Lassie & Edward Zia's Business Community ❤️

Lassie & Edward Zia work together to create an International Community of Influencers to help everyone win big on LinkedIn and CONNECT with each other in style!

They help people grow on LinkedIn, become well known leaders and attract legendary opportunites.

Edward also loves Microsoft & LinkedIn and has worked directly with them for many years 🔥

To learn more, please reach out to Edward direct and also visit his website at www.edwardzia.com

LOVE YOUR WORK ❤️❤️❤️

Linkedin Certified International Master Coach & Community Leader

Meetup

Edward Zia is a Meetup City Orgraniser for Australia and honoured to work directly with the Meetup HQ New York Team.

In these times, it involves supporting the Mental Health of entrepreneurs and professionals on many levels. This is through helping people run online events and safe face to face events (where possible in these times).

It's an honour and please reach out to Ed if you'd love to talk.

Meetup Community Leader (Australia)

Teachable

Edward Zia is totally honoured to be a Creator & Leader with Teachable. He loves Teachable himself and also helps other people use Teachable to grow their global businesses and online communities. He loves their work so much!

Teachable Creator & Leader

Australian Marketing Institute

The Australian Marketing Institute ("AMI") is Australia's leading professional marketing association and it's been a core part of my Edward's life since he finished with the Australian Military.

He is a Facilitator, Educator and Fellow with the AMI. This includes educating Professionals, Students and the Community into Marketing Best Practice. 

Edward's Details are FAMI CPM 32302

Facilitator, Mentor, Fellow & Certified Practising Marketer (FAMI CPM 32302)

NSW Business Chamber

NSW Business Chamber is Australia's Leader in the space offering powerhouse events, services and opportunities to help businesses maximize their potential.

Edward Zia is Host & MC for the Chamber. This includes:

* Helping run key events with passion, energy and in accordance with the values of the Chamber.

* Promote the Chamber's many services, events and high end programs.

* On board and educate new members.

* Work with key government stakeholders and industry influences to support the Chamber and it's members.

* Support the NSW Business Awards to help it become as successful as it can be.

In this role, Edward has invited hundreds of people to visit the Chamber, delivered high energy experiences and helped many win big.

Host, Master of Ceremonies & Facilitator

4Networking.biz

In early 2006 Business Link filmed 4Networking as an example of a start-up using the internet at the heart of its operation. 4Networking was chosen from 24,000 businesses as one using modern values and technology to grow its network

4Networking Australia was established later down the track, as a relationship based Networking Organisation, which Edward Zia had the privilege to be part of the first 10 Members and was instrumental in the establishment of all of the original Networking groups.

50% Social / 50% Business / 100% Fun - it's was a great culture, Edward proudly promoted 4Networking and invited people to get involved with the Group. It's an inclusive, friendly "Can-Do" culture with people are their biggest edge.  

As part of Edward's involvement with the Organisation, he had the opportunity to visit the Original UK Chapter in 2014, and learnt from the Original Founder of 4networking in London, Brad Burton.

4Networking Australia Regional Leader

Wrest Point

Wrest Point Casino Hotel is the first Casino opened in Australia.

Within the Hobart landscape, it is a tourist icon and offers up to 4.5 Star Accommodation with a variety of Restaurants, Bars, Gaming and Entertainment facilities.

In this Executive role, I was responsible for the Casino’s marketing function.  The key was to maximise the value and output of the company’s marketing teams and provide specialist advice to directors and senior executives.

I built a very strong Marketing Team that delivered key outcomes including highly profitable Gaming Promotions, Driving Accommodation & Bookings, Improving Customer Satisfaction and Creation of a Customer Service Culture.  I also delivered a successful 10% cost-down in the Marketing Budget while achieving revenue targets.

Marketing Director

Banjo's Bakery Cafes

Banjo's Bakery is a National Bakery Cafe franchise with 35+ stores across Australia.

This was a "Retail Marketing Manager" role which had a Strategic & Operational element to it.  The focus was to ensure that the activities of the business were aligned to deliver maximum value and that marketing objectives were consistent with corporate objectives.

National Marketing Manager

Henkel

Henkel Australia and New Zealand (A/NZ) have approx. 1000 staff, 8 sites with a mix of manufacturing and office facilities and own brands such as Schwarzkopf, Loctite and Sellotape.

I worked in the industrial "Surface Technologies" division.  During my time there I increased the company’s sales within my territory by 10% which included achieving aggressive targets, expanding the company’s revenue base from existing accounts, securing new accounts, optimising prices to maintain margins and managing high profile accounts including Qantas, the RAAF, Boeing, Amcor and Visypak.

It was a great place to work post my Military & Policing experience and a big thank you to a great international company!

I learned about Sales and also started my journey into Marketing as while working full time, I started studying my Post Graduate in Marketing & Management. Makes lots of sense when I look back on it!

Key Account Manager

Australian Army

I joined the Australian Army when I was 19 years old and honoured to serve as a Sapper / Combat Engineer.

This involved lots of work with construction, explosives and also search. 

I worked in various deployments and was honoured to be offered a secondment to the Australian Federal Police (working in Drug Enforcement).

It was the time of my life and my career ended early due to an injury.

I totally loved it and highly recommend the Australian Army and the Australian Federal Police to anyone who wants to serve their country and have an exciting life.

Combat Engineer (Sapper/Private)

I LOVE LinkedIn & Microsoft ❤️ LinkedIn Certified 🌏🌍🌎 Meetup Community & Business Networking Leader 🥂 Speaker 🎤 Master Influencer & Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Veteran ✝️ Christian 💍Lassie Zia

Edward Zia loves helping people become legendary LinkedIn Influencers and connecting everyone to likeminded winners. He's honoured to be married to the legendary Lassie Zia 💍

Ed also LOVES LinkedIn & Microsoft ❤️ so much!

He's Marketing Mentor Certified Practising Marketer (CPM) & International Master Coach and has mentored thousands of winners globally to help them get more clients, win top positions and become leading personal brands. As Master Grade Coach, Edward has exceeded the threshold of 10,000+ Personal Coaching Hours making him a leader in his field. He's helped individuals generate millions and millions of dollars and loves it so much ❤️

He's also proud Veteran who started in the Australian Army as a Combat Engineer and was honoured to be invited to work in the Federal Government on Drug Enforcement & Organised Crime taskforces.

Edward has lived many lives with incredible ups and downs from being at the bottom of society and doing it tough; walking the mean streets finding out information to protect the public, right through to managing teams of elite professionals and helping thousands build bigger businesses. 

Today Edward works with his clients and works directly with key organisations such as Microsoft, Teachable, Meetup, LinkedIn, Business Australia, the Australian Government and more to get the latest knowledge and support great people. Edward is also a proud Christian & Templar, working behind the scenes in various charities and political change to do his small part in fighting for justice and helping the world become a better place. 

He also has become an Australian Top Google Guide and has a side passion for discovering 5 star businesses and locations.

Reach out to Edward via LinkedIn and he loves connecting with like-minded winners.

Edward Zia

In 2017, retired 🇺🇲 Marine Staff Sergeant Jose Sanchez, who lost part of his left leg in Afghanistan, ran the entire Boston Marathon carrying the American flag ⭐️

Love this man! 🫡

I ❤️ Linkedin & Microsoft 💻 LinkedIn Certified Consultant ✈️ Meetup Business Network Community Leader 🎤 Master Influencer, Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Army & Police Veteran ✝️ Christian

The time when Steve Jobs pulls a MacBook Air out of an envelope and made marketing history 😘❤️

Princess Diana 👑 cleverly wore the same gym outfit every day to outsmart the paparazzi—knowing they wouldn’t bother taking photos of her in the same look over and over.

She so rocked x

Love ⭐️ to share our LinkedIn Mastery Workshop with you ❤️@ https://lnkd.in/gGVY4rfB

10AM Sydney Time Saturday 29th November 2025 🔥

Book above and any questions, message me ✈️ 

Have a top weekend too x

Navy Seals Extreme Water Training 😱❤️

Join 🌿 our weekly Business Networking Zoom Monday 8PM Sydney Time ❤️😘✈️@ https://lnkd.in/gHYni5G

We aim to run the Zooms every Monday & Thursday 8PM Sydney Time and always use the same Zoom link. Please keep it with you so you can jump in and join us anytime! 

For security reasons too:

- Please make sure you have a Zoom Account when you log in and use your full name

- If it asks for a password, use:

IAMAWESOME

Guests are most welcome + like share comment + feel free to invite others!!!! 🟣 Love too also thank our legendary Community Leaders & More:

Helen Bauzon
Henry Wong 
Michael Sterling 
Ruth Ashford
Daniel G. Taylor
Felisa M. 
Karen Clark
Lara Arden 🏆 Awards Coach  
Abu Khan
Reena Strehle
Cristina Davy ❤️
Pjero Mardesic
Joshua Niven
Mary Scott
Amir Meshel
Dr. Alexander Westenberg 
Annette Jordan Ms. Mortgages ♥️
Mitch Toner 
Yoko Timbs
Danny A Shannon   
Sarah Kono 
Pratik Dave + Gail Dave
Bronwyn Penhaligon
Michelle Peel 
Ashish Malhotra 
Jess Tran Tavitian & Victor Tavitian
Joansy King 
Marlon De Cruz 
Narasimha Rao Peddada
Tony To   
Ivan Kaye 
Matthew Erwin   (SF FINSIA) 
Avrill Juriansz 
Annette Bacon 
Pramod Mudalagiri Gowda + Alaka Satapathy 
Penny Wang
& Lassie Zia 🇦🇺

and many friends! Thank you to LinkedIn for supporting us too!!

Corvus Empowerment Solutions

Provide operational transformation consulting to $1M-$10M companies using The Corvus Methodology™.

  • Execute 90-day kick-start plans that serve as the foundation for long term transformation and measurable results: 20+ hour weekly time liberation, 70% reduction in founder decisions, 14-day business continuity
  • Integrate AI-powered analytics (Claude, OpenAI) and OKR platforms for real-time performance tracking
  • Run weekly operational syncs, own execution, hold teams accountable—operator, not advisor
  • Small number of concurrent clients ensuring boutique focus on sustainable transformation

Fractional COO

The Outlier Project

The Outlier Project  is the leading private membership community for anyone who believes people are a company’s greatest asset.

Member

Premier Martial Arts International

Built and scaled two martial arts schools during COVID

  • Scaled to 100+ members across two locations through relationship-focused operations
  • Amplified student-centered operational model that drove retention during crisis
  • Aligned operational frameworks to environment and staff capabilities

Multi-School Franchise Owner

SunTrust

Led HELOC pricing transformation in highly regulated banking environment.

  • Delivered 74 basis point improvement in return on assets through two back-to-back pricing optimizations within 9 months
  • Secured buy-in across departments during organizational complexity
  • Championed analytics-driven decision frameworks for improved decision making

Senior Vice President

Cox Automotive Inc.

Led enterprise operational transformations serving $1B+ annual revenue across 68 locations, delivering $50-80M in captured value through systematic process optimization.

  • Deal Management Automation: Reduced approval cycles from 2 weeks to 22 minutes (60% improvement) via Salesforce architecture, processing hundreds of millions in annual transactions. CEO cited as "game changer." Presented at Dreamforce on behalf of vendor partner as a client success story.
  • Pricing Transformation: Identified $300M+ in optimization opportunities across 68-location network; delivered $50-80M in realized value through comprehensive market repositioning.  
  • Standardization Initiative: Consolidated 68 custom rate cards to 8 formulaic structures, achieving 83% operational efficiency improvement.  Received innovative leadership award for solution.
  • Change Management: Transformed stakeholder resistance into adoption through 50+ roadshow sessions using listening-first approach. Built relationships with regional VPs to drive all operational improvements for pricing and deal operations.
  • Stakeholder Alignment: Led cross-functional transformations spanning IT, Sales, Finance, and Operations - proving that the right systems create freedom, not dependency.

Senior Director

Georgia-Pacific LLC

Managed trade operations for consumer brands portfolio including Angel Soft, Dixie, and Brawny. Built foundational understanding of how operational systems impact both financial performance and team effectiveness.

  • Optimized trade-to-sales ratios across major retail partnerships
  • Developed negotiation tools empowering sales teams

Manager

The Home Depot

Graduate of two year development leadership program, which included leadership positions within corporate office and at store location.

LYCOS

Consumer facing and internal tool development expert, including main search and automated workflow systems.

Senior Software Engineer

Be the CEO of your life 💪 Achieve your professional purpose along with wealth and well-being 💪 Take “The Ascent” to your desired heights and definition of success 💪 Schedule a free, no obligation chat to learn more!

Your business should give you more life, not consume it.

Hi, I'm Scott—I help founder-dependent businesses architect operational freedom, bringing 25+ years across Fortune 500 companies and entrepreneurial ventures.

Three perspectives shape how I work:

Fortune 500 Executive: Delivered $50-80M in captured value at Cox Automotive through systems reducing approval cycles by 60%. 74 basis point revenue improvement as SunTrust SVP in highly regulated banking environment. Built operational frameworks serving $1B+ annual revenue.

The Hard Lesson: Along the way, I learned what happens when effective systems aren't in place for yourself. Hospital bed. Blood pressure at stroke levels. The irony? I could architect freedom for others but not myself.

Entrepreneurial Operator: Became multi-location franchise owner during COVID—building operations from scratch and scaling two locations to 100+ members during pandemic shutdown, managing P&L and living the 80-hour weeks that trap most founders. Theory met reality. I learned what founders actually need isn't more frameworks—it's systems aligned with how their business and team actually operate.

Today: Fractional COO deploying The Corvus Methodology™. Measurable results within 90 days: 20+ hours weekly reclaimed, 70% fewer decisions requiring you, teams operating without constant oversight.

University of Pennsylvania (Computer Science) | Carnegie Mellon MBA | Gallup-Certified Strengths Coach | Host of The Corvus Effect® Podcast

Your business exists to enhance your life. Everything else is just sophisticated busy work.

Scott Raven

We're closing out our fall season this week with a profound conversation before our Thanksgiving R&R.

"If you want to go fast, go alone. If you want to go far, go together." - Jon Mayo

Join us as we sit down with former US Army Captain and Waymaker Movement Founder, Jonathan Mayo, who shares his powerful roadmap for transforming relentless output into lasting impact.

We dive into:
- The Courage to Integrate: How aligning your whole self creates sustained energy.
- Steward vs. Servant: Cultivating leadership that brings calm and clarity.
- Building Your Support Systems so givers can receive, fostering resilience.

Tune in to Jonathan's wisdom now, and then catch up on the best of The Corvus Effect next week! Anchor some dedicated R&R for yourself, too!

Full conversation here: https://lnkd.in/ei8HcdYW

#TheCorvusEffect #AuthenticLeadership #LifeRedefined #IntegratedLife #LeadershipLessons

(12) Activity | Scott Raven | LinkedIn

li_at

JSESSIONID

Did you DiRP today? 🇺🇸 Building the Operating System for Human Sovereignty

Fractional COO | Former Fortune 500 SVP | UPenn + Carnegie Mellon MBA | Host of The Corvus Effect® Podcast | Your Partner in Operational Freedom

Transformation without anchors drifts back to chaos.

You built 20 hours of freedom. Your team owns key decisions. You're creating instead of managing.

Now it’s time to ANCHOR that freedom — make it permanent.

Foundation First is about ONE system plus clear accountability rhythms.

Measure for 90 days. Watch success compound because you've locked it in.

Then stack the next one.

I used to celebrate progress at Cox, then watch it evaporate when pressure hit.

Not because the systems failed. Because I never ANCHORED them against drift.

What progress needs permanent anchors this month?

Your biggest dreams need foundations that HOLD, not wins that fade.

#MantraMonday #StrategicFocus #AnchoredSystems #DreamBuilder #LegacyCreation

Quick wins feel good. Systems that stick build your legacy.

You gained 13 hours teaching someone to own that decision. What if that became your team's DEFAULT way of operating?

Your dreams can't live on one-off handoffs -- they need EMBEDDED leadership. 

Foundation First: ONE process that becomes MUSCLE MEMORY. 90 days of reinforcement. Watching it become "just how we do things here."

Then stack the next one.

I used to celebrate the handoff at Cox. Then watch it drift back to my desk within weeks.

Not because my team couldn't. Because I didn't EMBED it deep enough.

What process did you start that needs deeper roots?
Legacy isn’t shortcut-driven. It’s a collection of habits your team keeps running without you.

Drop the one process you want to see truly stick--for good.
Let’s make operational independence a habit, not a fluke.

#MantraMonday #OperationalIndependence #SystemsThatStick #DreamBuilder #LegacyCreation

My daughter called me out while we were sitting on the couch watching YouTube shorts together.

Phone down. Laptop closed. But my mind was solving that "quick question" from earlier.

EMBED doesn't just apply to business processes.

Foundation First in your work creates PRESENCE in your life.

ONE boundary embedded = mental space actually freed
That boundary respected by your team = evenings truly reclaimed
Your systems running without hovering = being HERE when you're here

I used to think presence meant physical proximity. My family taught me better—it means mental availability.

Not because I'm a bad dad. Because I hadn't EMBEDDED the boundaries that protect what matters.

This weekend: Practice the redirect.

When work thoughts creep in during family time, redirect to the person in front of you.

30 days of that practice EMBEDS presence like nothing else.

Your business grows when your systems work. Your life grows when your presence does too.

What’s one boundary you’re rooting stronger this weekend?

#FamilyFriday #DreamBuilder #IntegratedLife #PresenceOverPerfection #WorkLifeIntegration

P.S. Sharing a snippet from our recent trip to Universal where we I got some Daddy-daughter time on the carousel with Zoe.

"Some days getting outta bed is the win." - Christine Campbell Rapin

That simple philosophy is the reward for an anchored business.

While I'm enjoying R&R and building family legacy over Thanksgiving week, The Corvus Effect® podcast is hitting a "Reruns & Rest" schedule.

If you missed it, our latest conversation with the phenomenal Christine Campbell Rapin is essential listening for anchoring your own freedom. We simplify the scaling process, discussing why complexity is a trap and how to spot the 3 Lanes of Traffic to find buyers who say "YES" today.

Stop setting yourself on fire. Anchor your own R&R by tuning into this and other top episodes!

Listen via this link: https://lnkd.in/eYHuNay5

#TheCorvusEffect #FounderFreedom #IntegratedLife #ThanksgivingWeek

Helping Entrepreneurs Scale from $100K to $1M+. No Fluff. Sharp Strategy. Moves that Matter.

Honest question.

Two weeks. Fully unplugged. Phone off. Laptop home.

What parts of your business would FALL APART?

Those are your anchors.

Here's your action step this Thursday:

Run the vacation test.

Write down every process or decision that needs your attention during a two-week break.

Don't fix it today. Just NAME what's not actually anchored yet.

Because you can't secure what you won't acknowledge.

The fix? Anchor points.

Weekly check-ins that measure the right things.
Clear decision criteria that guide without you.
Accountability rhythms that catch drift before crisis.

That’s how freedom becomes PERMANENT -- not fragile.

What would break during your absence? Drop it in the comments.

I’ll reply with the best anchor to build first.

Your goal isn’t a business that survives your vacation.

It’s a business that THRIVES because it’s anchored well.

#TakeActionThursday #VacationTest #DreamBuilder #AnchoredFreedom

Most think: "If it worked once, I'm good. On to the next thing."

I thought that too, until I realized: one-time success shows possibility—ANCHORED success builds legacies.

Real winning? Your systems hold steady through pressure, turnover, and growth because they’re anchored.

Here's what most founders miss: You don't need more breakthroughs. You need to ANCHOR the ones you've had.

Foundation First beats constant reinvention every time.

ONE win secured with measurement + accountability. 90 days of tracking. Proof it holds under pressure.

Not another new framework to chase.
Not the next shiny strategy that replaces this one.
Not progress that evaporates when things get hard.

Freedom TO build your next level BECAUSE your current level is anchored solid.

Then stack the next one.

That's how you go from temporary wins to permanent capacity.

From good months to sustainable excellence.
From hoping it sticks to KNOWING it holds.

What's YOUR wildest dream that needs anchored foundations?

#WinningWednesday #SustainableSuccess #DreamBuilder #PermanentTransformation

"Our open team calls are now the keystone to what I was working on all along. And all of this came from the initiative of telling stories." - Lyndsay Dowd

REWIND ALERT 

While I'm enjoying R&R and building legacy with my family over Thanksgiving week, The Corvus Effect® podcast is on a "Reruns & Rest" schedule.

We're bringing back an essential episode that is key to claiming your freedom: Why Soft Skills Are Actually Power Skills with Leadership Strategist Lyndsay Dowd.

If you're ready to stop being your business's best employee and start being its true leader, this is your guide. We dive into:

How to build a team that truly thrives ("team go" vs. "team know").

The power of storytelling to create an anchored, results-driven culture.

Reclaiming your time and freedom by integrating your personal values.

Anchor some dedicated R&R for yourself, too! Catch up on the wisdom and start building a business that doesn't demand your constant presence.

Tune in via this link: https://lnkd.in/etz9-He3

#TheCorvusEffect #LeadershipCulture #TimeSovereignty #RerunsAndRest

Leadership Strategist | Fractional C-Suite Partner| Keynote Speaker | 2X Author | Host of the globally ranked Heartbeat for Hire Podcast and THE LEADERSHIP LOUNGE | Outlier | Wiener Dog Lover 🐾 | Mom of Twins 🩷💙

With Thanksgiving coming up, my son was asking me how hard I'm going to work next week.

My answer: I'm not.

ANCHOR doesn't just secure business systems.

Foundation First in your business creates TRADITIONS in your life.

ONE anchored process = sustainable freed capacity
That capacity protected by rhythms = reliable family presence
Your presence becoming tradition = legacy beyond business metrics

As a result, I'm building traditions my kids will carry forward.

Not because business slowed down. Because I ANCHORED the systems that protect what matters.

This weekend: Start one family tradition you want to ANCHOR.

Weekly game night. Sunday breakfast ritual. Monthly adventure day.

Small. Repeatable. Bedrocked in your calendar.

90 days of consistency builds traditions that last generations.

Your business holds when your systems are anchored. Your legacy grows when your presence is too.

What tradition are you anchoring this holiday season?

#FamilyFriday #DreamBuilder #IntegratedLife #LegacyBuilding #WorkLifeIntegration

P.S. I'm not working next week. My systems are ANCHORED to protect what truly matters: family presence and the traditions we're building. While I'm enjoying R&R and building legacy with my family over Thanksgiving week, The Corvus Effect® podcast will be on a "Reruns & Rest" schedule, bringing back some of our best episodes (especially those on Legacy and Time Sovereignty). Catch up on the wisdom and anchor some dedicated R&R for yourself, too!

Most think: They can do it when I'm watching. Good enough.

I used to settle for that too. Until I realized supervised delegation isn't freedom—it's just distributed micromanagement.

But real freedom isn’t about working alongside your team, but letting go so they truly own it.

Here's what most founders miss: You don't need them to execute your way. You need them to OWN their way.

Foundation First beats supervision every time.

ONE process fully transferred. 30 days of zero intervention. Someone else making it better than you did.

Not another "accountability system" that keeps you involved.
Not theory about "empowerment" while you hover.
Not delegation that still requires your permission.

Freedom TO create what you're meant for while they OWN what they're meant for.

Then stack the next one.

That's how you go from teaching processes to EMBEDDING ownership.

From freed hours to sustained capacity.

From one-off wins to LASTING transformation.

What's YOUR wildest dream that needs embedded systems?

#WinningWednesday #SystemsOwnership #DreamBuilder #LastingChange

You know the process. 

You documented it. Trained someone. Handed it off. 

But bit by bit, it’s creeping back onto your plate -- one “quick question” at a time.

This is the drift pattern:
What you delegate drifts back unless you embed the boundary.

Here's your action step this Thursday:

Spot the Drift. 

Which process you handed off is finding its way back to you?

Don't blame your team. They're following the pattern YOU'RE creating.

Every "quick answer" teaches them: bring it back to the boss.

The fix? EMBED the boundary.

"That's your call now. What do YOU think?"
"You own this decision. Trust your process."
"I trained you because you're capable. Prove me right."

30 days of redirecting instead of rescuing.

That's how processes EMBED instead of evaporate.

Drop the process that's drifting back in the comments.

I'll reply with your boundary script to EMBED ownership.

Your goal isn't better delegation. It's EMBEDDED systems that free you to build your dreams.

#TakeActionThursday #TrustYourSystems #DreamBuilder #OwnershipCulture

"That's kind of the scary part because building equity is a long game. It takes time. And when you do it right and you do it consistently and everybody's aligned, it can have tremendous financial returns, but it's fragile." - Lysle C. Wickersham 

📣 NEW EPISODE ALERT 📣

On the latest episode of The Corvus Effect®, I sat down with the incredible Lysle Wickersham of BRANDThink. Lysle, a self-described "creative capitalist," has a powerful insight from his time in M&A: Investors don't just fund spreadsheets. They fund stories they believe in.

We talk about:
- Why "brand" isn't just a logo—it's the third, often missing, leg of the value creation stool.
- The difference between a 10x and a 50x multiplier at the negotiating table.
- How building Brand Capital (a registered trademark of Lysle's firm) from Day 1 is the most cost-effective way to reduce investor risk and lower your cost of capital.

Stop waiting to "have time" for the brand. It is the financial strategy.

Tune in to learn how to infuse the right brain into your business strategy and truly become the visionary you started out to be.

You can listen to the full episode on your favorite podcast platform or via this link: https://lnkd.in/etDnsk6X

#TheCorvusEffect #FounderFreedom #BrandCapital #BusinessStrategy

Brand & business strategists | Positioning startups, early-stage & SMEs for differentiated competitive advantage & raising capital | Building performance, revenue, & equity value | And trying to fix one ugly slice ⛳️

#ShoutoutSunday #Embed

This week we celebrate the power to EMBED—the discipline of building practices so deeply into our lives and organizations that they become automatic, creating foundations that sustain without constant attention. True embedding transforms temporary fixes into permanent solutions, occasional wins into consistent patterns, and fragile dependencies into resilient systems that endure.

🌟 Desiree Petrich

Desiree captures the frustration many leaders feel when she admits, "I feel like I keep recreating my podcast system as things change. I would love to build deeper and more sustainable roots!" This honest reflection reveals the critical difference between constantly adapting surface-level processes and embedding sustainable practices deep enough to withstand change. Desiree's desire for "deeper and more sustainable roots" speaks to the heart of what embedding means—moving beyond reactive recreation to proactive foundation-building. Her insight reminds us that true stability doesn't come from perfecting temporary systems but from embedding principles robust enough to flex with change while maintaining their core integrity.

🎯 Marc Daner

Marc Daner understands that embedding ownership requires courage alongside strategy. He articulates the leadership tension perfectly: "Trusting your team to take full ownership can feel risky, but it's the only way to build something that lasts without you." Marc recognizes that embedded systems aren't just about documented processes—they're about embedding trust, autonomy, and ownership so deeply into organizational culture that leadership becomes distributed rather than concentrated. His perspective challenges founders to move beyond the illusion of control toward the reality of sustainability, understanding that what truly lasts is what we successfully embed in others, not what we perpetually hold ourselves.

⚡ Cicely Simpson

Cicely Simpson demonstrates exceptional understanding of how embedding happens through disciplined repetition rather than occasional effort. She cuts through the allure of quick fixes with clarity: "Quick wins are fun, but they don't last, Scott! Doing something over and over until it becomes normal is what makes work easier and keeps progress going." Cicely grasps that embedding requires patience—practices must be repeated until they become reflexive, systems must run consistently until they become automatic. Her insight that "growth comes from trust and structure, not working harder" reveals the dual foundations of sustainable embedding: trusting people enough to let them own the work, and building structures solid enough to make excellence the default rather than the exception.

#CommunityExcellence #ThoughtLeadership #NetworkValue #ContributorSpotlight

🎤 Keynote Speaker | 🎙️Podcast Host | Leadership Development and Team Engagement Consultant | Working Genius, 5 Behaviors and DISC Facilitator Helping Teams Turn Conflict into Connection | 📖 Bestselling Author

Founder & President || Husband & Father

Billion-Dollar Leadership Strategist for VP–C-Suite | Speaking, Executive Advisor & LeaderOS Accelerator | Building Leadership Systems That Scale Impact Without Scaling Hours | Trusted by 5 U.S. Presidents Admin.

YOU'RE SET TO REPEAT THE SAME BUSINESS MISTAKES NEXT YEAR —
UNLESS YOU TAKE REAL TIME TO REFLECT.

You know what kills dreams faster than bad execution?

Repeating the same patterns without learning from them.

January 2025: "This year will be different!"
December 2025: Somehow facing the same bottlenecks, same frustrations, same 70-hour weeks.

I’ve been there. Three years stuck running the same exhausting playbook that never changed because I didn’t pause to learn from the chaos.

Here's what I learned the expensive way: Your biggest visions need REFLECTION, not just ambition.

Foundation First: ONE hour this week. Review what worked, what didn't, what you're NOT repeating.

Not another "fresh start" that ignores the data.

Real reflection. Real learning. Real evolution.

What would you create if you stopped repeating last year's patterns?

That's not hypothetical. That's what strategic reflection creates.

What lesson from this year unlocks next year's dream?

Book a call: https://lnkd.in/ey7xvnWV 

#ToughLoveTuesday #StrategicReflection #DreamBuilder #FractionalCOO #LearningCulture

#ShoutoutSunday #Multiply

This week we celebrate the power to MULTIPLY—the transformative shift from adding more effort to multiplying impact. True multiplication happens not through working harder or doing more, but through building systems that scale, empowering people who lead, and establishing foundations that compound. It's the discipline of choosing exponential growth over incremental addition.

🚀 Kwankah Taka

Kwankah Taka delivers profound insight into what multiplication truly means for leaders. Her powerful observation that "many leaders confuse stability with arrival, when it's actually the runway for innovation" reframes the entire purpose of building systems—not as destinations but as launching pads. Kwankah articulates the transformation that enables multiplication: "Once your systems run without you, your energy shifts from managing to imagining. That's where real leadership begins." This sophisticated understanding reveals how multiplication isn't just about scaling operations—it's about fundamentally shifting where leaders invest their highest capabilities. When systems handle execution, leadership energy multiplies through vision and creation rather than being consumed by management and maintenance. 

💡 Ilyas Anis

Ilyas Anis demonstrates sharp clarity about what actually multiplies in organizations. His declaration that "Multiplying leadership > multiplying stress. Took me years to learn that" cuts to the heart of the choice every founder faces—scale the right things or scale the wrong things. Ilyas recognizes that finding "that one person who thinks like an owner is a game-changer," revealing sophisticated understanding that multiplication happens through people, not just processes. His insight that "Complexity really is the ultimate entrepreneur flex and trap" exposes how leaders often confuse multiplication with complication, adding layers that impress but don't compound. 

⚡ Nick Robinson

Nick Robinson champions the foundational principle that enables all multiplication: intentional structure that creates freedom for vision. His observation that "Building a team that thinks like owners seems smart. It frees you to create new things and expand influence" reveals deep understanding of how multiplication works—when teams own outcomes, founders multiply impact. Nick articulates the transformation: "Spending less time managing and more time creating can make work feel exciting and give your best ideas room." This shift from manager to creator is how founders multiply their contribution beyond what any individual could achieve alone. Nick's perspective that "Freedom in business comes from strong foundations. 

#CommunityExcellence #ThoughtLeadership #NetworkValue #ContributorSpotlight

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You know what happens to most founder transformations?

January: "This year I'm building systems!"
March: Making real progress, feeling hopeful.
June: Old patterns creeping back in.
December: Right back where you started.

I’ve lived it—the surge of inspiration at conferences, then sinking back into the daily grind two weeks later.

Here's what I learned the expensive way: Your biggest visions need ANCHORS, not just inspiration.

Foundation First: ONE success metric tracked weekly. 90 days. Non-negotiable accountability rhythms.

No more empty promises of “starting fresh next quarter.”

Real anchors. Real measurements. Real, lasting change.

What would you create if your transformation lasted?

That’s not theory; it’s the power of anchored systems.

What’s your dream needing permanence?

Book a call: https://lnkd.in/ey7xvnWV 

#ToughLoveTuesday #AnchoredSuccess #DreamBuilder #FractionalCOO #SustainableGrowth

You can’t build bigger dreams without learning from the last chapter.

In January, you started with vision.
By December, you have the data.

What did your year teach you about building what truly matters?

Your next level grows FROM reflection, not DESPITE it.

Foundation First: ONE win documented. ONE lesson captured. 90 days of applied learning.

Then stack the next one.

I used to skip reflection at Cox—too busy chasing the next goal to learn from the last one.

Not because I didn't care. Because I didn't realize reflection IS strategic work.

What did this year teach you about your capacity to create?

Your biggest dreams need the wisdom you just earned.

#MantraMonday #StrategicReflection #YearEndReview #DreamBuilder #LegacyCreation

YOUR YEAR IN THREE QUESTIONS

No long strategic reports. No fancy retreats.

Just three simple questions that unlock your business freedom for next year:

The Dream Builder Reflection

1. What worked? (What system/decision/hire actually freed your capacity?)
2. What didn't? (What drained energy without creating value?)
3. What's ready to multiply? (What 2025 win becomes your 2026 foundation?)

Take 30 minutes. Be honest. Write it down.

Don't just think about it. DOCUMENT it.

Because you can't build on wins you don't acknowledge or learn from losses you don't name.

The pattern? Your answers reveal next year's roadmap.

What worked → Do more of that
What didn't → Stop doing that
What multiplies → Build 2026 around that

Drop your biggest 2025 win in the comments.

I'll reply with how to multiply it in 2026.

Remember: It’s not perfect execution you need. It’s learning that compounds into bigger wins.

#TakeActionThursday #YearEndReview #DreamBuilder #StrategicIntelligence

#ShoutoutSunday hashtag#Anchor

This week we celebrate the power to ANCHOR—the essential practice of securing your progress so hard-won gains don't drift away. True anchoring isn't about rigidity or resistance to change; it's about creating the stability that makes sustainable growth possible. When we anchor what matters most, we build foundations strong enough to weather storms while remaining flexible enough to adapt and evolve.

🎯 Joel Brody

Joel Brody demonstrates profound understanding of what anchoring truly requires. His recognition that "Embedding practices requires patience and trust" reveals sophisticated wisdom about the dual foundations of sustainable change—leaders must trust their systems enough to let them take root, and have patience to allow deep anchoring rather than rushing to surface-level fixes. Joel articulates the core discipline that makes anchoring possible: "Anchoring progress requires consistent discipline." He understands that anchoring isn't a one-time event but an ongoing commitment to consistency. Joel's insight that "Anchored success requires consistent discipline and reflection" completes the picture—true anchoring demands both the discipline to maintain our foundations and the reflection to ensure we're securing what actually matters.

⚡ Matt McDavid 🌻

Matt McDavid brings clinical precision to understanding what creates lasting transformation. His powerful observation that "Sustainable change comes from consistent anchors, not bursts of motivation" exposes the illusion many leaders chase—seeking inspiration when what they need is infrastructure. Matt recognizes that "Building small, measurable systems creates progress that lasts beyond the initial excitement," revealing deep appreciation for how anchoring works through incremental, concrete practices rather than dramatic gestures. His diagnostic insight cuts to the heart of operational sustainability: "Naming what would break when you step away shines a light on where systems and accountability need to be strengthened, so the business can truly run without you." 

💡 Szilvia Galambosi

Szilvia Galambosi delivers awesome wisdom about the relationship between anchoring and freedom. Her succinct insight captures a truth many founders miss: "Wins without rhythm fade. It's the anchor that makes freedom sustainable." This powerful reframe transforms how we think about anchoring—not as constraint but as the very foundation of sustainable liberation. Szilvia understands the paradox that only what is properly anchored can truly be free to grow and adapt. Her recognition that rhythm serves as an anchor reveals sophisticated thinking about how consistency creates the stability that makes innovation possible. The connection between anchoring and freedom isn't coincidental—it's causal. Without anchors, we drift. With them, we're free to sail toward any horizon.

#CommunityExcellence #ThoughtLeadership #NetworkValue #ContributorSpotlight

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WHAT DOES IT MEAN TO WIN AT REFLECTION?

Most think: Identify every mistake. Beat yourself up. Promise to do better next time.

I used to think that too. Until I realized reflection without celebration kills momentum instead of building it.

Real winning? Learning from BOTH your wins AND your struggles to build bigger dreams.

Here's what most founders miss: Your failures teach you what to avoid. Your WINS teach you what to multiply.

Foundation First beats self-criticism every time.

Pick ONE success to analyze deeply:
What made it work?
How do you repeat it?
What does it reveal about your capacity?

No more guilt-driven year-end reviews.
Not theory that changes nothing.
Not ignoring victories while dwelling on mistakes.

Freedom to build 2026 BECAUSE you learned from 2025.

Then stack the next insight.

That's how you go from repeating patterns to evolving them.

From vague regrets to strategic intelligence.

From hoping next year is better to KNOWING why it will be.

What's YOUR biggest win from 2025 worth studying?

#WinningWednesday #StrategicReflection #DreamBuilder #CelebrateAndLearn

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Edward Zia

Scott Raven

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Edward Zia

Scott Raven

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edward Zia's LinkedIn Performance

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