Edgar Bitencourt

Associate Consultant

Brantive

We work with a unique type of clients: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)

Founder

Cloudflare

Customer Success Manager - Special Projects (Strategic Partners & Enterprise)

Traeger Pellet Grills, LLC

Product Marketing Manager - CPG

Intel Corporation

Product Marketing Manager MBA - IoT

Purdue University Krannert School of Management

Graduate Assistant

Instituto GABRIEL

Instituto Gabriel is an NGO in Brazil that promotes Organ and Blood donation. Helped to optimize their google analytics, SEO, and visibility of their website to create awareness and to incentivize angel investors in the program.

Digital Marketing Consultant

Georgia-Pacific LLC

Brand & Commercial Analytics Manager -  MBA

DuPont

DuPont Tate and Lyle Joint Venture – Market analysis of the Global Personal Care market into which they supply a branded ingredient

Product Marketing Manager MBA

Deckmaster Games

•	 Aggressively cut poor performing products, leading to a 35% positive gain 
•	Designed a new retail training program, within a team I created an e-commerce website and raised the average retail sale by 30%.
•	Directed product development from concept and testing through launch new card games adding $20K in new revenue/month.
•       Evaluated sales reports, identified KPIs, and developed new product metrics.
•	Implemented monthly, quarterly and annual budgets, sales forecasts.
Successfully exited in September 2018 by selling the company to investors

Brand & Category Manager - E-commerce (Acquired)

Vila Celta

•800% growth in direct sales in three years by planning and negotiating with suppliers along with international transportation of products and saved up to 25% of the delivery time and overall costs.
•Searched and negotiated new suppliers that comply with government requirements to create a diversity of products resulting in a larger range of market share, approx 33% more clients. 
•Service to customer orders, customer support operations, sales support operations, order fulfillment
•Increased customer satisfaction and fidelity in over 45%
•Line up with different areas of the supply chain to estimate the delivery date for the orders
•Identified excess inventory ($70K) and developed a sales plan to sell that inventory and thus reducing the total inventory costs by 35%.
•Supervised, trained, and implemented team objectives for operations personnel
•Successfully exited in November 2016 by selling the company to  investors

Founder - Brand and Operations Manager - Retail (Acquired)

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

What's the single fatal flaw that makes 90% of brands fail at marketing?
 
Hint: It's not a lack of creativity or budget. It's boredom.

The audience doesn’t remember your 10th new idea.
They remember the one idea you repeated until it finally stuck.

Repetition builds recognition.
Consistency builds trust.
And trust drives sales.

So next time you feel like you’re repeating yourself -
you’re probably just starting to be remembered.

Via Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Marketing has changed.

And most founders missed the memo.

The old school style of marketing has been dead for some time now. 

If you don't understand AI, Personal Brand, Ads, GEO...
And how visibility will actually works in 2026, you're already behind. 

This is what marketing looks like now: 

1. AI-Powered Marketing

The use of AI to automate smarter marketing decisions.

Best practice: 
Identify key moments of intent using tools like GA4 or Searchable

2. Audience Discovery

Understanding how your audience behaves across platforms and AI tools.

Best practice: 
Map digital behaviour by using analytics tools like SimilarWeb or Glasp.

3. Brand Positioning

How your business or personal brand is perceived. 

Best practice: 
Define your edge. Write down in one sentence what you do best.

4. Visibility Channels

The revenue-driving systems that determine who gets seen: Paid Ads, Retargeting, and Email Marketing Automation.

Best practice:

Start with Paid Ads to generate immediate traffic, layer in Retargeting to lift conversions, and expand into Email Marketing to nurture, upsell, and retain customers.

5. Content Engine

A repeatable system that turns ideas into content and growth.

Best practice:
Review performance weekly. Identify what converts and double down.

6. Growth Systems

Automated processes that track, test, and scale what’s working. 

Best practice: 
Identify compounding loops and build automation to replicate that sequence.

Today, marketing is more of a flywheel: 

It's fueled by AI, driven by content, and sustained by your brand. 

If you insist on operating with the same funnel from 2022, you'll be: 

- Invisible in AI search. 
- Guessing at what content works. 
- Building manually instead of scaling systematically.

Via Chris Donnelly

Marketing 2026

"We don't have budget for marketing."

But you have budget for:
→ Office rent 
→ Employee salaries
→ New equipment 
→ Software subscriptions

Here's the thing that might sting a little...

Marketing isn't a cost center.

It's a revenue generator.

When you say you don't have budget for marketing, what you're really saying is you don't have budget for growth.

And I get it. Marketing feels risky because the returns aren't always immediate or obvious.

But consider this...

Every successful business you admire? They invested in marketing when it felt uncomfortable.

It's an investment you can't afford NOT to make.

The businesses that "don't have a budget" for marketing usually:
→ Rely entirely on word-of-mouth and hope 
→ Wonder why their competitors are always busy 
→ Struggle to attract top talent because no one knows who they are 
→ Hit revenue plateaus they can't break through 
→ Miss out on entire markets they could serve

Meanwhile, their competitors are:
→ Building brand awareness while they're invisible
→ Capturing market share while they're waiting
→ Establishing thought leadership while they're silent
→ Creating systems that generate predictable revenue

The real question isn't whether you can afford to invest in marketing.

It's whether you can afford not to.

Because while you're saving money on marketing, your competitors are investing in taking your clients/customers.

Credit: Jamie Dimond

In-N-Out Burger has the smallest menu in fast food.

Six items. That's it.

Burger, cheeseburger, double double, fries, shakes, drinks.

Meanwhile McDonald's has 100+ items. Constantly adding new products.

In-N-Out hasn't changed their menu since 1948.

But here's what happens:

In-N-Out does $5 million revenue per location.

McDonald's does $2.7 million per location.

The small menu is a speed multiplier.

Every fast food place has the same problem: complexity kills speed.

More menu items means:

- More ingredients to stock
- More training for employees
- Longer customer decision time
- Slower kitchen operations

In-N-Out removed all of it.

Six items means employees master them in a week. Every burger is muscle memory.

Kitchen has 12 ingredients total. Nothing complicated. Nothing specialized.

Average order time: 1.5 minutes (McDonald's: 4 minutes).

But here's the genius secret menu:

They have 20+ modifications that don't appear on the menu board.

- Animal Style (special sauce, grilled onions)
- Protein Style (lettuce wrap)
- 4x4 (four patties, four cheese slices)
- Grilled cheese (no meat)

You have to know to ask for them.

This creates two experiences:

1. Newbies: "The menu is simple, I know what to order"
2. Regulars: "I'm in on the secret, I'm part of the club"

The small visible menu serves speed.

The secret menu serves loyalty and word-of-mouth.

People love telling friends: "Order it Animal Style."

The pattern:

1. Keep your public offering extremely simple (remove paradox of choice)
2. Create hidden depth that rewards exploration (for people who want more)
3. Make the hidden stuff discoverable through community, not marketing (people tell each other)
4. Never promote the hidden stuff publicly (maintains the "insider" feeling)

In-N-Out could expand their menu to 50 items and attract more customers.

But then speed drops, quality suffers, and they become just another burger place.

The 6 item menu funds the $300k revenue advantage per location.

What's your version of the smallest menu that makes operations perfect and loyalty strong?

Via Jimmy kim

Meta and Google ads is the only arena where scrappy founders and billion-dollar giants go head-to-head for the same attention

And I’ve been on both sides

At the startup level, it’s chaos in the best way

No permission needed

No 17-slide decks

You test something in the morning, scale it by night

Just hit the CPA and keep spending

No one cares *how*—only that it works

But as brands grow

That freedom fades

The same energy that fueled growth gets replaced by process

Speed dies

Decisions drag

Meetings multiply

And risk becomes the enemy

That’s when companies stop scaling

Not because the opportunity’s gone

But because the people inside stop moving like builders

The biggest brands I’ve seen stall out had one thing in common:

They stopped letting their best operators move fast

That’s why I love working with founders and fast-moving teams

No politics

No committees

Just: what’s working, what’s next, let’s go

Startups scale because they act fast and stay flexible

Corporate machines stall because they optimize for control

And I’ll take the messy freedom of building over the polished decay of maintaining any day of the week

While everyone else is learning ChatGPT prompts...

The real winners are mastering this:

Doing the old fashioned things well.

Stand up straight. Look people in the eye. Do what you say you'll do. Be on time. Have a confident handshake. Be kind.

Surprisingly few live up to this standard.

The old fashioned things never go out of style.


Via Sahil Bloom

Marketing 2025 wrapped

via Marketing Millennials

We lost $420,000 in annual pipeline and our SEO team had no idea why.

Rankings were solid.
Traffic looked stable.
But leads just disappeared.

Turns out, **our buyers stopped using blue links on Google**

They started asking ChatGPT. Claude. Perplexity.
And our brand? Nowhere to be found.

We were still creating content. Still getting indexed.
But LLMs were citing our competitors, and we were bleeding revenue without a clue.

**Here is the harsh truth most SEO teams miss:**
You can’t optimize for what you can’t see.

❌ Google Analytics won't tell you where you rank in ChatGPT.
❌ Your content team is flying blind.

The brands winning right now treat **AI visibility** exactly like keyword rankings.

I started using an tool because it’s the first platform to actually track this "Dark Search":
→ Where your brand appears (ChatGPT, Claude, Perplexity).
→ Your sentiment in AI answers.
→ Which sources LLMs trust (so you know where to get backlinks).

We ran one audit. The numbers were brutal.
We were invisible.

So we restructured our content logic. We fixed entity signals.
**2 months later:**

✅ +16,400 monthly visits from AI search
✅ Visibility in 60+ high-intent prompts
✅ **$180K in recovered pipeline**

Most marketing teams are still optimizing for 2019 search.
AI is eating their lunch while they track the wrong metrics.

Don't let your pipeline bleed out.

📩 Drop 'SEO' in the comments and **I'll send you** a free access link to check your visibility.

Brand partnership • Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

Most ops teams lose 10+ hours a week waiting on engineering to build basic internal tools.

That’s 520 hours a year per person for things like a dashboard, a notification, a lead router.

Stuff that should take 2 hours, not 2 months.

The pattern never changes:

Ops knows what they need → they submit a ticket → they wait → the moment is gone.

So teams are shifting to a new model:

Let ops build small, production-ready tools themselves.

No engineering. No backlog. No bottleneck.

Describe the workflow → generate the tool.

Connect to Notion, HubSpot, Slack.

Add a DB, auth, deploy.

No code.

Just vibing code.

And the results are clear:

- Tools built in 2 hours save 96+ hours
- 6× productivity gains
- 10+ hours/week reclaimed

This isn’t a Zapier chain. It’s real tooling:

security, governance, scalability even turning Figma designs or API docs into working apps.

Ideas weren’t the bottleneck.

Execution was.

When ops can ship in hours, everything accelerates.

If this resonates, drop a ‘VIBING.’ in the comments and I’ll send you the link to try it for FREE.**

Up to 40% of client churn comes from unclear reporting.

Read that again.

Most agencies don’t lose clients because of bad creative.

Or poor strategy.

They lose them because their reporting is a mess.

I see it constantly:

• 10 platforms, 10 definitions of “cost”
• Days wasted reconciling currencies across regions
• Reports delivered so late they’re irrelevant
• Insights landing only after the budget is already burned

Here’s the part nobody wants to admit:

Clients aren’t leaving because results are bad.

They’re leaving because they can't trust the numbers you show them.

Meanwhile, the agencies actually growing right now?

They’ve figured out how to:

→ Connect every channel (including offline) in one place
→ Standardize everything so comparisons are apples-to-apples
→ Deliver insights while there’s still time to act

This isn’t about saving hours in spreadsheets.

It’s about becoming the agency clients never want to leave.

A few months ago, I started using a platform that finally made this click for me : Supermetrics

It connects every source, standardizes the chaos, and gives me analytics-ready data I can actually make decisions from.

No more “let me check.”

No more reconciling anything.

Just clarity. Fast.

Want to know the tool?

EDIT: you can get it here : https://lnkd.in/gZxHvvFM

Morgan Snyder

thoughtleadertoday.com

Head Writer & Founder

Noble Solar 

Head Of Operations

Tula Health

Investor Relations

Great Lakes Consulting Services, Inc.

Associate Partner

AMP Smart.

Salesman

Various Schools & Universities

Spanish Teacher & Coach

You can't afford boring. Copywriting for social, email, site, and advertising.

As a CEO or senior leader, you are a visionary. You have the ideas that could attract your next 10 senior engineers, de-risk your Series B, and make you the undisputed leader in your category.The problem? You're buried in product roadmaps, investor updates, and candidate interviews. You know you should be sharing your vision publicly, but your time is your most finite resource.This is the exact reason I created The 30-Minute Content Engine.It is a system designed to turn your minimal time investment into maximum industry influence. Here's how it works:Interview: We have one 30-minute recorded call per week where you simply talk through your ideas and vision.Editorial: We translate your ideas into two full weeks of high-impact articles, LinkedIn posts, and threads.Publish: You get a simple queue of ready-to-publish content for one-click approval.You spend 30 minutes talking. You get a dominant, authentic online presence in return.If you're ready to unlock your voice without sacrificing your schedule, send me a connection request and let's have a brief chat about your goals...Listen to The Morgan Snyder Show on Apple Podcasts and Spotify. Learn more about me by visiting thoughtleadertoday.com.Read my book 'Keep It Light' on Amazon Unlimited.

Thought leadership visibility is the number one reason decision makers decide to do business.

If they can't find you, and see what you do, you're at a huge disadvantage.

The best person doesn't win anymore. The most known person does.

My clients partner with me to build an enduring digital presence through social media management, ghostwriting, and outreach.

I work on a monthly retainer basis, in 3 to 4 month sprints. I need runway to be able to craft a digital presence that will attract potential customers.

In the first 90 days we design a landing page, category and profile, perform research, create materials, email lists, and a content repository, set up a CRM, email campaigns for networking and business development, and test ads and other creative work.

It is a game of speed and execution. Thought leadership is not a noun, but a verb. You earn influence and new business through production.

I've helped attorneys land major cases. I've worked with startups to raise millions of dollars.

No matter who I work with, the guiding question is always, "How do we build trust, enhance visibility, and accelerate growth?

There has never been a better time in the course of human history to start your thought leadership journey.

Online audiences, readers, and potential customers are hungry for your insight. You just have to start talking.

I can help with that.

See more at thoughtleadertoday.com.

Morgan Snyder, Copywriter

Women don't belong in business.

They think they do, but they don’t.

Apologies. It had to be said.

It’s painful watching them fight for a seat at the table and claw for middle management.

Here's the thing: They shouldn't be at the table in the first place.

They should run the table. 

I’m serious. We need to hand the keys over. 

Why? Because men are simple, ego-driven maniacs.

•We buy a ping-pong table, get matching Patagonia vests, and call it culture.
•We have 'gut instincts'. (Which is usually just overconfidence + too much caffeine).
•We’d rather drive a company off a cliff rather than ask for directions.

The math backs this up.

According to the Boston Consulting Group, for every $1 of investment raised, female-run startups generated 78 cents in revenue.

Male-run startups? 31 cents.

Women are literally 2x as effective with capital…

..yet men control the funding and the C-Suite.

We need to let them drive. Immediately.

Let them grind, make deals, and push the conversation. I'm fine with it.

All I want to do is stay home, go to brunch, and be the trophy husband I am.

So please, ladies. 

Get to work.

writes linkedin posts for CEOs | founder @ thoughtleadertoday.com | writing since 1993

I try to practice gratitude, but being this insightful is exhausting.

It’s gotten to the point where I can hardly go out in public. The cost of fame is is a real burden.

When I go to a shared workspace to get some writing done, I'm immediately cornered.

"Hey, can I PiCk YoUr BrAiN?"

"What do you think of my new SaaS tool?"

"My wedding is going to be $30 M. Do you think that's ok?"

I love to serve. That being said, I am only one man.

I'm not an insights vending machine. I can't give you ALL my secrets...

Then, there's this guy. (see pic) 

He wouldn't stop talking. I had to pretend to get a phone call just to escape. Read the room, Jeffrey. (jk we tight)

For everyone else, I know you need help, but I'm just trying to get to the bathroom.

Please. Give me some space.

And if you see me in public, just nod respectfully from a distance.

(Unless you have money. Then say hi. Sorry, no Cyber Monday discount. That's for Jeffrey's site.)

I struggle with networking events.

A hotel ballroom, a peel-and-stick nametag, letting our phones bump…gross.

More than anything, it feels transactional.

“Oh, you write for CEOs? That’s cool. Well, anyway, do you know anyone who needs bookkeeping? We should totally get on a zoom next week. Just a quick chat.” 

I’m trying to escape. You’re trying to escape. It’s a hostage situation with bad apps. (Tiny cold vegetables and hard cheese? Please.) 

There is absolutely NO VIBE.

So, Jacob, Tyson and I decided to fix it. 

We created Vibe Networking.

Here is how it works:

•Speed Networking: We use a structured, timed format. You won't get stuck listening to a 20-minute monologue about someone's ‘journey’. You talk, you move. It’s fast and painless.

•Give Mentality: We flipped the script. Most networking is, "What can I get from you?" Vibe is 100% focused on: "How can I help this person?"

If you come trying to extract value, you won’t like it. If you try to connect people and solve problems, you will LOVE it.

We are looking for givers, (you have something unique to offer) collaborators, (you can make connections for people) and those who are tired of the social hunting experiment. 

Come for new friends. Stay because no one is trying to use you as a therapist.

Link to register in the comments. 

BTW - This will be a small group. We’ll open it up more the next time. No hurt feelings. 🫶

https://luma.com/r1d16bwf

"I hope your wife reads this and divorces you. She deserves better."

That is a real comment I got on a LinkedIn post last week.

I didn't get upset. Maybe this person was right. I went straight to Julie. 

I read the comment to her. She went quiet for a moment. Then she said:

"I should create a LinkedIn account just to reply to her. Let her know that I'm happily homeschooling my kids and not going anywhere."

(I knew I married her for a reason)

But then she asked me a serious question: 

"Do you like this? Do you ever think about the misinterpretation and / or perception of what you do?"

It made me think. Why do I write satire? Why do I attempt comedy?

Why not just post "5 Tips for Better Leadership" and play it safe?

Because safe is invisible.

Most leaders are terrified of Perception Fallout. They think, "If I crack a joke, I'll look unprofessional."

But I did a little digging and the research actually says the opposite. (read the newsletter)

The people you are afraid of offending? They'll forget by tomorrow.

They're inundated with content and for the most part, they're just plain bored. They're scrolling and waiting for someone to be real.

So, let the angry people comment. Let them tell you your marriage is doomed.

I’m the happiest I’ve ever been. And business has never been better.

Take a peek at this week's newsletter.

PS - I'm writing 3 free posts for anyone who wants to try it. No pitch. Details inside. 👇

“Can you take me to the store?” I see Julie putting on her Birkenstocks and grab her wallet from the kitchen drawer. It’s almost 9 pm. The little boys

Open article: The Tricky Game of Perception  by Morgan Snyder • 6 min read

Writing a viral post isn't magic.

I mean, last week, I wrote a post claiming I have no friends, eat steak in silence, and sing duets with myself.

And I knew the post would do well the second I hit publish.

I didn't think for a second about "impression rates being down" or how the algorithm affects its reach.

There is no luck to it. My posts are engineered. I realize that may be shocking to some of you. ;)

If you want to write content on Linkedin that stops the scroll, you have to understand the basic mechanics.

It's not that hard. 

I'm starting to write weekly breakdowns in my newsletter. (sign up here or on Substack)

This week I'm pulling back the curtain on my 'I don't need any friends' post.

👇

I had a few people tell me the last post breakdown was fun so here we go again. For your enjoyment, I present I don’t need friends. There are six comp

Open article: It's time to breakdown...another post. 🤘  by Morgan Snyder • 3 min read

It's time to breakdown...another post. 🤘

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The Battle

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