a strategic lever. I believe that smart marketing investment gives companies a clear edge, helps them grow faster, and secures their market position.

With experience across startups (0 to 1), growing businesses (1 to Xmillion), and public companies, I bring a wealth of knowledge to the table. I thrive on the challenges of complex businesses and enjoy collaborating with talented people to uncover new opportunities. Leading teams and inspiring motivated professionals to achieve great results and grow is a passion of mine.

I’m looking to work with companies that value these skills and are either in a growth phase or aiming to regain their momentum with innovative ideas.

Specialties include: Business Strategy, Commercial Strategy, Product Marketing, Brand Management, Digital Marketing, CRM, Lifecycle Marketing, UX, CX, Content Marketing, PR, Go-to-Market, P&L, Agile Project Management, Executive Leadership. 

I am a Fellow of The Chartered Institute of Marketing and hold a Professional Diploma in Marketing and a Mini MBA in Brand Management. DEI advocate, mentor, AI enthusiast and Founding Partner of an AI Think Tank (Women4AInnovationFutures) with Kingston University Business School bringing business and academia together, that is dedicated to empowering leaders to harness Generative AI (Gen AI) for innovation.

Immediately available for permanent, interim, fractional leadership roles and consulting services (CMO, CxO, Marketing Consultant, Marketing Director, VP, Advisor, Operator). 

Connect with me for a chat @ efi.naskou@gmail.com 📅 https://calendly.com/efi-naskou

Financial Services | Financial Technology | FinTech | Payments | Cards | Wallets | BaaS | Embedded Finance | Open Banking | B2C B2B | CxO | Partnerships | PE | Value Creation | Insurance| Global Strategy | Commercial Growth Strategy | GenAI | DEI Ambassador | Board | NED | C-Suite | SLT | Executive Leadership

CIM Fellow- Fellowship of the CIM is the highest level of membership requiring qualification, 15+ years experience and Board level experience.

CMktr - Chartered Marketer status recognises those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up to date and is awarded on a combination of experience and qualifications.

Efi Naskou (CMktr FCIM)

Coolbox Films

A multi-disciplined, highly creative team leader - equally happy getting hands-on with writing, filming, editing or directing AFX as I am mentoring and developing the next generation. 

It's been a pretty wild ride getting here - involving stand-up comedy, DJing internationally, music management and more besides. I like challenges, and generally making things better.

Producer/Director at Coolbox Films

Director

Rare Prominence

Founder

Cool Hill / Rare Prominence Films

Cool Hill Films is an independent film production company with several projects in development.  

Rare Prominence is the corporate division of Cool Hill Films, specialising in filming and editing qualitative research.

Filmmaker

There’s a lot of video out there, a huge quantity of low-quality content.
You want to elevate your work above the hubbub.  

We want to get you beyond “meh” to create something that is both beautiful and effective.

To get there you need a team with taste and experience. 

The taste to create beautiful work and make hundreds of tiny creative decisions; and the 
experience to make sure it stays on message – to create a film that not only delivers but also builds on the brief.

Strategic thinkers are hard to find; but you know when you’ve found a team who understand YOU, the BRIEF, your CUSTOMERS, and the IMPACT or OUTCOME you want to create. 

We have seen too many clients struggling with complacent agencies and over-priced production, churning out old ideas without much creativity. 

That’s why we set up Coolbox. 

We brought together two film production companies to build a better business for our clients; to deliver exceptional service, top-quality film, and to strive for excellence. 

Ultimately, we measure our success by your customers’ response. 

We have the strategy, experience and taste to deliver great results every time. 

We deliver this through our ‘viewfinder’ approach; named after the director’s viewfinders that enable you to plan a shot from a very wide angle right through to extreme telephoto. 

First we go WIDE – we plan for the outcome using as broad a lens as possible, to consider all the angles.  We write the story that everyone will understand and want to tell. This is where you as a client really build the confidence that this film will work.

We narrow down for production, bringing everyone into the frame - we assemble the right team for YOU. Whether it’s photography, casting, animation, make-up, sound recording - we make sure you get exactly what you need.  Every. Single. Time. This is where you can see with confidence that we’ve got what we need and it’s happening to plan. 

Finally, post-production - we go to a long lens to pinpoint and really focus on the project, having the taste and experience to go from great raw material to a compelling final film. We make sure you’re not left with something bland; something “meh”. We pull together a film that is both beautiful and effective.

Getting each step right brings the next step into sharper focus; great planning makes for great production; great production makes the final delivery easier.

We love to talk - if you would like to share ideas or talk anything film, you can find us at coolboxfilms.com and contact me personally on tom@coolboxfilms.com.


taplio

The Battle

Efi Naskou (CMktr FCIM)

Tom Bainton

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?