Eric Dickmann

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

I help B2B technology, SaaS, and professional-services firms turn “random acts of marketing” into predictable growth engines.

As a fractional Chief Marketing Officer and founder of The Five Echelon Group, I partner with CEOs and leadership teams who are frustrated by marketing that feels disconnected from business goals. Whether they’re scaling after funding, preparing for an exit, or simply tired of agency churn, I help them build clarity, structure, and measurable outcomes.

My approach bridges strategy, sales alignment, and modern marketing systems, including the smart use of AI, to create sustainable growth.

Through The Virtual CMO Podcast, I share insights from top marketing leaders on how to thrive in an era where automation is everywhere but strategic leadership is rare.

Let’s connect if your company has hit a growth plateau, lacks marketing direction, or needs a trusted partner to turn marketing into a true revenue engine.

Founder and Chief Marketing Officer

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

It was great attending this year's Podfest Multimedia Expo in Orlando, FL. The podcasting space is booming, as evidenced by the number of podcasters in attendance and the diversity of shows being produced.

After a hiatus, I'm excited to share that The Virtual CMO podcast is recording new episodes, and we're launching a new podcast for AdParlor focused on influencer marketing! 

It's going to be a busy year for podcasting, and I look forward to sharing more details soon!

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

AI is transforming influencer marketing, but it’s making authenticity more valuable, not less.

Four takeaways from the National Retail Federation's 2026 conference:

1. Authenticity > brand scripts  

The highest-performing creator content feels like the creator, not the brand. Overly prescriptive briefs handcuff creators and erode trust and performance.

2. Different creators for different jobs  

Mega-talent is driving reach and awareness, while micro/mid-tier creators are winning on credibility and conversion. Smart brands are mapping talent tiers to specific funnel roles.

3. Creators as the content engine  

Creators are now the primary content engine, with AI helping scale, repurpose, and personalize their content across owned and paid channels.

4. Measurement is maturing  

Brands are moving beyond vanity metrics and last-click sales to frameworks that balance reach, resonance, and reaction, plus sentiment and conversation quality.

If you’re leading creator or partner programs in 2026, the direction is clear:  
- Loosen the script
- Clarify the role of each creator
- Plug AI into your workflow
- Upgrade your measurement

#influencermarketing #marketingstrategy

Hi Platform

* Strategic Leadership: Spearhead a team of 60 professionals to drive revenue growth and operational excellence across key business areas, including Performance Marketing, Pre-sales, Sales, Professional Services, and Customer Success.

* Proven Results: Consistently surpass revenue targets by developing and implementing innovative strategies that enhance market penetration and customer engagement (+ R$ 600K of New MRR quarterly)

* Expertise in Scaling: Expert in scaling business operations and revenue in a competitive SaaS environment, leading to sustained growth and market leadership.

* Customer-Centric Approach: Champion a customer-first strategy, integrating valuable customer insights into business decisions, which has significantly improved client retention and satisfaction rates.

* Cross-Functional Collaboration: Excel at aligning cross-departmental efforts, ensuring cohesive and strategic execution of business goals to maximize efficiency and impact.

* Innovative Thinker: Passionate about leveraging cutting-edge technology to enhance customer experience and operational agility, especially when applying AI - Artifical intelligence to business, management, and leadership.

* Inspiring Mentor: Cultivate a culture of excellence and continuous improvement, mentoring emerging leaders and fostering a high-performance team environment.

Director of Revenue

SaaS Environment - Managing strategies for onboarding, adoption, maintenance, retention, and expansion of more than 1,500 customers between small, medium, and large accounts. Leading an expressive, diverse, and engaged high-performance team of approximately 60 people. Among these are Account Managers, Customer Success Managers, Project Managers, Technical Specialists, Onboarding Analysts, Professional Services, and Integration Managers.

Head of Customer Success and Expansion

Responsible for sales and enterprise negotiations that are strategic for the company.
Considering segmentation for market expansion as well as contract sustainability.

Strategic Business Director

Leader of sales processes and Inside Sales, Outside Sales and Farmer teams.

New Business Director and Expansion

Seekr is the largest 100% Brazilian company providing multichannel solutions on a single service platform (SAC 2.0), monitoring and relationships via social networks, whose commercial model is based on SaaS, software sales.

It emerged as a start-up and is currently experiencing a transition towards quality scaled growth, moving from Start-up to Scale-up.

Through the participation of CRP (CIA Riograndense de Participações) and the CVentures Investment Fund, it has the necessary support to achieve its short and medium-term objectives and challenges.

In March/2017, Seekr went through the merger process with Direct Talk, a pioneering company with more than 16 years in digital service through Chats, BOTs, faqs, and E-mails and a leader in Brazil in its segment. DT+Seekr is now born.

Main characteristics of the activities carried out:

* Construction, development, and management of the inside sales team;
* Sales target achieved in every month of 2016 exclusively with the inside sales team;
* Systematic and pragmatic management of goals/numbers;
* Management of local and remote commercial/sales teams;
* Participation and contribution to commercial and business strategies with the board;
* Customer-focused service to embrace their strategic, business, and operational needs;
* Customer Relationship Management;
* Prospecting for New Businesses (Sales) in the customer portfolio and the market;
* Sales Management always focused on exceeding goals;
* Ensure good Company-Client and Client-Company relationships and the teams involved.

New Business Manager

Hi Academy

Responsible for teaching an online course on Business and B2B Sales at Hi Academy, the first Customer Experience school in Brazil.

Professor

JM Consultoria, Assessoria, Mentoria e Treinamentos.

A JM é uma empresa que tem como abrangência prestar  serviços em 4 (quatro) macro áreas:

> Consultoria,
> Assessoria,
> Mentoria e 
> Treinamentos.

Agende sua consulta: contato@julianomelchior.com.br

Dentro de cada um dessas grandes áreas, cada cliente apresenta uma diferente necessidade que pode ser compreendida com mais detalhes abaixo.

Tem como objetivo facilitar a gestão empresarial, levar esclarecimentos, oferecer direção, orientação, acompanhamento, experiência, proferir treinamentos e prática para seus principais públicos:

> Empresários,
> Empreendedores,
> Gestores comerciais e de negócios,
> Profissionais de vendas, 
> Profissionais de relacionamento com clientes.

Agende sua consulta: contato@julianomelchior.com.br

Atuação:

> Planejamento empresarial e financeiro
> Turnaround: recuperação e reestruturação de empresas
> Sucessão empresarial
> Planejamento Comercial (metas, comissões, controles e melhoria de resultados)
> Planejamento Operacional de vendas (dimensionamento de equipes e funções)
> Estruturação de processos de vendas e pré-vendas (Máquinas Inbound e Outbound)
> Gestão e operação de funil de vendas
> Novos Negócios
> Novas Vendas para base de clientes pagantes
> Recuperação de clientes inativos
> Definição de cliente ideal (persona)
> Estratégias para aumento de Ticket Médio e geração de (mais) valor ao cliente
> Negociação de contratos, projetos, produtos e serviços
> Renovação de contratos
> Prevenção de churn (cancelamentos)
> Treinamento em vendas
> Atendimento e Sucesso do Cliente (Pós-Vendas)
> Redução de turn-over (perda de talentos)

Agende sua consulta: contato@julianomelchior.com.br

Founder, CEO & Senior Consultant

Akna

With the M&A of AKNA and Hi Platform, I take on the responsibility of managing the sales team in parallel with my current management at Hi. 💪

Sales Director

Casa Pronta Construtora

Casa Pronta is a construction company that owns the Casa Pronta construction system, an exclusive 26-year-old system whose main difference is the rationalization of works, bringing sustainability, efficiency, practicality and technology to civil construction.

Founder and CEO 

AG2 Publicis Modem

Responsible for customer service strategy as Bradesco, Natura, Groupe SEB, Habibs, CVC and Apex-Brasil

Serving these accounts, I devised strategies to increase revenue by selling digital projects. I had the opportunity to close long-term contracts with values ​​that exceeded 08 figures annually. I developed relationship and management skills in a competitive, complex corporate environment, seeking win-win as a fundamental business negotiation principle. The results and the long time I worked at the company demonstrate my loyalty to the company and the customers I have always preserved.

Account Service Director

AG2 | Publicis Modem

•	More than six years of experience in the digital area, focusing on account management and service;
• Great capacity for commercial negotiation, bidding and competitions, as well as maintaining customers and winning new business;
• Experience in managing objectives and interests through developing processes, reports, and organization of a work team.

 Customer service;
 Account management;
 Strategy for reaching and exceeding goals;
 Team management focused on results;
 Dynamic and easy-going person;
 Team spirit and leadership of the work team.

Account Manager

Gerdau

Gerdau is a leader in the long steel segment in the Americas and one of the world's main suppliers of special long steel. With over 45 thousand employees, it has industrial operations in 14 countries – in the Americas, Europe, and Asia –with an installed capacity of more than 25 million tons per year. It is the largest recycler in Latin America and, in the world, annually transforms millions of tons of scrap into steel, reinforcing its commitment to the sustainable development of the regions where it operates. With more than 140 thousand shareholders, Gerdau is listed on the São Paulo, New York, and Madrid stock exchanges.

Trainee Supply Chain

Alcoa

Alcoa is the world's leading producer of primary aluminum and industrialized aluminum and the world's largest bauxite miner and alumina refiner. As a Foreign Trade Trainee - COMEX I was responsible for organizing and conducting customs clearance documentation to ensure that the international raw materials for Aluminum production reached the manufacturing plants.

Trainee International Supply

With over 20 years of experience in B2B sales and customer success, I am passionate about helping businesses achieve their goals and grow their customer base. As the head of customer success and expansion at Hi Platform, I lead a diverse and high-performing team of 60 professionals who manage the onboarding, adoption, maintenance, retention, professional services, and expansion of more than 1,500 SaaS clients across different segments and industries.

I am also a founder and senior consultant at JM, where I provide consulting, mentoring, and training services in sales, negotiation, and customer experience. I have a master's degree in organizational leadership from Jacksonville University, a specialization in negotiation mastery from Harvard Business School Online, and a postgraduate degree in executive business administration from FGV. I am also a professor at Hi Academy, the first school of customer experience in Brazil, where I teach online courses on B2B sales and customer care. I am always eager to learn new skills, share best practices, and collaborate with other professionals in my field.

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