Edin Mulasalihović

Edin Digital LTD

Building a business from the ground up is never easy, but it's the most rewarding challenge you can take on. 

As the founder of Edin Digital LTD, I've had the privilege of helping local businesses navigate the digital world-transforming their online presence, streamlining their operations, and driving growth through innovative solutions.

From website design and revamps to lead generation marketing and Al-powered automations, we've done it all. 

But what truly sets us apart is our commitment to results. 

We don't just build websites—we craft online experiences. 

We don't just generate leads-we generate opportunities.

- Led successful website redesigns that boosted conversion rates by [50%]
- Created tailored marketing campaigns that drove qualified leads and revenue growth for clients
- Developed Al-powered solutions that automated workflows, saving businesses time and resources

Every project we take on is a collaboration, and every result is a testament to our dedication and expertise.

Are you ready to take your business to the next level? Let's work together to make it happen.

Message me directly to schedule a free consultation. Let's bring your vision to life!

Founder

Sanationell

Skincare with a purpose—clean, natural, and effective.

Sanationell started with a mission to create skincare that’s as nurturing as it is powerful. I was there from day one, setting up the business, building our online store, and crafting a brand identity that embodies our core values of purity, quality, and transparency.

In a market full of skincare options, we wanted Sanationell to be a standout choice. Some of the ways I made that happen:

- Built a brand image that resonates with consumers seeking ethical and organic skincare solutions.
- Designed and optimized our online store for a seamless shopping experience, driving higher engagement and conversions.
- Oversaw the launch of hero products, focusing on formulations that deliver real results and build trust with our customers.

Today, Sanationell is growing—and every customer who feels the difference makes our work worth it.

Co-Founder

Ebu Sijaha

Imagine navigating the landscapes of a new city—every street, landmark, and hidden gem—while connecting with people from all over the world. As a tourism specialist and driver, I wasn’t just behind the wheel; I was a cultural ambassador.

During this time, I had the unique opportunity to perfect my Arabic language skills, making tours more personal and meaningful for clients from the Middle East.

- Delivered memorable tours with local insights and seamless logistics
- Built rapport with clients through fluent Arabic and cultural knowledge
- Ensured every journey was as comfortable and engaging as the destination itself

This role was more than just driving; it was about crafting experiences and bridging cultures.

Tourism Specialist & Professional Driver

In customer service, every interaction is a chance to make a difference. At EON, I quickly learned the art of listening—really listening—to understand each customer’s unique needs and provide the right solution.

From billing questions to technical support, I handled a wide range of inquiries with patience and a commitment to resolve each issue effectively.

- Delivered top-tier support, consistently meeting and exceeding customer satisfaction goals
- Developed a knack for handling challenging situations with empathy and professionalism
- Built lasting relationships that reinforced EON’s reputation for reliable service

This role taught me that customer service isn’t just about quick answers—it’s about creating positive experiences, one call at a time.

Customer Service Associate

Lenovo

When a laptop wouldn’t boot or a screen wouldn’t cooperate, that’s when my phone rang. At Lenovo, I was the go-to problem-solver for all things tech.

I guided users through technical hurdles, from simple troubleshooting to complex diagnostics, making sure every issue led to a solution—and a satisfied customer.

- Diagnosed and resolved tech issues with efficiency and empathy
- Broke down complex tech talk into easy-to-follow steps
- Helped users feel empowered, not just fixed

Tech support isn’t just about fixes; it’s about making technology accessible and frustration-free.

IT Technical Support

Digital City

It’s one thing to solve a problem; it’s another to make the customer feel heard. At Digital City, I learned to master both.

Managing a team meant wearing many hats—coach, troubleshooter, quality-control expert. Every day, I handled customer queries, turned complaints into solutions, and trained the team to keep our service sharp.

- Led a team to deliver top-notch customer support
- Created processes that improved response times by [90%]
- Built trust with customers, one conversation at a time

Every call, email, and chat taught me that great service goes beyond answers—it’s about connection.

Customer Service Manager

NoviCode & OKeskin

Picture this: fresh out of school, diving headfirst into the world of web development. My toolkit? HTML, CSS, WordPress, Canva—and an endless drive to create.

At Okeskin and NoviCode.ch, I wasn’t just building websites; I was building experiences. Whether it was bringing a brand’s story to life or ensuring that every click felt intuitive, every project taught me something new.

- Mastered HTML and CSS, my coding power couple
- Became a WordPress wizard, building dynamic, responsive sites
- Canva for design polish on every project

By the end of it, I wasn’t just creating sites; I was crafting digital journeys.

Web Developer

JP Spreca dd Tuzla, Water Gate Modrac

Data Entry Specialist

Are you struggling to convert website traffic into leads? Or looking for smarter marketing strategies to grow your business?

Better yet…

Are you overwhelmed with all the tech out there and need an expert to streamline it?

If you’ve been nodding along, I might just be who you need!

Hi, I’m Edin.

I run Edin Digital LTD, where we specialize in conversion rate optimization, marketing, and AI automations that take your business to the next level.

In the past few years, I’ve helped businesses across different industries maximize their online presence, boost conversions, and automate their processes—saving time and increasing revenue.

“Working with Edin helped us increase leads by 40% in just 3 months. The marketing strategies and automation have been game-changers.” O.I.

Before starting my own agency, I worked in web development, customer service, and technical support, building a solid foundation in digital services. With over 4 years of experience in SEM/PPC and running successful campaigns for solar energy and home improvement industries, I understand what it takes to make your digital presence stand out.

“Edin’s team was instrumental in improving our lead generation efforts. They don’t just help you grow—they give you the tools to sustain it.” N.W.

I’m passionate about optimizing your marketing and automating your processes so you can focus on what matters most—growing your business.

What’s my offer to you?

We’ll put in the work together. I’ll show you exactly what needs to be done, from revamping your marketing strategy to setting up AI-driven automation. I don’t just talk; I make things happen.

With years of hands-on experience, I know exactly how to get results—no fluff, all impact.

Let’s make your business thrive!

🔥 3 ways we can work together:

1. Power Session – 1 hour to analyze and optimize your current strategies.
2. Full Marketing & Automation Setup – Implement and automate your systems for long-term growth.
3. Ongoing Support & Strategy – Stay ahead of the game with regular updates and optimizations.

Curious to learn more or get started?

My availability is here: calendly.com/theadsmiths

Or, simply send me a message. I’m here to help you succeed!

Thanks for reading and let’s make your business shine!

Edin Mulasalihovic

Workabuddy

NHS England

Associate Director of Programmes & Transformation

Key responsibilities:
-	Lead the programme management, business management and communications and engagement functions of a national, multi-partner programme (between the NHS, Department of Health & Social Care, Ministry of Housing, Communities & Local Government and the Local Government Association) to support the delivery of the Better Care Fund (national policy to integrate health, social care & housing services).
-	Lead the development of a large-scale transformation programme by reviewing the existing operating model for the support programme (for the Better Care Fund), and the operational strategy to drive change towards an improved target operating model.
-	Review the project management office (PMO) function, by undergoing a discovery/design project to determine key improvement opportunities and mobilise these into the implementation/review phase.

Senior Programme Manager

Arata Solutions

Key responsibilities:
-	Providing specialist support related to various change management initiatives through customer journey mapping, strategy development, process re-engineering, focussed research, creation of delivery roadmaps & reviews of organisational practices.

Top 5 achievements:
1.	Developed operating model framework:  Developed an overall customer experience framework for a start-up based in the music industry by producing a high-level operating model, insight & contact strategy and delivery roadmap.
2.	Created end-to-end customer journey maps:  Produced end-to-end customer journey maps for a variety of clients (cross-industry), mapping the key customer milestones/touchpoints and identifying recommendations/improvement areas.
3.	Conducted research on varying approaches to service delivery:  Carried out research on industry-leading approaches to knowledgebase management – resulting in a set of proposals for the client to consider in the development of their tool.
4.	Carried out a deep-dive review of returns process:  Undertook a full review of the returns process, identifying key customer pain points and producing a full-stack suite of recommendations for the client to improve customer satisfaction in this area.
5.	Produced a review of ‘support’ function:  Carried out a full review of a client’s customer support function, reviewing customer journeys, internal processes and operational capability for the client to take into consideration for an organisational restructure.

Senior Transformation & Change Consultant

Catalyst Housing Limited

Key responsibilities:
-	Directing 5 critical customer service functions – contact centre, complaints-handling, quality assurance & customer comms and social media teams.
-	Developing organisation wide CX strategy to drive improvements to customer satisfaction, embedding a customer focus across the organisation and developing the roadmap for pipeline initiatives.
-	Leading the digital transformation from voice to multi-channel, building requirements for CRM to support the digital engagement offer for customers.
-	Responsible for customer communications function, spearheading the development of the social media offer including curation of digital content strategy.
-	Leading the complaints handling function, reducing customer complaints by embedding learning from complaints through translating customer insight into service recovery opportunities.

Assistant Director Of Customer Experience

Key responsibilities:
-	Responsible for management of 9000 properties, incl. developing customer strategy for large-scale regeneration schemes.
-	Leading a team of 22 FTE specialists using customer feedback to deliver dynamic, first-class front-line customer service.
-	Development of long-term strategies for the various neighbourhoods under my responsibility.

Head of Housing

Key responsibilities:
-	Leading the team to create and deliver local neighbourhood strategies to promote sustainable communities.
-	Managing & coaching a tight-knit team of specialists to improve all facets of individual performance.
-	Developing a high-performance culture within the team, achieving KPIs relevant to key milestones in the customer journey.

Area Manager

Provided bespoke customer solutions for a flagship, multi-million pound regeneration scheme.

Housing & Regeneration Manager

Tower Hamlets Homes

Providing a range of front-line services to customers across key milestones of the customer journey.

Neighbourhood Housing Officer

Commenced a graduate scheme, completing CIH Level 4 Housing programme.  Promoted to senior position within 3 months.

Graduate Housing Officer

NSPCC

Managed the co-ordination process for a range of training & facilitation programmes.

Training Coordinator

Union Income Benefit 

Managed a team of c. 30 FTE within an outbound sales call-centre, offering a range of services to customers.

Team Supervisor

Union Income Benefit

Expert level agent, supporting new starters through induction process by side-by-side coaching, 121s and knowledge support.

Senior Family Protection Consultant

Founder @Workabuddy | Teaching people the skills the education system doesn’t - helping them thrive in their careers | Striving to be LinkedIn’s Most Helpful Person

So, my LinkedIn profile has a bit of a split personality.

I’ve dedicated a part of my life to helping people learn the skills they wished they were taught already.

80% of our society are poorly prepared for the future, particularly in landing a job.

And those of you who have managed to land a job?

Well, you may be wrestling and grappling with your career because the education system has failed you.

A system that didn’t teach you:

- how to communicate effectively
- what the working world is really like
- how to lead, motivate and inspire others
- how to problem solve, ideate, and be creative
- how to listen with empathy and present with purpose.

So many skills that you should feel comfortable and confident with.

But sadly you’re not.

77% of people are ready to learn new skills. But you don't have the right systems to teach you.

Now, what if I told you there’s a way to:

- tailor your job application to help you stand out from the crowd
- create an awesome first impression after your CV is reviewed
- identify your best career stories and conversation points
- overcome your interview anxiety and become a natural
- address your fears and challenges in your career path?

Your first reaction may be “Yeah right, like THAT’S possible”, but we’ve already helped hundreds who have all benefitted from our free services.

Not only that, but we also run a free community for you to join.

Where you can::

- access a safe space to share concerns
- level up your career and learn from others
- stretch yourself through our personal growth challenges
- pair up with accountability buddies to achieve those challenging goals
- benefit from support for your everyday work problems and burning questions.

If you’re serious about learning skills to land your dream job and thrive in your career, then head over to www.workabuddy.com (or view my Featured section to find further info).

You may be thinking: “Is this really all free? There must be hidden costs in here!”

I’ll address your concern — Yes, it’s all free. Really. We take great satisfaction in knowing that we’ve helped others in what are clearly challenging times.

So, let’s teach you the skills you need now. Shoot me a message today.

—---

Oh, wait a minute…

I said I have a split personality.

Well, that’s right. It’s split because I work full-time for UK’s national health service too - working in a senior, non-clinical, role where I use the stories I’ve collected over the years to help others along the way.

But that’s a story for another day. 

Right now, I'm here to help you and my DMs are open to you.

taplio

The Battle

Edin Mulasalihovic

Mushtaq Osmani

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