Ed Latimore is a writer with over 10 years of experience in creating engaging and insightful content for various platforms and audiences. He has a B.A. in Physics from Duquesne University, a MOS certification as a Land Combat Electrical Missile Systems Repairer, and a Secret Clearance issued by the US Army.

As a self-employed writer, Ed shares his unique perspective and wisdom from his diverse background as a former heavyweight professional boxer, a veteran of the United States Army National Guard, and a physics graduate. He teaches the lessons he has learned through his blog, his newsletter, and his Twitter account, reaching millions of people who benefit from his advice and stories. Ed's mission is to help others overcome their challenges, improve their lives, and achieve their goals.

Ed Latimore

At 41 years old, I have lost quite a few friends over the years for different reasons.

My drinking or being an asshole or just being immature.

Many were my fault, 100%. Others, I could have salvaged, but only by betraying myself.

I'll never see most of them again, but if I do, they are strangers. I'll see them in a new light with no pretense.

No one did anything unforgivable.

Maybe they'll be different. Maybe not.

Either way, I'm not a slave to the past. You should not be either.

Professional boxer (14-1-1) | Stuck at 1800-ish chess rating | Keynote Speaker | Author of “Hard Lessons From The Hurt Business: Boxing And The Art of Life

You want it to happen quickly, so it probably won't happen at all.

And if it does happen, the result will be so different from what you intended that you'll have to start over anyway.

I'm starting to realize that the reason everyone and everything is so polarized is cognitive laziness.

No one wants to question anything if it feels good. People are not interested in facts. They're interested in feelings.

And the internet makes this worse in at least two ways:

1) Every idea that feels good is easily amplified, whether it's true or not. The worst ones, of course, get the most amplification.

2) It's completely eliminated cognitive friction. People just are not used to thinking hard. Now, thinking has always been taxing, but before the internet, you didn't really have a choice. But now, people don't care about sources, or, even worse, they twist they misinterpret the data to fit a narrative. Or hallucinate information that isn't there.

AI is ONLY going to make this worse.

Because imagine a machine giving your hallucinations weight because it's used 80% of its tokens... but you don't even know what a token is, because that takes energy to learn.

So eff it! If the all-knowing AI said it's true, it must be.

Stupid people don't know that they're stupid.

And they usually assume that *you're* the stupid one for not understanding or agreeing with them.

Remembering this can save you a lot of misery.

The average person has neither the courage nor the intelligence to choose truth over tribe.

They're too worried about fitting in.

Or more precisely, about not being outsted and being forced to confront the possibility they've been fed bullshit.

Because then they'd have to think for themselves.

The reality is that any significant accomplishment is a confluence of both individual effort and interference from factors beyond your control.

You make your own luck, but paradoxically, only when you’re acting in a way that reduces the need for luck.

In this way, creating luck comes from strategic decisions that reduce uncertainty.

The old saying “The harder I work, the luckier I get” perfectly encapsulates this reality.

Hard Lessons From The Hurt Business: Boxing And The Art of Life https://amzn.to/4dt8n3m

You can't help someone committed to ruining their life.

You are *literally* the enemy for trying to help.

The best way to catch a falling knife is to let it hit the ground.

The Illusory Truth Effect

The illusory truth effect is a cognitive bias where repeated information is perceived as more truthful, regardless of its actual accuracy. 

Familiarity is mistaken for credibility, meaning hearing a statement multiple times—even if false—makes it more believable.

This phenomenon is driven by processing fluency, where familiar information is easier to mentally process, thus making it easier to believe.

Given how social media has rendered our attention span to something that can only be measured in nanoseconds, it's no wonder that people believe anything they see a headline about.

Combine this with cognitively lazy approach of "journalistic" websites simply c̶o̶p̶y̶i̶n̶g̶ syndicating other stories, and it's no wonder this happens.

If it aligns with a person's world view (confirmation bias) and it makes them emotional (emotional suggestibility), then you can be guaranteed they won't even think to question it.

This is how you get groups of people defending a subjective interpretation of reality as if it's objectively accurate.

We are doomed, because the ONLY fix for this requires so much work and confronting erroneous thoughts a person has invested energy into, that it won't happen.

And you can't even train kids to do this because most people don't realize this happens and they don't want to believe it's happened to them.

"It's easier to fool people than convince them they've been fooled."
-Mark Twain

I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

You’ve built something real.

A company. A career. A reputation that took years to earn.

But even the most accomplished leaders face one problem:

Their story isn’t reaching the people it could impact most.

That’s where I come in.

I help C-suite Executives, Founders, Authors, and Speakers turn their ideas, experiences, and wisdom into growth content that builds authority, trust, and opportunity on LinkedIn.

Before ghostwriting for top leaders, I was behind the scenes too, working 60-hour weeks on a $22,500 salary with UConn Men’s Basketball. 

In 2020, I took a risk, bet on myself, and went all-in on a small Instagram page I was building called Unleash The Knowledge.That single step changed everything.

Five years later, that brand has grown to nearly 200,000 followers, and I now run a multi–six-figure business helping professionals communicate their value online.

Since then, I’ve partnered with 500+ clients, including:

• Rick Ross, Grammy-nominated Rapper
• Jim McKelvey, Co-Founder of Square
• Kara Goldin, Founder of HINT Water
• Terry Virts, NASA Astronaut

Each project has one goal: to help leaders like you articulate the wisdom you’ve earned, and amplify it through powerful storytelling.

If you’re ready to turn your experience into influence, here are three ways to start:

1. Follow me for daily insights on storytelling, strategy, and influence.

2. Get my 30 Free Templates to create client-attracting content in under an hour. (DM me "TEMPLATES")

3. Done-For-You LinkedIn Growth: My team and I handle everything, from strategy to content, so you can grow your audience, authority, and deal flow. (Book A Call Through My Featured Section)

Let’s make your ideas impossible to ignore.

— Owen Sammarone

Owen Sammarone 🚀

Most B2B founders / C-suite don’t need more leads.

They need their market to trust them before the first call.

If prospects aren’t referencing your posts…
If no one says, “I saw what you wrote about X…”
If your authority only exists inside private conversations…

You’re invisible to the wider market.

And invisibility makes sales harder than they need to be.

The real leading indicator of growth isn’t inbound volume.

It’s prospects quoting you back to yourself on sales calls.

If you’re building something meaningful and want the right people to know about it

Comment “LEVERAGE.”

I’ll reach out personally and walk you through how we position founders and C-suite so prospects enter sales conversations already bought in.

I help founders turn LinkedIn into a deal-flow asset through CEO-level positioning + storytelling

3 new leaders decided to work with us this month.

2 former NFL athletes. 
1 empowerment leader.

All grounded in their faith.

When you stay obedient to your calling and committed to your craft, doors open.

The Lord always provides.

Most experts are vitamins.
But buyers only pay for painkillers.

I just got off a call with a highly accomplished executive.

Global experience.
Strong content.
Consistent posting.

She told me:

“My audience is growing.”
“People say I’m inspiring.”
“…but it’s not converting.”

And honestly, she’s not alone.

This is where a lot of smart, credible people get stuck.

They become vitamins:

Helpful. Insightful. Respected.

But not urgent.

The shift is simple (but not easy):

You have to get painfully clear on:

what your ideal client is dealing with right now
how that problem is costing them (time, money, growth)
and why you are the person to solve it

Not in a generic way.
But in a way that makes them think:

“Wait… this is exactly what we’re dealing with.”

Because here’s the truth:

No one is hiring another:

speaker
consultant
former executive

Just because they “have experience.”

They hire the person who understands their problem best…
and can solve it fastest.

If your content is getting attention but not action…
you don’t need to post more.

You need to become a painkiller.

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The Battle

Ed Latimore

Owen Sammarone 🚀

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taplio

The Battle

Ed Latimore

Owen Sammarone 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ed Latimore's LinkedIn Performance

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