Eric Dickmann

Chief Marketing Officer▪️Helping B2B Companies Build Cost-Effective Marketing Strategies for Revenue Growth

I help B2B technology, SaaS, and professional-services firms turn “random acts of marketing” into predictable growth engines.

As a fractional Chief Marketing Officer and founder of The Five Echelon Group, I partner with CEOs and leadership teams who are frustrated by marketing that feels disconnected from business goals. Whether they’re scaling after funding, preparing for an exit, or simply tired of agency churn, I help them build clarity, structure, and measurable outcomes.

My approach bridges strategy, sales alignment, and modern marketing systems, including the smart use of AI, to create sustainable growth.

Through The Virtual CMO Podcast, I share insights from top marketing leaders on how to thrive in an era where automation is everywhere but strategic leadership is rare.

Let’s connect if your company has hit a growth plateau, lacks marketing direction, or needs a trusted partner to turn marketing into a true revenue engine.

Founder and Chief Marketing Officer

- Develop and execute tailored marketing strategies as a Fractional CMO.
- Deliver Marketing as a Service (MaaS) to simplify strategic planning and execution.
- Implement cost-effective solutions to increase brand awareness and lead generation.
- Specialize in Financial Services, FinTech, SaaS, Technology, and Professional Services

It was great attending this year's Podfest Multimedia Expo in Orlando, FL. The podcasting space is booming, as evidenced by the number of podcasters in attendance and the diversity of shows being produced.

After a hiatus, I'm excited to share that The Virtual CMO podcast is recording new episodes, and we're launching a new podcast for AdParlor focused on influencer marketing! 

It's going to be a busy year for podcasting, and I look forward to sharing more details soon!

Strategic Fractional CMO | Helping B2B Leaders Build Visibility & Growth Systems in the AI Era | Host of The Virtual CMO Podcast

AI is transforming influencer marketing, but it’s making authenticity more valuable, not less.

Four takeaways from the National Retail Federation's 2026 conference:

1. Authenticity > brand scripts  

The highest-performing creator content feels like the creator, not the brand. Overly prescriptive briefs handcuff creators and erode trust and performance.

2. Different creators for different jobs  

Mega-talent is driving reach and awareness, while micro/mid-tier creators are winning on credibility and conversion. Smart brands are mapping talent tiers to specific funnel roles.

3. Creators as the content engine  

Creators are now the primary content engine, with AI helping scale, repurpose, and personalize their content across owned and paid channels.

4. Measurement is maturing  

Brands are moving beyond vanity metrics and last-click sales to frameworks that balance reach, resonance, and reaction, plus sentiment and conversation quality.

If you’re leading creator or partner programs in 2026, the direction is clear:  
- Loosen the script
- Clarify the role of each creator
- Plug AI into your workflow
- Upgrade your measurement

#influencermarketing #marketingstrategy

Glover Dichter PL®

Glover Dichter PL® is a boutique firm that focuses on AI Law, Advertising, Marketing and Promotions Law, Intellectual Property Law (copyright and trademark), Privacy Law and ADA online compliance. In particular, online legal compliance is crucial today since it is how businesses market their services/products.  I review websites and social media campaigns for legal compliance with federal, state, and local laws within these fields of law in English and Spanish. 

Glover Dichter PL® es un despacho boutique que se centra en el Derecho de IA, derecho de la Publicidad, el Marketing y las Promociones, el Derecho de la Propiedad Intelectual (derechos de autor y marcas), el Derecho de la Privacidad y el cumplimiento de la ADA en línea. En particular, el cumplimiento legal en línea es crucial hoy en día, ya que es la forma en que las empresas comercializan sus servicios / productos.  Reviso los sitios web y las campañas en las redes sociales para comprobar el cumplimiento legal de las leyes federales, estatales y locales dentro de estos campos del derecho en inglés y español. 

For an appointment, please click on my Calendly link below.
Para cita, por favor haga click en mi enlace de Calendly abajo.

https://calendly.com/audrey-advertisinglaw/15min

Attorney at Law - Abogada Licenciada - Avocat

Florida International University

Advertising Law, Ethics, and Corporate Responsibility.

Adjunct Professor

Keeping your business legally compliant & minimizing legal risk with everything marketing, IP, privacy, business & ADA online. Manteniendo su negocio legalmente conforme y minimizar su riesgo legal con todo su marketing.

Glover Dichter, PL® provides legal services to clients worldwide in English, Spanish and French.  Our legal advise is clear and concise for clients to be legally compliant with everything marketing, especially websites, social media, meta verse, etc. La ley de publicidad, marketing y promociones aplica a todos los sector comerciales, entonces se aplica a todas las empresas que comercializan en EE.UU., independientemente de su tamaño, ubicación, producto/servicio e ingresos.

Glover Dichter, PL® works with international businesses to establish a legal and compliant presence in the USA with wide ranging business law issues, advertising law, intellectual property law, privacy law, and more.  Our focus is to help our clients worldwide to minimize their legal risk for potential lawsuits, Warning Letters, hefty fines, etc.

At Glover Dichter, PL® clients work directly with our attorney-at Law and founder, Audrey Glover-Dichter.  Also, because every business is different, we offer solutions for your particular business needs.  Audrey does not believe in one size fits all solutions. 

Glover Dichter, PL® is a 100% woman and minority owned business 

https://calendly.com/audrey-advertisinglaw/15min

Glover Dichter, PL® presta servicios jurídicos a clientes de todo el mundo en inglés, español y francés.  Nuestro asesoramiento legal es claro y conciso para que los clientes puedan cumplir con la ley en todo lo relacionado con el marketing, especialmente páginas web, redes sociales, meta versos, etc.  

Glover Dichter, PL® trabaja con empresas internacionales para establecer una presencia legal y conforme a la ley en los EE.UU. de amplio alcance de cuestiones de derecho de los negocios, la ley de publicidad, la ley de propiedad intelectual, la ley de privacidad, y mucho más.  Nuestro objetivo es ayudar a nuestros clientes en todo el mundo para minimizar su riesgo legal de posibles demandas, cartas de advertencia, multas caras, etc.

Los clientes de Glover Dichter, PL® trabajan directamente con nuestra abogada y fundadora, Audrey Glover-Dichter.  Además, como cada negocio es diferente, ofrecemos soluciones para sus necesidades empresariales particulares.  Audrey no cree en soluciones de talla única. 

Glover Dichter, PL® es una empresa 100% propiedad de mujeres y minorías. 

https://calendly.com/audrey-advertisinglaw/15min

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Eric Dickmann

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taplio

The Battle

Eric Dickmann

Audrey Glover-Dichter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eric Dickmann's LinkedIn Performance

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