Edgar Bitencourt

Associate Consultant

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Founder

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Sales is today's win.

Marketing is tomorrow's empire.

In the early days, sales is your lifeline...
It keeps things moving and gives you proof.

But it's not designed to last on its own.

Because sales depends on effort.
Every result needs another push.

Marketing, on the other hand, builds momentum.

It gives back more than it takes, especially when you step away.

This is how I like to think of it:

🟡 Sales = Short-term
↳ Brings in money fast.
↳ Validates your offer.
↳ Essential to start, but doesn't scale on its own.

🟢 Marketing = Long-term
↳ Builds brand trust and consistent demand.
↳ Makes every future sale easier, cheaper and faster.
↳ Compounds, like interest, if done right.

If you want your marketing to last for years...

Start here:

1. Create timeless content
↳ Something that educates, inspires or converts while you sleep.

2. Use identity tools
↳ Know who's visiting your site before they ever fill out a form.

3. Automate based on behavior
↳ Don't just follow up. Follow through with the right message at the right time.

4. Track what builds
↳ Not just the clicks, but retention, referrals, LTV. 

5. Own your distribution
Platforms and algorithms always change. Keep your email lists, SMS, & direct mail.

Sales keep the engine running.
Marketing builds the runway.

If you want to scale sustainably, it's not either/or.

But long-term success lives in the marketing column.

What's one marketing asset you're glad you invested in early?


Credit: Francesco Gatti and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This is how marketing teams should be using Claude Cowork in 2026.

Not as a chatbot.

As a delegation engine.

Let me break it down for you in 5 pillars:

1. Use Chat for thinking. Cowork for execution.

Claude Chat is for brainstorming and planning.
Claude Cowork is for getting the work done.

Instead of copying outputs between tabs, you give Claude access to your working folder and let it execute end-to-end.

- Drop files into one working folder
- Define the objective clearly
- Let Cowork handle the workflow

2. Turn raw inputs into structured deliverables

Strategy decks, reports, presentations... Cowork reads transcripts, briefs, and templates locally and produces finished outputs.

- Convert call transcripts into slides
- Transform research into presentations
- Generate ready-to-share documents

3. Run parallel creative production

Campaigns require multiple assets. Cowork launches sub-agents to generate images, copy, and tracking updates at the same time.

- Batch-create ad variations
- Generate product descriptions
- Update master sheets automatically

4. Analyze entire repositories at once
With large context and local access, Claude can process full campaign exports, research libraries, or transcript folders in one flow.

- Identify patterns and frameworks
- Build dashboards and summaries
- Turn data into strategic insight

5. Package your workflows into systems

Skills teach Claude your process.
Plugins bundle those skills with tools and commands.

You move from one-off prompts to reusable execution logic.
- Document how you work
- Install repeatable workflows
- Share execution standards across teams

Claude Chat is conversation.

Claude Cowork is delegation.

And when you combine Skills, Cowork, and Plugins,
you’re not just using AI.

You’re building infrastructure.

Credit Madhav Mistry and Janky Patel

Most ecom founders are busy.

But busy doing what?

There's a simple test I use when I need to cut through the noise and figure out what actually matters right now:

Imagine someone pulls you out of your normal routine, locks you in a room with a laptop and internet, and tells you — you have 30 days to generate revenue. That's it.

What do you work on?

Because I'll bet it's different to what you worked on today.

That gap? That's the prioritization problem.

I made this mistake for almost a year.

We were selling out of product every second month. Couldn't keep stock on the shelves.

And I was spending my time on marketing.

Not because I'm stupid. Because fixing supply chain felt unfamiliar and uncomfortable — so my brain just refused to look in that direction.

Meanwhile, I was capped. Month after month.

The problem wasn't effort. The problem was I was solving the wrong problem really well.

Here's what I've learned:

Running an ecom brand is just a series of problems to solve.

The job isn't to do everything. It's to identify the most critical problem standing between you and your goal — and knock it down.

Ask yourself "why" enough times and the real bottleneck surfaces.

Why aren't we growing faster? → Why is revenue stalling? → Why are we always out of stock? → Oh. Supply chain.

That's the work.

One more thing worth saying:

A priority cannot be to learn something.

A priority is to ship something. To finish something. To put something into the world today that wasn't there yesterday.

Learning feels productive. It's often just procrastination with better branding.

What problem are you avoiding right now because it feels uncomfortable?

That's probably the one worth solving first.

Morgan Snyder

You can't afford boring. Copywriting for social, email, site, and advertising.

Founder of thoughtleadertoday.com

TLT: Turning busy CEOs into the undisputed voices of their category.

Learn more at www.thoughtleadertoday.com.

You need to control the narrative and turn your content into customers, fans, and followers.

DM me with any questions.

========================================================================

You have the vision to attract your next 10 senior engineers, de-risk your Series A, and win your market.

The problem? You're buried in product roadmaps, investor updates, and candidate interviews. Your time is your most finite resource, and your vision remains locked in your head.

I solve this problem.

My system, The 30-Minute Content Engine, is designed to turn your minimal time investment into maximum industry influence.

Here’s how it works:

INTERVIEW: (30 Mins/Week): We have one 30-minute recorded call. You simply talk through your ideas and vision.

EDITORIAL: We translate your ideas into two full weeks of high-impact articles, LinkedIn posts, and threads.

PUBLISH: You get a simple queue of ready-to-publish content for one-click approval.

You spend 30 minutes talking. You get a dominant, authentic online presence in return.

If you're ready to unlock your voice without sacrificing your schedule, send me a connection request and let's have a brief chat about your goals.

I've used this system to help CEOs land clients, raise money, and establish critical partnerships.

My clients are doing thousands of impressions per post, engaging with their ICP, and facilitating new relationships every day. 

One last thing:

Safe content is ignored content. Whether you are in "boring" industries (Logistics, IT, Compliance) or fighting a negative PR narrative, I help you find the hard lines you can draw that separate you from the noise without risking your reputation.

Before thoughtleadertoday.com, I was part of several marketing teams for startups and saw that building a personal brand was an invaluable resource for business development, talent, and future opportunities.

I host The Morgan Snyder Show (available on Apple Podcasts and Spotify), where I explore these strategies for building influence.

My book, 'Keep It Light' (on Amazon Unlimited for FREE), is a year's worth of content starters that you can steal for your own posts.

Follow me for a good laugh. I stir the pot.

Thought leadership visibility is the number one reason decision makers decide to do business.

If they can't find you, and see what you do, you're at a huge disadvantage.

The best person doesn't win anymore. The most known person does.

My clients partner with me to build an enduring digital presence through social media management, ghostwriting, and outreach.

I work on a monthly retainer basis, in 3 to 4 month sprints. I need runway to be able to craft a digital presence that will attract potential customers.

In the first 90 days we design a landing page, category and profile, perform research, create materials, email lists, and a content repository, set up a CRM, email campaigns for networking and business development, and test ads and other creative work.

It is a game of speed and execution. Thought leadership is not a noun, but a verb. You earn influence and new business through production.

I've helped attorneys land major cases. I've worked with startups to raise millions of dollars.

No matter who I work with, the guiding question is always, "How do we build trust, enhance visibility, and accelerate growth?

There has never been a better time in the course of human history to start your thought leadership journey.

Online audiences, readers, and potential customers are hungry for your insight. You just have to start talking.

I can help with that.

See more at thoughtleadertoday.com.

Morgan Snyder, Copywriter

Huge congrats to Will Hutchins for becoming my 16,000th follower! 🥳

Excited to go from complete strangers to long-distance-internet acquaintances.

Come on down and select your prize. You have 4 EXCELLENT options:

..$16 Amazon gift card!

..16 images of me posing with your LinkedIn profile! (shown here)

..16 minutes of me playing Goo Goo Dolls on my guitar!

.. or we just make 16 posts for yourself / company. (but come on, that's the boring route)

Choose wisely.

You only get one shot at this.

I turn invisible leaders into the obvious choice | thoughtleadertoday.com

I hear this from time to time from CEOs:

"Morgan, we don't need content. We have a great product. We let the work speak for itself."

In theory, that sounds nice. But it's costing you.

Leaders like this are paying The Invisibility Tax.

This is the cost when you decide to ignore getting on podcasts, speaking at conferences, being active on social media, and being the voice of your business.

(enter long list of line items)

You're paying it in sales cycles that drag on for months because every new prospect has to be educated from scratch. 

You're paying it when a qualified buyer enters your category, does their research, and never finds you, so they call your competitor instead. 

You're paying it when a potential hire googles your name before applying and finds…nothing. (maybe a LinkedIn profile from 2019 and a company page with 47 followers)

You're paying it in the partnerships that never materialize because the person on the other side couldn't find a compelling reason to take the meeting. 

You're paying it in the conference invitations that go to the CEO who's visible instead of the one who's better. 

You're paying it in the referrals that dry up during a slow quarter, leaving you with nothing but cold outbound and a prayer.

Compounding payments, month over month, hurting your brand and your business.

It doesn't show up on the P&L. The CFO isn't flagging it in quarterly reviews. 

But I promise you, it's there.

"There's still time to take this down..."

That was the comment. Tons of reactions. A thread of replies debating whether I'd crossed a line.

The post stayed up. It performed beautifully. And the person telling me to delete it?

She did more for my reach that week than any social strategy ever could. :) 

Here's a dirty little secret about building a presence online:

The people demanding you tone it down are the same people making sure your content spreads.

Every, "this is such an insular self-serving post" is a signal to the algorithm. Every hater is an unpaid member of your marketing team.

I've been called:

•Cringe
•Self-serving
•An ego maniac
•"The toilet age of LinkedIn"

And my business has never been better. The data backs this up:

→ 71% of consumers are more likely to buy when a CEO is active on social 
→ 86% say authenticity is a key factor in brand support 
→ 60% of decision-makers pay a premium for companies with strong thought leadership

You know what the data doesn't support?

Playing it safe. Hedging every take. Being so "balanced" that nobody remembers you said anything.

The algorithm doesn't reward polite. It rewards reaction. The market doesn't reward neutral. It rewards conviction.

Your critics aren't your problem. Obscurity is.

PS—We listened to Pantera's 'Domination' as we remodeled Jeffrey's living room.

“This doesn’t read as cheeky or kind. There’s still time to pull it down.” That was a comment from a recent post. It racked up a bunch of reactions. A

Open article: Thank You for Your Outrage by Morgan Snyder • 8 min read

The voice in my head has been LOUD lately.

"You're just getting lucky. Won't last long, loser."

I hate that voice. So I did what I always do when I need to chill out: I started writing. And I realized something.

I've spent five years helping CEOs get visible. But I'd never named the thing I was actually fighting against.

So I put a name to it. The Invisibility Tax.

It's the price you pay for staying hidden. And it's higher than you think.

→ 86% of enterprise buyers have a shortlist before they start researching. If you're not on it, you don't exist.

→ Companies with no reputation pay a 10% salary premium on every hire just to get people to say yes.

→ 44% of your company's market value is tied to YOUR reputation as CEO. For a $20M company, that's $9 million sitting in an asset you're investing exactly zero in.

I found these stats and thought: this might have legs. So I copy + pasted a bunch of my writing.

Got it to 50 k words, then 30 k. Then I thought, CEOs don't want to be 
bludgeoned with data, cut it in half again. 

It's basically an hour of listening. You could finish it on your commute.

But here's what I want you to take from today: You're probably closer than you think.

The voice telling you you're behind, that you got lucky, that it won't last?
Mine says the same thing.

Don't let it rob you of the work you're already doing.

PS—I know it's shocking to read a serious post from me. Don't worry. Regularly scheduled programming next week.

I have felt a higher than usual amount of anxiousness the last couple of weeks. I’ve been restless. Haven’t been sleeping great. I don’t know if it’s 

Open article: Anxiety, a Book Idea, and a $9 Million Dollar Problem by Morgan Snyder • 5 min read

Anxiety, a Book Idea, and a $9 Million Dollar Problem

I lost $200,000 because I couldn't describe what I do.

Not because I was bad at it. I was talking to the wrong people.

Here's what changed:

BEFORE: "I help busy CEOs who don't have time to post on LinkedIn."

AFTER: "I help $2-50M ARR CEOs turn 30 minutes/month into posts that attract talent, close deals, and open doors."

Same service. Different buyer. 4x the revenue.

The words you use to describe a problem determine which tier of buyer shows up.

Most businesses say: "You're broken, let me fix you."

The best companies say: "You're succeeding, I remove the constraint keeping you from winning bigger."

Notion could say: "Your notes are disorganized."

Instead they say: "Your team is scaling, but knowledge is scattered across 10 tools."

One attracts students. The other attracts Figma, Pixar, and Nike.

Here is the formula: [Existing Success] + "but" + [Specific Constraint] = [What's At Stake]

"You're closing $10M deals, but every sales call starts with 'tell me about yourself' because buyers can't Google you. That's 15 minutes per call wasted re-earning credibility."

Not: "Your LinkedIn needs work."

What changed when I fixed this:

Budgets went from $1,500/month → $3000/month

Sales calls went from 45 min convincing → 15 min logistics

Close rate doubled (I stopped creating demand, started capturing it)

The test: Pull up your homepage right now. Do customers think:

A) "I don't have that problem" (failure framing) or
B) "That's exactly my constraint" (success framing)

If it's A, you're leaving money on the table. Sorry for pointing it out... :)

In today's episode, I break down elevated framing, with examples from Notion, Superhuman, Airbnb, and my own business.

Your new mantra: Fix the frame. Fix the flow. (please repeat 100x times)

PS - I really have the best friends in the world. (only a few of them shown here) Thanks for being there during the hard times. S/o to Conan who whispered to me after this picture was taken: "You keep trying, Morgan, and someday, I bet you'll host The Oscars." ❤️

I help $2-50M+ ARR CEOs turn 30 minutes/month into LinkedIn posts and articles that attract talent, close deals, and open doors.

I’m going to start by telling you about a mistake that probably cost me a couple hundred thousand dollars. When I started my business, I told people I

Open article: My $200,000 Mistake by Morgan Snyder • 6 min read

If you're not Matt Firestone, glue yourself to the rocketship.

I saw that in 17 minutes his post had 43 reactions. This thing was going to the moon. 

So what could I say? The hamster wheel started spinning fast.

Mentioned being hardcore...School of Rock reference incoming...what would be a ridiculous thing to insert cold calling with...getting married...short finish—worked out. *chef's kiss*

So as you're scrolling your feed supporting your friends today, keep an eye out for the posts that are going places. Under an hour and doing 50 reactions? Jump on it.

Then, do these 4 things:

1. Pattern Interrupt. Do something unexpected.
2. Keep it short and understated. It's usually funnier.
3. Line Breaks = Better engagement. Each one is its own dopamine hit.
4. Broad appeal, inside joke. 

Another way to think about it: Setup, Build, Twist, Land.

People read slower. They stay engaged longer. 

And you get rewarded with a shower of impressions. (and profile visitors - can't hurt)

taplio

The Battle

Edgar Bitencourt

Morgan Snyder, Copywriter

Followers

Posts

Engagements

Likes

Performance ScoreEdgar Bitencourt's LinkedIn Performance

Performance ScoreMorgan Snyder, Copywriter's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Edgar Bitencourt

Morgan Snyder, Copywriter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edgar Bitencourt's LinkedIn Performance

Performance ScoreMorgan Snyder, Copywriter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEdgar Bitencourt's LinkedIn Performance