Demandii

- Efficiently developed and executed full-cycle recruitment campaigns, onboarding new team members within a month. I’m most proud of maintaining a 100% response rate to every candidate who applied or reached out personally. 

Responsibilities included creating job postings, screening applications, conducting initial calls, coordinating challenges, participating in final interviews, preparing scorecards, and managing onboarding processes.

- Collaborated on sales and marketing initiatives, setting up 50+ founders with Sales Navigator and creating industry-specific lead lists. Leveraged tools like Lead Delta and HighLevel to streamline processes and drive results. Helped founders increase their followers and connections on a monthly average of 30%

-Successfully hosted multiple virtual events with 1,000+ attendees, boosting engagement and enhancing the company’s brand presence.

Marketing and Talent Acquisition Manager

- Successfully guided 50+ founders and CEOs through seamless onboarding with various software platforms, utilizing phone consultations, email support, and Zoom screen-sharing sessions to ensure a smooth transition.

- Identified and resolved technical issues by testing, troubleshooting, and providing actionable feedback to teams and software providers for improved implementation.

- Implement new company policies and procedures and develop innovative improvements to promote efficiency and retention.

Operations Manager

lilford taylor real estate team

- Manage day-to-day office operations, including scheduling, correspondence, and record-keeping.

- Oversee document preparation, filing, and organization, such as contracts, listings, and property documentation.

- Handle mail, email, and phone communications, directing inquiries appropriately.

- Act as a central point of contact for the team, ensuring smooth communication among agents, brokers, and support staff.

- Assist with marketing campaigns, including creating property flyers, brochures, and email newsletters.

- Coordinate photoshoots, open houses, and other promotional activities.

- Ensure the office is well-maintained, organized, and fully stocked with supplies.

Office Manager

Powered by Search

My role as a people manager and senior leadership team member was to engage, encourage, and promote company culture.

- Executed full life cycle recruiting and assisted with developing HR processes and company growth map while focusing on team retention.

- Spearheaded in-person InboundCon marketing conference for 500+ attendees. My responsibilities encompassed every aspect of event planning, including venue selection, logistics coordination, speaker arrangements, catering management, and ensuring seamless execution from start to finish.

- Organized company events quarterly, birthday and work anniversaries

- Accounts Receivable/Accounts Payable

- Managed calendars of CEO, CFO, Vice President of Sales and Marketing

- Administered company benefits through League

- Managed processes, data collection, and reporting for various tools such as 7 Geese, HR Purely, Team happiness scores

Operations and People Manager

Kale Eatery

Owner

Amber Restaurant & Bar

Assistant Manager

Sunny Cafe

General Manager

Hi, I’m Edyta! With over 8 years of experience helping startups scale, I specialize in operations, talent acquisition, and creating impactful events. My background as a restaurant entrepreneur taught me resilience, customer focus, and operational excellence—skills I bring to every role.

Highlights include:

- Talent Acquisition: Managed the full HR cycle, from job postings to hiring nearshore/offshore talent and seamless onboarding.

- Event Management: Organized virtual events with 1,000+ attendees and led InboundCon, a marketing conference for 500+ participants.

- Sales Development: Helped 50+ B2B founders and CEOs build LinkedIn sales pipelines through Sales Navigator and connect with their ICP.

Outside work, I enjoy nature, travel, and exploring interior design and construction projects. I’m also deeply committed to volunteering and supporting animal welfare causes.

Looking forward to connecting!
Edyta (Edit-ah)

Edyta McKindsey

Carol’s Lobby | Investigating the Support Gap | Documenting the Rise of Women-Aspie Founders

The Authenticity Marketplace for Focused Intelligence

The Authenticity Marketplace represents an untapped economic opportunity where storytelling, branding, and personal recovery intersect for high-IQ, neurodivergent, and burnout-affected individuals. This market focuses on monetizing and amplifying authenticity through platforms, services, and content designed for focused intelligence—the hallmark of innovation and problem-solving in niche fields.

Market Segments
	1.	Women Founders in Burnout:
	•	Late-diagnosed neurodivergent individuals trapped by systemic inefficiencies.
	•	Estimated 20% of 14 million women-owned businesses in the U.S. experiencing burnout due to unmet personal and professional needs.
	2.	Niche Innovators and High-IQ Professionals:
	•	Specialists in emerging industries like life sciences, tech, and sustainability who require tailored branding solutions.
	•	Estimated TAM: $50 billion+ globally in niche-targeted professional development and branding services.
	3.	Mental Wellbeing Solutions for Entrepreneurs:
	•	Market for burnout recovery programs and resources is projected to grow 15% annually, currently valued at $7 billion.
	4.	Media Platforms for Authentic Storytelling:
	•	Growing demand for platforms and services that amplify unfiltered, personal narratives.
	•	Includes docuseries, micro-content platforms, and safe-space branding hubs.

Why Now?
	1.	Rising Awareness of Burnout:
	•	A growing understanding of burnout as an epidemic in high-performing women, especially those navigating neurodivergence or post-trauma recovery.
	2.	Shift Toward Authentic Branding:
	•	The marketplace increasingly values transparent, mission-driven brands over polished, impersonal ones.
	3.	Emerging Tools for Monetizing Niche Intelligence:
	•	Advances in AI, storytelling platforms, and micro-funding make it easier to scale authenticity-driven markets.

Co-Founder

RareChannels: 🔄 Findability for Authenticity - Complex problems in emerging sciences require focus

“I have a new and unique way to reach and serve your elusive customers.” 
 
Niche branding membership for specialized B2B and rare disease Pharma
 
“Timed and targeted engagement was a sinking ship prior to 2020 and then it sunk. A vision for a simplified replacement for that ship was the beacon leading my never failing passion project since October 2017.”
 
The Problem RareChannels solved:
“Our platforms for the conversations we are having don’t need to reach the whole universe by using the models that own and control the design and monetization motives behind timed and targeted B2B connectivity within emerging life sciences innovation.”
 
Working as a specialist in highly strategic networking; solving for new challenges and the needed pathways for emerging & complex life sciences, along with the ever-changing healthcare system, and patient access channels; relevant and reliable resources to find the authentic personnel to connect and collaborate were once corralled and delivered by aligned and efficient motives.
 
“Managed Care Pharmacy” was a small and highly specialized sector of an exploding space - Managed Healthcare.
- AMCP Who’s Who annual reference
- Conference speakers and attendee lists at ie PCMA, MMS, Asembia
- Live networking was the most efficient and valuable method for advancing projects and long term relationships required in complex B2B, however years later there were too many entries capitalizing on this value, generalizing for scale, adding numbers of events that were unsustainable for niche B2B entity budgets and calendars. An inflection point in focus and relevance, RareChannels was a vision for a niche-branding membership model delivering unbiased findability for reliable authenticity.
- After 2020, a pivot was needed to ensure the global shutdown of remote locations for these venues would not create barriers for RareChannels proven concept and product market fit for our VIP networking receptions and searchable online professional reference.

Founder

Theratechnologies Inc.

Built complete distribution network strategy for Orphan drug in the HIV space, including channel/infusion partners, patient support, data and hub services, managed markets access strategy, as well as estimated costs to the brand for channel and patient support. Launched Egrifta's return to market with a new manufacturer and coordinated data, ordering, 3PL, HUB activities with newly created specialty pharmacy network; manage SPP/wholesaler contracts and relationships, prior-auth management, mapping patient payer/pharmacy benefits to in-network SPP, mapping PBM/SPP/payers, sales force managed markets training and problem solving, formulary review management, HUB/call-center partnership/assistance, data mining and interpretation, building strategy for re-entry to the US market

Director, Market Access & Channel Management

Lineage Cell Therapeutics

♣	Launching 505b2 epinephrine auto-injector to Managed Markets, profiling all 50 states of payers, PBM’s and State Medicaid accounts to prioritize / target. Bringing a VC generics company to the Commercial pharma world, including sales force development and training, targeting
♣	Had CEO face-to-face with the top contacts at 4 of the largest PBM’s within 7 weeks of hire 
♣	Brought 9 Medicaid and Commercial contracts for preferred positioning within 5 months of hire

Director, Managed Markets

Octapharma

♣	Specialty product business in bleeding disorders, development of managed care targeting and strategy for return of IG to market
♣	Specialty Pharmacy account responsibility for CuraScript, TelDrug, Diplomat, CVS/Caremark, Walgreens, BioRx, RightSource, Triessent, ITSRx, Cresent, BioFusion

National Account Manager

Grifols

♣	Specialty Pharmacy account responsibility for CuraScript, TelDrug, CVS/Caremark, Walgreens, BioRx, RightSource, Triessent, ITSRx:  managing contracting and pull-through with Take-or-Pay contracts
♣	Managed Care account responsibility for ESI, CVS/Caremark, WellPoint, Humana, Cigna, Prime Therapeutics, HCSC, Priority Health, HealthPartners, Healix, multiple Blues plans:  Preferred formulary and access 
♣	Detailed reporting of days-on-hand vs purchase/take of Specialty accounts
♣	Organized/orchestrated numerous executive summits to include both Talecris  and large customers executive teams
Reached >140% of target on pull-through with IG in Central Region SPP accounts in Q4’10 and Q1’11

Corporate Account Executive

♣	Nation’s top Express Scripts National Account Manager with over 12 years of experience with Custom Account and CPM management through deep customer knowledge and leadership of Regional Account teams
♣	Exclusive mail agreement contract and terms completed with ESI worth $40MM  
♣	Extensive knowledge of decision team and influential relationships with Humana with account responsibility
♣	Launched Cimzia, a biologic immunology product to Managed Care Med D and B, CuraScript Specialty Pharmacy, buy-bill scenario, all including service HUB agreement negotiation with RxCrossroads valued over $14MM
♣	Overwhelmingly successfully launched Neupro for Parkinson’s, Venlafaxine Extended Release Tablets price play 505B2, Keppra IV and XR for epilepsy, Cimzia for Crohn’s and RA, Xyzal for allergy with a co-promote partner sanofi-aventis, first to complete all formulary addition agreements for every product launched, well under maximum discounts available
♣	130% bonus target reached in 2008
♣	Elevated knowledge of e-prescribing initiatives with State and National Government and active PCMA member

National Account Executive

Critical Therapeutics

♣	Account coverage for all national MCOs, accomplished 100% account relationship development in 6 short months, including WellPoint, Prescription Solutions, Aetna, Cigna, Humana, MedImpact, Caremark, Express Scripts, Prime Therapeutics 
♣	Contracting for Medicare pt D PDP’s
♣	Leadership to Business Unit Directors for all regional plans
♣	Successful lobbying of USP for therapeutic class separation for 5-LO inhibitor, Zyflo

Director, Managed Care

Novo Nordisk

♣	PBM specialist, Express Scripts and Caremark responsibility. Contracting strategy for rebates and Medicare Part D
♣	Field pull-through programs with regional and district/representative level
♣	Employer groups and employer coalition strategy development. P4P program development for diabetes initiatives with ADA

AstraZeneca

2000-2003		Senior Medical Information Scientist, Managed Care
♣	High level detailing with sales force. Clinical expert for medical thought leaders
♣	Development of business plans for medical grants and clinical trials
♣	Interview, hiring and managed care peer coach for MIS team. Presentations to multiple audience types

1999-2000		Managed Care Strategist, Respiratory
♣	Developed 4 product contracting strategies. 4 direct reports
♣	Developed the managed care account leader training, planned and moderated advisory boards
♣	Assisted in managed care sales calls. Positioned disease management programs for customers
♣	Developed managed care and trade launches for 2 new products with record-breaking success

	1995-1999		National Account Manager, Managed Care
♣	Covered 8 states (IL, IN, CO, AK, OK, MO, KS, TX). Developed analysis and reports for account performance and ROI
♣	Provided managed care leadership among multiple customer segments: PBM, Trade, HMO, GPO, Wholesalers
♣	Launched 4 products to trade and wholesalers and negotiated / managed multi-million dollar contracts
♣	Performed extensive training to district and regional levels. Completed the most pull-through programs in the company
♣	Accomplished top account market share change in 1996 and 1997
♣	Lead managed care team in pull-through programs and market share change for 3 years
♣	Partnered with and lead 3 districts to top 5 in company

I’m not building another startup. I’m building the infrastructure that should’ve existed before women like me burned out.

I’m the founder of Carol’s Lobby; a trauma-informed venture studio and narrative-driven rescue mission for high-capacity, system-erased founders. I lead with lived experience: autistic burnout, executive function breakdown, and being mislabeled for years inside an ecosystem that never made space for minds like mine.

Carol’s Lobby is both a brand and a blueprint:
   •    A venture pipeline that starts with recovery, not performative resilience
   •    A media studio where unscripted narratives become investable IP
   •    A prototype for infrastructure that replaces webinars with real scaffolding
   •    A residential village model where founders live, heal, and build in flow state

I’m designing founder sanctuaries, not accelerators.
Narrative equity, not pitch deck polishing.
Outcomes, not optics.

If you’re an investor, operator, researcher, or ecosystem partner who understands that supporting execution starts with protecting cognition, let’s talk. We don’t need more noise. We need new infrastructure.

Currently raising bridge capital for:
   •    Founder Burnout Documentary Project 
   •    First Startup Family Farms Pilot Location
   •    Launch of the $3M Venture Studio & Giving Tree Network

Resourcing Founders Is Not Charity, It’s an Economic Imperative

For years, I held everything together through sheer willpower, navigating a world that never recognized the way my brain works; until burnout stole my ability to function, communicate, and advocate for myself. Not because I lacked ambition, talent, or ideas, but because I lacked the scaffolding for executive function support that should have existed.

Founder burnout is not a personal failure. It is a systemic failure.

The startup ecosystem celebrates resilience while stripping founders of the very support that makes resilience possible. It expects us to self-fund our survival, navigate illogical bureaucracies, and execute at peak performance; without executive function scaffolding.

This is why I am building Startup Family Farms; a new category in founder recovery and brand security.

This isn’t a retreat. It’s a venture pipeline.

When you eliminate survival barriers, execution accelerates. When founders can stay in flow state, startups scale faster.

#WeAreDandelions #WomenFindingAutismInBurnout #FounderFirstFunding #StartupFamilyFarms
#WhistleblowingAbleism 


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The Battle

Edyta McKindsey

Carol J. Dickerson, Pharm D

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