Demandii

- Efficiently developed and executed full-cycle recruitment campaigns, onboarding new team members within a month. I’m most proud of maintaining a 100% response rate to every candidate who applied or reached out personally. 

Responsibilities included creating job postings, screening applications, conducting initial calls, coordinating challenges, participating in final interviews, preparing scorecards, and managing onboarding processes.

- Collaborated on sales and marketing initiatives, setting up 50+ founders with Sales Navigator and creating industry-specific lead lists. Leveraged tools like Lead Delta and HighLevel to streamline processes and drive results. Helped founders increase their followers and connections on a monthly average of 30%

-Successfully hosted multiple virtual events with 1,000+ attendees, boosting engagement and enhancing the company’s brand presence.

Marketing and Talent Acquisition Manager

- Successfully guided 50+ founders and CEOs through seamless onboarding with various software platforms, utilizing phone consultations, email support, and Zoom screen-sharing sessions to ensure a smooth transition.

- Identified and resolved technical issues by testing, troubleshooting, and providing actionable feedback to teams and software providers for improved implementation.

- Implement new company policies and procedures and develop innovative improvements to promote efficiency and retention.

Operations Manager

lilford taylor real estate team

- Manage day-to-day office operations, including scheduling, correspondence, and record-keeping.

- Oversee document preparation, filing, and organization, such as contracts, listings, and property documentation.

- Handle mail, email, and phone communications, directing inquiries appropriately.

- Act as a central point of contact for the team, ensuring smooth communication among agents, brokers, and support staff.

- Assist with marketing campaigns, including creating property flyers, brochures, and email newsletters.

- Coordinate photoshoots, open houses, and other promotional activities.

- Ensure the office is well-maintained, organized, and fully stocked with supplies.

Office Manager

Powered by Search

My role as a people manager and senior leadership team member was to engage, encourage, and promote company culture.

- Executed full life cycle recruiting and assisted with developing HR processes and company growth map while focusing on team retention.

- Spearheaded in-person InboundCon marketing conference for 500+ attendees. My responsibilities encompassed every aspect of event planning, including venue selection, logistics coordination, speaker arrangements, catering management, and ensuring seamless execution from start to finish.

- Organized company events quarterly, birthday and work anniversaries

- Accounts Receivable/Accounts Payable

- Managed calendars of CEO, CFO, Vice President of Sales and Marketing

- Administered company benefits through League

- Managed processes, data collection, and reporting for various tools such as 7 Geese, HR Purely, Team happiness scores

Operations and People Manager

Kale Eatery

Owner

Amber Restaurant & Bar

Assistant Manager

Sunny Cafe

General Manager

Hi, I’m Edyta! With over 8 years of experience helping startups scale, I specialize in operations, talent acquisition, and creating impactful events. My background as a restaurant entrepreneur taught me resilience, customer focus, and operational excellence—skills I bring to every role.

Highlights include:

- Talent Acquisition: Managed the full HR cycle, from job postings to hiring nearshore/offshore talent and seamless onboarding.

- Event Management: Organized virtual events with 1,000+ attendees and led InboundCon, a marketing conference for 500+ participants.

- Sales Development: Helped 50+ B2B founders and CEOs build LinkedIn sales pipelines through Sales Navigator and connect with their ICP.

Outside work, I enjoy nature, travel, and exploring interior design and construction projects. I’m also deeply committed to volunteering and supporting animal welfare causes.

Looking forward to connecting!
Edyta (Edit-ah)

Edyta McKindsey

Mavuus

We are on a mission to help CMOs and senior marketers elevate their influence at the executive table. Through building a community, connecting the right people and sparking the right conversations.

Founder and CEO

Pivotree

Director of Marketing

Senior Marketing Manager

Agility Inc

- Deliver integrated strategic marketing plans to advance company brand identity, broaden solution awareness, increase visibility of the value proposition and generate qualified prospecting traffic across key target audiences
- Direct demand generation strategies to grow top funnel activity and deliver an increase in sales-ready leads. Develop sales enablement materials to boost lead-to-opportunity conversion ratios
- Develop and oversee implementation of marketing programs across online and offline channels, including email, social media, SEO, SEM, website, digital advertising and direct mail
- Lead and direct implementation of marketing communications including content marketing, client communications and thought leadership programs; oversee execution processes to ensure consistent brand messaging across all appropriate channels
- Create and manage public relations strategy to build company brand and thought leadership to grow awareness and generate new opportunities within targeted audiences
- Define Go-to-Market strategies in partnership with Product Management, Technology and Sales

PointClickCare

- Work with sales and marketing leadership to define sales support initiatives. Identify gaps by personally engaging with sales reps, running focus groups and shadowing their prospecting activities
- Act as a liaison between sales and marketing by establishing a clear communication process
- Gather feedback from the sales team on a regular basis to constantly improve marketing support programs
- Work with the Marketing Communication and Product Marketing teams to help create written content that aims to advance sales efforts 
- Ensure that content and related programs are developed for all stages of the sales cycle to help sales reps influence decisions makers and build trust with their prospective clients
- Train the sales team on the use of marketing and sales enablement materials
- Work closely with the Programs team to ensure that sales touch points are successfully implemented into nurture streams

Marketing and Sales Alignment Manager

- Drove the overall development, execution and success of integrated lead generation programs targeting net new and existing customers
- Had overall ownership for lead generation program timelines, ensuring that all activities occur as planned, including scheduling, design, production and distribution
- Worked with team members to oversee the implementation of integrated campaigns across all channels (direct mail, email, web, and trade shows)
- Reported campaign performance and provided post campaign analysis
- Optimized lead qualification and tracking to ensure lead handoff process is current, documented, communicated to sales and effectively executed

Marketing Campaign Manager

Dundas Data Visualization Inc.

- Directly managed a marketing team of 5 people 
- Developed strategic and marketing plans to further sales objectives, increase demand and lead generation, as well as increase company brand awareness	
- Managed a range of tactics, such as re-brand, digital marketing, PR, thought leadership, events and speaking engagements
- Continuously monitored market conditions, financial results and performance metrics and made adjustments to a marketing plan as required 
- Delivered ROI focused measurement reporting; planned and controlled marketing budget
- Created and maintained strong online presence, which included websites, microsites, blogs or other social media presence
- Managed the community of prospects and clients; developed and implemented lead nurturing strategies

Demand Generation Manager

- Developed and executed marketing campaigns on time and within budget, involving a range of tactics such as digital marketing, PR, thought leadership, events and others
- Created and upheld an editorial calendar to track the status of campaigns
- Continuously monitored program metrics to track performance of marketing activities with a focus on ROI
- Developed comprehensive search strategies to optimize company website – SEO, SEM, Google AdWords & PPC
- Managed placement of print advertisements, banner ads and presentations, liaising with external vendors and associations

Digital Marketing Specialist

Crystal Fountains

- Developed and executed marketing and communication strategies for the company to build product awareness, generate quality sales leads, and drive revenue growth	
- Researched, defined and analyzed the competition, identifying target markets and determining key market messages 
- Generated leads through various Marketing channels and created effective campaigns to turn prospect leads into clients 
- Enhanced online presence; created new concepts and ideas for the website, as well as developed relations through engagement in social media networks
- Developed comprehensive Search strategies and reported using SEO, SEM, Google AdWords, and other PPC tools
- Executed program/campaign goals, reported metrics, tracked results, and reported outcomes to the Sales and Marketing team
- Planned, coordinated and attended marketing events, such as trade shows, conferences and product training seminars
- Liaised with PR agencies and helped them build stories on company news and updates 
- Developed creative copywriting; produced innovative marketing materials, including sales brochures, email blasts, ads
- Was responsible for monitoring budgets and providing ROI analysis

Marketing Specialist

Wietzes Toyota

- Built programs for an excellent customer service
- Researched and recognized client needs, providing feedback and recommendations to the Executive Team
- Collaborated and liaised between the marketing group and sales department
- Identifyed and developed process to build new relationships with clients
- Managed budgets, business reporting and monthly analysis; liaised with outside vendors and agencies
- Led the process of preparation, creation, and distribution of all marketing materials, including ads, brochures, e-mails, presentations, and event specific materials
- Ensured customer management system set up is accurate by contacting salesmen for updates on a bi-weekly basis

Marketing & Sales Coordinator

Hi friends, thanks for checking out my profile. I absolutely love connecting with like-minded individuals, so don’t hesitate to say hi 👋.

I’m a lover of all things marketing – but if I had to choose a favorite, it would be storytelling. I’m a sucker for a good opportunity to get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an interesting story that truly engages and captivates the audience.

Over the last 15 years, I’ve had the fortune to work alongside some of the most talented marketers out there – listening, learning, and observing from various fields of the monstrous marketing machine. I’ve learned that the power of marketing can’t be boxed in and creativity is not a nine to five job, it can’t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. 

Having now launched my own company, Mavuus, I’ve also learned the true power of personal branding. Turns out that by regularly sharing authentic content about you and your journey, you can achieve outstanding results without investing any real marketing dollars. So I now work with other executives to help them grow their LinkedIn presence via creative storytelling. 

Connect with me to learn how I can help elevate your personal brand.

taplio

The Battle

Edyta McKindsey

Dilya Abushayeva

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