Efi Naskou FCIM

Advisor | CMO | Marketing Director | Growth Strategy | Value Creation | Consultant 
Available for Interim, Fractional, Board Advisor and NED positions.
Clients: PE, VC, FTSE, Founders, Boards
Industries: Services, Regulated, FS, Financial Services, FinTech, Technology, AI

CMO | Advisor | Consultant

Zenus Bank

Zenus is a US Digital Bank and FinTech - a pioneer in providing easy access to the US banking system for underserved people and businesses worldwide, taking banking beyond borders.

Member of the Executive Committee. I led a team of global marketing professionals launching innovative new products (GTM), delivering exceptional customer experiences, and achieving business goals. I worked closely with colleagues across regions to ensure that our marketing efforts are aligned with our overall business strategy and tailored to the unique needs of our customers in each market. I leveraged data and insights to optimise our marketing performance and measure our impact. Key activities were GTM strategies for expansion, new customer acquisition and brand and revenue growth.

Chief Marketing Officer (CMO)

Set up the Global Marketing function in London. Built a multidisciplinary team from 1 to 12+, set up processes and martech, launched the Bank, the FinTech and multiple banking and fintech products in numerous markets (BaaS, Payments, Wallets, Corporate and Personal Accounts, Metal VISA Debit Cards, BIN Sponsorship/ Card Issuance). 
Expanded client base to 120+ countries, exceeded commercial targets/OKRs and won multiple awards for brand refresh, digital acquisition campaigns/ integrated performance marketing and products.

Global Head of Marketing

Mastercard Data & Services

I provided marketing consultancy services to credit card and debit card issuers, offering strategic planning, campaign design, execution, and measurement. I specialized in lifecycle product marketing consulting and implementation, go-to-market strategy development, and end-to-end campaign execution, including post-campaign analysis. Additionally, I focused on multi-channel marketing to maximize ROI, reviewed and optimized marketing processes for issuers, managed internal and external stakeholders across various channels, including B2B, B2B2C, and B2C, engaged in business development activities such as client proposals, and conducted marketing research.

Marketing Consultant | Director

Consulting

Marketing and Brand diagnosis, strategy and tactics. Leadership and hands-on execution of strategies to solve challenges and drive commercial performance. 

Clients and projects include: Barclays Wealth & Investments, PayPal, Barclaycard, Tesco Bank, Santander, InterContinental Hotels Group (IHG), HSBC, Mastercard

Marketing and Brand Director | Consulting Contracts

Barclays

Overall responsibility for all cross-channel marketing programmes, including Smart Investor online direct investing service and Wealth Management relationship managers. I developed and planned content strategies to drive thought leadership and content generation for cross-channel distribution, created PR/Spokespeople strategies, engaged and managed stakeholders, including CIO and other executive level internal stakeholders, marketing, PR and product teams, agencies, and other partners. Additionally, I crafted annual team roadmaps, prioritized output, reviewed and evaluated suppliers/vendors to create efficiencies, and strategized, planned, and executed email marketing in the realm of digital marketing.

Vice President | Investment Marketing 

HSBC

I spearheaded the strategic development of premium, user-centered digital marketing initiatives for hsbc.co.uk, spanning desktop, mobile, and tablet platforms and encompassing all product lines. My role included optimizing user experience and journey, project management, orchestrating impactful marketing campaigns, implementing MVT and A/B testing strategies, driving SEO initiatives, refining website performance and managing agencies, providing effective team leadership and coaching to a large multi disciplinary team.

Senior Manager | Digital Customer Experience 

I managed the development and delivery of retail communications across 1400 HSBC branches in the UK, overseeing marketing assistants and a team budget of £3 million.

Marketing Communications Manager

Boodle Hatfield LLP

At Boodle Hatfield LLP, I managed customer communications and email marketing, led a comprehensive rebrand including the launch of a new website, and organised events. I also focused on website optimisation and enhancing customer journeys. My role involved marketing budget management, brand development, and executing both internal and external communications strategies.

Marketing Communications Executive

Building & Scaling Businesses

I specialise in developing and implementing commercial strategies for businesses that view marketing as a strategic lever. I believe that smart marketing investment gives companies a clear edge, helps them grow faster, and secures their market position.

With experience across startups (0 to 1), growing businesses (1 to Xmillion), and public companies, I bring a wealth of knowledge to the table. I thrive on the challenges of complex businesses and enjoy collaborating with talented people to uncover new opportunities. Leading teams and inspiring motivated professionals to achieve great results and grow is a passion of mine.

I’m looking to work with companies that value these skills and are either in a growth phase or aiming to regain their momentum with innovative ideas.

Specialties include: Business Strategy, Commercial Strategy, Product Marketing, Brand Management, Digital Marketing, CRM, Lifecycle Marketing, UX, CX, Content Marketing, PR, Go-to-Market, P&L, Agile Project Management, Executive Leadership. 

I am a Fellow of The Chartered Institute of Marketing and hold a Professional Diploma in Marketing and a Mini MBA in Brand Management. DEI advocate, mentor, AI enthusiast and Founding Partner of an AI Think Tank (Women4AInnovationFutures) with Kingston University Business School bringing business and academia together, that is dedicated to empowering leaders to harness Generative AI (Gen AI) for innovation.

Immediately available for permanent, interim, fractional leadership roles and consulting services (CMO, CxO, Marketing Consultant, Marketing Director, VP, Advisor, Operator). 

Connect with me for a chat @ efi.naskou@gmail.com 📅 https://calendly.com/efi-naskou

Financial Services | Financial Technology | FinTech | Payments | Cards | Wallets | BaaS | Embedded Finance | Open Banking | B2C B2B | CxO | Partnerships | PE | Value Creation | Insurance| Global Strategy | Commercial Growth Strategy | GenAI | DEI Ambassador | Board | NED | C-Suite | SLT | Executive Leadership

CIM Fellow- Fellowship of the CIM is the highest level of membership requiring qualification, 15+ years experience and Board level experience.

CMktr - Chartered Marketer status recognises those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up to date and is awarded on a combination of experience and qualifications.

Efi Naskou (CMktr FCIM)

WireMock

WireMock is a flexible platform that enables developers to mock APIs for use in unit, integration development and performance testing when internal or external 3rd party services aren't stable or ready.

It helps development teams build stable and predictable development environments, enabling them to keep shipping new features when everything around them is changing rapidly.

WireMock Inc. offers WireMock open-source platform for API Mock, as well as Mocklab - a WireMock based SaaS offering that includes UI, shorten Mock development time and reduces maintenance overhead

Founding Senior Account Executive

Kong Inc.

Senior Account Executive

Why Kong? We are a people-first company focused on building the most innovative API platform to help EVERY company accelerate the performance of every application in their enterprise. Lofty aspiration? Perhaps, but we prefer to dream big...VERY big!

Kong delivers a next-generation API and service lifecycle management platform designed for modern architectures, including microservices, containers, cloud and serverless. Offering high flexibility, scalability, speed and performance, Kong enables developers and Global 5000 enterprises to reliably secure, connect and orchestrate microservice APIs for modern applications. Kong is building the future of service control platforms to intelligently broker information across services.

Commercial Account Executive

Manager of Sales & Account Development

OverOps

OverOps tells companies when, where and why code breaks in production. 

It’s the only solution that provides complete actionable root cause information to reduce the time to identify and fix critical production application errors by over 90%. This enables over 200 customers such as TripAdvisor, Fox, Nielsen, Zynga and Intuit to increase application reliability, staff efficiency, agility and rate of innovation. Available as SaaS and on-premises for both traditional and microservice architectures.

Business Development Manager, North America

Delphix

Delphix pioneered the Virtual Database (VDB). Our virtualization platform assists F500 companies deliver data faster. This accelerated critical application projects, improves quality and transforms slow, complex, and expensive data management into fast, automatic, and efficient data delivery across data centers and clouds. 
Delphix turns database infrastructure into software that operates in a fraction of the space, while preserving full functionality and performance. With this database virtualization, enterprises can reduce complex data refreshes and provisioning tasks.

Test Data Management, DevOps: 

Today, IT teams use a bucket brigade of DBAs and system admins to copy and move data for application projects, analytics, and data protection, voraciously consuming licenses, infrastructure, and bandwidth. Delphix quickly and automatically delivers virtualized data to target systems; providing application teams with powerful, self-service control over data, including lightning fast refresh, branching, bookmarking, as well as integration, compliance preservation, and version control - allowing development teams to increase feature velocity, release frequency and enable testing teams to test early and often. 

Data Center & Cloud Initiatives:

Delphix applies the same acceleration to application rationalization and modernization initiatives - mitigating risk and driving time to value. Market leaders are accelerating their platform, cloud and data center migration by 50% while using a "Virtual First" approach with Delphix.

Data Privacy, Governance and Compliance:

Delphix data masking capabilities prevent sensitive data from reaching non-privileged users. This helps companies with PCI, HIPAA and SOX compliance. The click-button access to fully preserved application state provides audit or regulatory teams with instant and complete access to critical data - while taking 10x less space and systems resources to maintain.

Manager, Sales & Account Development, North America

WE'RE HIRING! See: https://www.delphix.com/company/careers/job-listings/175523

Currently overseeing the recruiting, training, and managing the Account Development team consisting of 10 representatives penetrating into Commercial and Federal accounts in North America.

Organizations spend enormous amounts of time and money generating copies of data that support their business critical applications. Delphix is radically changing the way companies deliver their data – providing fast, flexible, efficient access to data. Delphix enables Agile Data Management through intelligent software that eliminates redundant infrastructure and slow processes. As a result, Delphix customers deliver higher quality business applications in less time and at lower cost. Today, IT organizations regularly make compromises to reduce costs, limiting the ability to support project teams. The result is delayed projects, missing features, and frustrated users. Delphix breaks this cycle by enabling IT to deliver unlimited data wherever and whenever the data is needed. 

The Delphix team has created successful software companies in a variety of markets, including data de-duplication, virtualization, application development, and real-time intelligence and analysis. The Delphix solution is being used today by leading global organizations to cut the time, cost, and complexity of delivering enterprise applications.

Account Development Manager of North America

Delphix (www.delphix.com) pioneered game-changing Agile Data Virtualization technology that does for databases what VMware did for servers. After 12 quarters of shipping product, Delphix is on track to become the fastest growing software company ever. Database virtualization is the next frontier for achieving 100x payback in IT, and Delphix is leading the way, enabling rapid payback in IT productivity and cost savings. 

Delphix accelerates application rollouts and development with database virtualization software. Developers and DBAs can instantly refresh or provision virtual databases that operate in 1/10th the space, with improved agility, manageability, and performance. Customers are choosing Delphix for the following business/IT priorities: Agile Application Development, Business Analytics, SAP/Package Application deployments and essential IT time and infrastructure savings through significant reduction in duplication and rework.

Account Development Representative for the Western & Central Region

Duetto

Duetto provides hotel executives with cutting-edge solutions to optimize demand, maximize rates, and minimize costs. Leveraging travel industry 'big data', Duetto highlights opportunities to raise rates or shift mix, monitor competitors, identify parity problems, reduce technology costs and eliminate the need for tedious data entry. 

Powered by leading Silicon Valley technologists and hospitality industry veterans, Duetto is where innovation and insight meet - to help the hotel industry create new standards of efficiency and profitability, and re-think how revenue management is done. 

Duetto has attracted many of the highest regarded investors and advisors from the hospitality and technology industries, including, among others, Thayer Ventures, Battery Ventures, Trinity Ventures, Altimeter Capital, Lee Pillsbury, founder and Chairman of Thayer Lodging, and Marc Benioff, founder, Chairman and CEO of Salesforce.com.


- Assigned to hotel properties that are fewer than 50 rooms all across the world.
- Brought in the first European customer for Duetto.
- Generated between 10-20 qualified leads every month.
- Supported field sales with qualified opportunities by conducting discovery calls on all inbounds and outbounds leads.
- Oversaw sales operations by maintaining opportunities within Salesforce.com.
- Provided demos of our cloud based revenue strategy system to prospects.
- Represented Duetto at Hotels and Technology conferences in different countries.

Corporate Sales Manager

SnapLogic

Overseeing the West and Central region by facilitating solutions for data integration, data quality, data warehousing, unstructured data, legacy applications, ETL, EAI, Hadoop, and REST protocol.

At SnapLogic, we are transforming how companies connect business applications, both on-premise and in the cloud. With SnapLogic, companies can connect any combination of applications and data sources while achieving a radical improvement in cost and performance over traditional integration solutions. 

As an independent integration company, SnapLogic reduces vendor lock-in risk by providing open extensible solutions for all software, applications and infrastructure. SnapLogic was founded by Gaurav Dhillon, founder and former CEO of Informatica, and is funded by leading venture investors, including Andreessen Horowitz.

SnapLogic customers are leaders who are breaking with the costly and inflexible integration approaches of the past, ranging from multi-billion dollar corporations to innovative new growth companies.

- Conduct discovery meetings with strategic employees to gather technical requirements
  and business pains to determine if there was a business need for the SnapLogic
  integration platform.
- Create over 70 net new business opportunities with Fortune 1000 enterprises in the
  Central territory of the U.S.
- Demonstrate heavy call volume (50-60 a day) with the conversion rate of scheduling
  one meeting per day.
- Able to carry business conversations around Cloud, Big Data, and Mobile integration
  with Enterprise Architects, Directors, VPs, CTOs, and CIOs.
- Successfully executed email marketing campaigns to top IT business Executives
- Collaborate with Marketing and Demand Generation team to help bring in new inbound
  leads.
- In charge of building reports and campaigns within Salesforce.com
- Represent SnapLogic in Big Data, Cloud, and Business Intelligence conferences.

Business Development

Bisco Industries

-Promoted in April 2012
-Perform full-time bilingual inside sales and customer service
-Qualify customers and sale leads
-Fulfill monthly sales goal, capacity goals, and tele-market goals
-Go on outside sales call to close deals and attain new quotes

Sales Level 3

-Supporting sales team in electric components distributor, which includes quoting, order status, tracking shipment, and expediting.
-Hitting over 100% in daily capacity, which includes sourcing,telemarketing,follow-ups and booking orders.
-Executing monthly goals by closing deals with customers and fulfilling booking quotas.
-Visiting potential and existing customers on outside sales call.
-Performing specialize bilingual sales and customer service.
-Maintain and update customer profile database in Annita sales system.
-Tracking customer quotes and analyzing market trend.
-Execute sales goals by providing services to existing customers and perform outside sales to obtain new clients.
-Employee of the Month "Star Award" in February 2012

Sales level 1

NutriRBO

-Introduced and advertised a healthy new Rice Bran cooking oil.
-Created unique ways to provide beneficial information about Rice Bran oil through targeting specific groups with higher diabetes potential therefore increased in sales.
-Executed excellent customer service by maintaining personal relationship with customers' with routine checkups.

Sales and Marketing

UC Davis Bookstore

-Performed sales support and provided excellent customer service in a dynamic university bookstore.
-Multi-tasked well in a highly active environment serving numerous departments and customers by processing quotes and purchase orders from beginning to finish.
-Worked with the financial department to clarify account discrepancies.
-Recommended a solution for order processing and maximizing efficiency.
-Kept track of inventories through a merchandise control system known as MBS.

Assistant

An avid golfer and really passionate about coral reefs and saltwater aquariums 

Kong Achievements
-2019 Most logos 
-2021 Top Global Commercial Account Executive 
-2021 Presidents Club

Experienced Business Development Manager with a demonstrated history of working in the computer software industry. Skilled in Sales, Business Development, LinkedIn, Unstructured Data, and Social Media. Strong sales professional with a BA focused in Political Science from University of California, Davis.

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Efi Naskou (CMktr FCIM)

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