Efi Naskou FCIM

Advisor | CMO | Marketing Director | Growth Strategy | Value Creation | Consultant 
Available for Interim, Fractional, Board Advisor and NED positions.
Clients: PE, VC, FTSE, Founders, Boards
Industries: Services, Regulated, FS, Financial Services, FinTech, Technology, AI

CMO | Advisor | Consultant

Zenus Bank

Zenus is a US Digital Bank and FinTech - a pioneer in providing easy access to the US banking system for underserved people and businesses worldwide, taking banking beyond borders.

Member of the Executive Committee. I led a team of global marketing professionals launching innovative new products (GTM), delivering exceptional customer experiences, and achieving business goals. I worked closely with colleagues across regions to ensure that our marketing efforts are aligned with our overall business strategy and tailored to the unique needs of our customers in each market. I leveraged data and insights to optimise our marketing performance and measure our impact. Key activities were GTM strategies for expansion, new customer acquisition and brand and revenue growth.

Chief Marketing Officer (CMO)

Set up the Global Marketing function in London. Built a multidisciplinary team from 1 to 12+, set up processes and martech, launched the Bank, the FinTech and multiple banking and fintech products in numerous markets (BaaS, Payments, Wallets, Corporate and Personal Accounts, Metal VISA Debit Cards, BIN Sponsorship/ Card Issuance). 
Expanded client base to 120+ countries, exceeded commercial targets/OKRs and won multiple awards for brand refresh, digital acquisition campaigns/ integrated performance marketing and products.

Global Head of Marketing

Mastercard Data & Services

I provided marketing consultancy services to credit card and debit card issuers, offering strategic planning, campaign design, execution, and measurement. I specialized in lifecycle product marketing consulting and implementation, go-to-market strategy development, and end-to-end campaign execution, including post-campaign analysis. Additionally, I focused on multi-channel marketing to maximize ROI, reviewed and optimized marketing processes for issuers, managed internal and external stakeholders across various channels, including B2B, B2B2C, and B2C, engaged in business development activities such as client proposals, and conducted marketing research.

Marketing Consultant | Director

Consulting

Marketing and Brand diagnosis, strategy and tactics. Leadership and hands-on execution of strategies to solve challenges and drive commercial performance. 

Clients and projects include: Barclays Wealth & Investments, PayPal, Barclaycard, Tesco Bank, Santander, InterContinental Hotels Group (IHG), HSBC, Mastercard

Marketing and Brand Director | Consulting Contracts

Barclays

Overall responsibility for all cross-channel marketing programmes, including Smart Investor online direct investing service and Wealth Management relationship managers. I developed and planned content strategies to drive thought leadership and content generation for cross-channel distribution, created PR/Spokespeople strategies, engaged and managed stakeholders, including CIO and other executive level internal stakeholders, marketing, PR and product teams, agencies, and other partners. Additionally, I crafted annual team roadmaps, prioritized output, reviewed and evaluated suppliers/vendors to create efficiencies, and strategized, planned, and executed email marketing in the realm of digital marketing.

Vice President | Investment Marketing 

HSBC

I spearheaded the strategic development of premium, user-centered digital marketing initiatives for hsbc.co.uk, spanning desktop, mobile, and tablet platforms and encompassing all product lines. My role included optimizing user experience and journey, project management, orchestrating impactful marketing campaigns, implementing MVT and A/B testing strategies, driving SEO initiatives, refining website performance and managing agencies, providing effective team leadership and coaching to a large multi disciplinary team.

Senior Manager | Digital Customer Experience 

I managed the development and delivery of retail communications across 1400 HSBC branches in the UK, overseeing marketing assistants and a team budget of £3 million.

Marketing Communications Manager

Boodle Hatfield LLP

At Boodle Hatfield LLP, I managed customer communications and email marketing, led a comprehensive rebrand including the launch of a new website, and organised events. I also focused on website optimisation and enhancing customer journeys. My role involved marketing budget management, brand development, and executing both internal and external communications strategies.

Marketing Communications Executive

Building & Scaling Businesses

I specialise in developing and implementing commercial strategies for businesses that view marketing as a strategic lever. I believe that smart marketing investment gives companies a clear edge, helps them grow faster, and secures their market position.

With experience across startups (0 to 1), growing businesses (1 to Xmillion), and public companies, I bring a wealth of knowledge to the table. I thrive on the challenges of complex businesses and enjoy collaborating with talented people to uncover new opportunities. Leading teams and inspiring motivated professionals to achieve great results and grow is a passion of mine.

I’m looking to work with companies that value these skills and are either in a growth phase or aiming to regain their momentum with innovative ideas.

Specialties include: Business Strategy, Commercial Strategy, Product Marketing, Brand Management, Digital Marketing, CRM, Lifecycle Marketing, UX, CX, Content Marketing, PR, Go-to-Market, P&L, Agile Project Management, Executive Leadership. 

I am a Fellow of The Chartered Institute of Marketing and hold a Professional Diploma in Marketing and a Mini MBA in Brand Management. DEI advocate, mentor, AI enthusiast and Founding Partner of an AI Think Tank (Women4AInnovationFutures) with Kingston University Business School bringing business and academia together, that is dedicated to empowering leaders to harness Generative AI (Gen AI) for innovation.

Immediately available for permanent, interim, fractional leadership roles and consulting services (CMO, CxO, Marketing Consultant, Marketing Director, VP, Advisor, Operator). 

Connect with me for a chat @ efi.naskou@gmail.com 📅 https://calendly.com/efi-naskou

Financial Services | Financial Technology | FinTech | Payments | Cards | Wallets | BaaS | Embedded Finance | Open Banking | B2C B2B | CxO | Partnerships | PE | Value Creation | Insurance| Global Strategy | Commercial Growth Strategy | GenAI | DEI Ambassador | Board | NED | C-Suite | SLT | Executive Leadership

CIM Fellow- Fellowship of the CIM is the highest level of membership requiring qualification, 15+ years experience and Board level experience.

CMktr - Chartered Marketer status recognises those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up to date and is awarded on a combination of experience and qualifications.

Efi Naskou (CMktr FCIM)

ZENUS BANK

Zenus is the digital bank that welcomes people and businesses around the world to open a true (first party) U.S. bank account without the need to be a U.S registered business, citizen or resident. We offer Retail, Commercial and BaaS services. Our state-of-the-art technology, exclusive partnerships, and proprietary processes are available via our fintech platform to enable other institutions create new financial experiences for their customers.

https://www.zenus.com

Chairman Of The Board

World Match Racing Tour

The World Match Racing Tour (WMRT) is the longest running professional sailing series in the world. Sanctioned by the World Sailing Federation, it features world class sailors, Americas Cup heroes and Olympic champions with events in scenic locations around the globe. The tour is a great marketing platform for multinational companies looking for brand exposure, hospitality and recognition. 

www.WMRT.com

Executive Board Member

Advanced Markets Group

Advanced Markets offers wholesale services to institutional clients globally, providing technology access, trade execution and prime brokerage solutions directly to banks, hedge funds, commodity trading advisors, corporations and other institutional market participants. The firm offers direct market access trading in spot FX, precious metals, and contracts for differences (CFD) across financial and commodity products via various regulated entities globally.

www.AdvancedMarkets.com

FXFY

Forexify is a boutique management consulting firm and strategic investor in special situations. Predominantly focused on FinTech, we advise and invest across multiple stages in companies that have the potential to disrupt legacy business models. We offer our clients high quality, independent advice on M&A and strategic matters, leveraging our broad network of global relationships. 

http://www.forexify.com

Principal

Rejuvenation Water

Innovative, plant-based health & well-being products ranging from Ready-to-Drink beverages to Nespresso® pods sold in Costco, Amazon, Tesco, Waitrose, Ocado and many other well known locations around the world.

https://rejuvenationwater.co.uk

Board Member

Divisa Capital Group

Private Equity & Management of Financial Services businesses in the brokerage, risk management and trading industries. Regulated Broker/Dealers in 4 continents processing over $10Bio in ADV in FX, Commodities & Derivatives. Cross-connected to most trading venues, ECN's and top tier Banks. HFT Market Making and Multi-bank aggregation. Official FX Partner of UK Premier League's Watford Football club

Founder, Group CEO (GOT ACQUIRED)

Equiti Group

The Equiti Group is the parent company of some of the most forward-thinking FX and CFD brands and prime brokerage providers in the market. The Equiti Group of companies includes Equiti Capital (FCA regulated), Equiti AM (Central Bank of Armenia regulated), Equiti NZ (FMA Licensed),  EGM Futures DMCC (UAE SCA and DGCX regulated), Equiti Jordan (JSC regulated), EGM Securities (Kenya CMA regulated) and the FinTech companies AlgoLabs and Equiti US.  

http://www.equiti.com

Co-Founder, Executive Board Member (DIVESTED)

Algorithmic Laboratories

AlgoLabs is a research and development company that serves and operates within the FinTech industry. Its ‘Science of Trading’ tagline captures the essence of its strong research-driven foundations toward practical trading solutions. AlgoLabs strives to become a leading quantitative-driven, electronic market-maker that partners with counterparties, exchanges and e-trading venues globally to provide liquidity in the FX & CFD markets.

http://www.algolabs.com

Founder, Executive Board Member (GOT ACQUIRED)

Equiti Capital

Award winning FCA regulated boutique prime broker offering bespoke bank + non-bank Forex and CFD liquidity to institutions and professional investors via margin or credit relationships. Offices in United Kingdom, United States, New Zealand, Armenia & Kenya

The firm (Divisa Capital) was acquired by Equiti Group in 2017 and rebranded into Equiti Capital.

Alpari (UK) Ltd

Founded in 1998, the Alpari Group is one of the world’s fastest growing providers of online foreign exchange (“FOREX”, “FX”) trading services, with 50+ offices in 20+ countries, including London, New York, Shanghai, Dubai, Moscow, Mumbai and Frankfurt, serving clients in more than 150 countries. With monthly trading volumes in excess of USD 210 billion, over 170,000+ active Live accounts and 630 employees worldwide, The Alpari companies are almong the largest global Forex brokers.

Chief Commercial Officer

Banker, FinTech entrepreneur and a veteran of the online trading industry. C-Level management and M&A experience in Americas, Europe, MENA and APAC. 

After two decades in the broker/dealer/HFT space he founded Zenus Bank as a solution to many of the cross-border payment & financial inclusion problems witnessed around the world. Zenus is the first bank in the U.S. designed for international clients. With the latest in digital banking technology and an international banking license, Zenus allows people and businesses around the world to open a true (first party) U.S. bank account without the need to be a U.S registered business, citizen or resident.

Our state-of-the-art technology, exclusive partnerships, and proprietary processes are available via our fintech platform to enable other institutions create new financial experiences for their customers.

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Efi Naskou (CMktr FCIM)

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