Xcllusive Business Sales

Selling your business isn’t just a transaction - it’s one of the biggest financial and emotional decisions you’ll ever make.

And the tough part?

Finding the right buyer, getting fair value, and navigating the process without wasting time on tyre-kickers or drowning in red tape.

That’s where we come in.

At XCLLUSIVE Business Sales, we work with business owners who are thinking about selling - but aren’t sure where to start.

Whether you’re ready to sell now or just planning ahead, we help you:

• Understand your business’s true market value
• Attract serious, qualified buyers
• Navigate the sales process with expert support
• Get personalised assistance from our broker team to maximise your return with minimum stress

If you’re exploring your options and want real clarity - not pressure - let’s talk.

Attention: 

We only work with serious business owners who are ready to sell now. 

Over the past 20 years we’ve organically attracted and built a database of over 100,000 buyers - plus private equity, investors and family offices. 

To protect those relationships (and your time), we carefully assess each business / opportunity.

So if your business is profitable and you’re serious about selling, we’d love to hear from you. 

If you’re not ready to sell but would like a proper business valuation to determine what your business could be worth in the marketplace, we have a valuation team who can help with that, too. 

DM me the word “EXIT” or email me at edison@xcllusive.com.au, and we’ll have a friendly chat to see how we could assist.

Business Sales Consultant | Associate

Skyrocket Conversions

* WAITLIST CLOSED * 

Struggling to convert precious leads into paying clients? Not sure how to attract attention to you or your business?

Combining my passion for writing and storytelling with over 20 years of experience in Sales and Marketing, I can be your secret weapon for generating more revenue. I'm here to help you boost your sales and craft compelling content that drives results.

Sales Coaching:

I offer tailored Sales Coaching to help you master the art of selling. Whether you're a Coach, Consultant, or Solopreneur, I can teach you how to:

- Close more deals
- Convert leads to clients
- Increase your monthly revenue

All that without being pushy or salesy.

Why Choose Me?

Experience Matters: Over two decades of experience working in the sales field, where I helped businesses generate more revenue and grow their client base. I also built and operated my own food service business in Sydney’s competitive food scene.

Friendly & Professional: I’m one of the friendliest humans you’ll ever meet, and I love working with motivated individuals. I’m also a family man with a real passion for food, travel, and photography.

Tailored Approach: I choose who I work with, ensuring a good fit and personalized service.

PS: Currently unavailable for Sales Coaching or Ghostwriting. Follow & Connect for fun, positive, real-life content.

Keep It Real...
Edison Apolonio

Consultant

ReachLocal Australia & New Zealand

During my time at ReachLocal Australia and New Zealand (which later rebranded to LocaliQ), I helped small to medium businesses find a solution to some of their biggest problems: 

- Not enough visibility online.
- Not enough lead flow.
- Not enough clients.

I did whatever I could to get in front of business owners, booked my own appointments, and scheduled meetings both in person and over video calls. My approach was a mix of...

- DM.
- SMS.
- Cold call.
- Cold email.
- Door knocking.

As a team, we helped our clients achieve their business goals using time-proven solutions tailored specifically to their needs, which is usually a combination of:

- Social Media Ads
- Google Ads
- LiveChat
- Website
- SEO

Even though it was my first time being employed as a Digital Marketing Consultant - I managed to WIN in more ways than one:

- Grew and managed a book of clients from $0 to $50,000/month MRR ($600,000/year ARR) in my first 12 months.
- Met and developed a good relationship with business owners from various industries.
- Learned how to create proposals for each new business owner I met with.
- Learned how to use Salesforce CRM and other tools of the trade.

It was not an easy job but I enjoyed it. Most of the staff were great to deal with and I got along nicely with many of them.

Having spent over 20+ years in sales and marketing, working here has added new tools to my tool kit which I’m now able to use to help others succeed online.

Overall, I had a great time working at ReachLocal and I managed to remain good friends with a few of my ex-colleagues, which I’m always grateful for.

I remain hopeful that our paths will cross again. 

Who knows… maybe next time, I will be the one helping them with other solutions to enhance their capabilities. 

My heartfelt gratitude goes to the entire ReachLocal (LocaliQ) team in Australia and New Zealand. Wishing you all ongoing success in the years ahead. Thank you, Team!

Digital Marketing Consultant

Reliable Online Advertising Service

In 2018… I decided to learn how to sell products online.

Ended up with 2 x Shopify stores and a 3rd store which I used for product testing.

I learned how to build a Shopify store and source products from overseas. 

I sold them for a profit to customers from Tier 1 countries... such as the UK, USA, Canada and Australia.

I learned how to run some basic Facebook Ads.

Unfortunately, I ran out of money before I could even get close to scaling the business.

In 2020… I decided to jump head-on into becoming a Solopreneur (digital marketing - animated explainer videos).

Along the way, I made bad financial decisions that forced me to stop operating.

In 2021, I had my own battle against depression and won.  Here's hoping I will never, ever experience that again.  It was the darkest moment of my life.

In 2022… I forced myself to get back into the workforce as I’ve got a family to support and needed cash flow to help pay the bills.
 
If you’re expecting to read a big hero’s journey that ends with a victory party full of Lambos and Rolex watches... then I’m sorry to disappoint but you won’t find it here.

The biggest lesson that I learned from this experience is that…

LIFE is a series of Decisions and Lessons. 🤔

I made DECISIONS… some good, some bad.

I made plenty of MISTAKES…

And with every decision…

…. with every mistake…

I learned something new.

We Live And Learn.

Founder | Business Development Manager

Green Pasture Meat Co.

Not long after I decided to leave Sanda Fine Foods (which I co-founded), I received an offer to work with the Founder and CEO of Green Pasture Meats - who also happened to be one of our suppliers in our food service business.

He needed someone to be an "all-rounder" and he's known me for years, so when he found out I was looking for a change... he kindly offered me a position to work with him directly.

Over the years I helped his business in a variety of ways:

- Helped the Sales Team with sales calls and inquiries/quotes.
- Assisted in the day-to-day administrative tasks (invoicing, banking, etc.)
- Helped the Warehouse Team with receiving stock and processing/dispatching orders.
- Helped support and troubleshoot computer issues and MS Office software problems when needed.
- Led the implementation of a brand-new stock control system (bar code scanner system).  Prior to this system being installed, everything was checked and recorded manually. 
- Built the company website.
- Set up their social media.
- I even cooked the team breakfast and lunch on several occasions - just for fun.

Sales & Customer Service | IT Support | Warehouse Support

SANDA Fine Foods

SANDA Fine Foods was a food service business that I co-founded back in 2010.

We served fresh meats and small goods to Cafes, Pubs and Restaurants all over Sydney - including high quality Wagyu meat. 

This experience taught me how to find suppliers, source products to buy and sell... and find customers to sell them to.

I did everything I could to get clients: cold calls, cold emails and literally door-knocked businesses... yes, I walked the streets and went door-to-door to introduce our business to potential clients. 

Got our business cards printed, company-branded T-shirts and Caps... then setup meetings to speak with Chefs and Business owners.

I dealt with a ton of rejections on a daily basis... which made every WIN even sweeter.

We maintained a friendly relationship with our clients through regular visits and conversations.

We kept our overheads low, became profitable in 12 months and operated successfully for several years. 

Even managed to buy my 2nd convertible and do some travelling with my family. Fun times!

Co-Founder | Business Development Manager

Premium Ghostwriter | Consultant | Helping Coaches, Founders, and CEOs Build A Personal Brand and Boost Revenue By Writing Content That Resonates | Visit My Featured Section and the Limited Time Offer On The Link Below.

This is one of the most brutally honest About pages you’ll ever come across on LinkedIn:

At 16, I landed in Sydney with my parents and three younger sisters. Six of us. A few boxes. A couple of suitcases. Nothing more.

No safety net. No network. No wealthy relatives. Just grit, hustle, and a powerful reason to start over.

That immigrant mindset shaped everything I do… carrying me from survival mode to sitting across the table with founders and CEOs running 7, 8, and even 9-figure businesses.

If you told the poor 10-year-old version of me back in Manila that this would one day be my life, he would’ve laughed in disbelief. Back then, survival was the only goal.

How did I get here?

My down-to-earth, outgoing personality naturally pulled me into sales.

Over the past 20+ years, I’ve sold nearly everything you can think of - travel packages, mobile phones, real estate, food products, health & personal care products, digital marketing services, brand-new cars, and cinema advertising.

I’ve knocked on restaurants, pubs, and café doors in Sydney’s summer heat. Cold-called strangers who didn’t want to listen. Built a profitable food service business from scratch in one of the most competitive food markets in the country.

I didn’t learn sales from a textbook. I learned it in the trenches.

I believe in keeping it real, not just highlight reels. That’s because I know what it’s like to try and fail… and I’ve failed plenty of times. I can tell you those failures taught me more than the wins ever did.

So, why am I here on LinkedIn?

Life moves on - things change - people change. Today, I work with an incredible team of business brokers and marketers. We help business owners sell or exit their companies with clarity, confidence, and peace of mind.

Yes, I’m here to grow my network, be seen and heard, and inspire ambitious underdogs who refuse to quit, even when the odds are stacked against them.

Yes, I’m building a life I don’t need a vacation from, and I want to help others do the same.

When I’m not working, you’ll find me cooking for my family, enjoying movie nights at home, traveling, discovering world-class cuisines, tasting delicious street foods, and capturing moments through photos and videos with my loved ones. I’ve visited 17 countries so far, with plenty more to explore.

What you see is what you get when you’re dealing with me. If this resonates with you, hit Follow and send me a Connection request.

NOTE: If you’re a scammer, don’t bother me - I’ve got nothing for you. If you're real, ambitious, and not afraid to lose, we'll get along just fine.

Edison Apolonio

Lucia Kanter St. Amour

Under the Sisterhood

UTS is a social impact company that addresses the critical gaps in women’s health education, diagnosis, and treatment. As CLO, I'm responsible for: legal guidance on general business operations, partnerships, and organizational practices; contract review and negotiation with vendors and partners; policy development ensuring legal, ethical, and privacy compliance; risk awareness and mitigation; recommending practical strategies that project the organization’s integrity and vision; addressing potential legal issues related to employment and board members; liaising and supervising outside counsel; partnering with cross-functional teams to effectively communicate the organization’s mission, support its programs, and amplify its social justice initiatives.

Chief Legal Officer

Pactum Factum

Chief Legal/Negotiation Officer for various corporations, NCAA athletes, and organizations; U.S. mediation liaison to Supreme Court of India 2022-2023; have mediated/negotiated 1000+ cases; host of "Forces of Good" podcast. Seasoned employment law and negotiation expert. Pactum Factum Press publishing.

Attorney | CLO | Publisher

UN Women

VP, San Francisco  - the birthplace of the United Nations in 1945. UN Women USA is the official, membership-based non-profit organization that raises funds and awareness for UN Women, the United Nations agency that advances gender equality and female empowerment globally.  Events and projects include: Cities for CEDAW a nationwide, grassroots effort to encourage local governments to become more gender equitable; EVAW - an effort to End Violence Against Women; The Gender Equal Pay coalition; HeForShe, a social movement campaign providing a systematic approach and targeted platform through which men and boys become agents of change for the achievement of gender equality; Women In Climate Change Gender Action Plan; Bi-annual Global Voices Film Festival

Vice President - UN Women USA

Spectrum Strategies for Autism

501(c)(3) non-profit organization providing sibling programming; and rescue dog matching, placement and training to families with children with Autism and other special needs.

University of California, College of the Law, San Francisco (formerly UC Hastings)

Teaching:  Negotiation / Mediation Clinic / Mediation Certification for Professionals / Special Education  Law. 2003-2012 taught regular course(s) on-site each semester. I tried to retire, but noooooo. They wouldn't let me 😂 2013-present continue on faculty as hybrid (remote and on-site) coach and instructor

Law Professor (Adj.)

International Chamber of Commerce

Serving as judge and mediator for ICC mediation competition in Paris, France

Mediator and Judge

University of California, Berkeley - School of Law

Teaching Negotiation practical skills course and supervising independent studies

Lecturer

EEOC

One of the small team of original designers of the Equal Employment Opportunity Commission’s pilot mediation program in 1996 for the San Francisco Regional Office, and later mediated EEOC cases from San Jose to Sacramento

Mediator

Judicial Council of California

In-house employment law attorney for the Judicial Council of California, Administrative Office of the Courts (AOC), the policymaking body for the entire California court system for 58 counties and the Supreme Court of California. I advised the Judicial Council, the Chief Justice of California, and trial and appellate court judges and court officers, contributing to major policy and legal decisions on employment and labor issues that affect the entire judicial branch of California. During that time, I was also selected by the California Division for Judicial Education and Research (CJER) as a representative attorney for the judicial branch to conduct ongoing discrimination and harassment training through live, televised, satellite broadcast programming to court employees statewide. The target 20,000-member audience consisted of judges, human resources professionals, court directors and court staff. Broadcasting live with a studio audience, I also co-hosted CJER’s production of “Dr. Martin Luther King, Jr.:  A Celebration of Justice,” as part of the Division’s Continuing The Dialogue television series. The content of many of the broadcasts drew upon expertise in the field of Civil Rights and various discrimination and fair employment laws.

Attorney - Office of the General Counsel

Orrick, Herrington & Sutcliffe LLP

Upon dissolution of boutique labor & employment firm in San Francisco, joined Orrick's Employment Law group and handled all aspects of litigation and client counseling. Closest clients I worked with included Gap, Apple, Oracle, Electronic Arts

Employment Litigation Attorney

VP Emerita UN Women | Attorney Action Figure 🦸🏻‍♀️ | Arresting Author | Chief Negotiation Officer | Plucky Podcast Host | Irreverent Int'l Keynote | "What Box?" Bellwether

📚 World domination through literary seduction. Elegant. Defiant. Irresistibly true. Are you ready for what's next (October 13, 2025)? MY WRITING IS ORGANIC USING REAL INTELLIGENCE (AI wishes it could write like me)

I'm not bossy. I'm BOSS. A UN Women VP, provocatrice, attorney/law professor turned negotiation GOAT . . .

(Buckle up. This is ..."a lot")

🦸🏻‍♀️ I help women harness the power of everyday negotiation—from conning a toddler into eating peas to running the boardroom. I authored the Little Black Dress of negotiation books. Why?

Because negotiation isn’t just for business. It’s everybody’s business 🧐

(But you don’t need me to “empower” you. Nor do I sell a “masterclass” or certification from my own “institute”)

🌍 World Mediation Peace Activist. Benevolent & incurable explorer (dubbed “creative savant”—you know who you are). A bit wild at ❤️‍🔥, I struggle with purpose and disrupt with goodwill—through advocacy, teaching, writing, broadcasting, philanthropy, art & sports.

🗣️ Polyglot. Passionate about people & social progress. JEDI agent (not a Star Wars ref). I’ve practiced law in private, public & non-profit sectors; have taught internationally, including over two decades as faculty at two University of California law schools.

I get that people are messy multitudes—and how they actually behave in conflict & decision-making.
What makes me next-level? Decades of deep experience in negotiation, behavioral economics, game theory, plus dope training in:

✔️ Emotional micro-expressions
✔️ Lie detection
✔️ Neuroscience & decision analysis

Oh, and I know the #1 most stealth negotiation skill. 😎

(Kinda like x-ray vision. Hint: it’s NOT “speaking your truth.”)

WHAT I’M NOT:

❌ A sales/marketing bro who built my expertise off a “masterclass”
❌ A brand
❌ Your income stream
❌ After your 💰 or approval
❌ One to trademark words. Ahem™ 🙄 (you know the type)

Special needs parent & dog whisperer—chaos doesn’t faze me, and persistence is my default setting. CEO of a 501(c)(3) nonprofit providing dogs & sibling support for families with special needs kids.

🫶 Turn-ons: Cake, shoes, pour-over coffee, decent literature
🤢 Turn-offs: NIMBYism, vapid buzzwords, elitism, posers

💡 Meyers-Briggs type? ENFJ-A (same 2% club as Obama & Oprah).

🕸️See more on pactumfactum.com, but TLDR: 
I’m 95% human Labrador (begs the question: what’s the other 5%?). Find it endearing or annoying. That's on you. Either way, I’ll be me because, as Oscar Wilde said, “Everyone else is taken.”

P.S.
❌ I don’t do casual Zoom coffee chats
✅ I’ve already overpaid it forward

taplio

The Battle

Edison Apolonio

S. Lucia Kanter St. Amour

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