Edgar Bitencourt

Associate Consultant

I help Supplement, Health, and Beauty brands drive down their CAC on Meta, Google, and TikTok with profitable advertising

I’m the founder of a small-but-powerful digital marketing agency: Brantive.

We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.

To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.

At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.

Here's how we help:

◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)

We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.

Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call

Founder

Brantive helps Ecommerce and Local businesses scale to 7 & 8-figures through paid search, paid social, and email marketing.

Sales is today's win.

Marketing is tomorrow's empire.

In the early days, sales is your lifeline...
It keeps things moving and gives you proof.

But it's not designed to last on its own.

Because sales depends on effort.
Every result needs another push.

Marketing, on the other hand, builds momentum.

It gives back more than it takes, especially when you step away.

This is how I like to think of it:

🟡 Sales = Short-term
↳ Brings in money fast.
↳ Validates your offer.
↳ Essential to start, but doesn't scale on its own.

🟢 Marketing = Long-term
↳ Builds brand trust and consistent demand.
↳ Makes every future sale easier, cheaper and faster.
↳ Compounds, like interest, if done right.

If you want your marketing to last for years...

Start here:

1. Create timeless content
↳ Something that educates, inspires or converts while you sleep.

2. Use identity tools
↳ Know who's visiting your site before they ever fill out a form.

3. Automate based on behavior
↳ Don't just follow up. Follow through with the right message at the right time.

4. Track what builds
↳ Not just the clicks, but retention, referrals, LTV. 

5. Own your distribution
Platforms and algorithms always change. Keep your email lists, SMS, & direct mail.

Sales keep the engine running.
Marketing builds the runway.

If you want to scale sustainably, it's not either/or.

But long-term success lives in the marketing column.

What's one marketing asset you're glad you invested in early?


Credit: Francesco Gatti and Marketer Tips

Passionate about classic Porsches. I scale brands with paid ads (google, meta, TT shop), and high-converting Ad creatives. $80m+ in sales driven.

This is how marketing teams should be using Claude Cowork in 2026.

Not as a chatbot.

As a delegation engine.

Let me break it down for you in 5 pillars:

1. Use Chat for thinking. Cowork for execution.

Claude Chat is for brainstorming and planning.
Claude Cowork is for getting the work done.

Instead of copying outputs between tabs, you give Claude access to your working folder and let it execute end-to-end.

- Drop files into one working folder
- Define the objective clearly
- Let Cowork handle the workflow

2. Turn raw inputs into structured deliverables

Strategy decks, reports, presentations... Cowork reads transcripts, briefs, and templates locally and produces finished outputs.

- Convert call transcripts into slides
- Transform research into presentations
- Generate ready-to-share documents

3. Run parallel creative production

Campaigns require multiple assets. Cowork launches sub-agents to generate images, copy, and tracking updates at the same time.

- Batch-create ad variations
- Generate product descriptions
- Update master sheets automatically

4. Analyze entire repositories at once
With large context and local access, Claude can process full campaign exports, research libraries, or transcript folders in one flow.

- Identify patterns and frameworks
- Build dashboards and summaries
- Turn data into strategic insight

5. Package your workflows into systems

Skills teach Claude your process.
Plugins bundle those skills with tools and commands.

You move from one-off prompts to reusable execution logic.
- Document how you work
- Install repeatable workflows
- Share execution standards across teams

Claude Chat is conversation.

Claude Cowork is delegation.

And when you combine Skills, Cowork, and Plugins,
you’re not just using AI.

You’re building infrastructure.

Credit Madhav Mistry and Janky Patel

Most ecom founders are busy.

But busy doing what?

There's a simple test I use when I need to cut through the noise and figure out what actually matters right now:

Imagine someone pulls you out of your normal routine, locks you in a room with a laptop and internet, and tells you — you have 30 days to generate revenue. That's it.

What do you work on?

Because I'll bet it's different to what you worked on today.

That gap? That's the prioritization problem.

I made this mistake for almost a year.

We were selling out of product every second month. Couldn't keep stock on the shelves.

And I was spending my time on marketing.

Not because I'm stupid. Because fixing supply chain felt unfamiliar and uncomfortable — so my brain just refused to look in that direction.

Meanwhile, I was capped. Month after month.

The problem wasn't effort. The problem was I was solving the wrong problem really well.

Here's what I've learned:

Running an ecom brand is just a series of problems to solve.

The job isn't to do everything. It's to identify the most critical problem standing between you and your goal — and knock it down.

Ask yourself "why" enough times and the real bottleneck surfaces.

Why aren't we growing faster? → Why is revenue stalling? → Why are we always out of stock? → Oh. Supply chain.

That's the work.

One more thing worth saying:

A priority cannot be to learn something.

A priority is to ship something. To finish something. To put something into the world today that wasn't there yesterday.

Learning feels productive. It's often just procrastination with better branding.

What problem are you avoiding right now because it feels uncomfortable?

That's probably the one worth solving first.

Joe Vogel

Utah Valley University

Visiting Associate Professor

Timpanogos Hiking Co.

Founder & CEO

Merrimack College

Associate Professor and Chair at Merrimack College

Assistant Professor

Forbes

Bylines in The Atlantic, The Guardian, Forbes, Huff Post, Slate, PopMatters, etc.

Writer

University of Rochester

Instructor

Penguin Random House

Author of books on Michael Jackson, Prince, James Baldwin, and Stranger Things.

Author

Brigham Young University

Writing Instructor

Writing Center Tutor

JOSEPH VOGEL is a bestselling author, professor, and entrepreneur. 

He is the founder and CEO of the outdoor apparel brand, Timpanogos Hiking Co.

Vogel is the author of several critically acclaimed books and has been featured in The New York Times, Forbes, and The Atlantic. He has also been a consultant for and appeared in numerous documentaries, including two by legendary filmmaker Spike Lee.

Vogel holds a PhD from the University of Rochester. He is currently a Visiting Associate Professor at Utah Valley University.

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