Eric Dickmann

The Five Echelon Group

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

Founder and Chief Marketing Officer

Craig Group

Craig Group specializes in revenue growth for middle-market, private equity-backed portfolio companies.

Marketing Strategist

FractionL

Fractional CMO

GrowthMentor

Advisor on marketing strategies to companies and marketers as a top-rated mentor.

Growth Mentor - Marketing Strategy

MarketerHire

Recognized as a top-tier Chief Marketing Officer within MarketerHire's exclusive network of vetted marketing professionals, specializing in crafting marketing strategies for B2B companies.

Optima

Developed a marketing strategy aimed at Fortune 500 companies within the SAP ecosystem, utilizing content marketing, events, SEO, and direct outreach to engage decision-makers and secure high-value contracts.

Quest Trust Company

SunView Software, Inc.

As the CMO at SunView Software, I spearheaded a transformative growth marketing strategy that resulted in a notable reduction in lead acquisition costs and a remarkable 620% surge in organic web traffic. By championing digital transformation and implementing the HubSpot marketing automation platform, I positioned the company as an industry leader, resulting in our inclusion in The Forrester Wave Report for Enterprise Service Management.

Chief Marketing Officer

Oracle

Led global marketing strategy for a Fortune 100 tech business, overseeing a multi-million dollar budget and managing a global team. Collaborated closely with Sales leadership to generate executive-level leads, build nurturing programs, and influence revenue opportunities, resulting in the closure of one of the largest deals in Siebel Systems' history. Played a critical role in establishing the organization as the leading provider of CRM software in the financial services market. Areas of expertise include retail banking, compliance, financial crime, healthcare payer, revenue management, and billing solutions.

Senior Director of Marketing - Global Retail Banking

Senior Manager Product Marketing - Retail Banking

Broadway & Seymour

Product Marketing Manager - Banking Platforms

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

As an accomplished executive marketing leader and fractional Chief Marketing Officer (CMO) with years of corporate experience, I have helped drive revenue growth and brand awareness for B2B companies across various industries. I provide marketing strategy consulting and advisory services to small, middle-market, and private equity-backed portfolio companies, helping them achieve sustainable growth.

Since 2019, I have been working as a fractional CMO for multiple clients, developing and executing marketing strategies that create engines for lead generation and revenue growth. My expertise spans strategic marketing planning, digital transformation, multi-channel demand generation, account-based marketing (ABM), brand storytelling, and content marketing.

Prior to my current fractional CMO roles, I served as the Chief Marketing Officer at SunView Software, where I led a team that achieved a 620% increase in organic web traffic and secured the company's first-time ranking in The Forrester Wave Report for Enterprise Service Management. My extensive corporate experience includes senior marketing positions at Oracle Corporation and Siebel Systems, where I managed global teams and multi-million dollar budgets in the financial services, FinTech, and application software sectors.

My approach combines cutting-edge marketing technologies with data-driven insights to deliver measurable business impact. I excel in team leadership and cross-functional collaboration, consistently developing innovative marketing strategies that align with business objectives. 

I'm not just a marketing strategist but a growth catalyst for B2B companies, dedicated to helping businesses achieve sustainable growth through strategic, cost-effective, and measurable marketing initiatives.

The $24B influencer bubble isn't bursting, but the trust mechanics are changing.

As CMOs, we’ve spent the last decade chasing reach. But according to new research in Harvard Business Review, the metric we need to be obsessing over now is authenticity alignment.

The hard truth? Consumers don't trust "influencers" anymore. They trust expertise and connection. Authenticity not as a vague "vibe," but as a rigorous framework built on five non-negotiable dimensions:

- Expertise: Do they actually know what they are talking about?
- Connectedness: Is the engagement real or performative?
- Integrity: Are their values consistent over time?
- Originality: Are they creating or just copying?
- Transparency: Is the commercial motive clear?

When we prioritize reach over relevance, or hide the commercial nature of a partnership, we break this chain. 

The finding is clear: We must move our influencer strategies from transactional exchanges to transformational relationships.

If you're still briefing for "eyeballs" rather than "trust," you're likely eroding your brand equity.

Article link in the comments.

#MarketingStrategy #CMO #InfluencerMarketing #HBR

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

Hi Platform

* Strategic Leadership: Spearhead a team of 60 professionals to drive revenue growth and operational excellence across key business areas, including Performance Marketing, Pre-sales, Sales, Professional Services, and Customer Success.

* Proven Results: Consistently surpass revenue targets by developing and implementing innovative strategies that enhance market penetration and customer engagement (+ R$ 600K of New MRR quarterly)

* Expertise in Scaling: Expert in scaling business operations and revenue in a competitive SaaS environment, leading to sustained growth and market leadership.

* Customer-Centric Approach: Champion a customer-first strategy, integrating valuable customer insights into business decisions, which has significantly improved client retention and satisfaction rates.

* Cross-Functional Collaboration: Excel at aligning cross-departmental efforts, ensuring cohesive and strategic execution of business goals to maximize efficiency and impact.

* Innovative Thinker: Passionate about leveraging cutting-edge technology to enhance customer experience and operational agility, especially when applying AI - Artifical intelligence to business, management, and leadership.

* Inspiring Mentor: Cultivate a culture of excellence and continuous improvement, mentoring emerging leaders and fostering a high-performance team environment.

Director of Revenue

SaaS Environment - Managing strategies for onboarding, adoption, maintenance, retention, and expansion of more than 1,500 customers between small, medium, and large accounts. Leading an expressive, diverse, and engaged high-performance team of approximately 60 people. Among these are Account Managers, Customer Success Managers, Project Managers, Technical Specialists, Onboarding Analysts, Professional Services, and Integration Managers.

Head of Customer Success and Expansion

Responsible for sales and enterprise negotiations that are strategic for the company.
Considering segmentation for market expansion as well as contract sustainability.

Strategic Business Director

Leader of sales processes and Inside Sales, Outside Sales and Farmer teams.

New Business Director and Expansion

Seekr is the largest 100% Brazilian company providing multichannel solutions on a single service platform (SAC 2.0), monitoring and relationships via social networks, whose commercial model is based on SaaS, software sales.

It emerged as a start-up and is currently experiencing a transition towards quality scaled growth, moving from Start-up to Scale-up.

Through the participation of CRP (CIA Riograndense de Participações) and the CVentures Investment Fund, it has the necessary support to achieve its short and medium-term objectives and challenges.

In March/2017, Seekr went through the merger process with Direct Talk, a pioneering company with more than 16 years in digital service through Chats, BOTs, faqs, and E-mails and a leader in Brazil in its segment. DT+Seekr is now born.

Main characteristics of the activities carried out:

* Construction, development, and management of the inside sales team;
* Sales target achieved in every month of 2016 exclusively with the inside sales team;
* Systematic and pragmatic management of goals/numbers;
* Management of local and remote commercial/sales teams;
* Participation and contribution to commercial and business strategies with the board;
* Customer-focused service to embrace their strategic, business, and operational needs;
* Customer Relationship Management;
* Prospecting for New Businesses (Sales) in the customer portfolio and the market;
* Sales Management always focused on exceeding goals;
* Ensure good Company-Client and Client-Company relationships and the teams involved.

New Business Manager

Hi Academy

Responsible for teaching an online course on Business and B2B Sales at Hi Academy, the first Customer Experience school in Brazil.

Professor

JM Consultoria, Assessoria, Mentoria e Treinamentos.

A JM é uma empresa que tem como abrangência prestar  serviços em 4 (quatro) macro áreas:

> Consultoria,
> Assessoria,
> Mentoria e 
> Treinamentos.

Agende sua consulta: contato@julianomelchior.com.br

Dentro de cada um dessas grandes áreas, cada cliente apresenta uma diferente necessidade que pode ser compreendida com mais detalhes abaixo.

Tem como objetivo facilitar a gestão empresarial, levar esclarecimentos, oferecer direção, orientação, acompanhamento, experiência, proferir treinamentos e prática para seus principais públicos:

> Empresários,
> Empreendedores,
> Gestores comerciais e de negócios,
> Profissionais de vendas, 
> Profissionais de relacionamento com clientes.

Agende sua consulta: contato@julianomelchior.com.br

Atuação:

> Planejamento empresarial e financeiro
> Turnaround: recuperação e reestruturação de empresas
> Sucessão empresarial
> Planejamento Comercial (metas, comissões, controles e melhoria de resultados)
> Planejamento Operacional de vendas (dimensionamento de equipes e funções)
> Estruturação de processos de vendas e pré-vendas (Máquinas Inbound e Outbound)
> Gestão e operação de funil de vendas
> Novos Negócios
> Novas Vendas para base de clientes pagantes
> Recuperação de clientes inativos
> Definição de cliente ideal (persona)
> Estratégias para aumento de Ticket Médio e geração de (mais) valor ao cliente
> Negociação de contratos, projetos, produtos e serviços
> Renovação de contratos
> Prevenção de churn (cancelamentos)
> Treinamento em vendas
> Atendimento e Sucesso do Cliente (Pós-Vendas)
> Redução de turn-over (perda de talentos)

Agende sua consulta: contato@julianomelchior.com.br

Founder, CEO & Senior Consultant

Akna

With the M&A of AKNA and Hi Platform, I take on the responsibility of managing the sales team in parallel with my current management at Hi. 💪

Sales Director

Casa Pronta Construtora

Casa Pronta is a construction company that owns the Casa Pronta construction system, an exclusive 26-year-old system whose main difference is the rationalization of works, bringing sustainability, efficiency, practicality and technology to civil construction.

Founder and CEO 

AG2 Publicis Modem

Responsible for customer service strategy as Bradesco, Natura, Groupe SEB, Habibs, CVC and Apex-Brasil

Serving these accounts, I devised strategies to increase revenue by selling digital projects. I had the opportunity to close long-term contracts with values ​​that exceeded 08 figures annually. I developed relationship and management skills in a competitive, complex corporate environment, seeking win-win as a fundamental business negotiation principle. The results and the long time I worked at the company demonstrate my loyalty to the company and the customers I have always preserved.

Account Service Director

AG2 | Publicis Modem

•	More than six years of experience in the digital area, focusing on account management and service;
• Great capacity for commercial negotiation, bidding and competitions, as well as maintaining customers and winning new business;
• Experience in managing objectives and interests through developing processes, reports, and organization of a work team.

 Customer service;
 Account management;
 Strategy for reaching and exceeding goals;
 Team management focused on results;
 Dynamic and easy-going person;
 Team spirit and leadership of the work team.

Account Manager

Gerdau

Gerdau is a leader in the long steel segment in the Americas and one of the world's main suppliers of special long steel. With over 45 thousand employees, it has industrial operations in 14 countries – in the Americas, Europe, and Asia –with an installed capacity of more than 25 million tons per year. It is the largest recycler in Latin America and, in the world, annually transforms millions of tons of scrap into steel, reinforcing its commitment to the sustainable development of the regions where it operates. With more than 140 thousand shareholders, Gerdau is listed on the São Paulo, New York, and Madrid stock exchanges.

Trainee Supply Chain

Alcoa

Alcoa is the world's leading producer of primary aluminum and industrialized aluminum and the world's largest bauxite miner and alumina refiner. As a Foreign Trade Trainee - COMEX I was responsible for organizing and conducting customs clearance documentation to ensure that the international raw materials for Aluminum production reached the manufacturing plants.

Trainee International Supply

With over 20 years of experience in B2B sales and customer success, I am passionate about helping businesses achieve their goals and grow their customer base. As the head of customer success and expansion at Hi Platform, I lead a diverse and high-performing team of 60 professionals who manage the onboarding, adoption, maintenance, retention, professional services, and expansion of more than 1,500 SaaS clients across different segments and industries.

I am also a founder and senior consultant at JM, where I provide consulting, mentoring, and training services in sales, negotiation, and customer experience. I have a master's degree in organizational leadership from Jacksonville University, a specialization in negotiation mastery from Harvard Business School Online, and a postgraduate degree in executive business administration from FGV. I am also a professor at Hi Academy, the first school of customer experience in Brazil, where I teach online courses on B2B sales and customer care. I am always eager to learn new skills, share best practices, and collaborate with other professionals in my field.

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