Ed Latimore is a writer with over 10 years of experience in creating engaging and insightful content for various platforms and audiences. He has a B.A. in Physics from Duquesne University, a MOS certification as a Land Combat Electrical Missile Systems Repairer, and a Secret Clearance issued by the US Army.

As a self-employed writer, Ed shares his unique perspective and wisdom from his diverse background as a former heavyweight professional boxer, a veteran of the United States Army National Guard, and a physics graduate. He teaches the lessons he has learned through his blog, his newsletter, and his Twitter account, reaching millions of people who benefit from his advice and stories. Ed's mission is to help others overcome their challenges, improve their lives, and achieve their goals.

Ed Latimore

At 41 years old, I have lost quite a few friends over the years for different reasons.

My drinking or being an asshole or just being immature.

Many were my fault, 100%. Others, I could have salvaged, but only by betraying myself.

I'll never see most of them again, but if I do, they are strangers. I'll see them in a new light with no pretense.

No one did anything unforgivable.

Maybe they'll be different. Maybe not.

Either way, I'm not a slave to the past. You should not be either.

Professional boxer (14-1-1) | Stuck at 1800-ish chess rating | Keynote Speaker | Author of “Hard Lessons From The Hurt Business: Boxing And The Art of Life

You want it to happen quickly, so it probably won't happen at all.

And if it does happen, the result will be so different from what you intended that you'll have to start over anyway.

I'm starting to realize that the reason everyone and everything is so polarized is cognitive laziness.

No one wants to question anything if it feels good. People are not interested in facts. They're interested in feelings.

And the internet makes this worse in at least two ways:

1) Every idea that feels good is easily amplified, whether it's true or not. The worst ones, of course, get the most amplification.

2) It's completely eliminated cognitive friction. People just are not used to thinking hard. Now, thinking has always been taxing, but before the internet, you didn't really have a choice. But now, people don't care about sources, or, even worse, they twist they misinterpret the data to fit a narrative. Or hallucinate information that isn't there.

AI is ONLY going to make this worse.

Because imagine a machine giving your hallucinations weight because it's used 80% of its tokens... but you don't even know what a token is, because that takes energy to learn.

So eff it! If the all-knowing AI said it's true, it must be.

Stupid people don't know that they're stupid.

And they usually assume that *you're* the stupid one for not understanding or agreeing with them.

Remembering this can save you a lot of misery.

The average person has neither the courage nor the intelligence to choose truth over tribe.

They're too worried about fitting in.

Or more precisely, about not being outsted and being forced to confront the possibility they've been fed bullshit.

Because then they'd have to think for themselves.

The reality is that any significant accomplishment is a confluence of both individual effort and interference from factors beyond your control.

You make your own luck, but paradoxically, only when you’re acting in a way that reduces the need for luck.

In this way, creating luck comes from strategic decisions that reduce uncertainty.

The old saying “The harder I work, the luckier I get” perfectly encapsulates this reality.

Hard Lessons From The Hurt Business: Boxing And The Art of Life https://amzn.to/4dt8n3m

You can't help someone committed to ruining their life.

You are *literally* the enemy for trying to help.

The best way to catch a falling knife is to let it hit the ground.

The Illusory Truth Effect

The illusory truth effect is a cognitive bias where repeated information is perceived as more truthful, regardless of its actual accuracy. 

Familiarity is mistaken for credibility, meaning hearing a statement multiple times—even if false—makes it more believable.

This phenomenon is driven by processing fluency, where familiar information is easier to mentally process, thus making it easier to believe.

Given how social media has rendered our attention span to something that can only be measured in nanoseconds, it's no wonder that people believe anything they see a headline about.

Combine this with cognitively lazy approach of "journalistic" websites simply c̶o̶p̶y̶i̶n̶g̶ syndicating other stories, and it's no wonder this happens.

If it aligns with a person's world view (confirmation bias) and it makes them emotional (emotional suggestibility), then you can be guaranteed they won't even think to question it.

This is how you get groups of people defending a subjective interpretation of reality as if it's objectively accurate.

We are doomed, because the ONLY fix for this requires so much work and confronting erroneous thoughts a person has invested energy into, that it won't happen.

And you can't even train kids to do this because most people don't realize this happens and they don't want to believe it's happened to them.

"It's easier to fool people than convince them they've been fooled."
-Mark Twain

Alex Wisch

Leadership under sustained pressure quietly erodes focus, judgment, and energy until performance breaks.

I work with founders and executives operating in high-stakes environments who want to perform at their highest level without burning out, losing themselves, or damaging what they’ve built.

My work centers on one thing: sustainable peak performance under pressure.

That means helping leaders:
• Regain focus and decision clarity
• Eliminate burnout without slowing growth
• Perform consistently under stress
• Build systems that support performance instead of draining it

I bring a rare combination of executive coaching, business strategy, and real operator experience. I’ve advised high-growth founders, executives, and leadership teams navigating scale, capital pressure, and personal performance constraints.

Alongside my private coaching work, I’m the founder of Social Networth, where I’ve helped leaders turn credibility into visibility and demand through LinkedIn. My own content has reached over 100M people organically, giving me first-hand insight into how attention, pressure, and performance intersect at scale.

I’m also open about my own experience with depression, ADHD, and burnout, as lived proof of what happens when performance systems fail and how they can be rebuilt. That perspective allows me to coach with both precision, understanding, and depth.

I host the podcast My Biggest Failure, backed by Entrepreneur Magazine, featuring founders and high performers discussing pressure, failure, and what actually sustains long-term success.

I work with 8-10 private clients at a time.
High standards. High trust. Real outcomes.

If you’re scaling fast and feeling the internal cost, we need to talk.

Executive Peak Performance Coach

Offering Executive Peak Performance Coach, to help leaders optimize their productivity, leadership skills, mindset, purpose, and overall health to achieve their greatest goals. With all clients we focus on sustainable results and burnout prevention.

Seeing each client as unique and find individualized solutions. We work with several clients where “traditional” executive coaching has fallen short.  

Veiwing the client the client through a 360 degree lens. Exploring everything from bloodwork, health, mindset, environment, limiting beliefs, leadership style, bio-hacking, daily habits, and more.

We pride ourselves off our defining ability to see each client as unique and find individualized solutions. We have worked with several leaders where “traditional” executive coaching has fallen short of expectations and ambitious leaders want the best results.

Other services offered: Public Speaking, Company Workshops, Webinars, 3 Day Breakthrough Event, and Team Coaching.

For interested clients we offer a 20 min breakthrough session. *Press “schedule an appointment”.

Or call us at ‪(508) 250-0559‬.


How do you start an airline without money… or airplanes?

Richard Branson figured it out.

When Virgin Atlantic started, Branson didn’t buy anything. Instead, he found a Boeing sitting unused and structured a deal around it.

The airline was assembled piece by piece using assets from other organizations.

STOP! That’s the part most people miss. Brandon leveraged resources from other companies by partnering with them.

Here is how it works:

Every business runs on the same five assets.

Distribution
Credibility
Attention
Capital
Talent

Too many founders use up all their own capital and mentally get consumed by pitching to investors, thinking that is the only way forward.

But, what if we look at the list and take one away? The answer is actually fairly simple; replace it with another one.

Be creative!

Earlier, Virgin traded attention and brand credibility for aircraft, airport access, and partnerships.

Large companies do this constantly.

Startups forget they can play the same game.

Once you stop asking for funding and start offering participation in the upside, the entire conversation significantly shifts.

Doors open that money alone can’t buy.

How creative have you gotten, when money is scarce?

Peak Performance Advisor for Founders and Executives | Burnout, Performance, and Strategic Clarity | Global Mental Health Advocate & Investor

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